Developments in Broadcasting Technologies, Complete document (ppt ...

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  • according to http://zattoo.com/de/press/081014/zattoo-feiert-1-million-nutzer-in-deutschland -1 Million users in Germany in October 2008 Miro, started as Democracy Player; combining RSS based subscription to video podcasts and BT based P2P distribution (we already know from µTorrent) (developed as Open Source by the Participatory Culture Foundation (PCF))  decoding and rendering by VLC,.. - NBC meet the press: i nterviews with newsmakers from around the world every Sunday morning -PBS e2 is an ongoing PBS documentary series that chronicles efforts to solve the world's most pressing ecological - NRK So… if guys from NBC, PBS or NRK are here, I am curious to hear if this is an official co-operation. There’s also content of WDR, but it seems to be a gray area we may describe as toleration
  • Developments in Broadcasting Technologies, Complete document (ppt ...

    1. 1. EBU - European Broadcasting Union <ul><li>75 Active EBU members from 56 countries </li></ul><ul><li>45 Associate members around the world </li></ul><ul><li>470 TV channels and 904 Radio channels </li></ul><ul><li>more than 200 million TV households and 600 million viewers every week </li></ul><ul><li>more than 60 million people visit EBU members web services every day </li></ul>
    2. 2. Developments in broadcasting technologies Information Meeting on ‘ Developments in Broadcasting’ WIPO – World Intellectual Property Organisation Lieven Vermaele Director EBU TECHNICAL European Broadcasting Union
    3. 3. Innovation <ul><li>Innovation happens </li></ul><ul><ul><li>In devices (mobile phones, PDA, i-pod, PC, …) </li></ul></ul><ul><ul><li>In networks (broadband, 3G, DVB-H, …) </li></ul></ul><ul><ul><li>In services (on demand, interactive, breaking news, podcast …) </li></ul></ul><ul><li>Innovation creates </li></ul><ul><ul><li>Competitive markets </li></ul></ul><ul><ul><ul><li>New economic models </li></ul></ul></ul><ul><ul><ul><li>New content, concepts and advertising models </li></ul></ul></ul><ul><ul><ul><li>New (alternative) players or bring them together </li></ul></ul></ul><ul><ul><li>New offer or a better deal (service, price) for the consumer </li></ul></ul><ul><li>Innovation causes </li></ul><ul><ul><li>important changes in our eco-systems/value chain </li></ul></ul><ul><ul><li>an (r)evolution and cannot be stopped </li></ul></ul>As long as you are in control of new (techn) implementations, you can ‘control’ the (r)evolution (teletext, digital radio, CD) Today, BC org are less in control (mobile, Ipod, P2P, iPTV, Broadband )
    4. 4. From broadcasting to media organisatons Market yesterday Market tomorrow Cross- & Multimedia organisations Traditional organisations New media services i-Player, i-pod, Broadband media, ... New non-linear programming radio & TV Expanded linear programming radio & TV (more choice &quality) Current linear programming radio & TV (one-to-many) Broadcasting organisations evolve to (multi-)media organisations and are (cross-)active in all media services on different platforms more control more choice & quality more services
    5. 5. Media usage context (network + platform) <ul><li>intentional use: </li></ul><ul><ul><li>wallpaper, lean backward , surprise me </li></ul></ul><ul><li>interactivity: easy, simple, low </li></ul><ul><li>screen: large, HDTV, home cinema (high quality) </li></ul><ul><li>rich and multimedia content </li></ul><ul><ul><li>intented for shared usage </li></ul></ul><ul><li>intentional use: </li></ul><ul><ul><li>Lean forward , brief/surprise me </li></ul></ul><ul><li>(inter)activity: high </li></ul><ul><li>screen: medium </li></ul><ul><li>rich multimedia and interactive content </li></ul><ul><ul><li>mainly for personal (deeper) usage </li></ul></ul><ul><li>intentional use: good companionship , interact, brief me </li></ul><ul><li>interactivity: high </li></ul><ul><li>screen: small </li></ul><ul><li>content mainly for ad hoc usage </li></ul>Shared context Mobile context Personal context
    6. 6. Area of media services and media context LINEAR (audio-visual mat) NON LINEAR (audio-visual mat) MULTIMEDIA (data, text, pictures, game) MEDIA - SERVICES MEDIA - CONTEXT SHARED (lean backward) PERSONAL (lean forward) MOBILE (on the move) 1 2 3 4 5 6 7 8 9
    7. 7. Triple play in content and in context LINEAR (audio-visual mat) NON LINEAR (audio-visual mat) MULTIMEDIA (data, text, pictures, game) MEDIA - SERVICES MEDIA - CONTEXT SHARED (lean backward) PERSONAL (lean forward) MOBILE (on the move) Media companies: a integrated media service via one brand media experience adapted/presented for every context 1 2 3 4 5 6 7 8 9
    8. 8. Media organisations grow ... LINEAR (audio-visual mat) NON LINEAR (audio-visual mat) MULTIMEDIA (data, text, pictures, game) MEDIA - SERVICES MEDIA - CONTEXT SHARED (lean backward) PERSONAL (lean forward) MOBILE (on the move) <ul><li>Media companies expected by tge public to be active on all platforms: </li></ul><ul><li>Different services </li></ul><ul><li>Different networks </li></ul><ul><li>Different devices </li></ul>1 2 3 4 5 6 7 8 9
    9. 9. Total media experience ... total value Morgan Stanley – tech reports . Source: CBS Sports Interactive
    10. 10. Mature media services – ‘high customer value’ ‘value of investment’ versus ‘protection of service’
    11. 11. Multi channel and multi-platform delivery Most important devices TV Analogue cable/terr Broadband DSL/Cable, FM analogue Radio PC Multi-purpose devices TV Analogue Cable Broadband Cable FM analogue Radio PC iDTV HDTV PCTV GSM Game Cons Digital Cable ADSL/Broadband TV VDSL GPRS UMTS/3G DAB Satellite, … Others: PDA, … From Towards Traditional channel Multi-Channel Media content will be delivered via different technologies (=channels) to different devices (=platforms). The media users expect that this content (brand) will be accessible continuously and via interoperable devices. Traditional Media Multi- and cross-media offer
    12. 12. Different networks to reach the public (‘ New’: broadband ) ‘IPTV over DSL’ compared with DVB-S and DVB-C linear IPTV and IP Radio Voice-phone ARD DSL- head end IPTV Digital-Bouquet DVB-S Broadband- cable- head end Distribution DVB-C Broadband-Internet WWW + DSL-Access Satellite DSLAM PoP IPTV IP Radio © WDR November 2008, Technology and Innovation Management Multicast Unicast
    13. 13. IP/Broadband based media services Managed & Un-Managed solutions Source: www.openiptvforum.org
    14. 14. Consumer Access to Internet Content on/for the TV Different devices come to the market PC-centric Vertical operators Windows Media Extender Desktop PC + Media Center Software + Media Center PC for the living room <ul><li>Multi-play bundles </li></ul><ul><li>HD on-demand </li></ul><ul><li>PVR functionality </li></ul><ul><li>Media Guide </li></ul><ul><li>Local content </li></ul>Differentiators <ul><li>+ Flexible platform </li></ul><ul><li>+ Processing power </li></ul><ul><li>Complicated </li></ul><ul><li>Costly </li></ul><ul><li>+ Television focused </li></ul><ul><li>+ Managed Service </li></ul><ul><li>Closed system </li></ul><ul><li>Limited offer </li></ul><ul><li>Monthly subscription charge </li></ul>CE-centric Integrated <ul><li>Philips NetTV </li></ul><ul><li>Sony’s Bravia Link </li></ul><ul><li>ActiVila in Japan </li></ul>Dedicated-device approach Vudu Xbox 360 Game consoles PS3 TiVo Apple TV + Easy experience + Cost effective +/- (semi-) open system
    15. 15. What is P2P (Peer-to-Peer)? <ul><ul><li>P2P is a distribution network using the users‘ infrastructure each user receives and transmits segments to other users </li></ul></ul><ul><ul><li>Users must allow to use their machine‘s storage, processing power and upload capacity </li></ul></ul><ul><ul><li>Both linear and on-demand services over the internet </li></ul></ul><ul><ul><ul><li>real time video/audio streaming </li></ul></ul></ul><ul><ul><ul><li>file downloading </li></ul></ul></ul>© WDR November 2008, Technology and Innovation Management
    16. 16. P2P – ease to use – roles? Seeder of media file 1. break down into pieces x.. a. x.. 0. 2. SHA1- Hash of pieces and source Tracker-Server organises and updates sources (Peers) of the Torrents 3. Torrent-file with metadata and Hashs 2 kB 4. Transfer of Torrent- file via Mail, Webserver or RSS 5. BT- Client opens Torrent and receives sources from the tracker 6. Download of 1st Piece 7. BT- Client signs on at the tracker as a source © WDR November 2008, Technology and Innovation Management
    17. 17. P2P - legal usage <ul><li>P2P usage by broadcasters </li></ul><ul><ul><li>P2P assisted Live-Streaming Octoshape: DW-World, TVE - Televisión Española, ESC 2008, EBU Media Portal … </li></ul></ul><ul><ul><li>P2P based on-Demand Streaming respectively Download: - BBC‘s iPlayer </li></ul></ul><ul><li>P2P usage by content aggregators </li></ul><ul><ul><li>P2P supported Live-Streaming : Zattoo (Belgium, Denmark, Germany, France, UK, Norway, Switzerland, Spain) </li></ul></ul><ul><ul><li>Miro combines a Software based open content guide with RSS and BitTorrent (BT): platform for video podcasts from NBC, PBS, NRK, … </li></ul></ul>
    18. 18. P2P – illegal usage Music was my first love ... but others follow
    19. 19. P2P – illegal usage Media types: traffic volume content type (Germany, BitTorent)
    20. 20. Future outlook Bandwidth growth
    21. 21. Future outlook Subscriber growth
    22. 22. Future outlook Performance growth <ul><li>more performant systems arrive in the home </li></ul><ul><li>professional tools enter and can be run at home </li></ul>
    23. 23. Future outlook Storage growth
    24. 24. Conclusions <ul><ul><li>Today, unlawful copying and redistribution of broadcasts can be done more easier by anybody without special technical knowledge </li></ul></ul><ul><ul><li>New technologies and services to improve the consumption of broadcasts will be developed only if the broadcasters' investments therein are adequately protected </li></ul></ul><ul><ul><li>Broadcasters need effective protection against any unauthorized retransmission of their broadcasts, i.e. via any platform, and be it simultaneously, deferred, or only partly </li></ul></ul>
    25. 25. Thank you Lieven Vermaele

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