Considerations in Triple Play Applications Development


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  • Discussion Netcentrex has a strong track record of building innovative IP communication solutions since 1998. The company is privately held and has been profitable for several years. We have been recognized within the industry for our world-leading VoIP expertise by Frost & Sullivan and Internet Telephony, and also by major NGN service providers customers such as FastWeb, France Telecom and AOL. Telecom operators and service providers use our applications to deliver innovative IP communication services over broadband and mobile networks to residential subscribers and to enterprises. This brings significant reductions in operational costs while increasing ARPU. Transition - So, what type of operators have chosen our solutions?
  • The core network based on IP technology where various access technologies can be connected. The IP core network provides common capabilities independently from access technologies for all aspects (including mobility, security, service provisioning, charging and QoS) which enable the provision of services to users and connectivity to other external networks.
  • Requested by our customers
  • NetCentrex positioning
  • NetCentrex promotes an architecture that complies with the requirements for scalab ility, i mproved and cost effective management , security, and openess. Decomposing the next generation networki into several domains is our unique proposal to this challenge.
  • Considerations in Triple Play Applications Development

    1. 1. Considerations in Triple Play Applications Development Guillaume Widmer, CTO, Netcentrex Inc.
    2. 2. Netcentrex at a Glance <ul><li>Company </li></ul><ul><ul><li>Softswitch-based IP services company founded in 1998 </li></ul></ul><ul><ul><li>Profitable since 2002, exponential growth in 2004 - $20M to $34M </li></ul></ul><ul><ul><li>260 employees with extensive telecom experience and unparalleled VoIP expertise </li></ul></ul><ul><ul><li>60% R&D / Technical Staff </li></ul></ul><ul><ul><li>Direct presence in 12 countries and worldwide presence through a network of partners </li></ul></ul><ul><li>Success </li></ul><ul><ul><li>More than 80 enterprise and service provider customers across EMEA, US & Asia </li></ul></ul><ul><ul><li>1.8 M VoIP active VoIP Lines of which 150,000 are IPcentrex subscribers </li></ul></ul><ul><ul><li>Deploying over 4,000 VoIP lines per day </li></ul></ul><ul><ul><li>Frost & Sullivan reports that Netcentrex has 41% of the WW Class 5 Softswitch market </li></ul></ul><ul><li>Strong Investor Base </li></ul>
    3. 3. IP for Converged networks Emerging Horizontal Structure IMS-based, IP Core Network WiFi 2G/3G Converged Network Access: Dialup, xDSL, Fiber, Cable, Satellite Common Services Voice & Video Switching Converged Services 3 rd Party Applications Multimedia Content Multimedia Devices IP Gateway Traditional Vertical Structure 2G/2.5G Mobile Network Switched TDM Network IP Data Backbone Broadcast / Cable TV Fixed Data Fixed Voice Mobile PSTN Services Mobile Services ISP Services TV Content
    4. 4. Converged Services Technology Interconnect TDM IP 2G 2,5G 3G release 99 3G release 5 POTS Broadband/VoIP Video IP TV IN MMS SMS VXML Portal Voice Mail Single number Fixed/Mobile Cross Network Call Pickup Digital Terrestrial TV Video On Demand Seamless Forwarding Locator based Forwarding Browse mode portal Informal Interactive Mode Video Communication Video conferencing Video Mail Unified Messaging
    5. 5. Triple Play : Key Success Factors <ul><li>Fixed-Mobile triple play bundle </li></ul><ul><ul><li>Seamless services through unified service access portal </li></ul></ul><ul><ul><ul><li>One triple play bundle for mobile and fixed line </li></ul></ul></ul><ul><ul><li>Cross “play” and cross network services </li></ul></ul><ul><ul><ul><li>For higher user-friendliness </li></ul></ul></ul><ul><ul><ul><li>For higher customer stickiness </li></ul></ul></ul><ul><li>Interconnection of different services and networks </li></ul><ul><ul><li>Services </li></ul></ul><ul><ul><ul><li>Voice and Video communication </li></ul></ul></ul><ul><ul><ul><li>Messaging services </li></ul></ul></ul><ul><ul><ul><li>Media services: Broadband IP-TV, Mobile IP-TV </li></ul></ul></ul><ul><ul><li>Networks </li></ul></ul><ul><ul><ul><li>PSTN, Broadband IP, 3G, Wi-Fi </li></ul></ul></ul>
    6. 6. Requirements for Triple Play Applications <ul><li>Converged Services </li></ul><ul><li>Service and Network Integration </li></ul><ul><li>Fixed – Mobile Integration and IMS </li></ul><ul><li>Integrated media services delivery </li></ul><ul><li>Backend support for OSS and billing </li></ul>
    7. 7. Converged Services Applications <ul><li>User-friendly </li></ul><ul><ul><li>Unified access for all services </li></ul></ul><ul><ul><li>Intuitive interface </li></ul></ul><ul><ul><li>Unlimited service delivery capability </li></ul></ul><ul><li>Example: IP-TV/Communication share features </li></ul><ul><ul><li>Caller ID on TV </li></ul></ul><ul><ul><li>Voice mail notification </li></ul></ul><ul><ul><li>TV-Based video call and PVR </li></ul></ul><ul><ul><li>synch </li></ul></ul><ul><ul><li>TV/PC-based click-to-talk from </li></ul></ul><ul><ul><li>address book </li></ul></ul><ul><ul><li>TV-based video mail </li></ul></ul>Video Communication E-mail, chat, and instant message TV Broadcast VOD On line purchase IP based Telephony
    8. 8. Service & Network Interconnection Video Streaming TV on Demand Video on demand Communications Media Fixed & mobile Voice and Video communication Services Multi-device delivery Service Convergence Messaging services Unified Messaging Services Near real time messaging: MMS/SMS/IM Voice and video mail Mobile Access Fixed Access
    9. 9. Fixed-Mobile Interconnection Issues Analog MPEG-2 MPEG-4 encoders H324m RTSP Audio Video 3G R99 3G R5 FTP server Stored Media EPG TVoDSL ETTH,FTTH SIGTRAN MGCP Gateway SIP H323 SIP Translation H323 SIP To H324m Video Content TV on demand Clip, DVD on demand Video Telephony
    10. 10. Media server attributes for Triple Play <ul><li>Universal access from any device </li></ul><ul><ul><li>Video enabled devices: 3G, PC, Video Phones and Set-top boxes </li></ul></ul><ul><ul><li>From POTS: voice remains accessible from Video IVR and Video Mail </li></ul></ul><ul><li>Format conversion </li></ul><ul><ul><li>Protocol H323/SIP </li></ul></ul><ul><ul><li>CIF to QCIF (mobiles) </li></ul></ul><ul><ul><li>Frame per second range for Fixed to Mobile: 25 - 15 fps to 7/8 fps </li></ul></ul><ul><ul><li>Codecs </li></ul></ul><ul><ul><ul><li>G.722.2 Audio AMR </li></ul></ul></ul><ul><ul><ul><li>H.264/MPEG 4 </li></ul></ul></ul><ul><li>Video portal </li></ul><ul><ul><li>Based on ubiquities Voice XML and Video script standards </li></ul></ul><ul><ul><li>=> Rapid « kiosk » model deployment </li></ul></ul>
    11. 11. Video Services for All Markets T-Commerce Entertainment IP Network Security Family meeting Video Mail Kids Monitoring Community Personal Proximity Services Healthcare Vital sign monitoring Tele-nursing Banking support Astrology
    12. 12. Video Services Delivery Chain Voice & Video Telephony, and IP-Video Service Provider UMTS rel.99 IP broadband VoIP Content Providers IP-TV Customer care Dating Weather Astrology Community PC/ Webcam Video phone 3G mobile Users TV News
    13. 13. Integrated Triple Play Services <ul><li>Components: </li></ul><ul><ul><li>Call Control </li></ul></ul><ul><ul><li>Encoders: MPEG4-H.264; MPEG-2 </li></ul></ul><ul><ul><li>Digital Rights Management </li></ul></ul><ul><ul><li>Portal/EPG + Voice and Video Communication </li></ul></ul><ul><ul><li>Middleware </li></ul></ul><ul><ul><li>Integration billing </li></ul></ul>… place calls, forward calls, manage an address book, retrieve voice mail, place video calls. … review the current TV schedule, search the schedule, program recording of selected broadcasts. … search video content in a library, view trailers and select and purchase videos on demand. … review bill, pay bill, upgrade service package, set parental controls, subscribe to special offers.
    14. 14. Fastweb: the Largest Triple Play Provider 800 K subscribers, 8 million calls a day, 820 € ARPU / year <ul><li>60% of new Fastweb customers subscribe to Video-telephony! </li></ul>
    15. 15. What is a softswitch ? H.323 Call Control SIP Call Control MGCP Line endpoint management H.323 Registrations SIP Registrations SS7 & MGCP Trunk control <ul><li>Call Control </li></ul><ul><li>Switching Units </li></ul><ul><li>Protocol Translation Engine </li></ul><ul><li>Access Control </li></ul><ul><li>Internal Registration Database </li></ul><ul><li>or </li></ul><ul><li>External Access Gatekeepers or </li></ul><ul><li>SIP registrars </li></ul><ul><li>MGCP/L Multiline Call Manager </li></ul><ul><li>SS7 MGCP-T GW Control </li></ul><ul><li>Any SS7 GW Controller with SIP or </li></ul><ul><li>H.323 VoIP interface </li></ul>H.323/SIP Monolithic Approach Modular approach H.323/SIP
    16. 16. The New Public Network Architecture User Access Domain Equipment located in the customer premises, access authentication equipment, access management equipment Residential gateway, Cable modem with VoIP, xDSL modem with VoIP, IP Phone … Application Domain (Class V or other) Collocated equipment for added value applications : IP Centrex, Call Center, etc …, and equipment for application usage reporting. Application gatekeeper, announcement server, IVR… VoIP Class IV Domain Collocated equipment for basic and VPN call routing within the VoIP network, and infrastructure management. Location Gatekeeper, Directory gatekeeper, Number portability gatekeeper … VoIP Network Edge Domain Interfaces with the PSTN and with other VoIP networks, interdomain call detail reporting. Security equipment. Edge proxy, protocol converter, SS7 gateway, ISDN gateway, trunking gateway. …
    17. 17. Architecture MGCP/L CPE’s Access Domain Subscriber Domain Softswitch, Call Control and Media Server Domain SOFTSWITCH SIP CPE’s NAT Enable NAT Enable MGCP/L MGCP/L SIP Edge Domain SIP IP PSTN SMC IP
    18. 18. Access Control IP Trunking MGCP H.323 SIP PSTN PLMN VoIP Network Interworking Media Servers and Application Softswitch Class IV SBC SIP or H323 MyCall and Business Services Class V Solutions LDAP Call Control User Service Profile Netcentrex Current Distributed Architecture Media Control PBX
    19. 19. IMS: the future of Fixed-Mobile Interconnection
    20. 20. PSTN PLMN VoIP Network Interworking Call Session Control IP Trunking MGCP H.323 S- CSCF I- CSCF P-CSCF + A-BGF SIP AS (Netcentrex) AS AS (Third Party) User Service Profile AS AS HSS LDAP SBC BGCF MGCF/SGF MRF AS AS I-BGF SIP Netcentrex IMS Architecture 3 rd Party Component New Netcentrex Component PBX
    21. 21. Thank you for your attention! Contact Information: Guillaume Widmer, CTO, Netcentrex Inc. [email_address] 1.408.450.5925