BitBand Overview:

     Experience Better IPTV

                           November 2007




Monday, January 14, 2008
About BitBand




Monday, January 14, 2008
About BitBand

 Company Focus – Video Delivery Networks for IPTV
 Targeting Telcos and NGSPs
 Network centric, powerful ap...
BitBand Advantages - Highlights

 Project implementation - lower risk, better results
 Architecture – best fit to needs
 E...
IPTV – the New TV Experience




 Monday, January 14, 2008
IPTV Usage Forecast :
AfterMonths ofChannels Only + Catch-Up TV
Initial – Linear “Buffered TV”
Few 2 years of“Buffered TV”...
Broader Range Of Applications




Broader Range of
  Applications




   Faster Time
   To Market




 Guaranteed Quality ...
Implications and Investment Alternatives
     More IPTV applications (VOD, NPVR, TSTV, PLTV)


             Huge Increase ...
IPTV: Expectations and Challenges
                      Broader Range
                      Of Applications




Guaranteed...
BitBand –
           Experience Better IPTV




Monday, January 14, 2008
IPTV: Expectation and Challenges


       Broader Range of applications




      Faster Time To Market




      Guarante...
IPTV: Expectation and Challenges


       Broader Range of applications




      Faster Time To Market
           Network...
IPTV: Expectation and Challenges


      Broader Range of applications




      Faster Time To Market




      Guarantee...
BitBand ISIS™ - Experience Better IPTV

 BitBand ISIS –
 Automated IPTV Video Delivery Network
 (VDN)
 providing:
   Broad...
Broader Range Of Applications




Broader Range of
  Applications




   Faster Time
   To Market




 Guaranteed Quality ...
Faster Time To Market (TTM)

                        Based on Extensive Experience and Expertise
                        S...
Guaranteed Quality of Experience


                           Broadcast TV


                         True pause       Rew...
BitBand ISIS – Automated Video Delivery Network (VDN)


             Maestro VDN Management




Live                      ...
BitBand Video Delivery Network (VDN)




  Tight Network Integration:
  - Video Admission Control (VAC)
  - Network extens...
Comprehensive QoS and QoE Infrastructure


                                                      ce
                      ...
BitBand MaestroTM

 Comprehensive content distribution and management
 suite

 Maestro CDN
   Auto-CDN™, dynamic, real tim...
BitBand MaestroTM

 Maestro NMS – Video element management
   Automatic installation
   Remote configuration and monitorin...
Unique Integration Concept



    Marketing                                 Engineering
     Freedom           Separation ...
SNITM = Network Abstraction


                   Content
                  Distribution
                                  ...
SNI™ Service – Network Independence
                                      One Virtual Server
                         IPTV...
AutoCDN™

 Intelligent content placement and reallocation
 Built as a plug-in
 Utilizing the network in the best possible ...
Subscriber QoE - Automatic Geo Fail-Over


                                                                 LB

POP A




...
Online Storage Disaster Recovery


                                       CCR
                            Maestro
        ...
BitBand Time Shift TV Advantages

 Distributed recording - recommended
 Automatic failover for non interrupted service
 Ze...
Summary




Monday, January 14, 2008
BitBand‘s Unique Advantages


                   • All application flavors
User Experience    • Smooth Time Shift user exp...
Thank you
BitBand X:Stream – Outstanding Performance

 BitBandRAM
 BitBand X:Stream technology::
         X:Stream technology
    Ne...
Vision Servers – VDN Building Blocks
   Up to 12TB Storage
   (net 9.5TB =14,000 Hours @1.5Mbps)
   Up to 6.8Gbps (4,500 S...
Subscriber QoE - STB Load-Balancing
Facilitating BitBand SDK™

                                                           ...
Central Content Repository – Online Storage

Benefits:                                                                    ...
BitBand New Scalable Fast Zapping

 Improves user experience
    Fast Zapping regardless of I-Frame spacing
    Ability to...
BitBand STB SDK – Network Extension
  Based on RFC2326 RTSP




SDK is optional, providing the following benefits:
  Advan...
BitBand Overview: Experience Better IPTV
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Transcript of "BitBand Overview: Experience Better IPTV"

  1. 1. BitBand Overview: Experience Better IPTV November 2007 Monday, January 14, 2008
  2. 2. About BitBand Monday, January 14, 2008
  3. 3. About BitBand Company Focus – Video Delivery Networks for IPTV Targeting Telcos and NGSPs Network centric, powerful application enabler Best Quality of Experience Fastest Time To Market Commercially proven > 950,000 paying IPTV subscribers > 50 IPTV VOD deployments worldwide
  4. 4. BitBand Advantages - Highlights Project implementation - lower risk, better results Architecture – best fit to needs Enables better services Best user experience
  5. 5. IPTV – the New TV Experience Monday, January 14, 2008
  6. 6. IPTV Usage Forecast : AfterMonths ofChannels Only + Catch-Up TV Initial – Linear “Buffered TV” Few 2 years of“Buffered TV” + Catch-Up TV The r ea l IP TV Other r evo Channels luti (ex on cep wil t for l le r eal a tim d to ven All ee ts) -TV Sport -On -D e ma News nd Legend: Broadcast Start-over Catch-Up TV PLTV
  7. 7. Broader Range Of Applications Broader Range of Applications Faster Time To Market Guaranteed Quality of experience Guaranteed quality of experience
  8. 8. Implications and Investment Alternatives More IPTV applications (VOD, NPVR, TSTV, PLTV) Huge Increase in Unicast Traffic BitBand’s ISISTM: Vast investments Automated VDN for high QoE & in the network fully-featured IPTV, scalable to Millions subs network Distributed VDN = Traffic and Storage Optimization
  9. 9. IPTV: Expectations and Challenges Broader Range Of Applications Guaranteed Quality Of Experience Faster Time To Market
  10. 10. BitBand – Experience Better IPTV Monday, January 14, 2008
  11. 11. IPTV: Expectation and Challenges Broader Range of applications Faster Time To Market Guaranteed Quality of experience
  12. 12. IPTV: Expectation and Challenges Broader Range of applications Faster Time To Market Network and business scalability Easy implementation of new services Guaranteed Quality of experience
  13. 13. IPTV: Expectation and Challenges Broader Range of applications Faster Time To Market Guaranteed Quality of experience • Reliability & Availability • Network load • TV over internet - Non Quality of Service networks • ‘Analogue TV’ zapping experience • HDTV
  14. 14. BitBand ISIS™ - Experience Better IPTV BitBand ISIS – Automated IPTV Video Delivery Network (VDN) providing: Broader range of applications and services greater business scalability Guaranteed Quality of Experience enabling a more reliable service and superior user experience Faster Time To market with superior network and business scalability
  15. 15. Broader Range Of Applications Broader Range of Applications Faster Time To Market Guaranteed Quality of experience Guaranteed quality of experience
  16. 16. Faster Time To Market (TTM) Based on Extensive Experience and Expertise SNI™ network virtualization short integration for future application Broader Range of Applications Network independent of business model Higher business scalability Cost effective Video Delivery solution Faster Time To Market High scalability - Scalable building blocks enable Linear growth AutoCDN™ - demand-based automatic content placement mechanism Optimizing traffic-load and storage in the network Guaranteed Quality of experience
  17. 17. Guaranteed Quality of Experience Broadcast TV True pause Rewind TV Scalable Broadcast freeze Fast Packet loss Broader Range of Applications experience Channel recovery Zapping Reporting Tool Faster Time To Market Video Seamless Load Progressive Admission Failover Balancing Control Download Guaranteed Quality of experience On Demand Content
  18. 18. BitBand ISIS – Automated Video Delivery Network (VDN) Maestro VDN Management Live Vision™ (Short PLTV) Recording and Streaming Vision™ servers Recording and Streaming Vision™ servers On Demand Ingest Central Content Repository QualiC™ Servers QualiC™ Servers Multicast Unicast FTP
  19. 19. BitBand Video Delivery Network (VDN) Tight Network Integration: - Video Admission Control (VAC) - Network extension up to the STB - SD, HD - RTSP, HTTP
  20. 20. Comprehensive QoS and QoE Infrastructure ce nnce re eeirie p Exxp er E sser Fast Channels Zapping Fast Channels Zapping UU S ooS oQ eeo Q Automatic Failover Vidd Vi Automatic Failover QoS Reporting QoS Reporting Packet Loss Recovery Packet Loss Recovery ookk r w r t VAC VAC Neetw N Inter-cluster redundancy Inter-cluster redundancy NIC Bonding NIC Bonding aaee r w r Raid 5 Raid 5 aaddw H r r H Redundant power supply Redundant power supply Symon and hardware watchdog Symon and hardware watchdog
  21. 21. BitBand MaestroTM Comprehensive content distribution and management suite Maestro CDN Auto-CDN™, dynamic, real time content adaptation according to actual usage Multiple distribution policies Scheduled distributions Flexible architectures support Maestro Service Provisioning VOD TVOD
  22. 22. BitBand MaestroTM Maestro NMS – Video element management Automatic installation Remote configuration and monitoring Hierarchical status reporting Integrated with third party NMS systems Built-in FCAPS functionalities Significantly lowers OPEX VDN virtualization the towards the business domain, exposing abstracted and simplified interfaces towards the IPTV application later Hiding network topology & exposing video service layer
  23. 23. Unique Integration Concept Marketing Engineering Freedom Separation of Freedom New business models business and operation Expanding the network New applications Expedited ROI via reduced integration efforts Quicker “Go to market”
  24. 24. SNITM = Network Abstraction Content Distribution p s ou Gr e k Content vic tworrk e r N tw o Distribution N e S e IPTV Middleware s Stream ea Redirection Ar v ice ss er ine ss S Bussin e Bu Stream Redirection (failover)
  25. 25. SNI™ Service – Network Independence One Virtual Server IPTV API Central Cluster Maestro Flexibility – Network & Business Simplicity – Integration & Operation Resilience - multi-layer resilience (MLR) REGION #1 REGION #2 REGION #3
  26. 26. AutoCDN™ Intelligent content placement and reallocation Built as a plug-in Utilizing the network in the best possible way CDN according to consumption history CDN according to future prediction 11 11 0.9 0.9 0.9 0.9 0.8 0.8 0.8 0.8 0.7 0.7 0.7 0.7 0.6 0.6 0.6 0.6 VOD Usage Pattern V OD Usage Pattern 0.5 0.5 VOD Usage Pattern V OD Usage Pattern 0.5 0.5 Backbone utilization Backbone utilization 0.4 0.4 Backbone utilization Backbone utilization 0.4 0.4 0.3 0.3 0.3 0.3 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.1 00 00 00 44 88 12 12 16 16 20 20 24 00 44 88 12 12 16 16 20 20 24
  27. 27. Subscriber QoE - Automatic Geo Fail-Over LB POP A POP B OK. 30% OK. 40% OK. 70% • Send request to the next cluster • Get reply from the servers • Get the video from the BEST server
  28. 28. Online Storage Disaster Recovery CCR Maestro Maestro Auto CDN Auto CDN
  29. 29. BitBand Time Shift TV Advantages Distributed recording - recommended Automatic failover for non interrupted service Zero latency – key for TSTV (unlike most other VOD solutions) Smooth Pause-Live experience unique STB code Auto-CDN capability Time based recording – decoupling recording and playout No provisioning failures, no mission critical interfaces Accommodates retroactive EPG changes
  30. 30. Summary Monday, January 14, 2008
  31. 31. BitBand‘s Unique Advantages • All application flavors User Experience • Smooth Time Shift user experience Differentiation • Fast Channel zapping • Lower investment - Optimized storage and transport Network Centric • Automated distributed VDN • Best reliability: Video CAC, Automatic failover • Best field proven solution in IPTV Lower risk • Most deployed CDN • Highest flexibility BitBand: minimize the risk, maximize the user experience
  32. 32. Thank you
  33. 33. BitBand X:Stream – Outstanding Performance BitBandRAM BitBand X:Stream technology:: X:Stream technology New, cutting edge RAM & Disk streaming technology Streaming Vision 1280 New, cutting edge RAM & Disk streaming technology Extreme performance am Extreme performance Streaming t re Zero overhead indexing X Zero overhead indexing [Gbps] :S Vision 880 nd t Ba Vision 680II Bi Disk 2 Vision 280 1 Applications CUTV
  34. 34. Vision Servers – VDN Building Blocks Up to 12TB Storage (net 9.5TB =14,000 Hours @1.5Mbps) Up to 6.8Gbps (4,500 Streams @1.5Mbps) 3U Suitable for Headend (long tail) and TSTV Vision 880 Vision 880 Up to 6TB Storage (Net 4.7TB =7,000 Hours @1.5Mbps) 2U Up to 6.8Gbps (4,500 Streams @1.5Mbps) Suitable for POP VOD and TSTV Vision 680II Vision 680II Up to 3TB Storage (Net 2TB =3,000 Hours @1.5Mbps) Up to 1,200Mbps (800 Streams @1.5Mbps) 1U Mostly suitable for small sites VOD, and PLTV Vision 280 Vision 280 All are Shipping Servers
  35. 35. Subscriber QoE - STB Load-Balancing Facilitating BitBand SDK™ Back OK. 30% OK. 20% NO • Send request to the closest cluster • Get reply from the servers • Get the video from the BEST server
  36. 36. Central Content Repository – Online Storage Benefits: Back Maestro Maestro Fully redundant Auto CDN Auto CDN Allows geo redundancy POPs Cost effective Head End Streaming / DL Servers Highly scalable Online V280E Integrated VDN Management Storage Vision V280E Already deployed Vision Vision Vision V680II Total Storage – V680II 4 x 12TB
  37. 37. BitBand New Scalable Fast Zapping Improves user experience Fast Zapping regardless of I-Frame spacing Ability to use H264 with no performance degradation Scalability Easily scalable without major investments Redundancy Built-in redundancy with fall-back Integration IVS (Integrated Video Server into the DSLAM) solution requires no integration If no IVS - Easy integration using BitBand’s SDK for STB
  38. 38. BitBand STB SDK – Network Extension Based on RFC2326 RTSP SDK is optional, providing the following benefits: Advanced IPTV Features Progressive Download Seamless Pause Live TV transitions Personalized Ad insertion Advanced playlist … Ensuring subscriber QoE Inherent Load balancing Seamless server fail-over Fast Channel Zapping Performance monitoring
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