Audio/Video Network Convergence with High  Capacity Systems Voice & Video Engine for Mass Distribution Amir Zmora VP Busin...
Presentation Agenda <ul><li>Surf Overview </li></ul><ul><li>The Market -- and the Technology that Drives the Trends </li><...
Surf Overview <ul><li>Surf provides Hardware and Software that enable… </li></ul>  large-scale propagation of voice & vide...
Surf is the  ONLY  company in the world that offers  Triple-Play  (Voice, Video, Data) media processing technology  simult...
SurfGeneration IP Mobile PSTN Media Gateway/Server Board-Level Solution SurfAce/SurfRider PCI, PTMC and AMC Diagnostics Ex...
The Market -- and the  Technology that Drives the Trends
Today’s Technology enabling Conferencing Server enabling Supporting Infrastructure Users / Application Conference Room Voi...
Today’s Technology enabling Conferencing Server enabling Supporting Infrastructure Users / Application Conference Room Voi...
Tomorrow’s / Future Technology Supporting Infrastructure Users / Application C-6x Carrier  Infrastructure Voice & Video Me...
Cellular – 3G Services  (1) <ul><li>Video Download & Streaming </li></ul><ul><ul><li>Download is the most common method fo...
Cellular – 3G Services (2) <ul><li>Video Streaming – Circuit-Switched vs. IP </li></ul><ul><li>IP </li></ul><ul><ul><li>Co...
Cellular – 3G Services (3) <ul><li>Messaging & Presence </li></ul><ul><ul><li>Evolution: IM    MMS    Video mail </li></...
Cellular – 3G Services (4) <ul><li>PoC – Half-duplex communication  (Push-to-Talk, Show, View) </li></ul><ul><ul><li>Imple...
Cellular – 3G Services (5) <ul><li>Video Telephony Issues </li></ul><ul><ul><li>User adoption is still limited </li></ul><...
Cellular – 3G Services (6) <ul><li>Video Sharing </li></ul><ul><ul><li>Feature introduced by Nokia </li></ul></ul><ul><ul>...
Nokia Video Sharing  Demo Initiate sharing session User A camera view displayed User accepts invitation.  Video sharing se...
 
Conclusions <ul><li>Voice price is shrinking </li></ul><ul><ul><li>Infrastructure – Voice port price </li></ul></ul><ul><u...
Triple-Play Development Considerations
Typical Media Gateway / Media Server Media Processing Transport Signaling DSP Host <ul><li>Video proc: </li></ul><ul><li>T...
Voice and Video on the Same DSP <ul><li>Easy migration path to any video/voice usage model. </li></ul><ul><li>Lower system...
The benefits of Running 3G-324M (H.223) on the DSP rather than on the Host ? <ul><li>Lower delay generates higher overall ...
The benefits of building a Gateway rather than buying a closed box <ul><li>Flexibility -The customer can determine what fe...
Hardware Trends
Relevant Hardware History <ul><li>Once there were PC & cPCI systems… </li></ul><ul><ul><li>Parallel passive backplanes </l...
Hardware Forecasts <ul><li>Varying forecasts for ATCA & AMC market size:  </li></ul><ul><ul><li>ATCA  market to reach  $3....
Hardware History 1981 1994 2001 2005 First PC cPCI introduced cPCI 2.16 introduced First ATCA definition 2002 First AMC de...
Market Hardware Trends: Carriers PCI cPCI 2.16 ATCA PCI 1 mezzanine board N/A 25W per blade Not supported N/A PCI ~100Mbs ...
Market Hardware Trends: Mezzanines PTMC PTMC 15W max Not supported Not supported PCI, TDM, RMII ~100Mbit/sec PTMC 15W max ...
Market Hardware Trends: System ATCA PC cPCI 25W per blade Not supported Not supported PCI ~100Mbs per board 25W per blade ...
AMC System for the Poor:  MicroTCA MicroTCA ATCA 4Ux19” and only 300mm deep Entry point of $500 I2C based redundant IPMI U...
Bottom Line… <ul><li>ATCA/MicroTCA platforms with AMC modules are the future </li></ul><ul><li>Surf is aligned with the ma...
Thank You www.surf-com.com
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  • Avi
  • Note: actual implementation may differ from this example
  • VAD – Voice activity detection CNG – Comfort noise generation PLC – Packet loss concealment
  • Audio/Video Network Convergence with High

    1. 1. Audio/Video Network Convergence with High Capacity Systems Voice & Video Engine for Mass Distribution Amir Zmora VP Business Development Surf Communication Solutions
    2. 2. Presentation Agenda <ul><li>Surf Overview </li></ul><ul><li>The Market -- and the Technology that Drives the Trends </li></ul><ul><li>Triple-Play Development Considerations </li></ul><ul><li>Hardware Trends </li></ul>
    3. 3. Surf Overview <ul><li>Surf provides Hardware and Software that enable… </li></ul> large-scale propagation of voice & video applications large-scale propagation of voice & video applications
    4. 4. Surf is the ONLY company in the world that offers Triple-Play (Voice, Video, Data) media processing technology simultaneously on a single platform; Surf is the first company ever to offer complete media processing solutions on an AMC platform , enabling the creation of a Voice and Video engine driving mass distribution of high-capacity applications Surf is the ONLY company in the world capable of providing its solution on ANY TI C-64x DSP Uniqueness Uniqueness VERY High Barrier To Entry
    5. 5. SurfGeneration IP Mobile PSTN Media Gateway/Server Board-Level Solution SurfAce/SurfRider PCI, PTMC and AMC Diagnostics Expert System SurfInsight PC-based DSP Software SurfUP (SurfGate, SurfStream) Chip-Level Solution SurfDSP-xx C64x-based Strategic Focus
    6. 6. The Market -- and the Technology that Drives the Trends
    7. 7. Today’s Technology enabling Conferencing Server enabling Supporting Infrastructure Users / Application Conference Room Voice Calls C-5x Carrier Infrastructure Voice Gateway
    8. 8. Today’s Technology enabling Conferencing Server enabling Supporting Infrastructure Users / Application Conference Room Voice Calls C-5x Carrier Infrastructure Voice Gateway
    9. 9. Tomorrow’s / Future Technology Supporting Infrastructure Users / Application C-6x Carrier Infrastructure Voice & Video Media Gateway Media Server IPTV Video Calls Video Conference Mobile Presence Content Streaming Security/ Surveillance enabling enabling Generation Legacy Phone SIP Video Phone PC Soft Phone 3G-324M or WiFi Mobile Video Phone True convergence
    10. 10. Cellular – 3G Services (1) <ul><li>Video Download & Streaming </li></ul><ul><ul><li>Download is the most common method for video entertainment </li></ul></ul><ul><ul><ul><li>Content saved on phone </li></ul></ul></ul><ul><ul><ul><li>Solves QoS issues </li></ul></ul></ul><ul><ul><li>Streaming requires higher bandwidth but has also advantages: </li></ul></ul><ul><ul><ul><li>More “real-time” </li></ul></ul></ul><ul><ul><ul><li>Easier in DRM perspective – content is not saved </li></ul></ul></ul><ul><ul><ul><li>Phone memory used only for buffering </li></ul></ul></ul><ul><li>Service examples </li></ul><ul><ul><li>V-Live of NTT DoCoMo – Real-Time TV </li></ul></ul><ul><ul><li>Video on demand </li></ul></ul><ul><ul><li>Home/Business/Homeland security – Video surveillance </li></ul></ul>
    11. 11. Cellular – 3G Services (2) <ul><li>Video Streaming – Circuit-Switched vs. IP </li></ul><ul><li>IP </li></ul><ul><ul><li>Cost effective </li></ul></ul><ul><ul><li>Easier integration with broadband networks </li></ul></ul><ul><li>Circuit-Switched </li></ul><ul><ul><li>QoS is fixed and predictable </li></ul></ul><ul><ul><li>Well-defined mechanism for addressing and billing </li></ul></ul><ul><ul><li>Easy access: Dial number and use DTMF to choose clip </li></ul></ul><ul><ul><li>It works… </li></ul></ul>
    12. 12. Cellular – 3G Services (3) <ul><li>Messaging & Presence </li></ul><ul><ul><li>Evolution: IM  MMS  Video mail </li></ul></ul><ul><ul><li>PoC </li></ul></ul><ul><ul><li>Presence – Not only online/offline but if available for service X with person Y </li></ul></ul><ul><ul><li>Self created content; No DRM issues </li></ul></ul>
    13. 13. Cellular – 3G Services (4) <ul><li>PoC – Half-duplex communication (Push-to-Talk, Show, View) </li></ul><ul><ul><li>Implemented over IP using SIP </li></ul></ul><ul><ul><li>Many implementations are still proprietary </li></ul></ul><ul><li>Video Telephony </li></ul><ul><ul><li>A 3G service that uses 64Kbps for Control, Voice and Video – 3G-324M </li></ul></ul><ul><ul><li>Video: MPEG-4 </li></ul></ul><ul><ul><li>Audio: NB-AMR </li></ul></ul><ul><ul><li>Adopted by 3Gpp and 3GPP2 but deployed currently on W-CDMA networks only </li></ul></ul>
    14. 14. Cellular – 3G Services (5) <ul><li>Video Telephony Issues </li></ul><ul><ul><li>User adoption is still limited </li></ul></ul><ul><ul><li>Network affect will make it more popular in the future (need someone to call) </li></ul></ul><ul><ul><li>Quality is not high – 10FPS, QCIF </li></ul></ul><ul><ul><li>Call setup delay </li></ul></ul>
    15. 15. Cellular – 3G Services (6) <ul><li>Video Sharing </li></ul><ul><ul><li>Feature introduced by Nokia </li></ul></ul><ul><ul><li>While in voice circuit switch session, opens a parallel SIP session </li></ul></ul><ul><ul><li>Shares live video, clips, pictures </li></ul></ul><ul><ul><li>Effective bandwidth usage (IP vs. CS) </li></ul></ul>
    16. 16. Nokia Video Sharing Demo Initiate sharing session User A camera view displayed User accepts invitation. Video sharing session is established. User A User B Ongoing CS-call Select Share live video from options Pressing Start begins video sharing Pressing Stop ends sharing PS-Video SIP messages
    17. 18. Conclusions <ul><li>Voice price is shrinking </li></ul><ul><ul><li>Infrastructure – Voice port price </li></ul></ul><ul><ul><li>Operators – Voice revenue (International/Long distance/Local) </li></ul></ul><ul><li>Moving to one box solution for voice/video, Mobile/Wireless/Wireline - All in one - Siemens Wireline & Wireless merge (ICN+ICM=Com) </li></ul><ul><li>Moving into the video market is essential for telecom equipment manufacturers </li></ul><ul><li>Video deployment will dramatically grow due to: </li></ul><ul><ul><li>Competition between service providers/operators/cables </li></ul></ul><ul><ul><li>Cross network services </li></ul></ul><ul><ul><li>Network effect </li></ul></ul>
    18. 19. Triple-Play Development Considerations
    19. 20. Typical Media Gateway / Media Server Media Processing Transport Signaling DSP Host <ul><li>Video proc: </li></ul><ul><li>Transcoding </li></ul><ul><li>Resizing </li></ul><ul><li>Frame rate adapt </li></ul><ul><li>Mixing </li></ul><ul><li>Video coding & transcoding: </li></ul><ul><li>MPEG4 SP </li></ul><ul><li>H.263 </li></ul><ul><li>H.264 </li></ul><ul><li>MPEG-4 ASP </li></ul><ul><li>H.261 </li></ul><ul><li>H.263+/++ </li></ul><ul><li>Voice Coding: </li></ul><ul><li>G.729 </li></ul><ul><li>G.723.1 </li></ul><ul><li>G.726 </li></ul><ul><li>G.711 </li></ul><ul><li>NB-AMR </li></ul><ul><li>FR/EFR </li></ul><ul><li>EVRC </li></ul><ul><li>WB-AMR </li></ul><ul><li>G.728 </li></ul><ul><li>iLBC </li></ul><ul><li>RTP/RTCP: </li></ul><ul><li>RFC3550/3551 </li></ul><ul><li>RFC3016 (Video support) </li></ul><ul><li>RFC3267 (AMR support) </li></ul><ul><li>Adaptive Jitter buffer </li></ul><ul><li>Security – AES </li></ul><ul><li>Quality- RFC2198 </li></ul><ul><li>Telephony Events: </li></ul><ul><li>RFC2833 </li></ul><ul><li>All Tones det/gen from TDM and IP </li></ul><ul><li>VAD/CNG/PLC handling </li></ul><ul><li>Caller ID I/II det/gen </li></ul><ul><li>Fax Channel: </li></ul><ul><li>T.38 Fax relay </li></ul><ul><li>T.32 Fax termination </li></ul><ul><li>Transparent Fax over G.711 (IP) </li></ul><ul><li>IP-aware fax </li></ul><ul><li>V.34HD highspeed fax </li></ul>H.323 SIP Applications <ul><li>Voice proc: </li></ul><ul><li>Mixing </li></ul><ul><li>Sample rate adjustment </li></ul><ul><li>ECAN G.168 128ms </li></ul>H.223+H.245 (3G-324M) TDM H.223/ H.221 IP/ UDP H.323 SIP 3G-324M PRI/ BRI CAS
    20. 21. Voice and Video on the Same DSP <ul><li>Easy migration path to any video/voice usage model. </li></ul><ul><li>Lower system delay generates a higher overall quality </li></ul><ul><ul><li>No need to separate voice from video and send each to a separate chip/module </li></ul></ul><ul><ul><li>Easier to establish lip-sync between voice and video when packets are lost or delayed </li></ul></ul><ul><li>Lower operational expenses due to the need for support of only one chip. </li></ul><ul><li>Lower integration efforts </li></ul><ul><ul><li>Single API for voice and video </li></ul></ul><ul><ul><li>No need for an aggregation device to combine or split voice and video </li></ul></ul>
    21. 22. The benefits of Running 3G-324M (H.223) on the DSP rather than on the Host ? <ul><li>Lower delay generates higher overall quality gateways </li></ul><ul><ul><li>Same DSP runs 3G-324M, voice transcoding, video transcoding and sends voice/video RTP directly to IP network, hence, no bottlenecks. </li></ul></ul><ul><li>Scalability </li></ul><ul><ul><li>When H.223 is running on the DSP, Host processor performance is not a limiting factor for moving to higher densities… just add more DSPs/boards. </li></ul></ul><ul><li>Lower operational expenses </li></ul><ul><ul><li>Less components in the system. No need for: </li></ul></ul><ul><ul><ul><li>DSP board/module for voice transcoding </li></ul></ul></ul><ul><ul><ul><li>DSP board/module for video transcoding </li></ul></ul></ul><ul><ul><ul><li>Controller module/board for 3G-324M </li></ul></ul></ul>
    22. 23. The benefits of building a Gateway rather than buying a closed box <ul><li>Flexibility -The customer can determine what features to develop and can better differentiate his offerings. </li></ul><ul><li>Better response to the end user since no need to wait for the closed box developer to provide his service. </li></ul><ul><li>Open solution. </li></ul><ul><li>Price. </li></ul>
    23. 24. Hardware Trends
    24. 25. Relevant Hardware History <ul><li>Once there were PC & cPCI systems… </li></ul><ul><ul><li>Parallel passive backplanes </li></ul></ul><ul><li>Then came cPCI 2.16, 2.17, 2.18… </li></ul><ul><ul><li>Combination of parallel bus & multiple packet-switching serial busses </li></ul></ul><ul><li>Then came ATCA (Advanced Telecom Computer Architecture)… </li></ul><ul><ul><li>Packet-switching serial busses only </li></ul></ul><ul><li>Late 2001 - Suppliers, OEMs and SPs define the AdvancedTCA (PICMG 3.0) </li></ul><ul><li>Late 2002 – Start work on AdvancedMC (PICMG AMC.0) </li></ul><ul><li>Late 2005 – First MicroTCA prototypes </li></ul>
    25. 26. Hardware Forecasts <ul><li>Varying forecasts for ATCA & AMC market size: </li></ul><ul><ul><li>ATCA market to reach $3.7B by 2007 (RHK) </li></ul></ul><ul><ul><li>ATCA market to reach $42B by 2009 (Crystal Cube) </li></ul></ul><ul><ul><li>AMC market to reach $14B by 2009 (Crystal Cube) </li></ul></ul><ul><li>Target cost per board to be reduced by 60% in four years, using ATCA (not proprietary) </li></ul><ul><ul><li>Cheaper R&D </li></ul></ul><ul><ul><li>Open competition </li></ul></ul><ul><ul><li>Mass production </li></ul></ul><ul><ul><li>Maintenance </li></ul></ul><ul><ul><li>etc. </li></ul></ul>
    26. 27. Hardware History 1981 1994 2001 2005 First PC cPCI introduced cPCI 2.16 introduced First ATCA definition 2002 First AMC definition First ATCA prototypes First MicroTCA prototypes First AMC prototypes <ul><li>Surf’s Current Offering: </li></ul><ul><li>PCI solutions </li></ul><ul><li>PTMC solutions </li></ul><ul><li>AMC solutions </li></ul><ul><li>cPCI integrated solutions </li></ul>
    27. 28. Market Hardware Trends: Carriers PCI cPCI 2.16 ATCA PCI 1 mezzanine board N/A 25W per blade Not supported N/A PCI ~100Mbs per board PCI 1 mezzanine board N/A 25W per blade Not supported N/A PCI ~100Mbs per board 3U/6U x 160mm 2 mezzanine boards 3-5 9’S 70W per blade Blade only IPMI PCI, Ethernet 1Gbit/sec per link 3U/6U x 160mm 2 mezzanine boards 3-5 9’S 70W per blade Blade only IPMI PCI, Ethernet 1Gbit/sec per link 8U x 280mm 8 mezzanine boards 5 9’S 200W per blade Blade and mezzanine (AMC) I2C based redundant IPMI GbE, PCI_Express, Rapid_IO, Infiniband,FiberChannel Advanced switching etc… 10Gbit/sec per link Form factor Scalability Availability Power Hot swap Management Interfaces Performance
    28. 29. Market Hardware Trends: Mezzanines PTMC PTMC 15W max Not supported Not supported PCI, TDM, RMII ~100Mbit/sec PTMC 15W max Not supported Not supported PCI, TDM, RMII ~100Mbit/sec AMC 5 9’S 60W max Supported I2C based IPMI GbE, PCI_Express, Rapid_IO, Infiniband,FiberChannel Advanced switching etc… 10Gbit/sec per link Up to 8 per ATCA 3 9’S to 5 9’S Up to 4 per ATCA 3 9’S to 5 9’S Up to 4 per ATCA AMC Form factor Scalability Availability Power Hot swap Management Interfaces Performance
    29. 30. Market Hardware Trends: System ATCA PC cPCI 25W per blade Not supported Not supported PCI ~100Mbs per board 25W per blade Not supported Not supported PCI ~100Mbs per board 6U Up to 19 blades 50W per blade Blade only IPMI PCI, Ethernet 6U Up to 19 blades 50W per blade Blade only IPMI PCI, Ethernet Up to 40Gb/s per chassis 8U Up to 16 blades 5 9’S 200W per blade Blade and mezzanine (AMC) I2C based redundant IPMI GbE, PCI_Express, Rapid_IO, Infiniband,FiberChannel Advanced switching etc… Up to 10 Tera per chassis 3 9’S to 5 9’s 3 9’S to 5 9’s N/A 8 boards PC N/A 8 boards PC Form factor Scalability Availability Power Hot swap Management Interfaces Performance
    30. 31. AMC System for the Poor: MicroTCA MicroTCA ATCA 4Ux19” and only 300mm deep Entry point of $500 I2C based redundant IPMI Up to 12 AMC modules Scalable for three 9’s to five 9’s Up to 60W per blade Supported per blade GbE, PCI_Express, Rapid_IO, Infiniband,FiberChannel Advanced switching etc… Up to 40Gbits/s per chassis 4Ux19” and only 300mm deep Entry point of $500 I2C based redundant IPMI Up to 12 AMC modules Scalable for three 9’s to five 9’s Up to 60W per blade Supported per blade GbE, PCI_Express, Rapid_IO, Infiniband,FiberChannel Advanced switching etc… Up to 40Gbits/s per chassis 12Ux19” Entry point of several $1000’s I2C based redundant IPMI Up to 16 ATCA blades (128 AMCs) five 9’S Up to 200W per blade Supported per blade GbE, PCI_Express, Rapid_IO, Infiniband,FiberChannel Advanced switching etc… Up to 10 TeraBits/s per chassis Form factor Price Management Scalability Availability Power Hot swap Interfaces Performance
    31. 32. Bottom Line… <ul><li>ATCA/MicroTCA platforms with AMC modules are the future </li></ul><ul><li>Surf is aligned with the market hardware needs for high-capacity DSP media processing solutions </li></ul>
    32. 33. Thank You www.surf-com.com
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