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    6.ppt 6.ppt Presentation Transcript

    • Mobile TV: Standards of Service, Service of Standards Julien Signes President, Founder, Envivio
    • Agenda
      • Mobile TV today
      • Mobile TV Standards
      • Mobile TV tomorrow
    • Digital Video - Many Terminal and Network Choices IP and MPEG-4 are Driving Most of the New Video Applications Source: Irdeto 2.5 G Solutions 3G Mobile Solutions Hybrid Solutions Broadcast Solutions DVB-H DMB-S DVB-S DVB-C DVB-T IP TV DMB-T UMTS CDMA200 IX EV-DO GPRS ISDB-T HSDCP
    • Mobile TV status today 3GPP: 100+ deployments DVB-h: 36 trials in 23 countries T-DMB: S. Korea, 500k subs ISDB-T: Japan, 15k subs
    • User Feedback News, music, entertainment: Sports. a News, soaps and music News, soaps, music, documentaries and sports Local Programms from Finish National TV and sports Popular in content 20 Monutes 16 Minutes average 23 minutes per session, 1-2 sessions per day 5-30 minutes Daily Viewing Time 68% 75% 76% 41% Willingness to Pay 73% satisfied with the preic 75% Would recomment the solution 83 Satisfied with the service 58% believe it will be popular Statisfaction Spain France UK Finland
    • Mobile Video Deployments Accelerating Source: In-Stat, Frost and Sullivan
      • 3G networks ubiquitous
      • Video is one of the key applications
      • Mobile Operators Looking to Increase Revenues and Decrease Churn
      • Solidifying Standards Resulting in Increased Adoption
      US+Europe Mobile Video Subscribers 3G Subscribers Forecast 11.0 21.7 33.8 49.4 67.9 0 10 20 30 40 50 60 70 80 '05E '06E '07E '08E '09E Subscribers (MM) 58% CAGR
    • Mobile TV Standards
    • Standards: From transport to Codec
      • Audio Codec
        • Amr (nb and wb), mp3, aac, aac, he-aac , he-aac+
        • wma, real-audio
      • Video Codecs
        • H263, mpeg-4 sp and asp, h264 ,
        • vc-1, real-video
      • Security
        • Ipsec, OMA, ISMAcrypt ,SRTP,…
      • Metadata
        • OMA BCAST, DVB- H CMBS(MPEG-7)
      • Interactivity
        • MPEG-4 Laser, SVG,..
      • Streaming protocol
        • RTP
        • MPEG-2 TS
      • Transport network
        • GSM/GPRS/UMTS and hspda
        • CDMA, CDMA2000,..
        • DAB, DMB
        • DVB-T, DVB-H
        • Mediaflo etc…
      More than 1,000 combinations For an end to end Solution! =>GLOBAL INTEROPERABILITY CHALLENGE!
    • 2.5G, 3G and Beyond
      • Features
        • 2.5G (30kbps), 3G (200kbps), HDSPA (500 kbps)
        • Now: 3gpp pss and 3gpp2 (one to one streaming)
        • Based on standards mpeg-4 a/v codecs
        • RTP/UDP/IP carriage
        • Future: 3gpp MBMS and 3gpp2 BCMCS (one to many, multicast enabled)
      • Analysis
        • Service already deployed on existing 3G Networks infrastructure
        • but
        • Quality of the service has to be improved
        • Current infrastructure not -yet- broadcast enabled and is not scalable
          • Broadcast services require additional VOD infrastructure to scale
    • DVB-h
      • Features
        • Based on standard mpeg-4 A/V codecs
        • Between 200 to 500kbps per stream
        • RTP/UDP/IP carriage further encapsulated over DVB-T
        • Standard Conditional Access
        • Using DVB-T infrastructure
      • Analysis
        • Higher quality TV-like experience
        • Potential new revenues for broadcast operators
        • IP carriage allows 3G/DVB-H convergence more easily
        • but
        • Revenue models not straightforward for Telcos
        • Needed infrastructure deployment to achieve in-door coverage efficiently
        • New frequency allocation requires governmental approval
    • T-DMB, DMB-S, ISDB-T
      • Features
        • Satellite or terrestrial broadcast
        • Using MPEG-4 codecs and MPEG TS
        • Between 200 to 500kbps per stream
      • Analysis
        • Commercially deployed in Japan and Korea
        • Higher quality TV-like experience
        • Potential new revenues for broadcast operators
        • But
        • Limited number of channels
        • Limited convergence between 3G and DMB and ISDB-T
        • Revenue models not straightforward for Telcos
        • New frequency allocation requires governmental approval
    • Other Standards
      • MediaFlo
        • Technology proposed in the US by Qualcomm
      • DMBT
        • Technology developed in China
        • Standard undefined
        • Extension outside of China unclear
      • Wimax
        • Possible alternative transport medium
        • Multicast, transports and codecs are not defined
    • Overview of the Mobile Video Standards N/A JP Specific Strong in Asia Trials in China Broadcast Most trials Most deployed Characteristics China, US trials deployment in JP, ~15 subs Korea Deployments >500k subs 36 trials 100+ Deployments Specific Sat + terrestrial relay Terrestrial/ Satellite Terrestrial 3G Network Transport Broadcast/ Other Broadcast Broadcast Broadcast VOD Live/VOD Applications DMBT, MediaFlo, Wimax,.. ISDB-T DMB-T/S DVB-h 3GPP Standard Broadcast interactive
    • Mobile Standard Deployments Source:Informa
    • Deployments
    • How to deploy Mobile TV services?
      • Content/Services
          • Live TV of existing content
          • VOD/Specific clips
          • Interactive application/packaging/pricing
      • Network Infrastructures/Terminals
          • 3G only? Broadcast Standard?
          • Choice limited by availability of handsets
      • Video infrastructure
          • Security?
          • Standard to be supported?
    • Mobile TV Resolutions
      • Data rates and resolutions depends on terminal and network type
      • Cellphone
        • QCIF – QVGA 30-256 kbps
        • GPRS, 2G, 2.5G
      • PDA/Smart phone
        • CIF – VGA 256-768 kbps
        • 3G, DMB-T,DVB-h
      • Automotive / Portable / Home:
        • VGA - D1 768kbps - 1 Mbps
        • Wimax, HSDPA
      VGA-D1 CIF-QVGA QCIF
    • MobileTV Platform 3G Architecture Live Video Source 3G IP Data Transmission Offline Encoder Mobile Encoder Video Server MOBILE VIDEO PLATFORM Network Control File CONTENT IP Encryption Portal Server DRM / Authentication Application Mgmt Provisioning Rating Metadata MobileTV Phone Client
    • MobileTV Platform DVB-H Architecture MobileTV Phone Client File CONTENT IP Encryption Portal Server DRM / Authentication Application Mgmt Provisioning Rating Metadata Offline Encoder Live Video Source DVB-H/T Emitters DVB IPE Mobile Encoder Video Server MOBILE VIDEO PLATFORM Network Control
    • MobileTV Convergence
      • Future Broadcast mobile TV
        • Broadcast standard for live channels
        • 3G for interactivity and billing
      3G Network DVB-h, ISBD-T, DMB,.. Encapsulation/transmission MobileTV Phone Client File CONTENT IP Encryption Portal Server DRM / Authentication Application Mgmt Provisioning Rating Metadata Envivio 4Coder ™ SE Offline Encoder Live Video Source 3G IP Data Transmission Mobile Encoder Mobile Video Server MOBILE VIDEO PLATFORM Network Control
    • Desktop TV PC Player EPG Webcasting (Fiber/DSL/Coax/Satellite/Wireless) MobileTV Phone Client Residential IPTV Standard Def & High Def STB EPG Consumer Experience CONTENT Content Management Convergence Beyond Mobile Encoder Transcoder ™ Video Server Middleware Authoring Tool IP VIDEO PLATFORM Off-line Encoder Service Provider ACCESS Network Operator File Metadata Other Components Billing Rating Server DRM Encryption 3 rd Party Applications
    • Mobile TV Applications Evolution
      • Evolution
        • first: TV when I want (tivo)
        • Then: TV where I want and when I want
      • Services rollout
        • Simple services first: live radio, live tv
        • Future: seamless experience of broadcast and on-demand television on any device
        • Then more interaction between new tv usages and mobile
    • Conclusions
      • Mobile TV is happening
        • Nokia, Alcatel, Siemens, Huawei, UT Starcom, Motorola,Thomson…are getting ready to deploy
      • Applications and business models still in progress
        • Content is key
        • Broadcasters vs Telcos business models
      • The eco-system is complex
        • Many standards
        • Chose a multi-standard ready solution
    • Questions? Come and see us Booth SL 4403 Julien Signes President, Founder, Envivio