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4475 IPTV World Forum Main Brochure

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  • 1. W Op vid Pr 80 it h er er o at Pr or es & en Co ta nt tio+ en ns t Enriching the personal TV experience Over 80 service provider presentations including: CHRISTOPHER FRANZ KURATH SCHLÄFFER Executive Director, Chief Innovation Officer Broadband Content Deutsche Telekom Group AT&T, USA FRANCOIS SELIGMANN MYLES MACBEAN Director IPTV & Vice President New Projects Disney Interactive Orange Media Group RAHUL CHAKKARA PAUL BERRIMAN Controller of TV Platforms Chief Technology Officer BBC PCCW, Hong Kong CHRISTOPHE FORAX VICTOR BELOV Member of the Cabinet of Chief Technology Officer Viviane Reding Comstar-Direct, Russia European Commission PUNEET GARG STEPHEN KIM General Manager, IPTV Managing Director, Content Bharti Aircel, India Headquarters SK Broadband, Korea PLUS FEATURING: NEW FOR 2009: IPTV World Forum More Integrated Event Experience Enhanced Networking Awards W W NE NE More Speakers! More CxOs! Opportunities Gala Evening at the W Hosted by NE More Regional Content Millennium Gloucester Hotel W Every Access Medium Covered NE Steve Rider W NE See inside for details More Tutorial Content W More Specialist Content NE W NE More Analyst Content “IPTV events are unique, well organised and researched – from start to finish one W experiences a brilliantly arranged blend of information delivery, networking More Strategic Content NE W NE opportunities and product displays. I can only highly recommend to attend” Awards Gala Evening W More Technical Content NE W NE Sebastian Moreitz, President, MPEG Industry Forum Diamond sponsors Platinum sponsors Gold sponsors
  • 2. New for 2009! The IPTV World Forum 2008 was an enormous success – but we’re not resting on our laurels. We’ve interviewed a Now in its fifth year, the IPTV World Forum is firmly wide range of our customers, discussed your requirements established as the world’s leading event on IPTV, and the in depth, and listened to your needs. Based on your must-attend conference and exhibition in the diaries of all feedback, we’ve kept all the things about the event you Telco, TV and content executives. loved, and added further enhancements to make 2009 an Attended by over 5000 executives from even more compelling experience. 76 countries in 2008! • New! More Integrated Event Experience The 2009 World Forum allows you to access more speakers, more expertise, and more The IPTV World Forum 2009 is the only place to meet all the key decision makers from opportunities. With our streamed specialist conference modules following a single high level keynote session each day, you can access all areas without having any difficult choices. all the IPTV markets in one place. This year, the event features over 100 speakers, all of whom are leading international • New! More Specialist Content Following the success of last year’s specialist conferences, we’ve added even more – a total of eight experts from telecoms, cable, satellite and mobile operators and leading content owners. specialist conference modules, allowing focused, in depth coverage of all the key issues. And we’ve No other forum brings together such a wide range of operators giving structured the content into three tracks to allow you to follow your specialist interest: Business Models and Markets, Enhanced Customer Experience, and Subscriber Access Strategies. deployment case studies from the most advanced global markets, as well as insight from key emerging markets showcasing creative solutions to some of the industry’s fundamental challenges. • New! More Speakers! More CxOs! We’re building even more senior speakers into the The conference will continue to address the key strategic issues for telcos deploying conference, and with the new plenary keynote sessions, you’ll be hearing from some of the leading figures in IPTV, and will also focus on the challenges facing satellite and internet broadcasters. global telecoms. Our expended programme now features over 100 industry leaders. With 85% of exhibitors rebooking instantly after the 2008 event, the exhibition is now 99% sold out. • New! More Strategic Content Based on your feedback we’ve added even more information on business model evolution and Attend the conference and exhibition to ensure that you can view the latest market global opportunities, including a CMO Summit to study the challenges of service launches, maximising ARPUs, and minimising churn. offerings, hear strategic insight from industry leaders and meet and do business with the decision makers in the IPTV value chain. • New! Enhanced Networking Opportunities USA • Argentina • Brasil • Jamaica • Germany We’re adding a whole range of new networking features Featuring over 50 IPTV Finland • France • Belgium • Bulgaria • Denmark • Italy this year. Every conference module will feature its own Hungary • Ireland • Netherlands • Lithuania • Norway speed networking session, whilst an online networking tool operator presenters from Portugal • Switzerland • Spain • Romania • Russia allows delegates to maximize the value of the show by UK • Algeria • UAE • India • South Korea • Japan booking meetings before arrival. We’ve also added the 30 countries worldwide Hong Kong • New Zealand “IPTV on a Plate” VIP analyst briefings, and the Awards Gala evening... • New! More Technical Content For those of you who know your DSP from your DOCSIS2, we’ve added an all new IPTV Technical Symposium. Designed for those who are truly making IPTV a reality, The symposium will allow you to learn about systems architecture, standards and network roll-out to a far greater depth than ever before. • New! More Regional Content Need to meet and track the opportunities in a rapidly expanding region? Our Global Markets conference features Spotlight Sessions bringing operator case studies from Asia-Pacific, EMEA, and the Americas, right to your doorstep. In total, the forum brings you operator experience from over 30 different countries. • New! More Tutorial Content Our new IPTV Deployment Masterclass, held on Tuesday, gives you the opportunity to learn in depth from one of the leading experts in the IPTV world. Led by industry guru Benjamin Schwarz, previously of Orange, the Masterclass is the perfect environment to learn IPTV for the first time or update your knowledge in a relaxed environment. • New! More Analyst Content Want to meet the analyst whose comments you read about so often in the press? Our “IPTV on a plate” VIP Analyst Briefings allow just that – enjoy a evening session with a thought leader from our carefully assembled independent panel. • New! Every Access Medium Covered When we added the IP Cable event last year it was such a success, we’ve added more content covering other network strategies. IP Broadcast covers Hybrid DTH & Satellite solutions, whilst IP Networks looks in depth at core and access network architecture. A separately bookable co-located conference will again address the issue of MobileTV, and ensure that the show draws decision makers from all strands of the content delivery web. • New! Awards Gala Evening To reflect the growing status and recognition of the IPTV Awards throughout the industry, The Awards will now be presented at a fabulous gala evening ceremony on the opening night of the IPTV World Forum. This fantastic networking event provides a great opportunity for client entertainment and for team building. Meet attendees from all these countries! Algeria Brazil Estonia India Luxembourg Norwich South Africa Tunisia Andorra Bulgaria Faroe Islands Ireland Malaysia Poland South Korea Turkey Argentina Canada Finland Israel Maldives Portugal Spain Ukraine Australia Cape Verde islands France Italy Malta Romania Sri Lanka United Arab Austria China Georgia Japan Mauritius Russia St. Pierre & Emirates Bahrain Colombia Germany Korea Mexico Saudi Arabia Miquelon United Kingdom Belgium Croatia Greece Kuwait Montenegro Serbia Sweden USA Belize Cyprus Holland Latvia Netherlands Singapore Switzerland Venezuela Bermuda Czech Republic Hong Kong Lebanon New Zealand Slovakia Taiwan Vietnam Bosina & Denmark Hungary Liechtenstein Nigeria Slovenia Trinidad and Herzegovina Egypt Iceland Lithuania Norway Somalia Tobago
  • 3. “The IPTV World Forum in London is one of the best European events.Attracted by the high calibre speakers, the strategic Director ................................................................................42% nature of the presentations and the promise of a wide range Senior Manager....................................................................22% of potential customers to the exhibition area, the event Vice President ......................................................................11% Other ....................................................................................11% delivered for NDS.The number and quality of leads, from both CEO ........................................................................................3% Programme at a glance established and also emerging markets, makes this a 'must do' Product Development ............................................................3% event for NDS” Systems Architect ..................................................................3% David Cockram, Market Develop Analyst, NDS Senior Advisor ........................................................................2% Solutions Architect ................................................................2% 24th March 2009 CTO ........................................................................................1% PRE-CONFERENCE WORKSHOP: IPTV MASTERCLASS Senior level attendance with over 50% CxOs Day One: 25th March 2009 Plenary Keynote Session: COMPETITIVE STRATEGIES FOR CONVERGENCE: UNLEASHING THE POWER OF IP STRATEGIES AND ENHANCED CUSTOMER SUBSCRIBER ACCESS MARKETS EXPERIENCE STRATEGIES CMO summit ON DEMAND hybrid IPTV IPTV World Series Awards Day Two: 26th March 2009 Plenary Keynote Session: MONETISING CONTENT THROUGH INNOVATION & IP STRATEGIES AND ENHANCED CUSTOMER SUBSCRIBER ACCESS MARKETS EXPERIENCE STRATEGIES n cable Source: iptv world forum 2008 VIP Analyst Briefings Western Europe....................................................................38% UK ........................................................................................21% USA & Canada......................................................................11% Day Three: 27th March 2009 London..................................................................................10% Africa and Middle East ..........................................................7% Plenary Keynote Session: Asia & Australasia ................................................................6% THE INTEGRATED CONSUMER EXPERIENCE CEE ........................................................................................5% Latin America ........................................................................2% STRATEGIES AND ENHANCED CUSTOMER SUBSCRIBER ACCESS MARKETS EXPERIENCE STRATEGIES Global Markets NETWORKED cable Truly global representation There is also a co-located conference taking place on 25 & 26th March 2009. See page 10 for details The IPTV World Forum Technical Symposium will be held on 25-27th Match 2009. See page 10 for details. “... it (IPTV Eastern Europe) was really well organised and we were very happy with both the programme and the attendance at the exhibition area and our speaking session as well. Thanks a lot for the nice opportunity you gave us, to be there and share thoughts with the other IPTV industry players.” George Papadimitriou, Content Delivery Networks Section, Intracom Telecom Solutions Source: iptv world forum 2008
  • 4. Day One: 25th March 2009 STRATEGIES AND MARKETS CMO summit Plenary Keynote Session 11.00 Welcome & Speed Networking COMPETITIVE STRATEGIES FOR CONVERGENCE: 11.10 Chairman’s Introduction Jonathan Hurd, Director, Altman Vilandrie, USA UNLEASHING THE POWER OF IP Session One: New Service Opportunities 9.00 Opening & welcome 11.15 Market Success Stories – Where is TV Truly Driving Fixed line ARPUs? • Mapping deployments of IPTV worldwide • Identifying subscriber numbers & growth markets Innovating the IPTV Experience • Understanding pricing and bundling structures for IPTV Christopher Schläffer is Group Product and Innovation Officer of Deutsche Telekom AG, which puts • Clarifying where IPTV is truly increasing operator ARPU • Observation on key success factors for IPTV management of the company’s product roadmap and portfolio in his hands. He is also Group Product & Innovation Officer of Deutsche Telekom, thus taking charge of product management in Julian Herbert, Broadband Principal Analyst, Informa Telecoms & Media, UK both the mobile and fixed-line business. Prior to his current function, he has been Corporate 11.40 Facing the Truth after Four Years of IPTV Development Officer in charge of strategy, innovation, research and development as well as venture • IPTV as a strategic tool for marketing broadband capital. Christopher Schläffer has been working for Deutsche Telekom in various leading positions OPERATOR OPERATOR • From point zero to present – stages of development since 1998. At the end of 2000, Mr. Schläffer was appointed Senior Executive Vice President, Group • Comparing original strategic objectives with results today Strategy. In 2002 he also took over responsibility for the central units of Innovation and • Plans for future evolution and service development Technology/Platforms, for Deutsche Telekom’s regional offices in Japan, China, Singapore, Spain Hugo Suidman, IPTV Marketing Head, KPN, Netherlands and France, and for T-Venture. Until 2006, he was also responsible for Group technology, processes and IT. Before joining Deutsche Telekom, Christopher Schläffer was with Accenture, an international 12.00 Gaming & Gambling Opportunities in IPTV management consulting, technology and outsourcing company, and has also worked in the • Understanding the potential of the gaming sector PROVIDER • Service characteristics CONTENT pharmaceutical industry. • Uptake and usage patterns Christopher Schläffer • Revenue opportunities for ITPV operators Chief Innovation Officer Simon Miller, CEO, Betfair TV, UK Deutsche Telekom Group 12.20 IPTV Service Innovation Showcase: Go to market: Service Launch Strategies – lessons from the market Multimedia and Convergence & Regulation: • Creating new services with distinct target markets • Developing a service launch strategy Putting the Customer at the Centre of the New PROVIDER CONTENT • Deciding on a promotional campaign appropriate for your target market • Pricing and bundling IPTV services Competitive Landscape Richard Gale, Director of Marketing & Sales, Playboy TV, UK Mark Jones, Managing Director, Education Steam TV, UK Christopher joined the European Commission in 1995. In 2004 he joined the Private Office of Viviane Ervin Leibovici, CEO, BitBand Reding, and since 2005 has been in charge of Audiovisual policy, Internet policy (security and Solomon Saul, Executive Director, DigiQuest Games, USA governance), relations with the media industry and for international relations on information society and media policies. After the successful adoption of the new "Audiovisual media services" Directive 12.50 Lunch Break & Exhibition Visit and the signature of the European Film Online Charter, current priorities include an initiative on Content Online (create the conditions to develop the availability of creative contents and services Session Two: New Business Models online, for home and mobile applications), the implementation of the EU strategy for digital and mobile television (spectrum issues, licensing, formats, standards, etc), a debate on network and 14.15 The Wholesale TV Model in IPTV information security and on privacy, and the improvement of the international dimension for the • Developing a wholesales model to maximise the return on IPTV OPERATOR information society and media policies of the European Commission. Alexander Vagralov, CEO, Vestitel, Bulgaria Christophe Forax 14.40 Taking a Franchise Approach to the Delivery of IPTV Member of the Cabinet of Viviane Reding • Brief overview of Altibox • Why franchising? - when not selling burgers OPERATOR Responsible for Audiovisual, Media, Internet; and Network & Convergent Services • Who can compete with a "glocal strategy" European Commission • Is franchising a sustainable model? • Who will end up with the profits in the end The Individual TV Experience Anders Brandt, Marketing Manager, Lyse, Norway Eric Cooney heads Ericsson's global TV solutions business and is leveraging Ericsson's scale and 15.00 Using a Centralised IPTV Delivery Platform to Drive Multiple Businesses global presence to make the "Individual TV experience" a reality, helping its customers become Operators can expand beyond residential delivery into new business and revenues by extending the reach Televisionaries. Under Eric’s management, Ericsson’s TV Solutions, which lies within Business Unit of competitive, high-quality TV services into hotels, hospitals and on to PCs – including on-demand delivery Multimedia, is the world's leading provider of live and on-demand digital TV delivery solutions, of top content, personalised services and targeted advertising. Addressing the requirement of hotels and enabling broadcasters, operators and content owners to realize the full potential of their networks hospitals to satisfy consumers now demanding the same vast array of TV choices they enjoy when at and to deliver digital video across any platform to any device. Eric has a strong track record in the home. Leveraging the PC's ability to serve as a STB and connect to managed networks, giving PC users digital broadcasting industry gained from many years of helping operators around the world to the full TV experience and more on the Internet deploy digital video platforms and services. Simon McGrath, Chief Marketing Officer, SeaChange International Eric led the TV technology powerhouse TANDBERG Television, which was acquired by Ericsson in 15.20 Panel Session: Selecting New Services for Launch – Minimising Risk & Choosing a Winner 2007. He joined TANDBERG Television in 1997 and became President and CEO in June 2003. Eric IPTV offers the opportunity to launch a wide range of innovative new services, supported by the interactivity drove TANDBERG Television into profitable growth and provided the strategic vision that enabled offered by IP or targeting niche markets. , the company to achieve strong industry leadership through a series of strategic acquisitions and the • How can niche services be cost effectively marketed and monetised? delivery of best in class video compression, on-demand and content distribution technologies. • How many subscribers are needed & what is the pivot point for a profitable service? OPERATOR Prior to entering the digital broadcasting market, Eric spent five years as a U.S. Naval Officer, • What are the key characteristics that are shared by services that stick? followed by a career in systems engineering and sales in the computer process control industry. He Andrew Burke, CEO, Amino Technologies, UK holds an MBA degree from the University of Southern California, a Masters education in Nuclear João Mendes Pedro, IPTV Business Manager, Sonaecom, Portugal Engineering from the U.S. Navy, and a Bachelor of Science degree from the University of Rochester. Hugo Suidman, IPTV Marketing Manager, KPN, Netherlands Eric Cooney Arman Aygen, Telcos and Operators Solutions, Business Development Manager, Witbe, France Head of TV Solutions 15.50 Refreshment Break & Exhibition Visit Ericsson Session Three: Targeted Advertising Strategies 10.00 Refreshment Break & Exhibition Visit 16.45 Case Study: Optimising advertising in the VOD Model • How IPTV systems can use customer behaviour and other service features to target advertising around VoD OPERATOR • What opportunities are there for how interactive advertising beyond broadcast programming? • Choosing the appropriate platform to support VOD advertising Richard Griffiths, Director of TV and Entertainment, Eircom, Ireland 17.10 New Web-Style Advertising Models and Interactivity for TV Audiences • Complimenting broadcaster sales of linear TV advertising with click through, transactional, and measurable interactive campaigns targeted at their audiences • Offering video rich interactive destinations via the IPTV broadband return path that can be deployed at a fraction of the cost of traditional broadcast DALs. • Monetising broadband video consumption, moved back onto the TV, with these new, web-style TV advertising models Ian Valentine, Founder, Chief Architect, Miniweb Interactive, UK 17.30 Panel Session: The Business Case for Targeted Advertising: Measurement & ROI • Understanding how advertisers select a blend of advertising media • Developing a role for targeted VOD advertising as part of a mixed media campaign ADVERTISING AGENCY • Clarifying advertising effectiveness and ROI measurement & OPERATOR • Mapping a future path for targeting advertising on an IP platform Speaker to be announced, Ericsson, Sweden Gary Southwell, GM & VP Business Solutions, BTI Systems, Canada , Ramin Farassat, Vice President Product Marketing, RGB Networks Thomas Curwen, Business Development Director, Publicis, UK Franz Kurath, Director, Business Development, AT&T, USA 18.00 Summary & Close 20.00 IPTV Awards Gala Dinner at the Millennium Gloucester Hotel DINNER
  • 5. ON DEMAND ENHANCED SUBSCRIBER CUSTOMER EXPERIENCE ACCESS STRATEGIES hybrid IPTV 11.00 Welcome & Speed Networking 11.00 Welcome & Speed Networking 11.10 Chairman’s Introduction: 11.10 Chairman’s Introduction Simon Murray, Principal Analyst, Media, Informa Telecoms & Media Simon Spanswick, Chief Executive, Association for International Broadcasting Session One: Compelling Content to Drive On-Demand Success Session One: Satellite & IPTV: a Winning Combination? 11.15 Creating the On-Demand Offering that will Stimulate Interest & Drive Uptake 11.15 Case Study: Launching a Satellite/IPTV Service • Packaging a content bouquet that will stimulate market interest • European countries status for IPTV OPERATOR OPERATOR • Is exclusive content to best way to promote interest? • Marketing elements for a hybrid offer satellite/IPTV • Content for subscriber acquisition and content for loyalty – are they different? • Consumer approach and reaction Alessandaro Petazzi, Head of TV, Fastweb, Italy Francois Seligmann, Director IPTV & New Projects, Orange, France 11.35 Catch-Up TV – The Ideal Market Penetration Strategy for On-Demand? 11.40 Satellite and IPTV: a winning combination • Promoting the unique capabilities of the IPTV service • The competitive advantage of satellite delivered IPTV OPERATOR • Utilising a major sporting event to familiarise subscribers with advanced catch-up capabilities • Cutting edge technologies for video delivery are best delivered via satellite for IPTV to improve the • Subscriber engagement and response consumer experience Jukka Helin, Director, TV, Content & Digital Home, TeliaSonera, Finland • Real-life, real time. How IDC's leading edge products are delivering IPTV content across North America Ron Clifton, President and CEO, International Datacasting Corporation, USA 11.55 Compelling Content Strategies for Incremental Revenues – Beyond the Long Tail The “long tail” of archived content has fashionably been described as the ideal revenue generation asset in 12.00 Panel Session: Enabling On-Demand for Satellite Operators PROVIDER CONTENT the internet/IP distribution model. But does this unfocussed approach really drive incremental revenue, or • Clarifying the benefits of IPTV for satellite operators is a more targeted approach more effective? • Understanding the challenges of satellite/IPTV delivery Alex Connock, CEO, Ten Alps, UK • Key success factors for the satellite/ IPTV hybrid Torkel Aamodt Thoresen, Chief Technologist, Broadcast Systems, Telenor Satellite Broadcasting 12.15 Panel Session: Establishing the Ideal Content Blend for Customer Acquisition and Loyalty AS, Norway • How far does content for acquisition and content for loyalty differ? Geir Bjørndal, COO/Sales and Marketing Director, Conax, Sweden • Understanding drivers for customer acquisition (desires) versus customer loyalty (habits). • The role played by service pricing and bundling 12.45 Lunch Break & Exhibition Visit Antonio Schuh, Director, Business Development (Content), Telefonica Group, Spain Session Two: Exploiting IPTV in the Terrestrial Broadcast Environment and other speakers to be announced 14.15 Market landscape – competitive environment for launch 12.45 Lunch Break & Exhibition Visit • Options considered for service, and why a hybrid solution appealed Session Two: Personalising the On Demand Experience • Partner selection • Challenges faced in service development 14.15 Extending the IPTV Platform: Essential Components for Operators to Reach Three Screens • Market reaction & success • The benefits & challenges of a three screen approach Nerile Mazeikiene, Head of Service Development Department, Teo, Lithuania • Practicalities of content management across three screens 14.40 Creating TV 2.0 experience with hybrid DTH and IPTV technologies: • Lessons learned form market deployments Building customer base and loyalty as prerequisite to quickly monetise advanced interactive services OPERATOR Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix, USA defining DTH, IPTV and hybrid services portfolio for different market segments cost optimisation areas in the hybrid business case. Case study: Dolce by Romtelecom 14.40 Persoanlising the TV experience for raising ARPU • Viewer expectations are moving beyond live channels and video on demand catalogues to a more Mirek Smyk, Head of TV Business, Romtelecom, Romania personalised viewing experience. 15.05 Troubleshooter Clinic: Success Factors for Hybrid DTT & DTH / IPTV Services • Using statistics and user preferences to enable a truly personalised and interactive IPTV service. Hybrid is one of the largest expanding IPTV sectors, yet reflects the cutting edge of service development. • Generating revenue by correctly anticipating services that the view may wish to purchase such as video What are the challenges that operators are facing in these deployment, and how can carriers best plan for on demand and pay TV channels. a trouble–free roll out? • Developing targeted advertising models based on geo-demographics, content viewed and user Ian Walker, Director, Business Development, Echostar Europe, UK preferences entered. Ivan Verbesselt, SVP Marketing, Nagravision - Kudelski Group • Possible service adaptations, depending on the access networks: broadband, broadcast or Hybrid. Thierry Boudard, IPTV Solution Marketing Director, Thomson, France Doug Light, Senior Vice President of Global Sales and Business Development, Widevine, USA Frédéric Maizeret, Executive Vice President Sales, Viaccess, France 15.00 Intelligently Handling Content Consumed on the TV – both Commercial and User Generated David Gillies, Director of Technology, Pace • TV’s and Connected Home Entertainment Systems will increasingly be used to consume more and Jeremy Thorp, CEO, Latens, UK more digital content that is being purchased, produced and recorded by consumers (video, music, photos). 15.50 Refreshment Break & Exhibition Visit • Generating new revenues and stimulate loyalty by helping consumers to secure and managed this content Session Three: Emerging Delivery Solutions for IPTV • Allowing users to access this content outside the home as well as sharing it with others. • Providing managed storage capabilities for consumers in the home that providers can back-up and 16.45 IPTV as part of a WiMAX Balanced Service Portfolio • Technology – what is achievable over WiMAX bandwidth? also use to push content to. • Helping consumers increase the value of this content through value added services like content • Why we offer IPTV over WiMAX OPERATOR management, photo services, remote access and more. • The pattern of customer usage of WiMAX based IPTV Dante Iacovoni, Marketing Director, Tilgin, Sweden • Our IPTV model • Possible future developments 15.20 Service Discovery Super Session: John Munnery, CEO, Transatel, Bulgaria Service Discovery for On Demand: Navigation, Search and Recommendation Strategies 17.10 Next Generation Capabilities & The Evolution of IP Video The consumer has access to an ever increasing range of video content, whether managed by • Consumption patters & viewing behaviours broadcasters, over the top, or user generated. Yet as channel and content sources multiply it becomes • Access network evolution & its impact on service capability more and more challenging for users to find content they enjoy. How can EPG presentation be improved, • Middleware enhancement & evolution OPERATOR & and how can TV utilise search and recommendation techniques so successfully in the internet? • Exploiting the interactive and individual capability of IP CONTENT Tassilo Raesig, General Manager, Network Applications and Services, Sony Europe Digital Home, POVIDER Weijun Lee, VP of Network Architecture, ZTE USA Germany Jay Kishigami, Head of IPTV Development, NTT, Japan 17.30 FutureVision Session: Andrew Keyte, CEO, FilmFlex Movies, UK Where Next for IP Broadcast? Future Opportunities in the Evolution of TV Philippe Gautron, Vice President, Marketing and Product Development, Globecast, France 15.50 Refreshment Break & Exhibition Visit And further speakers to be announced Session Three: Platform Evolution 18.00 Summary & Close 16.45 Case Study: Lessons from the 2008 Beijing Olympics 20.00 IPTV Awards Gala Dinner at the Millennium Gloucester Hotel • Understanding the scale & scope of the Beijing Olympics DINNER • Managing the huge quantity of content available to consumer • Planning for a variety of delivery schemes to cater for both mass market and niche interests • Eight new ways to watch IPTV • Lessons for the future development of IPTV Zhang Guoxin, President of Digital Media, Huawei Technologies, USA 1710 Implementing a future-proof on demand platform for Time-Shifted TV Jim Owens, Global Product Marketing, On Demand Video, Motorola Home & Networks Mobility 17.30 Future Vision Session: Understanding the Interaction between Content Provider, OPERATOR Platform Provider & Broadcaster: How Will the On Demand Value Chain Evolve? & Tom Swanston, Managing Director, Wysiwyg Films, UK CONTENT POVIDER Arnon Levy, CEO, Guest-Tek, Canada Lali Bachs, Corporate Content Unit Television, Telefonica, Spain 18.00 Summary & Close 20.00 IPTV Awards Gala Dinner at the Millennium Gloucester Hotel DINNER
  • 6. Day Two: 26th March 2009 STRATEGIES AND MARKETS n Plenary Keynote Session 11.00 Welcome & Speed Networking TAKING THE BEST OF THE WEB TO ENHANCE PERSONAL TV: 11.10 Chairman’s Introduction MONETISING CONTENT THROUGH INNOVATION & IP Session One: Access Network Strategies 11.15 Implementing a Fibre Migration Strategy 08.45 Chairman’s Welcome & Introduction • Softbank – background, content ownership & service set • The Softbank network and BBTV uptake OPERATOR • The business case for fibre migration Content Consumption in the Youth Market • Planning the migration to fibre How the demands of the new generation of consumers are, shaping your services, shaping you • New service opportunities generated network and shaping your market. Masamitsu Nakamura, Deputy General Manager, BBTV Promotion Dept., Softbank BB Corp, Japan Myles joined The Walt Disney Company in 2000 and has held a variety of commercial, technical and product leadership roles within the European and International arms of the Disney Interactive Media 11.35 Optimized xDSL vs FTTx for IPTV – Identifying the Pivot Point Group and its predecessor organisations. Presently Myles has general management responsibility • Clarifying the ultimate capability of DSL – how far can copper be pushed? for Disney Online in EMEA. This encompasses the business operation of: 14 ad supported • Identifying services and usage patterns enabled by fibre consumer facing Disney branded web destinations that allow guests to explore Disney information • At what point does DSL bottleneck the business agility of an IPTV operator and play Disney entertainment; Disney branded WAP destinations across Europe; premium • Identifying and appropriate fibre strategy – FTTN, FTTC & FTTP subscription online services such as the Toontown.co.uk virtual world; and the new parent oriented • Making the business case for FTTx destination UKFamily.co.uk. Myles is also the Managing Director of Walt Disney Hungary Ltd where Speaker to be announced most of his web operations are based. Before Disney, Myles worked in major telecoms and internet organisations in roles as diverse as semiconductor optoelectronic device engineering and 11.45 Evaluating the Capability of Broadband Wireless for Delivering IPTV leadership of BT’s eCommerce product division. • Why broadband wireless? – identifying the demographic and geographical coverage of Digicel OPERATOR Myles MacBean, • Assessing the capability of broadband wireless for delivering IPTV – what level service is possible? Vice President Technology & Operations • WiMax vs other wireless solutions • Conclusions & business plans Disney Interactive Media Group Magnus Johansson, Group Director Broadband, Digicel Group, Carribean 12.05 Panel Session: Aligning Access Strategy, Content Strategy & Market Conditions Monetizing Content Through Innovation • Is fibre the future? Rik Missault is currently heading Alcatel-Lucent’s Multimedia & Ventures Product Group. • What is DSL ultimately capable of? OPERATOR He joined the company in 1992 and has been involved in the worldwide marketing and business • What role can wireless access play? development of Alcatel’s DSL business since 1996. Since 1999 he has driven several of Alcatel’s • When is it appropriate to make the huge investment in fibre? key acquisitions, resulting in Alcatel’s industry-leading end-to-end solutions capabilities. Rik is often • How to build a business case, how to phase the deployment, and how to rapidly monetise the new network? invited to speak at industry events, represents Alcatel-Lucent in standardization bodies and Anders Brandt, Marketing Manager, Lyse, Norway contributes articles to industry magazines. He graduated in electronics engineering at the University of Leuven (Belgium) and completed an executive Masters in Business Administration at the Vlerick 12.45 Lunch Break & Exhibition Visit School for Management in Gent (Belgium). Rik Missault Session Two: Core Network Strategy Vice President, Multimedia & Ventures Carrier Business Group 14.15 Supporting IPTV Service Delivery through IMS Alcatel-Lucent Peter Linder, Director Network Solutions, Ericsson 14.40 Making Superior Technology a Reality Maintaining a customer focus in the delivery of Ataru Koboyashi, Senior Manager, Global Solutions and Products, Network Services Systems Division, NEC Coporation, Japan an integrated home entertainment and 15.00 Monetising IPTV convergence through next generation SDP communications experience Sebastian Kramer, CEO, Quative - Kudelski Group Stephen Nuttall is the Director of British Sky Broadcasting’s Commercial Group. This comprises 15.20 Credit Crunch Challenge Session: business development, games, on-demand and mobile content and services, content syndication to cable, IPTV and the web, and overall responsibility for Sky’s portfolio of joint venture channels. Prior Deciding the Appropriate Level of Core Network Investment to Support IPTV to Sky, Stephen was one of the founders of the sports website, Sportal.com; was Business • Building the business case for deploying IPTV & SDP Development Director of Telepiu, the Italian Pay-TV operation that is now known as Sky Italia; and • Which service elements are essential to service deployment worked for a variety of media clients as a management consultant. • Can any elements be phased to match user uptake • Future proofing network investment and architecting to allow low cost upgrade Stephen Nuttall Director, Sky Broadcasting Commercial Group 15.50 Refreshment Break & Exhibition Visit BSkyB Session Three: Managing Quality of Service Credit Crunch Investment Challenge Session: 16.45 Converged Billing Challenges in IPTV • Matching pricng schemes and billing capability IPTV – Where do the Good Opportunities Lie? OPERATOR • Overcoming the challenges in unifying CDRs and IPDRs Since joining Amadeus in 2001, Simon has worked on a number of investments for the firm and sits • Avoiding bill shock and increasing clarity as a non-executive director on the board of several portfolio companies. These include three • Creating a future proof billing system Stockholm-based companies, PacketFront, a market leader in European fibre-to-home networks; Peter Somos, Head of CRM Development, Magyar Telekom, Hungary Transmode, which makes data transmission equipment; and Edgeware, which makes high- bandwidth solid-state servers for the IPTV and other markets. Simon also sits on the board of Intune 17.10 IPTV Ecosystem partnerships, Vendors playing to their strengths Networks, a Dublin-based company developing next-generation equipment for telecommunications In the complicated world of linear and non linear transactional based media consumption in IPTV systems, networks, and Velocix, a Cambridge-based company building a next generation peer-assisted no one company can provide the entire range of products and services to satisfy the needs of the operator's network for delivering video and other large files over the internet. Simon also manages Amadeus' and service provider's varying business models. How can partnerships benefit not only the vendor but also investment in Xelerated, a networking semiconductor company based in Stockholm. Simon joined operator and service provider when we leverage each partners unique strengths in an IPTV Ecosystem? Amadeus from Two Way TV, a digital TV entertainment and technology company, where he was chief Andy J. McClelland, Product Marketing Manager Transmission, Contribution & Distribution Harris executive. Simon holds five patents in digital and interactive TV. Corporation, Broadcast Communications Simon Cornwell Partner 17.30 Audience Soapbox Session: Amadeus Capital Providing Effective Customer Support in a Converged IPV Environment • Providing a user friendly but cost effective customer support system • Service support and customer self provisioning Julie is Chief Executive of Ariadne Capital, the investment and advisory firm she founded in August • Who will help the customer overcome the complexity of the new networked home environment? 2000. Ariadne backs entrepreneurs in the life services (consumer financial services, e-health, digital • Clarifying the role of retail and service networks home), media (music, broadcast, publishing, advertising, gaming), communications and net Danny Wilson, President, Pixelmetrix Corporation development sectors. Julie is well-known for founding First Tuesday, the largest global network of & other panelists to be announed entrepreneurs, which many credit for igniting the Internet generation in Europe. Previously with NewMedia Investors (later Spark Ventures) she helped several companies, including lastminute.com, 18.00 Summary & Close WGSN and Arc Cores, to raise significant venture capital financing and internationalise their operations. Ariadne Capital is backed by 46 entrepreneurs, including the founders of betfair, worldpay, hotmail and SES Astra. Ariadne Capital was an early advisor to Skype (sold to Ebay) and 18.10 VIP Analyst Briefing Espotting (sold to MIVA), two of Europe’s biggest VC-backed successes in the early 21st century. Julie advises leading corporates such as British Telecom, CarPhone Warehouse, EMAP Morse and , Sage, as well as a portfolio of start-ups including Monitise, SpinVox and Zopa. Julie Meyer CEO Adriane Capital 10.00 Refreshment Break & Exhibition Visit
  • 7. ENHANCED CUSTOMER SUBSCRIBER ACCESS cable EXPERIENCE STRATEGIES 11.00 Welcome & Speed Networking 11.00 Welcome & Speed Networking 11.10 Chairman’s Introduction: 11.05 Chairman’s Introduction Chris Wynn, Editorial Director, New Media Markets Dr Roger Blakeway, President, SCTE Session One: Harnessing the Success of On-Line Video Keynote Session One: Mapping the Changing Cable Landscape 11.15 Keynote Case Study: Understanding the Success of On Line Video 11.10 The Cable Success Story • iPlayer – key features that drive usage Nick Fieliberts, CTO Europe & APAC, Service Provider Video Technology Group, Cisco • Communicating the value to consumers PROVIDER CONTENT • Consumer reaction & uptake 11.30 The Rise of IPTV: How Should the Cable Operators Respond? • Lessons for the future & next steps • Delivering interactivity – allowing cable operators to offer value-added interactive services in the same Rahul Chakkara, Controller, Future Media TV Platforms, BBCi way as a telco IPTV provider as well as adding complementary services to e.g. the PC, mobile • How can cable operators differentiate themselves from their competitors in a crowded market? OPERATOR 11.35 Internet Video within an Integrated Content Strategy • What can cable operators offer the customer – network reliability, availability of signal, ease of multi- • Understanding the interplay between OTT & IPTV room television, picture quality for HDTV, more on-demand options? • Exploiting OTT as a market penetration strategy • Focusing on the customer experience OPERATOR • Monsitising IPTV in a niche target market Manuel Kohnstamm, Managing Director of Public Policy and Corporate Communications, Liberty Marcus Liassides, CEO, Inuk Networks Global Europe, The Netherlands 11.55 Case Study: Monetising On Line Video 11.50 What does the Emerging Broadband Revolution mean for Cable Operators? • understanding usage patters and establishing new usage paradigms • Increasing business competitiveness through strategic positioning PROVIDER • Target audience psychographics CONTENT • Integrating technology into new and emerging markets • Establishing content partnerships • Focusing products and services to maximize revenue • Developing new business models Rouzbeh Yassini, CEO, YAS Corp, USA Michael Comish, CEO, Blinkbox 12.10 Panel Session: Clarifying the Business Case for IP Cable 12.15 Panel Debate: Leveraging the Interaction Between On Line Video & IPTV: • How important is IPTV for Cable Operators? Understanding the Evolving Business Models • What are the business models for content? • How can IPTV & on line video content consumption be synergised to build value for consumers, • How expensive is it for a previously successful cable operator to migrate to an end-to-end IP architecture? OPERATOR content providers and telcos? • IP versus DVB: when to switch, how to start? Why? • What new business can be created to monetise this relationship? Dr Philipp Geiger, Managing Director, Solon Management Consulting GmbH, Germany PROVIDER CONTENT • How far can (and should) OTT and IPTV be integrated? Dr Matthias Krieb, Director Strategy & Planning, cablecom GmbH, Switzerland Eyal Hertzog, Founder and Chief Creative Officer, Metacafe Richard Broughton, Analyst, Screen Digest Mike Greenall, VP Channel and Partner, Amino Communications Robin Ashton, Director, ESPN 12.45 Lunch Break and exhibition Visit Suranga Chandratillake, Founder & CEO, Blinkx David Noguer Bau, Head of Carrier Ethernet, Juniper Networks Session Two: How to Deliver an Enhanced User Experience with IP Cable? 12.45 Lunch Break & Exhibition Visit 14.15 Case Study: VOD-Services- the Next Growth Generator for Cable? • What are the bottle necks when introducing on demand services? 14.15 Examining the balance between TV and on line TV, as an integrated solution OPERATOR • Anything, anytime, anywhere? • Leveraging on line video to create service awareness • New cash flow or simply a must-have service? OPERATOR • Integrating the OTT & IPTV offer Johan Flykt, CEO, Welho, Finland Anders Blauenfeldt, VP Product Development, YouSee, Norway , 14.40 Case Study: Advanced Interactive Digital Television over Cable 14.40 Optimising the Internet TV Experience for Multiple Screens • TV landscape in Flanders • Is Internet TV content getting better in terms of video quality and availability? • Delivering VoD OPERATOR • What are the capabilities of IP-based set top boxes as a key delivery platform for Internet TV streaming? • Delivering integrated EPG • Is the PC the right platform for long-form video consumption? • Delivering customer satisfaction with bandwidth and service quality Thierry Fautier, Director of Telco Solutions, Harmonic Inc. • Interactive TV with broadcasters' applications • Interactive TV with partner applications 15.00 Web on TV: the TV as an Information Device • Identifying the benefits of implementing a web on TV service window Dr Johan Vounckx, Senior Manager, Innovation and Business Development, Telenet, Belgium • Overcoming technical challenges of integrating the web onto the IPTV screen • User reaction and uptake – lessons for the future 15.00 Answering the Big Question: Why IP Cable? • What are the benefits of going all IP? Geert Kelchermans, Line Manager TV, Belgacom, Belgium • Why cable operators use or build IP cable 15.20 FutureVision Session: Understanding Future Usage Models: Enabling the Networked Home • Is it cost effective to build an IP network? • Where and how do we expect video to be consumed with the personalised TV home? • How can IP cable make operators more competitive? • How will devices evolve – will users demand integrated or specialised devices? • How can operators capture and generate more revenue by using IP cable? • What is the role of the home gateway? • Why cable operators actually have some pretty good reasons to build IP cable Dr. Vlaho Kostov, Business Development Manager, Panasonic Europe Ltd Gil Katz, Senior Director of Cable Solutions, Harmonic Inc, USA Ferdinand Maier, Managing Director, Ruwido, Austria Martin Brooker, VP of Sales EMEA, Macrovision 15.20 Panel Session: How is the Relationship Between Cable Operator and Content Owner Evolving? • How can Cable Operators and Content Providers successfully collaborate? And other speakers to be announced • How is cable innovating and positioning itself to win the video customer? 15.50 Refreshment Break & Exhibition Visit • Distribution within the home - enabling content delivery to support any screen devices/multiple devices CONTENT POVIDER around the home OPERATOR & Session Three: Managing Quality of Experience • How will the industry respond to the different content trends and distribution methods? Moderator: Peter Percosan, Industry Expert 16.45 Managing the Impact of Video in an Open IP Network David Price, Vice President, MPEGIF Uptake of OTT video has been rapid and enthusiastic. Video traffic on the open IP network has risen Simon Amselem, SVP Channel Distribution EMEA, Disney- ABC-ESPN International Television enormously and is placing heavy load on the network. How can operators best mange OTT video and Bhavneet Singh, Managing Director & Executive Vice President, MTV Networks Europe what are the service implications? Stephen Kim, Director, Hanaro Media, Korea Speaker to be announced 15.50 Refreshment Break & Exhibition Visit 17.10 Content Discovery for Integrated Video Solutions • Recognising the limitations and future evolution of the EPG (Electronic Programme Guide) Session Three: How to Deploy Effective Cable IPTV Solutions? • PVR usage patterns and content loyalty – challenges and opportunities for new service discovery • The role of social networking and recommendation models in future TV 16.45 Case Study: How to Deploy Cable IPTV Solutions? Speaker to be announced • Which services distinguish IPTV from ‘ordinary’ television? OPERATOR • Why did CAIW choose IPTV for interactivity? 17.30 Troubleshooter Clinic: Overcoming Implementation Challenges for Integrated Solutions • How is the IPTV platform constructed? • The rise & rise of OTT TV – managing the monster • Future developments • Lessons from the field in implementing integrated OTT & IPTV Jan Stolte, Manager Product Development, CAiW, The Netherlands • Is there a future for integrated solutions, or will OTT kill IPTV? 18.00 Summary & Close 17.10 Expanding Business Opportunities in Cable with IP Video Steve Christian, VP Marketing, Verimatrix, Inc, USA , 18.10 VIP Analyst Briefing 17.30 Panel Session: What are the Key Investment Issues for Cable? • What are the investment opportunities and requirements for cable operators? VIP Analyst Briefing • • What are the credit markets outlook on cable? How can these best be managed? 1815 - 1945 • How will cable operators manage investments to upgrade their infrastructure and introduce new technologies? Luis Mayans, Executive Director, European Leveraged Finance, GE Corporate Financial Services OPERATOR An exclusive new feature of the 2009 World Forum, delegates can Europe book to attend the VIP Analyst Briefing. This exclusive learning and Christophe Haschka, Director, UBS Investment Bank networking opportunity allows you to meet the industry’s leading Jan Stolte, Manager Product Development, CAiW, The Netherlands analyst in an informal and relaxed atmosphere, and ask the questions Jagjit Singh Kohli, CEO, Digicable Networks, India pertinent to your business, in the company of likeminded peers. Each Speaker to be announced – Espial analyst will host a small roundtable themed session, giving you the opportunity to choose the table most suited to your interests. 18.00 Summary & Close of Day Book early to avoid disappointment by contacting 18.10 VIP Analyst Briefing Steve.Outridge@informa.com Register your attendance at: www.iptv-forum.com
  • 8. Day Three: 27th March 2009 STRATEGIES Global Markets Plenary Keynote Session AND MARKETS 11.00 Welcome & Speed Networking THE INTEGRATED CONSUMER EXPERIENCE 11.10 Chairman’s Introduction: 08.45 Chairman’s Welcome & Introduction Julian Herbert, Principal Analyst, Broadband, Informa Telecoms & Media Session One: Asia-Pacific Face to Face: The Operator Interview Paul Berriman has been the Chief Technology Officer of PCCW Limited since May 2007. Formerly he was Head of Strategic Market Development and prior to that, Senior Vice President of Strategy 11.15 Country Case Study: ITPV in India and Marketing. He is in charge of the Technology Strategy and Development team which is Puneet Garg is a General Manager of Bharti Airtel for its IPTV initiative in India. He strives the development responsible for product development management, billing and operational support systems of IPTV service, network planning, design and testing of technology and business models in a highly development, overall service quality, technology strategy, vision and innovation across the competitive telecom and entertainment market. Recently he has been relocated back from Singapore and OPERATOR telecommunications and media businesses of the PCCW Group. Most recently he has led fixed and is leading the IPTV rollout in the country. wireless projects in Hong Kong and overseas including the successful now TV broadband IPTV He is Electronics and Communications graduate and have over 14 years of rich experience in Sales and service in Hong Kong, and PCCW’s Next Generation Network (NGN) programme and UK Marketing, pre-sales and consulting services in DTH, Network Operations, IP & Broadband services of Broadband Wireless Project. Prior to joining PCCW in July 2002, he was Managing Director of Telecom Industry. Arthur D Little’s Hong Kong office and earlier with his own consulting business, Contactica, which he sold to Arthur D Little in 1999. Previously he held executive technical, engineering and operations He strives to leverage technology to it fullest potential. Puneet has worked extensively in Asia Pacific region management roles in New World Telephone, Reuters, HongKong Telecom CSL and the Hong Kong and India in providing consultancy to operators such as PT Telkom in Indonesia, StarHub and Singtel in Telephone Company. Singapore, Astro in Malaysia and Telstra, VisionStream in Australia on Broadband and IP related services Paul Berriman Puneet Garg, Head of IPTV, Bharti Aircel, India Chief Technology Officer PCCW, Hong Kong 11.35 Country Case Study: IPTV in China • The fast growing IPTV market of Shanghai OPERATOR • General intro of Chinese IPTV market. The Connected TV Revolution: Are You Ready? • • Introduction of Services in Shanghai, brand, Which services are most popular? Andreas Mueller-Schubert brings more than 12 years of telecommunications experience to his • The trend of IPTV in Shanghai enjoy IPTV via 3 screens: mobile, pc, TV current role as General Manager of Global Solutions for Microsoft’s Connected TV Business Group. • Development of the Application & Content provider Ecosystem In this position, Mueller-Schubert is responsible for the deployment of all worldwide customer IPTV Li Huaiyu, COO, Best TV, Shanghai Media Group, China projects based on the Microsoft Mediaroom software platform. He is responsible for directing approximately 170 solution experts worldwide and for managing the business’s internal and external system integrator partners within their customer deployment sector. 11.55 Country Case Study: IPTV in New Zealand Prior to joining Microsoft in 2006, Mueller-Schubert served in several senior management positions Charlie works for Orcon in the role of Head of Strategy, and currently acting Head of Sales and Marketing. Charlie’s mission is to lead the development of Orcon’s brand as the ultimate telecommunications provider. OPERATOR within Siemens’ telecommunications division in Germany and Canada. He is most notably recognized for initiating the Siemens’ telecommunication business in Canada. Charlie says, “The true challenge for telecommunications service providers is to understand and embrace the empowerment that the Internet offers, and provide this to the consumer as the ultimate customer experience.” Andreas Mueller Schuber With more than twenty years experience in the telecommunications industry, prior to joining Orcon Charlie General Manager, Global Solutions has had a variety of roles in R&D, technology and sales and marketing for organizations such as NEC, Connected TV Business Group Telecom New Zealand, Siemens and Nokia Siemens. Charlie holds an Engineering degree from the Microsoft University of Canterbury, New Zealand. Charlie Boyd, Strategy Director, Orcon ISP New Zealand , U-Verse : Broadband Content in the Home 12.15 Lunch Break & Exhibition Visit Franz Kurath leads broadband content programming efforts for AT&T’s Converged Services. Previously, Mr. Kurath was responsible for business development for AT&T’s U-verse IPTV service, Session Two: EMEA focusing on interactive advertising, audience measurement, on-demand content and applications. His background includes both traditional and new media with over 15 years of studio, network and 13.45 Country Case Study: IPTV in Russia service provider experience. At AT&T, Mr. Kurath is responsible for broadband content strategy and Victor is Chief Technolofgy Officer for the biggest broadband service provider in Russia and is responsible licensing for AT&T’s online properties as well as premium TV services on U-verse. OPERATOR for retail and SMB broadband services including IPTV since 2004. CJSC “COMSTAR-Direct” launched and Before joining AT&T, Mr. Kurath spent six years at The WB Television Network, leading both the On- successfully operate first commercial deployment of IPTV in Russia. The list of services include broadcast Air Design and New Media groups. He was responsible for managing the network’s broadcast and TV, video-on-demand, replay-tv and others. Victor was educatated at the Moscow State Institute of online brand, launching the network’s Internet presence, and producing a number of interactive Radiotechnics, Electronics and Automation, and working in the telecommunications area since 1998 television applications. Mr. Kurath produced program segments for the animated television series Victor Belov, Chief Technology Officer, CJSC “COMSTAR-Direct”, Russia “The Real Adventures of Jonny Quest” while at Hanna-Barbera,. During his time at Paramount Pictures, he produced broadcast graphics and effects for network television. Mr. Kurath began his 1410 Country Case Study: IPTV in Dubai career at TBWA Chiat/Day inc. Advertising. Speaker to be announced Franz Kurath 14.35 Country Case Study: IPTV in Algeria Executive Director, Broadband Content Ahmed Ossama was appointed Managing Director at TE Data in August 2008. Ahmed has been with the AT&T, USA TE group since 2003 as TE Data’s Product Marketing and Government Affairs Director. Before that, Ahmed OPERATOR co-founded Site Information Consultancy, an Internet application development company in 1998 that was later on acquired by Pyramid Technology in 2000, where Ahmed worked as the ISP Operation Manager until Creating End to End IPTV 2003. Before that Ahmed joined InTouch Communications Services in 1996 as a Systems Engineer, where Robert C. McIntyre currently serves as chief technical officer of Cisco’s Service Provider Group. he participated in building the infrastructure of the first ISP in Egypt and later on became the Operations Previously chief technical officer for Scientific Atlanta, a Cisco Company, McIntyre’s newly extended Manager. Before that, Ahmed worked in IBM Egypt as a software engineer. Ahmed holds a B.Sc. in role will enable him to leverage the synergies of Scientific Atlanta and Cisco intellectual capital and Computer Science and a Minor in Electronics from the American University in Cairo. integrated end-to-end technology portfolio to improve the overall service velocity of the ‘quad play’ Ahmed Ossama, Managing Director, TE Data, part of Algeria Telecom, Algeria for service providers and the industry. McIntyre began his career at Scientific Atlanta in 1991 and has held significant leadership roles in the company’s Transmission and Subscriber businesses. Session Three: Americas While leading the Subscriber business, his team designed the first real-time digital TV systems and held the first digital TV field trials over Hybrid Fiber Coax (HFC). Bob was named Chief Technical 15.00 Region Case Study: IPTV in Latin America Officer in 1999. Jose is Director of Business Development (Telefonica International), responsible for the Digital Home OPERATOR Competence Center in Telefonica Group. He is a current member of the Venture Capital team of Telefonica. Robert C. McIntyre He is also member of board of directors of overseas dependencies: "Consumer Board of Advisors" (Intel) Chief Technical Officer, Service Provider Group and "Gesturetek" (canadian company). He is a former Director of Operational Planning of Terra Networks in Cisco Madrid (Spain) and Boston (US). Jose del Valle-Iturriaga, Director of Business Development, Telefónica Internacional, Spain 10.00 Refreshment Break & Exhibition Visit 15.25 Refreshment Break & Exhibition Visit 16.30 Event Close
  • 9. ENHANCED CUSTOMER NETWORKED SUBSCRIBER ACCESS cable EXPERIENCE STRATEGIES 11.00 Welcome & Speed Networking 11.05 Chairman’s Introduction Malcolm Taylor, Managing Director, Cable Europe Labs 11.10 Chairman’s Introduction: Stuart Thomson, Editor, Digital TV Europe Keynote Session: Resolving the Technical Challenges for the Cable Landscape 11.10 What is the Future of Entertainment for Cable? Session One: Consumer Behaviours driving the Connected Home • How Cable Operators become multimedia companies OPERATOR • The future of entertainment on cable 11.15 Keynote: The Vision of the near Future Home • How to drive usage • Understanding future usage requirements – the networked information home Kevin Baughan, Director of Technical Strategy, Virgin Media, UK • How networked homes contribute to meeting the challenge of sustainability • Ensuring they meets business requirements, 11.40 Panel Session: Delivering Bandwidth and Multi-Services OPERATOR • Connected home, from video-on-demand to • Comparing the different views and methodologies of DSL operators, satellite and cable operators to • Managed home infrastructures deliver the best in interactive IPTV service to the customer • Energy monitoring. • Integrating DSL and cable Graeme Seabrook, Digital Home & Sustainability Research Programmes, BT, UK • Driving subscriber growth OPERATOR Moderator: Arjang Zadeh, Chief Executive Officer, Azdio, UK Guido Schwarzfeld, Head of Broadband Communications, Net Cologne, Germany 11.35 Wireline Solutions for In-Home Connectivity • Ease of use and the importance of enhancing the consumer experience Kevin Baughan, Director of Technical Strategy, Virgin Media • The opportunities that home networking represents for operators – IPTV and beyond video Jean Philippe Gillet, Regional Vice President, INTELSAT, France • Home networking requirements for innovative operator services. Torkel Aamodt Thoresen, Chief Technologist, Broadcast Systems, Technology & Projects, Telenor Victor Dominguez, Co Founder and VP Sales, DS2, Spain Satellite Broadcasting AS, Norway 12.20 The Future of Network Neutrality Regulation 11.55 Combining Broadcast, Home Networking, Internet TV and IPTV in a Single Device : what • Discussing a common issue in the EU and the US added value is brought with this combination? • Discussing the possibility of major broadband re-write legislation - what to expect • Lowering entry barrier for additional content • What issues are uppermost on the minds of cable in the US • Up-sale potentials with convergent services. Dan Brenner, Senior Vice President Law & Regulatory Policy, National Cable & • Subscriber profiling based on subscribers content library – which in turn can lead to targeted Telecommunications Association, USA personalised advertising. • Limiting churn and increasing subscriber loyalty 12.45 Lunch Break and exhibition Visit Wojciech Doganowski, VP IPTV Business Unit, ADB, Switzerland Session Five: Comparing Solutions to Enable IP Cable 12.15 Profit Opportunity Think Tank: The Managed Home Environment – The Last Untapped Revenue Opportunity for Operators? 14.15 Case Study: Rolling out DOCSIS 3.0 in Cable Networks • Manager services to the home - what can be offered? • About DOCSIS 3.0 • USPs for managed services in the home • Planning for Data and for Video on Demand in cable networks OPERATOR OPERATOR • Assessing the consumer's willingness to pay • Our rationale for the countrywide roll out Richard Griffiths, Director of TV and Entertainment, Eircom • The offered services within Data and Video on Demand Nuno Afonso, Unit Coordinator, Digital Home Business Unit, Portugal Telecom • Customer take up and use of services Roy Kirsopp, VP and General Manager, Amino Communications, UK Jørgen Michaelsen, CTO, YouSee, Denmark Kevin O'Keeffe, Director Software Solutions, Motorola Home & Networks Mobility EMEA 14.45 Case Study: RF-TV and IP-TV co-exist in Hybrid TV • Combining the best of these two worlds full functionality can be provided and future proof networking 12.45 Lunch Break & Exhibition Visit • Seeing a future where both IPTV and broadcast technologies continue to co-exist and hybrid TV is there to bridge the gap between these technologies Session Two: Technology in the Home • Hybrid TV gives full advantage of digital TV enabling new kinds of services - VoD and interactive content even the mobile phone as a feedback channel 14.15 Is the Set Top Box the Ideal Gateway Device? Speaker to be announced • The Intelligent Home Gateway is the critical device for delivering service assurance in the home network. 15.15 Case Study: Implementing Modular CMTS • Service provider-led use cases • Ultimate operator benefits for delivering true service assurance 15.50 Refreshment Break & Exhibition Visit • HGI specifications • Service assurance - key to the significant uptake of high-revenue and quality-demanding offerings such 16.45 Panel Session: Regulation and Technology - Identifying the Best Future Solutions for Cable? as IPTV • Is DOCSIS 3.0 the Best IP Solution for Cable? What are the advantages of the 2 way capability of • Encouraging service providers confidence in the delivery of managed and un-managed services DOCSIS 3.0 for cable operators? Duncan Bees, Chief Technology Officer, Home Gateway Initiative • What is the future VoD technology for Cable? • What is the future STB Software Environment for Cable? Is OCAP is getting traction or is Java not the 14.40 Understanding how Femtocell will influence the home Network environment entire solution? OPERATOR • Clarifying the business case for femtocell • Is IP Head-end a gimmick or has it real value for Cable Operators? • Wireline operator perspective • What are the needs for HDTV and VoD? How do they stack up with IP? OPERATOR • Wireless operator perspective • What is the status of DVB-C2? • Femtocell as a standalone device vs femto cell embedded into other devices such as Set top box • What are the major regulatory issues for the cable industry? • Market penetration issues : price point, ease of self installation etc. Manuel Sequeira, CTO, Zon Multimedia, Spain Enrico Polese, Analyst, Telecom Italia, Italy Bartlomiej Kasinski, Strategy and Development Director, Multimedia Polska Andreas Röver, DG Information Society & Media, European Commission, Brussels Daniel Brenner, SVP Law & Regulatory Policy, NCTA , 15.00 Clarifying the Impact of Mobile – Mobile TV & Mobile Control • Worldwide Mobile TV deployments Session Six: All IP Networks - Delivering Next Generation Cable • Usage model for Mobile TV • Content portability – taking your content with you 17.15 Panel Session: Delivering Next Generation Cable • Content protection and presence considerations • Identifying the drivers and timescales for a migration to fibre? • Integrating the mobile as a control device in the IPTV system • What should be the future evolution of HFC architecture? Speaker to be announced • Will IP cable be the industry’s biggest change in the near future? • What will be the next wave of technologies available to cable operators to compete with IPTV? DOCSIS 4.0? OPERATOR 15.20 Panel Session: What is the Ideal Network Gateway in the Home? • How to achieve effective convergence? • Pros and cons of the STB as Gateway • Next Generation IP network supporting video, voice and data services to any device, the evolution to • Assessing the impact of networking solutions the multi-screen environment • Assessing the imapct of Femto technology on home data distribution • How to address the demand for bandwidth Speaker to be announced Jørgen Michaelsen, CTO, YouSee, Denmark Mika Kavanti, Business Director, Teleste, Finland 15.50 Refreshment Break & Exhibition Visit 17.45 End of Conference
  • 10. IPTV Deployment Masterclass – IPTV World Forum Technical Symposium Practical Lessons from the Field Tuesday, 24th March 2009 25th-27th March 2009 9.00 Registration & Coffee 9.30 Morning Session: Extending the Ecosystem Session I The overall project Welcome to the IPTV World Forum Technical Symposium. The Symposium is a new feature of the World • Project planning Form for 2009, and is one of our innovations to help build the ecosystem for IPTV. The purpose of the symposium is to provide a level of technical content not previously addressed by • Business modeling the Forum, and to engage an even wider range of companies and personnel in the event. • Overall architecture The content will be available to conference delegates, but will also be available to exhibition day visitors. • Preparing the customer facing personnel (Sales & support) • Quality management & monitoring The Technical Symposium is presented in association with Session II Content implementation issues The Open IPTV Forum is a pan-industry initiative formed with the purpose of producing end to • Content protection CAS/DRM end specifications for IPTV, bringing the next generation of IPTV to the mass market. The Forum is fully open to participation by companies and other organisations across the communications and • Content management entertainment industries. • Matching VoD Catalog and architecture Today the Open IPTV Forum has 44 members who have joined the effort to develop an open, end • Implementing over-the-top services to end specification for IPTV based upon existing technologies and open standards. The 12.30 Lunch specification is intended to help streamline and accelerate deployments of IPTV technology, and will help maximise the benefits of IPTV not only for consumers, network operators, content Afternoon session providers and service providers, but also for consumer electronics manufacturers, IPTV-related Session III Technical infrastructure technology vendors, and home and network infrastructure providers. • IS integration and billing The Open IPTV Forum founding members are Ericsson, France Telecom, Nokia Siemens, • Unbundling & Network issues Panasonic, Philips, Samsung Electronics, Sony Corporation, and Telecom Italia. • Head-end, Video compression & Live TV Session IV The boxes & the middleware Technical Symposium Programme • Service platform issues • Hybrid STBs: a pleonasm by 2010? Video Traffic Management • IPTV STB middleware, future-gazing. • STB procurement & management For IP & IPTV • Other CPE & home networking Wednesday, 25th March 2009 Uptake of internet video, on both open internet and in a managed service environment, has been 5.30 Close explosive. This has brought huge consumer benefits, but also enormous issues of telcos, with a rapid rise in IP Video raising concerns over how they can support this new loading. Your Workshop Leader How can operator best approach this load on their network? How can quality of service be Benjamin Schwarz has 20 years of international experience in consulting effectively managed? What upgrades are required to switches? Which architectural options give the best spread of load for IP Traffic? What is the role of IMS & SPD? What is the contribution of and in Telco & Media organisations as well as in start-ups. Benjamin deep packet inspection, and what the regulatory and policy implications of this technology within spent 8 years with Orange, whom he joined in 2001. He managed the net neutrality debate? technology development for Orange Labs and ran international music download then TVoDSL deployments internationally. Under his stewardship, IPTV services were launched in Spain, Poland, Mauritius Enabling service innovation through creating an and Senegal. Ben also spent time working on the UK IPTV market. His last focus at Orange was on Quality Management within Quadruple play environments. Previously Open Application Environment he spent 10 years with Logica-CMG and in 2000 Benjamin was CTO of Net4Music, a digital sheet music Internet start-up. Benjamin has a BA from King’s College London for IPTV in Computer science and completed an executive MBA within INSEAD. In September Thursday, 26th March 2009 2008 Benjamin joined Farncombe Technology and works out of their Paris office. The first generation IPTV has largely focused on providing TV content to consumers, with on demand capability. But IPTV has much greater potential to be developed in the future. IPTV also has the opportunity to generate new revenue streams by creating a wide range of new services About Farncombe Technology built on its benefits of broadband managed interactive, operator customer relationship and billing Farncombe Technology is part of the Farncombe Consulting Group, the parent and commerce capability. company of a number of specialised professional service firms operating in the broad To maximise the potential for service innovation, the industry needs to engage the energy and digital video technology, telecoms and digital media sectors. Initially specialising in creativity of the application development community. And to engage this community, the industry pay-TV and digital TV, Farncombe Technology has since grown into a globally- needs to create a uniform environment where APIs are clear and easy to interact with, and service recognized television technology consultancy, having serviced a 100-strong can be “write once, run anywhere”, creating as large as possible a market. What further evolution international client roster that includes broadcasters, operators, telcos, equipment is required in IPTV to make this happen? suppliers and a variety of government and regulatory bodies. The Farncombe Consultancy Group now encompasses Farncombe Technology, Farncombe Strategy, Farncombe France (a Paris-based unit), and WeAreAka. Recent engagements EPG 2.0: include supervising the operational aspects of Tiscali’s IPTV rollout in the UK. The Farncombe Consulting Group’s current focus is on the increased opportunities made Content Search & Discovery available by a converging market which extends from cable, satellite and terrestrial Friday, 27th March 2009 delivery to telco-managed IPTV, video-over-Internet and mobile TV offerings The modern TV consumer is starting to face a crisis of choice. As the consumer is offered greater and greater range of programming, they can increasingly face a challenge in locating their preferred programming, or of discovering new programming that might be of interest. A contemporary EPG in a modern multi-channel environment can hold information on upwards of 1000 programmes for a single coming week. The capability of a PVR to record a series can increasing programme loyalty, but can conversely encourage an entrenchment of viewing habits. What can the industry learn from successful internet examples such as recommendation engines and social networking references for make it easier to consumers to engage with a wider range of content? For a full programme and registration details for the Technical Symposium, go to www.iptv-forum.com
  • 11. The initial hype over Mobile TV has passed and the debate over how it can be monetised is still raging. Broadcast free-to-air and pay TV services are being rolled out with varied results, while mobile advertising is hotly tipped as the key to ROI. Mobile TV World Summit 2009 will bring together key thought-leaders across the sector to establish how the sector can move forward towards a tipping point. The 2009 conference gives a global overview of the market outlook, featuring working case studies in successful and promising markets. As mobile TV becomes a genuine consumer demand, ensure you don’t miss out on the opportunity to make real profit at the Mobile TV World Summit 2009. DAY ONE – Wednesday 25 March, 2009 DAY TWO – Thursday 26 March, 2009 10.50 Registration and Refreshments 10.50 Registration Chair’s Welcome and Speed Networking Chair’s Introduction Mike Short, Vice President Research & Development, O2, UK William Cooper, Founder & Chief Executive, informitv The Global Overview: Lessons Learnt and the Technological Outlook Ensuring ROI With the Right Content at the Right Price 11.00 Industry Overview • What is providing resistance to expected take-up of mobile TV and how is it being addressed? 11.00 Nordic Case Study: Minimum Spend, Maximum Gain OPERATOR • From cellular streaming to broadcast - taking tentative steps in video and TV • Using third-party mobile solutions to reduce capex and opex in developing applications for mobile content Gian Paolo Balboni, Head of Innovation Trends, Telecom Italia • Internet goes Mobile – The Mobile keeps you online OPERATOR • ‘Extreme mobile blogging’ and the importance of user-generated mobile video to capture the youth market and reduce marketing cost – Telenor strategy 11.25 The Austrian Example: DVB-H Rollout Success and Looking to a Hybrid Future • What are the limitations on UGC as a market opportunity? • Austrian regulatory framework: a blueprint for DVB-H license tender? • Establishing a collaborative end-to-end business model with built-in flexibility and understanding Magnus Forsbrand, Founder and CEO, Forsbrand Telecom; Former Deputy CEO of Vodafone Sweden players’ roles in the value chain at an early stage Representative, Telenor, Sweden OPERATOR • Euro 08: rolling-out services according to demand and the risk of a single host feed • Assessing the viability of convergence of cellular and broadcast services for enhanced mobile TV 11.25 Interactive Panel Discussion: Is Pay Mobile TV Viable? offering • The pros and cons of an ‘all you can eat’ flat-rate data plan: who needs unlimited access? • Who pays the bills? Understanding the parent-funded youth market NETWORKING Christian Hapsl, Senior Product Manager, Mobile TV, 3, Austria • Value perception: cameras, FM radio, why not TV? Reviewing the roadmap of free-service adoption SOCIAL • New value chains for mobile content: Can operators avoid ‘dumb pipe’ syndrome in providing web access? 11.50 Early Adopters and Next Generation Technologies: the Korean Perspective • Getting a return on investment Sean Kane, Global Head of Mobile, Bebo • What do customers want to watch on their phones and how much are they willing to pay? Speaker to be announced – Dailymotion, UK • Case studies of mobile TV in Korea David Stansell, Principal Consultant, PA Consulting OPERATOR • Lessons learned : Content, Terminal, Network, User behaviour Ronan de Renesse, Senior Analyst, Head of Mobile Media, Screen Digest, UK Dr Young-Kil Suh PhD, CEO, TU Media Corporation, South Korea 11.50 What Content Compels the Viewer to Stay Tuned? – BROADCAST FOCUS • Short-term event-based programming 12.15 Interactive Panel Discussion – Analysing Hybrid Solutions: Beneficial Convergence for PROVIDER CONTENT • Traditional TV content: the role of recognisability and brand in driving adoption Integrated Services • Developing a multi-platform commissioning strategy • How can cellular and broadcast be combined to maximise coverage and overcome spectral limitations • Mobile-first vs place-shifted content of DVB-H? Melissa Goodwin, Head of Mobile, ITV, UK • How can different content requirements be fulfilled with a hybrid approach? • Can coherent integration be optimised for interactive services? 12.20 Interactive Panel Discussion: What Content Compels the Viewer to Stay Tuned? – • Does merging of cellular and broadcast achieve the ‘long tail’? OPERATOR David Stansell, Principal Consultant, PA Consulting CELLULAR FOCUS • HSDPA channel streaming for niche communities as complementary to limited but wide appeal broadcast CONTENT PROVIDER Christian Hapsl, Senior Product Manager, Mobile TV, 3, Austria • Shorter, sharper and on-demand – made-for-mobile and recast content Chem Assayag, Business Development Director EMEA, Qualcomm MediaFLO • The role of user-generated content: making interactivity and your one-to-one relationship with the Bosco Eduardo Fernandes, Mobile TV Working Group Chair, UMTS Forum viewer central • Cross-boundary channels 12.50 Lunch & Exhibition Visit • Exploiting hybrid solutions to know your viewer better • Premium adult content Mobile Advertising a Reality! Exploiting Mobile Media Space to Monetize Mobile TV Ian Mullins, CEO, Yamgo TV Julia Dimambro, Managing Director, Cherry Media, Spain 14.10 The Realities of Making Mobile Advertising Work Ferhan Cook, Co-Founder, Any Screen Productions, UK • Offsetting low ARPU with new advertising revenues Mick Rigby, Chairman, Yodel Digital, UK and Co-Founder, Monkey Communications, UK • Off-portal or on-portal? Negotiating the role of MNOs in finding the most effective route to users 12.50 Lunch & Exhibition Visit • Bringing down barriers: the role of partnerships in mobile advertising • Setting the rules for advertising in a one-to-one relationship – how much is too much? Name. Mobile Manager, Internet Advertising Bureau, UK The Three Steps to Driving Uptake : Making Your Content Known About, Discoverable and Usable 14.35 Interactive Panel Discussion – Weighing up Considerations, Overcoming Challenges and 14.15 Marketing Mobile TV: Driving Up Your Viewing Figures Maximising Opportunities in Mobile Advertising • Who should drive service marketing when content is part of a package? • Beyond pre-roll and banners – how can advertisers innovate for new platforms and new markets? • Driving adoption through word-of-mouth – the value of in-store selling, hands-on experience and peer • Measurability of subscriber behaviour and usage: how can chipset tracking be exploited? recommendations • What are the initial indicators of brand metrics? • Capitalising on your existing brand relationship with your consumer – learning from major content • Exploiting hybrid solutions to know your viewer better brands and MVNOs • Exploiting the true functionality of mobile: location, immediacy and personalised communication Anil Malhotra, SVP Alliance and Marketing and Co-Founder, Bango, UK Scott Seaborn, Head of Mobile Technologies, Ogilvy Group, UK Patrick Parodi, CMO and GM, EMEA, Amobee 14.40 Getting to the Content: Reducing the ‘Hassle Factor’ in Accessing Services Tim Hussain, Head of Mobile Advertising, BSkyB, UK • Offering a single user interface for all content from linear broadcast to WAP video. One-click service? Mark Slade, Managing Director, 4th Screen Advertising, UK • Overcoming the challenge of browsing, retaining information and selecting content on a limited display space • Achieving seamlessness in channel flicking, avoiding overheating and remembering the headset 15.05 Understanding your Viewer’s Drivers and Needs to Enhance your Service Proposition and • Who should provide ‘viewer care’ when things go wrong? – Learning from the customer service Exploit Advertising Opportunities relationship between operators and subscribers • The Innovative Millenials: are the tech-savvy 16-25 year olds the market to target for mobile TV? Bjorn Bunte, Senior Product Manager Broadcast TV, Nokia, Germany • Combining what we know about TV habits with what we know about mobile habits • Analysing divergent regional consumer habits – the relevance of cultural identity 15.05 Interactive Panel Discussion: Handsets: Assessing Availability, Functionality and • The truth about Very Personal Mobile Content – when, where and for how long is mobile TV viewed? Interoperability Issues • Understanding micro-control of personal experience. Secret viewing habits? • Multistandard chipsets: a solution to economies of scale? • Content for viewer groups: edutainment TV for toddlers? • The 3G iPhone: large memory, low battery use, high quality widescreen display, multiple delivery Alistair Hill, Associate Analyst, ComScore, UK methods and access to content – the answer to broadcasters’ prayers? • Google Android: open software platform for mobile and the HTC Dream • Nokia, N96 and a new mobile tv channel Understanding Regulatory Frameworks • Reducing capex and opex with interoperable solutions Azzedine Boubguira, VP Marketing & Business Development, DiBcom, France 15.30 Regulatory Framework and Business Models as Key Issues Towards Mobile TV Mass Markets Bjorn Bunte, Senior Product Manager Broadcast TV, Nokia, Germany • What can we learn from established regulatory frameworks in advanced markets? • Which generic business models can be seen today? • Case studies: Country-specific commercial business model implementations New World, New Rules : Managing Legal Challenges & Relationships as Mobile, Web & Broadcast Collide Professor Claus Sattler, Executive Director, Broadcast Mobile Convergence Forum, Germany 15.35 Legal Challenges facing Operators, Broadcasters and Content Providers 15.55 Refreshment Break & Exhibition Visit • Negotiating new agreements for broadcasting on the mobile platform • Learning from the impact of the American Writers’ Strike on the broadcast arena 16.45 The German Perspective: Regulatory Lessons Learnt and Questions Asked • Understanding conditional access technology options for premium content • DVB-H vs DVB-T: the cost benefits of using existing infrastructure Helen Anderson, Lawyer, Denton Wilde Sapte, UK • Regulatory difficulty and the presence of neutral actors in the value chain. Will there be new applicants for media licences focused on mobile? 16.00 Refreshment Break & Exhibition Visit • National rollout vs regional, local mobile TV services • European outlook: comparisons with France and UK 16.40 Interactive Panel Discussion: Learning to Work Together: How the Value Chain can Deliver Ronan de Renesse, Senior Analyst, Head of Mobile Media, Screen Digest, UK Value with Effective Collaboration • How have broadcasters and telcos forged effective partnerships? 18.00 Re-evaluating Cellular Mobile TV Possibilities • How have content providers and distributors forged effective partnerships? • Solutions at lower capex and opex with MBMS technology • Should operators and content providers have exclusive relationships? • Allocating spectrum dynamically according to content delivery and user demand • No-one owns the consumer – understanding the symbiotic relationship of your relationships • Does 3G network sharing facilitate the takeup of cellular Mobile TV? Professor Claus Sattler, Executive Director, Broadcast Mobile Convergence Forum • Optimising content provider relationships to drive revenue from niche and mass markets Melissa Goodwin, Head of Mobile, ITV, UK Bosco Eduardo Fernandes, Mobile TV Working Group Chair, UMTS Forum
  • 12. Make the right connections and safe-guard the Come and See the World's Leading future prosperity of your business – visit and exhibit at the IPTV World Forum to: • Meet the decision makers from around the world all under one roof: Tech Demo Zone the most sought after keynote speakers attract specific, targeted and high quality delegates to your stand. Your chance to meet the Catering Area industry’s leaders face-to-face. • Capitalise on established networking platforms: the IPTV World Series has a fantastic heritage with strong contacts in the industry and access to high quality content knowledge. • Be part of the world’s largest and most established IPTV exhibition: putting you in touch with global press coverage and benefiting from our extensive promotional campaign. • Break into or increase your business in a growing market: meet all your potential clients in one place over two days, demonstrate your products, shorten the sales process and generate more leads. “The IPTV World Forum was a unique opportunity to meet providers, systems integrators, operators, consultants, content providers and regulators. As a participant, it was a great value to share experiences with people from different places with similar market trends. All the actors of this business were at this conference. The level of the presentations was really good. As a presenter, everything was great, the event team work hard to do this simply perfect. I strongly recomend this conference, for Catering Area everyone.” Marcelo Abreu, Network Director, Antel EXHIBITOR EXHIBITOR EXHIBITOR EXHIBITOR EXHIBITOR EXHIBITOR 3 vision Appear TV Cisco Digisoft Eventis Huawei Accedo ATEME Complete TV Digital Utilities Evertz Industria ADB Avinity Conax Dreampark Exterity Ineoquest Agama Awox Corpus DS2 Firecomms Intellimedia Alcatel Bitband Coshi Echostar G-Cluster International Datacasting Allegro Bridge Technologies CTI Edgeware Gobacktv Ixia Amino Broadcast International Dasan TPS Entone Hansun JDSU Anevia BTI Systems Dektec Envivio Harmonic Juniper ANT Celano Develo Ericsson Harris Kontron Diamond Sponsor Platinum Sponsors
  • 13. Showcase of 200 IPTV Products and Services “We continue to attend and sponsor the IPTV global events because they always deliver a quality audience from which we develop new and rewarding industry contacts.” Francois Galy, VP Asia, Viaccess Press Room Exhibitors Lounge The quality of speakers, the themes of each presentation and the exhibition area provided an exclusive experience for all the participants. It was really a good opportunity to be C ter Cater updated on IPTV technology and develop new contacts with the industry.” iing A Marcos Antonio Mandarano, Product Manager for n A rea rea Broadcaster and Multimedia Service, Comsat International “...really top notch - from the venue, exhibits, facilities, the presenters and the material they covered.” Danny Wilson, CEO, Pixelmatrix BAGS SPONSORED BY BADGES AND LAYNARDS SPONSORED BY Where else can you meet so many people vital to the future prosperity of your Business? Contact Joanna Jones, Head of Sales, Email: joanna.jones@informa.com, Tel no: +44 20 7017 4801 Fax no: +44 207 017 4966 EXHIBITOR EXHIBITOR EXHIBITOR EXHIBITOR EXHIBITOR EXHIBITOR Latens Nagravision PeerTV Seachange Telchemy Viaccess Lung Hwa NDS Perpetual SecureMedia Telergy Visiware Macrovision NEC Philips Shenick Think Analytics Widevine Magnaquest Neptuny Pilat Sigma Thomson Witbe MGT Netup Pirelli Snap TV Tilgin Wyplay Minerva Nordija RGB Networks Spirent TriplePlay Services Yuxing Miniweb Nortel Ruckus Wireless Symmetricom TXT Polymedia Zappware Mirifice Osmosis Ruwido TANDBERG Television Universal Electronics Motorola Pace Sagem Technetix Verimatrix Gold Sponsors
  • 14. With thanks to our partners Official Show Publication Supporters Digital TV Europe, the new name for Cable & Satellite Europe is the Official Media Partner for the IPTV World Forum. Ensure you raise your company’s profile before the World Forum by advertising in Digital TV Europe’s special Preview supplement. This preview will be mailed to every pre-registered delegate and visitor in the crucial weeks before the show. For more information, please contact katrina.coyne@informa.com or call +44 (0) 20 7017 5295 Media Supporters Media Partners Programme Summary Introduction to IPTV • Definition of IPTV, Market Trends &The Players • IPTV Services & Features • Business Models • Triple-Play, Quad-Play & Combinational Services • Technologies for IPTV • Digital TV Formats and Standards IPTV Technology Overview • IPTV Architecture & Network Components IP Television (IPTV) • • Service Delivery and Control Access Network Requirements • Overview of Wired & Wireless Access technologies 2-Day Pre-Conference Training Course • Customer Premise Equipment • Home Distribution Networks 23-24 March, London • Set Top Boxes This 2-day training course explores the concept and market for IPTV services and examines examples service offerings and the Access Network Technologies • Access Network Requirements technologies which support these. • Digital Subscriber Line • Cable Networks – Components and Architecture The course explores the concepts of IPTV services and examines service offerings to analyse the business models being • Fibre Distribution employed in this emerging market segment. The technology choices for the delivery of IPTV are also examined to explain the • Passive Optical Networks (PON) features and capabilities that can be supported and to allow comparison with other forms of entertainment service delivery. • Wireless Access Technologies • In-Home Networks Why should you attend this course? • Short-Range Wireless Technologies Attend this highly regarded 2-day technology programme and you will be able to: • Satellite Systems • Understand what is meant by the term IPTV and list the • List the main technologies which are being used to deliver Formats and Protocols • Coding for Digital TV service features digital television and contrast the features of these systems • Comparison of MPEG-1, 2 and 4 Standards • Describe the business models which are being applied to • Describe the functions of features of Set Top Boxes for IPTV • Transport Formats IPTV services • List the protocols and signal formats which are deployed in • Network Architectures and Protocols for IPTV • Identify the main network requirements and components. IPTV and describe the main features of each • Quality of Service • Identify the market trends in relation to IPTV services • Describe the requirements of the billing, OSS and BSS • Contrast wireless and wireline access technologies and platforms Service Delivery and Management identify the access requirements for multimedia services • List the security threats related to IP networks and describe • Billing Requirements • Identify the role of fibre technology in access networks and the techniques that may be used to mitigate these and • Customer Care Facilities state the capabilities of the optical systems deployed protect content • Operations and Maintenance • Security Considerations • Protecting Network Data Who should attend this course? • Service Misuse This course is ideal for technical and non technical stuff looking to develop an appreciation of the technology and market place • Conditional Access • Digital Rights Management for IPTV services. Fore more information and to register Tel: +44 (0)20 7017 4144 – Email training@telecomsacademy.com Web: www.telecomsacademy.com/iptv
  • 15. CL JAN EN ING Y 2 14 OS UA TR DA 00 Y TE 9 R www.iptv-forum.com/awards WEDNESDAY 25 MARCH 2009, 20:00 Millennium Gloucester Hotel, London Steve Rider is the leading sports anchorman of ITV, having moved to the Award Categories commercial network after twenty years with the BBC, to front the Formula One season and the Rugby World Cup. He is the only person to have The IPTV World Series Awards 2009 recognise the contribution of presented all the major sports magazine shows - including Grandstand, technology and service suppliers to the growth of IP video and Sportsnight, World of Sport and Midweek Sports Special. With a background we hope that once again, you will support them with your entries. in local newspapers and PR, Steve began his broadcast career as a sports • Most Innovative New Service editor with Anglia. Then, after a stint with Thames, he moved to the BBC to • Best Interactive Service/Application Hosted by replace Des Lynam on Grandstand. He went on to become the main golf • Best TV Service Advertising Campaign • Best Service Brand presenter, particularly associated with the US Masters, and hosted the annual Steve Rider BBC Sports Personality of the Year show. • Best Quad Play Service • Best Subscriber Growth Achievement • Best Hybrid Broadcast-IP Video Delivery Solution • Best On-Demand Technology for IPTV Networking Awards Gala Dinner • Best IPTV Service Delivery Platform or Client Software To reflect their status and recognition throughout the industry, the Awards will now be presented at a • Best Cable IPTV Technology fabulous Gala Evening ceremony on the opening night of the IPTV World Forum. This fantastic networking • Best Internet TV Technology/Solution event provides a great opportunity for client entertainment and for team building, whilst increasing the • Best Video Navigation, Search or Recommendation Solution exposure for Award Winners. • Special Merit Award for Outstanding Industry Contribution Expanded Coverage The IPTV World Series Awards continue to recognise the outstanding technologies developed for telecoms To sponsor the IPTV World Series Awards, video services but we are also expanding the awards to reflect the full IPTV ecosystem. A number of new please contact Joanna Jones, Head of Sales, categories have been added to recognise excellent in IPTV service marketing and to promote the activities of Email: joanna.jones@informa.com operators and content providers in the IPTV space. Tel no: +44 (0) 20 7017 4801 Fax no: +44 (0) 20 7017 4966 For more information and to place your entry, visit www.iptv-forum.com/awards Closing date for entries is Wednesday, 14 January 2009
  • 16. Pr Op ith ov er id ato 80 W er r + Pr & es Co en nt ta en t io t ns Enriching the personal TV experience 25-27 March 2009, Olympia, London www.iptv-forum.com Over 80 service provider presentations including: CHRISTOPHER FRANZ KURATH SCHLÄFFER Executive Director, Chief Innovation Officer Broadband Content Deutsche Telekom Group AT&T, USA FRANCOIS MYLES MACBEAN SELIGMANN Vice President Director IPTV & New Disney Interactive Projects Media Group Orange RAHUL CHAKKARA PAUL BERRIMAN Controller of TV Platforms Chief Technology Officer BBC PCCW, Hong Kong CHRISTOPHE FORAX VICTOR BELOV Member of the Cabinet of Chief Technology Officer Viviane Reding Comstar-Direct, Russia European Commission BITION FREE EXHI ualify q to In order s, PUNEET GARG STEPHEN KIM n passe General Manager, IPTV Managing Director, Bharti Aircel, India Content Headquarters exhibitio line at for free n egister o SK Broadband, Korea please r -for um.com www.iptv Diamond sponsors IPTV World Forum Awards Gala Evening at the Millennium Gloucester Hotel Hosted by PLUS See inside for details Steve Rider Platinum sponsors Gold sponsors