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Now in its 2nd Year • Booking Hotline +44 (0)20 7017 5506 • www.iptv-mea.com

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Mobile
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Join 650+      attendees
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3rd NOveMBer 2008


  Day                    PLAyING TO WIN
     1                   IPTV has evolved and telcos pursuing ...
4th NOVEMBER 2008


  Day                     TIME FOR CHANGE
     2                    IPTV providers can make their mark...
“The conference gave us food for thought on the future of mobile TV” (JD, Etisalat)
                                      ...
“Excellent gathering” (MA, Etisalat)
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5-6 November, Dubai
2-Day Post-Conference Training Course alongside IPTV Middle East & Africa
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  1. 1. Now in its 2nd Year • Booking Hotline +44 (0)20 7017 5506 • www.iptv-mea.com Visit the booth 78 iPtV team at at the ib Co-Located With Mobile C show Middle East NCE POST CONFERE SE TRAINING COUR TV) IP Television (IP Register b efore 5-6 November 29.0 9.08 for a 10% discount 3-4 November 2008, Jumeirah Beach Hotel, Dubai Booking Hotline +44 (0)20 7017 5506 Free exHiBiTiON In order to qualify for free exhibition passes, please register online at www.iptv-mea.com FeATuriNG Over 80 SPeAKerS AND 20 ServiCe PrOviDerS iNCluDiNG: Osman Dr. Paul Hans Mike Ali Ajouz Fabien Patrick Sultan Doany Paulsen Whittaker VP, Marketing Gomez Samaha Chief Executive Executive Chief Commercial Vice President, Sales and Multimedia Mobile General Manager, Officer, Committee Officer, Uganda Broadcast Distribution, Services Project MTV Arabia and du Chairman and Telecom Operations & Orbit Manager, QTel, Chief Operating CEO, Turk Telekom Technology, Qatar Officer, Arab & CEO, Oger Showtime Arabia Television Telecom Networks (Arab Media Group), UAE Jerona Mohammad Michael Dr. Cebrail Nuno Casey Ahmed Krueger Byouk Johnson Taskin Afonso Harwood Mokles Head IPTV Product Senior Manager, Managing Director, IPTV Program Director of Product Senior Vice Senior Manager and Development, Consumer IPTV Syndication Leader & Pricing, President, Turner – Consumer Telkom Media, Multimedia – IPTV Business, Turk Telekom Portugal Telecom Europe Segment, Etisalat, South Africa Qatar Telecom Tiscali UK UAE DiAMOND PlATiNuM GOlD Silver MOBile Tv SPONSOrS SPONSOr SPONSOrS SPONSOrS SPONSOrS leAD SPONSOr CONFereNCe SPONSOr ASSOCiATe SPONSOrS www.iptv-mea.com
  2. 2. Mobile Middle East KEy SPEAKERS Hany Saad Casey Harwood Hans Paulsen Patrick Samaha Khaled Taha Ahmad Mokhles Media Systems Manager, Senior vice President, Chief Commercial Officer, Chief Operation Officer-ATN, Director of Technology, Dubai Media inc Turner Europe uganda Telecom Arab Media Group (AMG) Al Jazeera Network Ali El-Din Head of Products and Services, Hany Saad started his career as He is responsible for the Hans was appointed as Chief Patrick Samaha holds the position Khaled Taha is currently Consumer Segment, Marketing an Avid Support engineer in the development of Turner’s Digital Commercial Officer in March of Chief Operating Officer of the Director of Technology Department, Etisalat Head Office, Middle East in 1992 and became rollout across all brands, which 2005, having served as the the Arabian Television Network for Al Jazeera Network. Abu Dhabi, united Arab emirates project manger to build the Dubai includes the planning, production Marketing Manager for a period (ATN) at Arab Media Group (AMG) His responsibilities include Mr. Ahmad Mokhles is the Head Business Channel 1999, later and monetisation of all non linear of two years. Prior to this he held overseeing operations for MTV Engineering, IT and New Media of Products & Services in Etisalat becoming Broadcast IT Manager products in Europe. various management positions Arabia, which was successfully across Al Jazeera Arabic and Head Quarter in UAE. His portfolio at the Business Channel. In 2004 He is involved and instrumental in in the organization ranging from launched in November 17th, English Channels, Mubashar is extended but not limited to he led the team of engineers the Channel Distribution business, Sales and Customer Director to Nickelodeon Arabia, Shoof TV, (“Live”), Al Jazeera Documentary 10.4 Billion Dhs Revenue to that delivered the first complete working specifically with UK Commercial Director of the Mobile Radio TV and more. Channel and both Al Jazeera Etisalat UAE, Mr. Mokhles is over tapeless news room, Dubai platforms to maximise the Turner Division. As Commercial and Sales In his past mandate at AMG, Sports Channels. In November looking GSM postpaid, messaging News center, in Dubai Media City. business moving forward. Director for the mobile division, Patrick was a key player and 2006, Khaled has led the portfolio, Bundles of Devices and The team handled all project Casey also directly oversees the he was at the forefront of various General Manager of MTV Arabia. successful launch of Al Jazeera Terminals serving 2G and 3G integration and user training, with Commercial Distribution business initiatives to grow the business Patrick Samaha has developed English Channel, the world’s first propositions and the rich content the whole project time frame was across EMEA, managing the team in what is a highly competitive his wide range of understanding end to end HD implementation at a business from Normal SMS to TV 6 month from go ahead to on air. and provision of channels and market. He was also instrumental in the communications industry 24 hour news channel. till the MTV service. Hany currently combines the role content to Affiliates including in orchestrating the launch of a throughout his 11 year career. Khaled is currently spearheading Mr. Mokhles contributed Etisalat of new technology manager my blue chip companies, Hotels and new corporate identity and brand His career commenced in the the “Al Jazeera New Era” initiative to achieve the highest EBITDA role of Broadcast IT manager for Airlines. strategy for Ugandan Telecom. Kingdom of Saudi Arabia, where he which is a digital innovation in Etisalat history as long as Dubai Media Inc. responsible for During his time at Turner, Hans has also made several public spent over 5 years servicing FMCG project aimed at positioning Al the Highest Net income Quarter researching and deploying deploy Casey has worked in several addresses within the industry on and Automotive sector in agencies Jazeera at the forefront of the over Quarter in Etisalat Financial all types of new technologies for management positions, including Branding and Marketing strategies such as JWT and Intermarkets media landscape. The New Media Performance achieving an increase the organization (Digital Archive, Advertising Sales, Licensing and for growth in developing countries. and the largest automotive dealer initiative will take Al Jazeera by 37% by the end of year 2007. IPTV, VOD, Mobile delivery etc…) Business Development and has He holds a Diploma in Business for Toyota, ALJ. He has worked on to a New Era and touches on Mr. Mokhles have a MBA from experience working with other TW Management Services from City various blue chip brands Toyota, many aspects from new delivery Graduate School of Business, Arab Divisions, including Warner Bros, Business College in London and Porsche/Audi, Japan Tobacco, and methods as well as new and Academy of Science, Technology IPC and AOL. Masters in Business Administration Unilever.a innovative methods of content and Maritime Transport in Prior to Turner, Casey worked for from Leicester University in capture or generation. Certainly co-operation with Central Michigan several UK Broadcast Networks. England. what is being led by Khaled at the University, USA. moment will shape Al Jazeera of the future. Nuno Afonso Mohammad Byouk Michael Johnson Fabien Gomez David Jamieson Dr. Paul Doany Director of Product & Pricing, Senior Manager, Consumer Managing Director iPTv Mobile Multimedia Project Head of Content Management, Executive Committee Chairman Portugal Telecom Multimedia – iPTv, Qatar Telecom Syndication Business, Tiscali, uK Manager, Qtel BT Media and Broadcast and CeO, Turk Telekom & Mr Afonso is responsible for the Mohammad Byouk headed Tiscali’s IPTV Syndication Fabien Gomez joined Qtel, the David has been working for BT CeO, Oger Telecom analysis and implementation the implementation of the first business is tasked with providing incumbent global telecom provider Media and Broadcast since 2001 Dr Doany is Executive Committee of connected home projects at broadband IPTV service to be white label and wholesale of the State of Qatar, in 2006 in on the development of digital Chairman and CEO of Turk Portugal Telecom, projects that launched commercially by a packaged TV services to other order to launch the first DVB-H media asset management and Telekom, appointed after the 55% concern the large-scale, real leading telecom company in telecommunications and pilot in the Middle-East that was content processing services that block share acquisition by Oger market deployment of digital home the Gulf and Middle East, using media companies. Mike joined showcased during the 2006 Doha utilise BT’s Global Media Network. Telecom in November 2005. He solutions. He also identifies future MPEG-4 AVC technology to Homechoice in December 2005 Asian Games. He also rolled out His key focus is on addressing the also serves as the Chairman of trends in the digital home and deliver satellite, interactive and as Executive Director of Sales and unicast video services to support needs of broadcasters and new Argela, Innova, IES and TTNet, coordinates the development of on-demand services over an Marketing, and joined Tiscali as the launch of Qtel’s WAP portal. generation content aggregators the wholly owned subsidiaries new products together with the ADSL2+ access network in Qatar. part of its integration with Video He previously worked for Bouygues as they transform their operations of Turk Telekom, and on the main manufacturers for home Mohammad has spent five years Networks Limited (Homechoice) in Telecom in France where he was and business models using board of AssisTT, the customer automation and home security. working on IPTV technologies and 2006. In a previous role, he was in charge of defining the Imode open systems and web based care services subsidiary of Turk Mr Afonso was awarded the implementation models. CEO of Home Communications at services roadmap after working technology. Telekom, and of Avea, the GSM ‘Portuguese youngest Entrepreneur BT Retail. in the 3G core network and value operator, in which Turk Telekom Award’ in 2004 for the added services areas. During this controls 81%. development of new solutions for period he led many projects circuit the digital home environment. switched and packet switched oriented such as the 3G pilot, positioning services as well as roaming services. Jerona Krueger Ali Ajouz Mike Whittaker Mark Denton Osman Sultan Dr. Cebrail Taskin Head iPTv Product and vP Marketing Sales and vice President, Broadcast vice President, international Chief Executive Officer, du iPTv Program leader, Turk Telekom Development, Telkom Distribution, Orbit Communications Operations & Technology, Sales & New Media, Ten Sports Osman Sultan was appointed Dr. Taskın is the Program Leader Media, South Africa In January 1996, Mr. Ajouz was Showtime Arabia In 2001, Mark joined the start-up CEO of Emirates Integrated of Turk Telekom’s IPTV Project, Founding member of Telkom recruited as Marketing Director for Mike is responsible for all team of Ten Sports in Dubai, Telecommunications Company, du, working within the Strategy and Media (Pty) Ltd, South Africa. Head the Middle East & North Africa as operational and strategic aspects which currently broadcasts three in January 2006 after spending Business Development Department up IPTV product management. part of the start-up team to launch of the Showtime platform, from the localised sports networks across eight years at the helm of the of Turk Telekom. IPTV is a high Law degree. Lead the IPTV trial in Showtime in the Middle East. broadcast and satellite operations, Asia and the Middle East. He is Egyptian Company for Mobile profile project within Turk Telekom, Telkom SA. Seven years later he formed his engineering and projects through responsible for the channel’s Services (MobiNil), a company currently in the business and own marketing agency in Dubai to set-top boxes and middleware. distribution to Pay TV platforms, he helped set up in 1998 in order technical development phase, with Media City before being appointed, Before joining Showtime he spent broadcast rights and advertising to bid for and operate a GSM a target launch date during 2008. in 2003, as Vice President of 18 years with the BBC in various sales. Mark also manages the licence in Egypt. He is Chairman He co-ordinates the consumer Marketing & Distribution for Orbit technology and business roles company’s new media initiatives. of the Arab Working Group for the proposition, content, regulation, Communications Company. including Head of Operations for Private Sector in the International marketing and technology. BBC World Service and Head of Telecommunications Union (ITU). Strategy for BBC Technology. Register online now www.iptv-mea.com
  3. 3. Join 650+ attendees who came together at IPTV & Mobile TV Middle East last year WHAT yOU WILL LEARN FROM THE EVENT DAYONE Playing to Win DAYTWO Time for Change • Exploring the IPTV ambition and the potential for change • Content services in the Middle East and delivering the • Differentiating IPTV from cable and satellite right content to the right screen • Adding value and ARPU: How to make money from IPTV • Creating the ultimate connected home experience for the • Adapting to local influences consumer • Global case studies and business models for IPTV • Video over the Internet: service models and opportunities WHO yOU WILL MEET • Telcos • Interactive TV companies • Broadcasters • Middleware suppliers • Content providers • VOD specialists • Device manufactures • Consultancies • Technology providers • Vendors • Software suppliers • Service providers • System Integrators • Industry bodies • Broadband providers • Research analysts iPTv WOrlD SerieS The IPTV World Series is a collection of market leading iptvworldforum www.iptv-forum.com IPTV conferences and exhibitions that focus on the key iptvworldforum www.iptv-easterneurope.com marketing, business and technology challenges facing iptvworldforum www.iptv-asia.net IPTV service providers. These events are characterised iptvworldforum www.iptv-latinamerica.com iptvworldforum www.iptv-mea.com by the high levels of service provider involvement. We iptvworldforum www.iptv-northamerica.com work hard to deliver the best conference programmes featuring speakers who are directly involved in shaping www.iptvworldseries.com and deploying IPTV services. Informa Telecoms & Media is the leading provider of business intelligence and strategic marketing solutions to global telecoms and media markets. Driven by constant first-hand contact with the industry our 90 analysts and researchers produce a range of intelligence services including news and analytical products, in-depth market reports and datasets focused to technology, strategy and content. Informa Telecoms & Media also organises 125 annual events, attended by more than 70,000 executives. In addition to the GSM 3GWorld Series, our events cover subjects as diverse as fixed and mobile operator strategy, technology, TV, mobile music and games. Register online now www.iptv-mea.com
  4. 4. 3rd NOveMBer 2008 Day PLAyING TO WIN 1 IPTV has evolved and telcos pursuing a television strategy across Middle East & Africa can launch with more sophisticated television services than witnessed during early-adopter deployments in Europe and North America, with more personalisation and cross-platform, multi-screen delivery among the obvious targets. Regional telcos have the chance to demonstrate their ambition to win, and not just play, in the Pay TV marketplace 0800 registration SeSSiONTHREE 0900 Chairman’s introduction MeDiA TrANSFOrMATiON Julian Herbert, Principal Analyst, Fixed & Broadband, Informa Telecoms & Media Television was a defensive play for early IPTV providers but consumer trends towards personalised media consumption, connected homes and mobile entertainment plays to the strengths of converged, 0910 Opening Keynote: Converged TV – any platform any device IP-centric telecoms operators. Ambitious telcos are starting to set the services agenda, forcing their eugene Sarmiento, Head of Sales Development IPTV, Ericsson established cable and satellite rivals to respond. Session three asks whether telco transformation is now forcing a wider media transformation. SeSSiONONE 1420 Satellite’s response to IPTV and service convergence MArKeT DYNAMiCS • Competing with fixed line, converged service providers On a global level, IPTV service providers are playing catch-up with established Pay TV platforms but • Is television enough to compete with telcos and cable? in Middle East & Africa they have a genuine chance of setting the agenda for television developments, • The ‘hybrid’ approach focusing (where they can) on bundling and multi-screen opportunities. We begin this year’s Mike Whittaker, Vice President, Broadcast Operations & Technology, Showtime Arabia conference with an example of IPTV ambition and the potential for change. 1440 Using broadcast/IP hybrids to extend reach and enhance services 0940 Selling the quad-play package • Why EMEA cable operators are combining HFC and DSL video delivery • Du’s strategy for continued quad-play growth • The satellite/IPTV hybrid model: when it makes sense and why • Converging services over IP • Considerations for hybrid networks including middleware, CA and set-top boxes • The role of mobile TV • Developing VOD revenues for satellite without an IP return path • Marketing new services • How to reduce time-to-market for IPTV and broadcast/IP hybrid services Osman Sultan, CEO, Du Sebastian Kramer, CEO, Quative - Kudelski Group 1010 Succeeding with iPTv in Middle east & Africa 1500 Panel: Is on-demand and IP video the future of television? Georges Dabaghi, Regional Director, Motorola • The evidence suggests consumers want more on-demand – but how much? • What is the future for scheduled television – and will there be any mass-audiences? 1040 iPTv ambitions and strategies at Turk Telekom • When content is more personalised, how can media companies generate a marketing ‘buzz’ • With rapid broadband growth in Turkey, do telcos need television? around new shows? • The Pay TV market opportunity: is there room for another platform? • Will IP become the defacto method for video distribution to consumers? • Challenges and opportunities for IPTV growth • How important is mobile video; do media companies need to offer content on all screens? Paul Doany, CEO, Turk Telekom/Oger Telecom Mike Whittaker, Vice President, Broadcast Operations & Technology, Showtime Arabia Ali Ajouz, VP Marketing Sales and Distribution, Orbit Communications 1100 Morning Break, Networking & exhibition Steve Oetegenn, Chief Sales & Marketing Officer, Verimatrix David Jamieson, Head of Content Management, BT Media and Broadcast SeSSiONTWO 1540 Afternoon Break & exhibition lOCAl iNFlueNCeS Mediacoms providers in the Middle East & Africa region can benefit from maturing IPTV technology SeSSiONFOUR and benchmark themselves against tested business models, but the services will be shaped by local influences. Session Two investigates factors that could give services a unique flavour and how they ADDiNG vAlue AND ArPu can be packaged and marketed. The cost of networks and customer acquisition means IPTV providers should be setting ambitious customer retention and ARPU (Average Revenue Per User) targets from day one - viewing television 1150 iPTv in Middle east & Africa as a revenue generator in its own right and not just a lead-in for broadband and voice/mobile • Broadband penetration and trends in MEA subscriptions. There are a number of advanced services operators can focus upon, not least advanced • The Pay TV market, 2008-2012 advertising. • The market for IPTV in Middle East & Africa • The impact of government and regulation on IPTV prospects 1630 Interactive TV advertising in new era television • Competitive dynamics: cable, satellite and terrestrial • Engaging audiences and advertisers across all platforms • Obstacles and opportunities for greater Pay TV and IPTV penetration • The role of advertising and interactive TV for IPTV providers Jerona Kruger, Head: IPTV Product and Development, Telkom Media, South Africa • Red button linked to timeshift TV • One-to-one advertising: good for customer and advertiser 1210 Case Study: A service provider’s successful growth strategy • Integrating the web within the advertising platform • How to expand into TV from broadband and mobile Senior Representative, Harris • Services that matter, and how to sell them • Continuing subscriber growth while satisfying existing customers 1650 The open platform approach • Introducing new services to existing customers • The value of open platforms for new services and revenue Hans Paulsen, Chief Commercial Officer, Uganda Telecom • Games-on-demand as a revenue source • A quad-play on-demand platform and service offering 1230 Panel: Marketing IPTV and new services • Inviting third-party applications • What is the best way to ‘sell’ convergence to non-technical audiences? Ferdinand Meier, Managing Director, Ruwido • How can IPTV providers market the concept of ‘interactive TV’? • How can service providers cross-sell television to voice, broadband and mobile 1710 Making money from iPTv subscribers? • Services that define the IPTV platform for Turk Telekom • What is the evidence that multi-play solutions reduce churn or improve profit margins? • Services that make money and services that add value • What marketing and sales strategies have worked well – and which have failed? • Network considerations for adding new services • Customer feedback from new video services – have there been any surprises? Dr. Cebrail Taskin, IPTV Program Leader, Turk Telekom Chair: Anette Schafer, Director Consumer Research, yankee Group Hans Paulsen, Chief Commercial Officer, Uganda Telecom 1730 Panel: How can IPTV differentiate itself from cable and satellite? roberto Kauffmann, Du • What are the minimum services needed to differentiate IPTV from other Pay TV platforms? • Is on-demand content the killer application for IPTV; what is the role of movies and catch- 1300 lunch, Networking & exhibition up TV? • Do IPTV providers need PVR functionality – and what are the best ways to deliver it? • Can IPTV providers make television more interactive and personal – and how? • Should IPTV providers target the ‘youth’ market with Internet TV and social networking? Bora eliacik, Director, Solution Delivery, Argela Technologies 1800 Summary & Close Register online now www.iptv-mea.com
  5. 5. 4th NOVEMBER 2008 Day TIME FOR CHANGE 2 IPTV providers can make their mark on the Middle East & Africa Pay TV industry providing they differentiate themselves and deliver on the promise of better TV. On Day Two we consider the importance of content, how it is delivered and then consumed – assessing the potential for multi-screen and connected home as strategies for differentiation. The conference also reviews the lessons from important deployments. 0800 registration 1310 lunch, Networking & exhibition 0910 Chairman’s introduction SeSSiONTHREE 0920 Opening Keynote leSSONS FrOM THe FielD Worldwide, IPTV has been deployed long enough for business models to mature and best practice to SeSSiONONE be established. This session draws on the experiences of two pioneering service providers: France Telecom, now a benchmark for how a telecom operator can successfully transform into a services WOrKiNG CONTeNT HArDer and media company, and Tiscali, which recognised the power of VOD as a service differentiator and The growing popularity of on-demand and mobile media consumption provides an opportunity for revolutionised the way on-demand services were presented to consumers. IPTV providers to innovate with content delivery, and possibly differentiate from cable and satellite. Quality content usually wins the day but once they have it, can operators make it work even harder? 1430 FT’s IPTV experience in France, Spain and Poland • Presentation of our existing IPTV offers in France, Spain and Poland 0940 Content services in the Middle East • Recent developments of Orange TV and perspectives • What are people watching on Middle East’s IPTV platforms? Thomas Bouyer, Content Division - Orange TV International, Emerging Markets Manager, • Offering on-demand movies over IPTV France Telecom • Allowing service providers to sell content over the Net • Repurposing content for handheld devices 1450 Tiscali IPTV - Lessons from the Field Thierry Boudard, IPTV Solutions Marketing Manager, Thomson • The competitive imperative • VOD as a means of differentiation in an advanced market 1000 IPTV and the impact on broadcasters • Driving VOD take-up when consumers are still confused • What does IPTV mean to broadcasters? • Getting a new service up and running from scratch • What Al Jazeera can do to enhance the viewing experience Michael Johnson, Managing Director IPTV Syndication Business, Tiscali, UK • Content on the move and the impact of Internet TV Khaled Taha, Director of Technology, Al Jazeera Network 1510 Combining content security with flexible business models • How a Conditional Access vendor can help minimise costs and time-to-market 1020 Panel: Delivering the right content to the right screen • The value of flexible channel bundling and ‘a la carte’ when marketing services • Is PC and mobile video consumption cannibalising home TV services – or expanding the • Advanced business models including rental, pay-per-use and download-to-own overall TV market? • Using Conditional Access to target promotions and messages to individual subscribers • What content genres and formats work for PC and mobile – and which don’t? • How copy protection and watermarking can help operators source the best content • Is content to the PC and handhelds a ‘must-have’ for IPTV providers…will it become a • Smartcard, ‘locked’ smartcard, and software CA: what is right for you? must-have? Marc Bedoret, Head of Sales, Viaccess • Are content providers supportive of multi-screen strategies, and ready for ‘all-screen’ licensing deals? 1530 Afternoon Break & exhibition • What are the opportunities and threats presented by Internet video? Chair: Shahid Khan, Partner, Interactive Broadband Consulting Group, LLC SeSSiONFOUR Hany Saad, Media Systems Manager, Dubai Media Inc. viDeO Over THe iNTerNeT 1050 Morning Break & exhibition Online video consumption is rising and taking a larger share of the online advertising market. Internet TV is an opportunity for content owners to exploit a new distribution channel, and for broadband SeSSiONTWO providers to become video aggregators even before networks are upgraded for private network IPTV. For existing Pay TV operators, the challenge is to keep subscribers watching television. The likely CONNeCTeD liFeSTYleS impact of Internet video on the regional media market is assessed in Session Four. Consumers want their content on multiple screens – inside the home and beyond - and as immature concepts, ‘content anywhere’ and ‘connected home’ experiences provide an opportunity for IPTV 1620 Alternative video suppliers service providers to shape consumer expectations. This is a market waiting to be exploited and • Internet TV consumption in the Middle East & Africa broadband TV providers should seek first-mover advantage. • Utilising the Internet to move into the video market • Is video over the unmanaged Net a way for ISPs to offer TV? 1140 Preparing for multi-screen consumer experiences • Will content owners back Internet TV providers? • Can IPTV providers differentiate with content anywhere/anytime? • Role of internet TV in the Middle East & Africa up to 2012 • The Next Generation Network as the foundation for converged entertainments Visit www.iptv-mea.com for further details • Building a unified content delivery architecture for set-top, PC and mobile video • Shifting TV sessions from one device to another: not science fiction but fact 1640 Internet TV service models • Do multi-screen services boost customer acquisition, loyalty and ARPU? • How to become an Internet TV service provider Visit www.iptv-mea.com for further details • QoS/QoE guarantees – what is possible today? • Is Internet TV picture quality good enough to support a business? 1200 Case study: creating the ultimate connected home experience • The free, advertising funded business model – does it work? • Getting homes ready for IP networking • What content works for subscription Web TV business models? • What is in the next connected home? • The opportunity for Internet-to-handheld downloads • New technologies to ease installation issues Visit www.iptv-mea.com for further details • Covering the cost for the customer premise equipment required for tomorrow’s connected home. Nuno Afonso, Director of Product & Pricing, Portugal Telecom 1700 Panel: The Internet TV opportunity • What is the opportunity for Internet TV in the Middle East & Africa? 1220 Multimedia service mix • How is Internet TV viewed by regulators? • ‘Must-have’ services for the modern connected home • What content works online and what content is better kept on the television? • Driving revenue while keeping consumers needs in mind • Business and service models for content providers distributing content over the Internet • Advantages of IPTV over competitor solutions • The role of online catch-up TV for broadcasters and content owners • Future considerations for Qatar Telecom • How can content owners harness social networking and community? Mohammad Byouk, Senior Manager, Consumer Multimedia - IPTV, Quatar Telecom Mark Denton, VP, International Sales, Ten Sports Hany Saad, Media Systems Manager, Dubai Media Inc. 1240 Panel: Providing a converged experience in the customer home Ali Ajouz, VP Marketing Sales and Distribution, Orbit Communications • The role of IPTV providers in linking television, PC and mobile devices in a home network • Are home networking technologies an obstacle to convergence or an enabler today? 1740 Summary & Close • Do content security solutions provide enough flexibility for content sharing in the customer premise? • Do consumers really want telephony, texting and Instant Messaging via the TV? • How can entertainments and communications be converged in the customer premise? • The role of the set-top box as the gateway to converged consumer services Mohammad Byouk, Senior Manager, Consumer Multimedia - IPTV, Quatar Telecom Register online now www.iptv-mea.com
  6. 6. “The conference gave us food for thought on the future of mobile TV” (JD, Etisalat) 3rd NOveMBer 2008 Co-Located With 2nd Annual Mobile COMMERCIALISING MOBILE TV SERVICES & CREATING A COMPELLING VIEWING ExPERIENCE Middle East FOR THE CONSUMER Day 09.00 09.10 Welcoming Address and Speed Networking Chairman’s Opening Remarks Delivering Mobile TV Over Satellite For A 1 Hilal Halaoui, Principal, Booz Allen Hamilton, Lebanon High Quality Service 09.20 Opportunities for Mobile TV in the Middle East 15.00 utilising a Hybrid Satellite/Terrestrial Solution Casey Harwood, Senior Vice President Digital Media, Turner to Deliver Mobile TV – Revolutionising Mobile Broadcasting System Europe Media in the MeNA region Wejdi Harzallah, VP of Commercial Operations, S2M, UAE 09.40 Global Overview of Mobile TV – Regulation, Technology, Business Development 15.25 Outlining the enhancements Brought by the Claus Sattler, Executive Director, Broadcast Mobile Open DVB-SH Standard Convergence Forum (bmcoforum) Olivier Mielle, Business Development Director, Alcatel-Lucent Mobile Broadcast 10.10 lessons learned from italy: Managing a Successful Mobile TV Service 15.50 refreshment Break Marco Maestri, Mobile TV Solutions Director, H3G, Italy 16.20 Panel Discussion: Making the Mobile Tv 10.40 refreshment Break Technology Choice Dalibor Turin, Director System Management, 11.20 Panel Discussion: Analysing the role and Ericsson, Sweden Impact of Each Player in the Mobile TV Value Olivier Mielle, Business Development Director, Chain Alcatel-Lucent Mobile Broadcast Fabian Olivier, Director – Corporate Strategy, du, UAE Wejdi Harzallah, VP of Commercial Operations, S2M, UAE Bjorn Bunte, Nokia, Germany Mazen Chmaytelli, Senior Director of Business Development Phil lawrie, Director Global Distribution, Aljazeera Network and Head of Technical Marketing, Qualcomm MediaFLO Raul Alvarez Prieto, DVB-H Project Manager, Technologies, USA Dubai Media City, UAE Developing The Optimum Handset lessons learned From Mobile Tv For Mobile TV Services Deployments In Europe And In the 16.50 A Handset Manufacturers’ Roadmap Middle east Bjorn Bunte, Senior Product Manager, Broadcast TV, 11.50 lessons learned from Mobile Tv Nokia, Germany Deployment in Qatar 17.15 Addressing the Challenges Facing Handset Fabien Gomez, Multimedia Mobile Services Project Manager, Manufacturers QTel, Qatar Azzedine Boubguira, Vice President of Marketing and 12.20 Leveraging Existing Infrastructure to Provide Business Development, Dibcom, France Innovative Mobile TV Services 17.40 Chairman’s Closing remarks umair Mohsin, Telenor Pakistan 12.40 The Handset Independent Business Model launch in iraq Plus 2nd November Zein G. Hussami, Chief Commercial Officer, Mobision Pre-Conference Workshop 13.00 lunch The A to Z of Mobile Tv A Workshop for implementing the optimal 14.10 Mobile TV – What Does it Take? Mobile TV platform, with case references from Europe. Dalibor Turin, Director System Management, Workshop Leaders Ericsson, Sweden Espen Erikstad, CTO, Rubberduck Media Lab, Norway Ajey Anand, Global Partner Manager, Rubberduck Media Lab, Norway 14.35 Deploying a DVB-H Network in the Middle East Timetable Raul Alvarez Prieto, DVB-H Project Manager, 13.00 REGISTRATION | 13.30 START | 17.30 CLOSE Dubai Media City, UAE Visit www.mobiletvseries-me.com for the full programme details
  7. 7. “Excellent gathering” (MA, Etisalat) 4th NOVEMBER 2008 Co-Located With 2nd Annual Mobile COMMERCIALISING MOBILE TV SERVICES & CREATING A COMPELLING VIEWING ExPERIENCE Middle East FOR THE CONSUMER Day 09.10 Chairman’s Opening Remarks Gerrit Jan Konijnenberg, Vice-Chairman Mobile Entertainment Forum EMEA and initiator of the Mobile Fine-Tuning The Content Offering To ensure 2 TV Initiative Maximum Service Take-Up 14.50 Developing a Broad Choice of High-Quality, Delivering The Ultimate Consumer Desirable Mobile Content for the MeNA region Viewing Experience Nabil issa, VP of Content, S2M, UAE 09.20 Identifying the Customers and Their Behaviour 15.15 refreshment Break Ahmed Mokhles, Senior Manager – Consumer Segment, Etisalat, UAE 15.50 Creating Appealing Content for Mobile TV Dr. Ammar Bakkar, Group Director New Media, 09.45 Driving the Take-up of Mobile TV Services MBC Group, UAE Fabian Olivier, Director - Corporate Strategy, du, UAE 16.15 understanding Digital rights and Other legal 10.10 Introducing a Must-Have Service to the Mobile Issues for a Mobile TV Service Consumer – Marketing Strategies Chris Appleby, Partner – Head of TMT Middle East, roderick Cremers, Manager KPN Acquisitie, KPN Consumer, Denton Wilde Sapte, UAE KPN Mobile, The Netherlands 16.40 is the industry Making the Most From Content 10.35 refreshments for Mobile? Adnan Omar Al-Obthani, Managing Director, Qanawat 11.10 understanding Mobile Tv Consumers Patrick Samaha, General Manager, MTV Arabia and Chief 17.05 Chairman’s Closing remarks Operating Officer, Arab Television Networks (Arab Media Group), UAE 11.35 Panel Discussion: How Can the Consumer Viewing Experience be Enhanced? Ahmed Mokles, Senior Manager – Consumer Segment, Etisalat, UAE Book your Gold and Dr. Ammar Bakkar, Group Director New Media, Pass with IPTV save 60%! MBC Group, UAE Stuart Collingwood, Vice President EMEA Sling Media for details Miguel Silva, Sales & Marketing Director, See back page Rubberduck Media Lab, Norway Nicolas Andrieu, VP of Sales, Expway, France Maximising Revenue Opportunities With Mobile Tv leAD SPONSOr ASSOCiATe SPONSOrS 12.15 Mobile TV: Making Money using Interactivity Gerrit Jan Konijnenberg, CEO, Comsys, The Netherlands 12.40 lunch 14.00 Interactive Mobile TV: Basics and Standards CONFereNCe SPONSOr Stephan Skrodzki, CEO, GMIT, Germany 14.25 What Role will Advertising Play in the Delivery of Mobile TV Services? FOR SPONSORSHIP OPPORTUNITIES AT MOBile Tv CONTACT Stefan Schneiders, Business Development Mobile TV and richard Bragg Mobile Advertising, Nokia Siemens Networks, Germany richard.bragg@informa.com +44 (0) 20 7017 5658 Visit www.mobiletvseries-me.com for the full programme details
  8. 8. 5-6 November, Dubai 2-Day Post-Conference Training Course alongside IPTV Middle East & Africa
  9. 9. FLOOR PLAN For sponsorship or exhibition opportunities, contact Joanna Jones at joanna.jones@informa.com or +44 (0) 20 7017 4801 WITH THANKS DiAMOND PlATiNuM GOlD Silver SPONSOrS SPONSOr SPONSOrS SPONSOrS SuPPOrTerS eNDOrSiNG ASSOCiATiONS MeDiA PArTNerS OFFiCiAl MeDiA PArTNer OFFiCiAl Me PuBliCATiON OSSNews R E V I E W Register online now www.iptv-mea.com
  10. 10. viP CODe Mobile Middle East CB 12 87 REGISTERNOW ONe DELEGATE DETAILS Title Mr Mrs Ms Dr. Prof. Other Surname First Name Job Title Email Tel Fax Organisation Address Post Code Phone Customer Services +44 (0)20 7017 5506 Delegate 2 Fax Customer Services +44 (0)20 7017 4747 Title Mr Mrs Ms Dr. Prof. Other Surname email Bookings telebookings@informa.com First Name email enquiries telequeries@informa.com Job Title Email Mail Informa UK Ltd., PO BOX 406, West Byfleet, Delegate 3 KT14 6WL, United Kingdom Title Mr Mrs Ms Dr. Prof. Other Online www.iptv-mea.com Surname www.mobiletvseries-me.com First Name Job Title Email TWO BOOKING DETAILS REGISTRATION FEES & PAyMENT The registration fee will entitle each participant to conference presentations, lunches, REGISTRATION TyPE COST (US$) REGISTRATION TyPE COST (US$) refreshments and conference party. The fee does not include accommodation or travel. Two day gold pass Registration will only be accepted with full payment. (Including IPTV and Mobile TV) Day two 4 November 2008 (IPTV Only) Please send me a VAT invoice. Our purchase order no is: Standard USD2999 Standard USD1199 Early booking discount USD2700 Early booking discount USD1080 I enclose a cheque for US$ payable to Informa UK Limited Membership discount rate USD2700 Membership discount rate USD1080 I will pay by bank transfer Sort code: 60-06-06 Account number: 01825550 IBAN: GB25NWBK6060601825550 Swift: NWBKGB2L Two day pass (IPTV or Mobile TV Only) IPTV Training Course USD2500 Standard USD2399 22-23 October Please charge my Visa / MasterCard / Switch / Amex Early booking discount USD2160 The sum of US$ Membership discount rate USD2160 Conference documentation only Standard GBP350 Card number Mobile TV Workshop Issue date - Expiry date - Security code Standard USD650 Early booking discount USD585 Cardholder’s name Membership discount rate USD585 Cardholder’s registered address Day one 3 November 2008 (IPTV Only) For group bookings please contact Standard USD1199 Patricia Jorge on Postcode Early booking discount USD1080 Tel: +44 (0)20 7017 5391 or Signature Date Membership discount rate USD1080 email patricia.jorge@informa.com (I have read and understood the terms and conditions below) THree USEFUL INFORMATION Please tick the box that most closely Please tick the box that most closely What are your aims in attending describes your current position. describes your organisation. this show? me colleagues Telco Networking Chairman/MD Broadcaster Keep up to date Director Technology provider Conference session/Speaker Manager Device manufacturer Find new business partner Consultant Systems integrator Meet exhibitors Other Software provider Other Consultant 1. It is a condition of booking that all event fees are paid on 2. It may be necessary for reasons beyond the control of Informa to 3. Cancellation Policy Notice must be made in writing by post 4. Informa will continue to hold and use this information to contact booking. Informa reserves the right to refuse entry if monies cancel or alter the content and the timing of the programme or the or letter and received before Friday, 3rd October, 2008. you will you about any future IPTV related events, or Informa events. If you have not been received. Spaces are limited Informa therefore identity of the speakers and assumes no responsibility for personal receive a refund less a cancellation charge of £125. We regret that agree to share your details for these purposes please tick here Vat reserves the right to refuse and refund monies if the event is over- expenses. Data Protection All Personal data supplied is subject no refunds can be made for cancellations received after this date. No: 821 8173 39 subscribed. Written confirmation of your registration will be sent to to the Data Protection Act 1998. This information may be used We welcome substitute delegates at any time. you by email within 48hrs of receiving your registration. If you do for direct marketing purposes for the IPTV World Series events or not receive confirmation, please contact the address, telephone, Informa events. your personal details will be treated in accordance fax, or email above. with requirements of the Data Protection Act 1998.

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