Singapore Statistics for Online Marketers

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Singapore statistics for online marketers. Brought to you by Incitez.

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Singapore Statistics for Online Marketers

  1. 1. v2, Nov 2011Singapore Statsfor Online Marketers by Rocky Fu of Incitez 1
  2. 2. Overview• Economic Indicators• Demographics• Internet Statistics • Search • Social Media• Mobile• Travel• Online Retail• Online Banking 2 incitez
  3. 3. Economic Indicators 3
  4. 4. GDP in 2010 • GDP at current market price ($m): 303,652.2 • Per capita GDP at market price : 59,813.0 • Money supply: 112,465.5 • Official foreign reserves: 288,954.1Source: Department of Statistics, Singapore 4 incitez
  5. 5. Trade 2010 • Total trade ($m) 902,062.6 • Total imports ($m) 423,221.8 • Total exports ($m) 478,840.7Source: Department of Statistics, Singapore 5 incitez
  6. 6. Productivity and Inflation • Annual Growth in Labour Productivity:10.7% • Annual Inflation Rate: 2.8%Source: Department of Statistics, Singapore 6 incitez
  7. 7. Demographics 7
  8. 8. Singapore Population Non-residents 26% • Total: 5,076.7 Permanent Residents Citizen (thousands) 11% 64%Source: Department of Statistics, Singapore; March 2011 8 incitez
  9. 9. Singapore Residents 700 618.7 632.9 525 551.7 508.1 519.8 Thousand 410.1 350 303.5 175 157.8 69 0 0-9 10-19 20-29 30-39 40-49 50-59 60-69 70-79 Above 80 Age GroupSource: Department of Statistics, Singapore; March 2011 9 incitez
  10. 10. Singapore Residents Others Indians 3% 9% Malays 13% Chinese 74% Official language: English (Language of administration), Mandarin, Malay (National Language) & TamilSource: Department of Statistics, Singapore; March 2011 10 incitez
  11. 11. Education Attainment 50% 2010 44.1% 37.5% 25% 22.5% 12.5% 13.9% 11.2% 8.3% 0% Below Secondary Secondary Post Secondary Diploma & Prof. Qualifications UniversitySource: Department of Statistics, Singapore; March 2011 11 incitez
  12. 12. Internet Statistics 12
  13. 13. Online Population 2.9 MillionSource: comScore Media Metrix, December 2009 to December 2010 13 incitez
  14. 14. Total 25 Hours per Digital ConsumerSource: Nielsen, November 2011 14 incitez
  15. 15. Internet usage is surpassing time spent on traditional media such as television, radio or print.Source: Nielsen, November 2011 15 incitez
  16. 16. 89% Singaporean digital consumers will own a smartphone by mid-next yearSource: Nielsen, November 2011 16 incitez
  17. 17. Average Hours Spent Online in Singapore 26 25.4 19.5 19.7 13 6.5 0 Age 15-34 Age 35+Source: comScore Media Metrix December 2010 17 incitez
  18. 18. Average Hours Spent Online in Singapore 23 22.8 22.5 Hour 22 21.8 21.5 21 Male 15+ Female 15+Source: comScore Media Metrix December 2010 18 incitez
  19. 19. Broadband Subscribers Broadband Subscribers Jan 2011 (thousand) 3000 2,477.4 2250 2,261.4 1500 750 216 0 Residential Corporate TotalSource: Infocomm Development Authority of Singapore 19 incitez
  20. 20. Composition of Singapore Internet Audiences Age 55+ 9% Age 15-24 21% Age 45-54 19% Age 25-34 24% Age 35-44 27%Source: comScore Media Metrix December 2010 20 incitez
  21. 21. Top Singapore Websites1. Google 1. Google Singapore2. Facebook 2. Yahoo Singapore3. YouTube 3. Yahoo Singapore News4. Yahoo.com 4. Yahoo Singapore Search5. Blogger 5. Yahoo Mail Singapore6. Baidu 6. xinmsn Singapore7. Windows Live 7. Singapore Hardwarezone Community8. Wikipedia 8. Samsung Singapore9. Twitter 9. inSing.com10. QQ.com 10. Channel NewsAsia11. MSN 11. Bing12. Yahoo.co.jp 12. Entertainment on xinmsn13. Sina.com.cn 13. DBS Singapore14. Google India 14. Razor TV15. taobao.com 15. Singapore Exchange16. Amazon.com 16. The Straits Times STOMP17. LinkedIn 17. The Straits Times18. Google.com.hk 18. AsiaOne19. WordPress.com 19. Singapore Pools20. Google.de 20. ShoppingLifestyleSource: Alexa April 2011 Source: Hitwise April 2011 21 incitez
  22. 22. Key Categories Reach in SingaporeSource: comScore Media Metrix December 2010 22 incitez
  23. 23. Internet Statistics SearchSource: comScore Media Metrix January 2011 23
  24. 24. Leading Search Engines in Singapore 0.8 71.19% 0.6 0.4 0.2 14.04% 9.64% 1.83% 1.43% 0 www.google.com.sg www.google.com sg.search.yahoo.com www.bing.com search.yahoo.com Ranked by Volume of Searches for the 24 weeksending 16/04/2011 (Hitwise)Source: Hitwise April 2011 24 incitez
  25. 25. Total Searches in Singapore: 304 millionSource: comScore Media Metrix January 2011 25 incitez
  26. 26. Avg Searches per Searcher in Singapore: 115.4 Only lower than Philippines among SEA countriesSource: comScore Media Metrix January 2011 26 incitez
  27. 27. Google Share of Searches in Singapore: 77%Source: comScore Media Metrix January 2011 27 incitez
  28. 28. Internet Statistics Social Media 28
  29. 29. 82% Singapore internet users on social networksSource: comScore Media Metrix December 2010 29 incitez
  30. 30. You can reach approximately 2,483,640 people on Facebook who live in SingaporeSource: Facebook April 2011 30 incitez
  31. 31. 77% digital consumers in Singapore maintaining an active Facebook profileSource: Nielsen, November 2011 31 incitez
  32. 32. 13.6% Singapore internet users visited Twitter.com in Jan, the 9th highest by %reach worldwideSource: comScore Media Metrix January 2011 32 incitez
  33. 33. 82% Singapore internet users share photos onlineSource: comScore Media Metrix December 2010 33 incitez
  34. 34. 69% have connected with brands on social networking sitesSource: Nielsen, July 2011 34 incitez
  35. 35. Internet Statistics Social Media - Online Video 35
  36. 36. 45% digital consumers in Singapore having an active YouTube profileSource: Nielsen, November 2011 36 incitez
  37. 37. Total Unique Video Viewers: 2,343.6K 78% of 15+ Internet Audience 58% of total populationSource: comScore Media Metrix January 2011 37 incitez
  38. 38. Videos per Viewer in Singapore: 114Source: comScore Media Metrix January 2011 38 incitez
  39. 39. Hours per Viewer in Singapore: 10.7Source: comScore Media Metrix January 2011 39 incitez
  40. 40. 266 million total videosSource: comScore Media Metrix January 2011 40 incitez
  41. 41. 25 million total hours of videoSource: comScore Media Metrix January 2011 41 incitez
  42. 42. Unique Viewers Composition 2010 Age 55+ 9% Age 15-24 22% Age 45-54 19% Age 25-34 Age 35-44 25% 26%Source: comScore Video Metrix April 2010 42 incitez
  43. 43. Internet Statistics Social Media - Blogs 43
  44. 44. Blog Sites Reach in Singapore in 2010: 55%Source: comScore Media Metrix January 2011 44 incitez
  45. 45. Mobile 45
  46. 46. 85% digital consumers in Singapore own an Internet- capable mobile phoneSource: Nielsen, July 2011 46 incitez
  47. 47. 23% Singaporean Internet users have a tablet computer in their homeSource: Nielsen, July 2011 47 incitez
  48. 48. Mobile Subscribers Mobile Phone Subscribers Jan 2011 (thousand) 8000 7,307.3 6000 4,793 4000 2,514.3 2000 0 2G 3G TotalSource: Infocomm Development Authority of Singapore 48 incitez
  49. 49. Total SMS Messages Total SMS Messages (million) 7300 7,246.5 7,174.2 7100 6900 6,754.5 6700 6500 6,539.1 Q1 2010 Q2 2010 Q3 2010 Q4 2010Source: Infocomm Development Authority of Singapore 49 incitez
  50. 50. Singapore Mobile UsersSource: AdMob 2011 50 incitez
  51. 51. Singapore Mobile UsageSource: AdMob 2011 51 incitez
  52. 52. Travel 52
  53. 53. Visitors Arrival in 2010: 11,638.7KSource: Department of Statistics, Singapore 53 incitez
  54. 54. Hotel Occupancy 85.6%Source: Department of Statistics, Singapore 54 incitez
  55. 55. 100 Airlines Served at Changi AirportSource: Department of Statistics, Singapore 55 incitez
  56. 56. Changi Airport connects SG to more than 200 cities in 60 countriesSource: Department of Statistics, Singapore 56 incitez
  57. 57. 5,400 Flights per Week: 5,400 at Changi AirpotSource: Department of Statistics, Singapore 57 incitez
  58. 58. 47% Singapore internet users do research and booking online for travel The highest in SEASource: comScore Media Metrix December 2010 58 incitez
  59. 59. Top 3 Airline Websites in Signapore 300 Unique Visitors (000) 225 150 75 0 Tiger Airways Qantas Airlines Singapore AirlinesSource: comScore Media Metrix January 2011 59 incitez
  60. 60. Online Retail 60
  61. 61. Reach of Retail Websites: 58%Source: comScore Media Metrix December 2010 61 incitez
  62. 62. Top 5 Retail Websites in Signapore 600 575 Unique Visitors (000) 450 423 300 227 150 150 89 0 Apple.com Amazon Sites Alibaba.com Corp Gmarket.com.sg SingTelShop.comSource: comScore Media Metrix January 2011 62 incitez
  63. 63. Top Search Terms 1. ebay 2. amazon 3. ebay singapore 4. sistic 5. gmarket 6. asos 7. gumtree 8. courts 9. gumtree singapore 10. kate spade The above report shows search terms for the industry Shopping and Classifieds, ranked by Search Clicks for the 24 weeks ending 16/04/2011.Source: Hitwise, April 2011 63 incitez
  64. 64. Top Search Terms 1. m1 2. harvey norman 3. harvey norman singapore 4. dealextreme 5. m1 shop 6. gain city 7. mobilesquare 8. mobile square 9. whymobile 10. audio house The above report shows search terms for the industry Shopping and Classifieds - Appliances and Electronics, ranked by Search Clicks for the 24 weeks ending 16/04/2011.Source: Hitwise, April 2011 64 incitez
  65. 65. Search Term Suggestion 1. nex shopping mall 2. online shopping 3. sembawang shopping centre 4. online shopping singapore 5. queensway shopping centre 6. shopping 7. lot 1 shopping mall 8. nex shopping centre 9. raffles city shopping centre 10. northpoint shopping centre The above report shows variations of the search term shopping, ranked by Volume of Searches for the 24 weeks ending 16/04/2011Source: Hitwise, April 2011 65 incitez
  66. 66. Online Banking 66
  67. 67. Web Search InterestSource: Google Trend, April 2011 67 incitez
  68. 68. Web Search InterestSource: Google Trend, April 2011 68 incitez
  69. 69. Online Banking Category Visitation 900 Total Unique Visitors (000) 889 850 800 779 750 700 Jan 2010 Jan 2011Source: comScore March 2011 69 incitez
  70. 70. Reach of online Banking: 30.9% The highest in SEASource: comScore Media Metrix January 2011 70 incitez
  71. 71. Online Banking Destination 1. DBS.com.sg 2. UOB Group 3. Citigroup Unique visitors in Jan: 889KSource: comScore Media Metrix January 2011 71 incitez
  72. 72. Incitez is a data-driven digital marketing company based in Singapore.We offer custom digital solutions to drive brand awareness, leads and sales across APAC. Contact Incitez Rocky Fu director, digital strategies rockyfu@incitez.com Incitez Pte. Ltd. www. incitez.com for more white paper: please visit http://www.incitez.com/whitepaper 72 incitez

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