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Singapore Check-in Service Experiment
 

Singapore Check-in Service Experiment

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This study analyzes check-in usage at

This study analyzes check-in usage at
11 Starbucks Stores in Orchard Area
in SG at Foursquare & Facebook for a period of 75 days

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    Singapore Check-in Service Experiment Singapore Check-in Service Experiment Presentation Transcript

    • Glimpse of Check-in Service Usage in Singapore June 2011 incitez
    • This study analyzes check-in usage at11 Starbucks Stores in Orchard Area in SG at Foursquare & Facebook. incitez
    • incitez
    • 75 daysMarch 23 - June 5 incitez
    • Total 2,910 Check-ins incitez
    • Total 2,780 Check-ins via Foursquare incitez
    • 1,040 Check-ins (35.74%) fromThe Cathay store incitez
    • Daily 37 Check-ins3 Check-ins per store incitez
    • More Check-ins on Weekends incitez
    • Peak between 4pm-9pm incitez
    • Majority(82.7%) are new users incitez
    • More female users used check-in services incitez
    • For more about Foursquare, check out:http://www.incitez.com/blog/foursquare-marketing incitez
    • Contact Us for a customsocial media strategy! rockyfu@incitez.com incitez