China Sports Wear Online Stats

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China Sports Wear Online Stats

  1. 1. China Sports Wear Search Stats Q1 2011 Incitez Data Source: Baidu May 2011
  2. 2. sports wear relateddaily searches in Q1 640,000/day incitez
  3. 3. In March, higher volume of searches are on Sundays incitez
  4. 4. the highest daily search 769,000 on March 19 incitez
  5. 5. Online Interest in Sports Wear Local Brands 32.42% Int’l Brands 67.58% incitez
  6. 6. Sports Wear Related Searches in Q1 2011 50.33% Products 30.21% 15.14% Brand 17.18% 15.02% Official Website 13.38% 6.09% Stores 8.75% 3.24% Ads/Logos 10.23% 2.28% Authentic/Fake Pdt 1.86% 2.24% Official Online Store 6.53% 1.74%Unofficial Online Store 0.75% 1.55% Franchise 6.04% 0.71% Forums 0.59% Int’l Brands Local Brands incitez
  7. 7. Top 10 Sports Wear Brands by Searches in Q1 2011 Nike 26.44% Adidas 22.85% Li Ning 12.88%Converse 7.56% Anta 6.56% Xtep 3.39% Kappa 2.86% 361 2.67% Puma 2.35% China Internet Watch Erke 2.24% Data: Baidu, May 2011 incitez
  8. 8. Avg Daily Searches Nike Adidas169,000 138,000 incitez
  9. 9. Int’l Sports Wear Brands by Total Searches Nike 39.13% Adidas 33.81% Converse 11.19% Kappa 4.23% Puma 3.48%New Balance 2.91% Yonex 1.16% Reebok 1.14% incitez
  10. 10. Top Domestic Sports Wear Brands By Total Searches Li Ning 39.71% Anta 20.24% Xstep 10.45% 361 8.23% Erke 6.91% Peak 6.26% Deerway 2.28%Double Star 1.54% incitez
  11. 11. Categories of Sports Wear Related Searches in Q1 2011 Cosmetics Bags 2.63%Others 5.40% 0.70% Sports Equipment 1.95% Clothes 19.04% Shoes 70.28% incitez
  12. 12. Sports ShoesAvg Daily Searches: 151,000 incitez
  13. 13. Top Shoes Brands by Searches in Q1 2011 Nike 43.51% Adidas 16.98% Li Ning 9.56% Converse 8.03% Anta 5.43%New Balance 3.73% Xstep 2.16% Puma 1.64% 361 1.38% Peak 1.34% incitez
  14. 14. Top Shoes Brands by Total Online Sales in Q1 2011 Others Nike 10% 14% Warrior 6% Erke Adidas 5% 10% 361 9% Kappa Li Ning 3% 13% Xstep 8% Converse Anta 8% 14%Data source: Letao.com incitez
  15. 15. Online Sales of Shoes in Q1 2011 Local Brands 43% Foreign Brands 57%Data source: Letao.com incitez
  16. 16. Top Sports Wear Brands by Clothes Related Searches in Q1 2011 Adidas 27.67% Nike 21.31% Li Ning 15% Anta 10.37% Xstep 6.83% 361 4.86% Kappa 3.83% Erke 3.06% Puma 2.25%Converse 1.02% incitez
  17. 17. for more China Internet Insights, visit ChinaInternetWatch.com incitez
  18. 18. For digital strategies andcampaign launch in China, contact Rocky FU rockyfu@incitez.com incitez

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