China Sports Wear Online Stats

China Sports Wear Search Stats Q1 2011 Incitez Data Source: Baidu May 2011

sports wear relateddaily searches in Q1 640,000/day incitez

In March, higher volume of searches are on Sundays incitez

the highest daily search 769,000 on March 19 incitez

Online Interest in Sports Wear Local Brands 32.42% Int’l Brands 67.58% incitez

Sports Wear Related Searches in Q1 2011 50.33% Products 30.21% 15.14% Brand 17.18% 15.02% Official Website 13.38% 6.09% Stores 8.75% 3.24% Ads/Logos 10.23% 2.28% Authentic/Fake Pdt 1.86% 2.24% Official Online Store 6.53% 1.74%Unofficial Online Store 0.75% 1.55% Franchise 6.04% 0.71% Forums 0.59% Int’l Brands Local Brands incitez

Top 10 Sports Wear Brands by Searches in Q1 2011 Nike 26.44% Adidas 22.85% Li Ning 12.88%Converse 7.56% Anta 6.56% Xtep 3.39% Kappa 2.86% 361 2.67% Puma 2.35% China Internet Watch Erke 2.24% Data: Baidu, May 2011 incitez

Avg Daily Searches Nike Adidas169,000 138,000 incitez

Int’l Sports Wear Brands by Total Searches Nike 39.13% Adidas 33.81% Converse 11.19% Kappa 4.23% Puma 3.48%New Balance 2.91% Yonex 1.16% Reebok 1.14% incitez

Top Domestic Sports Wear Brands By Total Searches Li Ning 39.71% Anta 20.24% Xstep 10.45% 361 8.23% Erke 6.91% Peak 6.26% Deerway 2.28%Double Star 1.54% incitez

Categories of Sports Wear Related Searches in Q1 2011 Cosmetics Bags 2.63%Others 5.40% 0.70% Sports Equipment 1.95% Clothes 19.04% Shoes 70.28% incitez

Sports ShoesAvg Daily Searches: 151,000 incitez

Top Shoes Brands by Searches in Q1 2011 Nike 43.51% Adidas 16.98% Li Ning 9.56% Converse 8.03% Anta 5.43%New Balance 3.73% Xstep 2.16% Puma 1.64% 361 1.38% Peak 1.34% incitez

Top Shoes Brands by Total Online Sales in Q1 2011 Others Nike 10% 14% Warrior 6% Erke Adidas 5% 10% 361 9% Kappa Li Ning 3% 13% Xstep 8% Converse Anta 8% 14%Data source: Letao.com incitez

Online Sales of Shoes in Q1 2011 Local Brands 43% Foreign Brands 57%Data source: Letao.com incitez

Top Sports Wear Brands by Clothes Related Searches in Q1 2011 Adidas 27.67% Nike 21.31% Li Ning 15% Anta 10.37% Xstep 6.83% 361 4.86% Kappa 3.83% Erke 3.06% Puma 2.25%Converse 1.02% incitez

for more China Internet Insights, visit ChinaInternetWatch.com incitez

For digital strategies andcampaign launch in China, contact Rocky FU rockyfu@incitez.com incitez

China Sports Wear Online Stats

by Rocky Fu on Jun 01, 2011

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China Sports Wear Online Stats — Presentation Transcript

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