China Search Engine Marketing 2008 Advertisers & User Behavior Study Source: China Internet Network Information Center (CNNIC) China Internet Watch , by Rocky Fu

China SEM Advertisers Study 64.9% of search marketing advertisers use multiple search engines The percentage of advertisers with annual turnover of 1-5 millions has exceeded half of total number of SEM advertisers, to 61.1%. China Internet Watch, by Rocky Fu

64.9% of search marketing advertisers use multiple search engines

The percentage of advertisers with annual turnover of 1-5 millions has exceeded half of total number of SEM advertisers, to 61.1%.

China SEM Advertisers Study Among all companies in China who used search as a marketing tool, 86% used Baidu and 60.2% used Google. Among all companies who just used one search engine for SEM, 72.2% selected Baidu; among those who chose multiple search engines, there were 93.1% who selected Baidu. China Internet Watch, by Rocky Fu

Among all companies in China who used search as a marketing tool, 86% used Baidu and 60.2% used Google.

Among all companies who just used one search engine for SEM, 72.2% selected Baidu; among those who chose multiple search engines, there were 93.1% who selected Baidu.

China SEM Advertisers Study Only 35.1% SEM advertisrs chose to advertise on just ONE search engine. SEM Advertisers by Industry 49.3% advertisers are in manufacturing industry 12.5% in IT 10.3% in trade 6% in service. Others: less than 5% except pharmaceutical and chemical industry. China Internet Watch, by Rocky Fu

Only 35.1% SEM advertisrs chose to advertise on just ONE search engine.

SEM Advertisers by Industry

49.3% advertisers are in manufacturing industry

12.5% in IT

10.3% in trade

6% in service.

Others: less than 5% except pharmaceutical and chemical industry.

China SEM Advertisers Study Advertisers SEM Budget Survey 14.1% is willing to do SEM and invest more 55.3% will do SEM and keep the current spend level 4.6% will do SEM but lower the spend 7.8% will 18.2% are not sure China Internet Watch, by Rocky Fu

Advertisers SEM Budget Survey

14.1% is willing to do SEM and invest more

55.3% will do SEM and keep the current spend level

4.6% will do SEM but lower the spend

7.8% will

18.2% are not sure

China SEM Advertisers Study 76.4% companies doing SEM invest more than 5000 yuan annually (about USD 731). China Internet Watch, by Rocky Fu

76.4% companies doing SEM invest more than 5000 yuan annually (about USD 731).

Chinese Search Engine User Behavior Study When no ideal results can be found after the first search, 60.5% users will change keywords to search again 46.6% will user longer or shorter keywords to search again 40% will change search engine 30.4% will search again in the search results 26.1% give up searching China Internet Watch, by Rocky Fu

When no ideal results can be found after the first search,

60.5% users will change keywords to search again

46.6% will user longer or shorter keywords to search again

40% will change search engine

30.4% will search again in the search results

26.1% give up searching

Chinese Search Engine User Behavior Study Average income of search engine users is higher than that of Internet users, showing higher commercial value. 40.8% search engine users have monthly income of below 1000 yuan (US$146.21) 25.9% between 1001-2000 yuan (USD 146 to USD 292) 33.3% above 2000 yuan (USD 292) China Internet Watch, by Rocky Fu

Average income of search engine users is higher than that of Internet users, showing higher commercial value.

40.8% search engine users have monthly income of below 1000 yuan (US$146.21)

25.9% between 1001-2000 yuan (USD 146 to USD 292)

33.3% above 2000 yuan (USD 292)

Chinese Search Engine User Behavior Study 70.1% of Chinese search engine users are below 30 years old; 31.7% are students. Among those non-student users, 30.3% received high school education as highest education 28.8% received diploma 5.1% obtained university degree China Internet Watch, by Rocky Fu

70.1% of Chinese search engine users are below 30 years old; 31.7% are students.

Among those non-student users,

30.3% received high school education as highest education

28.8% received diploma

5.1% obtained university degree

Chinese Search Engine User Behavior Study Sogou (sohu's search engine) market share continued to climb up and 2.9% of search engine users select sogou as the first choice; 1.6% chose Yahoo. China Internet Watch, by Rocky Fu

Sogou (sohu's search engine) market share continued to climb up and 2.9% of search engine users select sogou as the first choice; 1.6% chose Yahoo.

China Search Engine Marketing 2008 Advertisers & User Behavior Study Visit ChinaInternetWatch.com for more information. Rocky Fu , Singapore, March 2009