China Online Shopping Report 2009

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26% (87.88 million) of China Internet users shopped online during the first half of 2009, with an increase of 38.9% compared with the same period of last year.

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  • Hi,Fu. Thank you for your report. do you still know what is going online shopping in China on 2011. thanks
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China Online Shopping Report 2009

  1. 1. China
Online
Shopping
 Reports
2009
 ChinaInternetWatch.com

  2. 2. 26%
(87.88
million)
of
China
 Internet
users
shopped
online
 during
the
first
half
of
2009,
with
 an
increase
of
38.9%
compared
 with
the
same
period
of
last
year.

 China
Internet
Watch

  3. 3. Over
85.7%
China
ne:zens
 had
searched
for
product
 informa:on
during
the
first
half
 (53.5%
on
B2C,
32.5%
on
C2C).
 China
Internet
Watch

  4. 4. Online
shopping
the
most
popular
in
 Tier
One
Ci:es
 •  Beijing:
51.3%
 •  Shanghai:
52.6%
 •  Guangzhou:
35.2%
 China
Internet
Watch

  5. 5. The
online
shopping
spend
during
the
first
half
 of
2009
totaled
119.52
billion
yuan

 (about
USD
$17.5
billion)
 •  C2C:
106.37
billion
yuan
($15.58b)
 •  B2C:
13.15
billion
yuan
($1.93b)
 China
Internet
Watch

  6. 6. 32.3%
online
shoppers
made
 no
more
than
twice
online
 transacTons
during
the
first
 half
of
2009;
30.5%
between
 5
to
10
Tmes;
10.9%
over
 ten
Tmes.
 China
Internet
Watch

  7. 7. Apparel
and
Home
Accessories
are
the
 most
popular
product
category
purchased
 online
(over
50%
online
shoppers
made
 purchase),
followed
by
cosmeTcs
and
 jewelry.
 China
Internet
Watch

  8. 8. C2C
websites
are
the
first
choice
among
 85%
online
shoppers
 •  Taobao:
76.5%
 •  Paipai
(under
Tencent):
6.1%
 •  Dangdang
(B2C):
5.8%
 •  Amazon
China
(B2C):
2.2%
 •  360buy.com:
2.2%
 China
Internet
Watch

  9. 9. RedBaby,
Amazon
China,
and
Baidu
 Youa
are
the
fastest
growing
online
 shopping
sites
in
the
first
half
of
2009
with
 increased
new
users
of
61.9%,
44.9%,
and
 42.3%
respecTvely.
 China
Internet
Watch

  10. 10. Female
Internet
users
become
more
 acTve
online
shopping
crowd
than
male
 neTzens
and
the
trend
conTnues.
 China
Internet
Watch

  11. 11. Most
online
shoppers
are
in
the
age
of
 18
to
30
years
old
white
collar
 workers
and
students,
with
monthly
 income
between
1000
~
3000
yuan.
 China
Internet
Watch

  12. 12. The
higher
income
Internet
users
 tend
to
spend
more
money
in
online
 shopping
and
buy
online
more
frequently.

 China
Internet
Watch

  13. 13. 30
to
40
year
old
internet
users
made
 largest
purchases
online
and
purchased
 online
the
most
frequently.
Among
large
 amount
online
purchases,
there
were
 more
male
internet
users
than
female.
 China
Internet
Watch

  14. 14. Word
of
mouth
marke:ng
and
search
 engine
marke:ng
are
the
most
 effec:ve
online
shopping
marke:ng
 tac:cs.

 China
Internet
Watch

  15. 15. 48.7%
became
aware
of
online
shopping
 websites
through
relaTves
and
friends;
 43.3%
online
shoppers
are
mostly
influenced
 by
comments
made
by
other
online
 shoppers.
27.1%
found
their
products
through
 search
engine;
20.6%
by
on‐site
 searches.
 China
Internet
Watch

  16. 16. Mobile
payment
starts
to
show
its
 potenTal.
10.3%
transacTons
were
made
 by
mobile
payment.
 China
Internet
Watch

  17. 17. 45.3%
China
internet
users,
who
aren’t
online
 shoppers,
did
not
purchase
online
 because
they
were
not
used
to.
The
top
 reason
on
B2C
sites
was
lack
of
online
 payment
tools
(18%);
the
number
one
 reason
on
C2C
sites
was
lack
of
online
 shopping
knowledge.
 China
Internet
Watch

  18. 18. Overall,
online
shopping
users
experienced
a
 high
sa:sfac:on
with
54.4%
having
 expressed
saTsfacTon
and
25%
great
 saTsfacTon.

 China
Internet
Watch

  19. 19. Online
shoppers
are
more
sa:sfied
with
 B2C
websites
than
C2C
ones
as
products
 on
B2C
sites
showed
beder
quality
and
beder
 customer
service.

 China
Internet
Watch

  20. 20. The
total
online
shopping
spend
in
year
2009
is
 esTmated
to
reach
250
billion
yuan
($36.62b).
 China
Internet
Watch
 Data
Source:
CNNIC


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