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CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
CIW China Internet Insights 2013
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CIW China Internet Insights 2013

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China Internet trends and statistics. Updated in May 2013. Get the full version here: http://ciw.me/ccii2013

China Internet trends and statistics. Updated in May 2013. Get the full version here: http://ciw.me/ccii2013

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    • 1. Copyright © 2013All rights reservedCIWChina Internet Watch .comCIW China Internet Insights2013Abridged VersionChina Internet news, trends and stats1
    • 2. Copyright © 2013All rights reservedCIWChina Internet WatchA Division of incitez CONTENT LEVEL: Introductory2China Internet Insights 2013
    • 3. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez Content•  China internet users•  China online applications•  China website statistics3China Internet Insights 2013
    • 4. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez CHINA INTERNET USERSCharacteristics of China Internet users4
    • 5. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez Overall Internet Users and Penetration Rate111137210298384457.3513.15648.5%10.5%16.0%22.6%28.9%34.3%38.3%42.1%0.0%10.0%20.0%30.0%40.0%50.0%025050075010002005 2006 2007 2008 2009 2010 2011 2012Netizens Penetration RateMillionChina Internet WatchSource: CNNIC, Jan 20135China Internet Insights 2013
    • 6. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez 6China Internet Insights 2013China Will Have Nearly Twice the Number ofInternet Users as the U.S. and JapanSource: BCG, 2012China Internet WatchSource: BCG, 2012
    • 7. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez 7China Internet Insights 2013China Internet WatchVia Economist
    • 8. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez How Likely Are Non-Internet Users Go Online17.5%16.3% 17.0% 13.4%17.5%14.3%10.2% 9.3%65.0%69.5%72.9%77.3%0.0%20.0%40.0%60.0%80.0%Jun-2011 Dec-2011 Jul-2011 Dec-2012Will/Maybe Not sure Never/May NotChina Internet Watch Source: CNNIC Jan 20138China Internet Insights 2013
    • 9. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez Reasons of Not Using Internet3016103443515533836144338421542712661121323020406080Know nothing aboutcomputerNo equipment Cannot get accessto the InternetHaving no time Too old or tooyoungSurely be online Maybe online Hard to say Maybe not Surely not be onlineChina Internet Watch Source: CNNIC, Jan 2013%9China Internet Insights 2013
    • 10. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez Mobile Internet Users andPenetration Rate among All Netizens50.4117.6233.4302.74355.58419.9724.0%39.5%60.8%66.2%69.3%74.5%0.0%20.0%40.0%60.0%80.0%01503004506002007 2008 2009 2010 2011 2012Mobile Internet Users Penetration RateMillionChina Internet WatchSource: CNNIC, Jan 201310China Internet Insights 2013
    • 11. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez 11Province Netizens(Million)PenetrationRateGrowth ofNetizensRanking ofPenetration rateRanking ofNetizens GrowthBeijing 14.58 72.2% 5.8% 1 27Shanghai 16.06 68.4% 5.3% 2 29Guangdong 66.27 63.1% 5.2% 3 30Fujian 22.8 61.3% 8.5% 4 23Zhejiang 32.21 59.0% 5.5% 5 28Tianjin 7.93 58.5% 10.3% 6 18Liaoning 21.99 50.2% 5.1% 7 31Jiangsu 39.52 50.0% 7.2% 8 25Shanxi 15.89 44.2% 13.1% 9 13Hainan 3.84 43.7% 13.6% 10 12Xinjiang 9.62 43.6% 9.1% 11 21Qinghai 2.38 41.9% 14.7% 12 9Hebei 30.08 41.5% 15.9% 13 7Shaanxi 15.51 41.5% 8.6% 14 22China Internet WatchChina Internet Insights 2013
    • 12. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez 12Chongqing 11.95 40.9% 11.9% 15 16Ningxia 2.58 40.3% 24.5% 16 1Shandong 38.66 40.1% 6.7% 17 26Hubei 23.09 40.1% 8.5% 18 24Inner Mongolia 9.65 38.9% 12.9% 19 14Jilin 10.62 38.6% 10.0% 20 20Heilongjiang 13.29 34.7% 10.2% 21 19Guangxi 15.86 34.2% 17.2% 22 4Hunan 22 33.3% 13.6% 23 10Tibet 1.01 33.3% 12.7% 24 15Sichuan 25.62 31.8% 14.9% 25 8Anhui 18.69 31.3% 17.9% 26 3Gansu 7.95 31.0% 13.6% 27 11Henan 28.56 30.4% 10.6% 28 17Guizhou 9.91 28.6% 17.9% 29 2Yunnan 13.21 28.5% 15.9% 30 6Jiangxi 12.67 28.5% 16.5% 31 5ChinaInternetWatchChina Internet Insights 2013
    • 13. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez Average Weekly Online Time (Hours)18.720.50.08.016.024.02011 2012China Internet Watch Source: CNNIC, Jan 201313China Internet Insights 2013
    • 14. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez CHINA ONLINE APPLICATIONSTop 3 online applications: IM, search engine, and online music14
    • 15. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez China Internet Users by Applications467.75451.1435.86372.99371.83335.69308.61275.05250.8242.02233.44221.48220.65149.25111.6783.2734.2312.70% 10.70% 13.00%17.10%14.30%3.50%23.50%12.60%2.00%24.80%15.20%33.20% 32.30%3.20%028.80%-14.50% -20.00%0.00%20.00%40.00%60.00%80.00%100.00%050100150200250300350400450500Total Users (Million) Penetration Rate Annual Growth15China Internet Insights 2013China Internet Watch Source: CNNIC, Jan 2013
    • 16. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez Online Shopping Users and Usage Rate193.95242.0237.8%42.9%0.0%12.5%25.0%37.5%50.0%01002003004002011 2012Online Shopping Users Usage RateMillionChina Internet WatchSource: CNNIC, Jan 201316China Internet Insights 2013
    • 17. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez Online Payment Users and Usage Rate166.76220.6532.5%39.1%0.0%10.0%20.0%30.0%40.0%01002003004002011 2012Online Payment Users Usage RateMillionChina Internet WatchSource: CNNIC, Jan 201317China Internet Insights 2013
    • 18. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez Travel Booking Users and Usage Rate42.07111.678.2%19.8%0.0%5.0%10.0%15.0%20.0%0501001502002011 2012Travel Booking UsersUsage RateMillionChina Internet WatchSource: CNNIC Jan 201318China Internet Insights 2013
    • 19. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez Mobile Weibo Users and Usage Rate138.9202.4138.5%48.2%0.0%12.5%25.0%37.5%50.0%0751502253002011 2012Mobile Weibo Users Usage RateMillion19China Internet Insights 2013China Internet WatchSource: CNNIC, Jan 2013
    • 20. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez CHINA WEBSITE STATSTop websites of online video, B2B, B2C…20China Internet
    • 21. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez China Top 5 Online Video Sitesby Total Time Spent (Million Hours)291406474569698Tudou.comTV.sohu.comV.QQ.comiQiyi.comYouku.comChina Internet WatchSource: ComScore Aug 2012
    • 22. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez Top Chinese News Portal6.234.792.621.62 1.39 1.36 1.28 1.09 1.01 0.942.6% 2.0% 1.1% 0.7% 0.6% 0.6% 0.5% 0.5% 0.4% 0.4%Daily Reach (Million Users) Daily Reach (% of Chinese Netizens)Source: iResearchChina Internet Watch
    • 23. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez China Search Engine Market ShareBaidu78.60%GoogleChina8%Sogou3.10%Soso1.50%Youdao0.30%Others0.90%China Internet WatchSource: Enfodesk
    • 24. Copyright © 2013All rights reservedCIW China Internet Watch A Division of incitez http://ciw.me/ccii2013Get the full version (65 pages) here:24
    • 25. Copyright © 2013All rights reservedCIWREQUEST A FREE CHINA DIGITAL MARKETING ASSESSMENT.Schedule a no-obligation China Online MarketingStrategy Assessment, one of Incitez China’s marketingspecialists will evaluate your current website andmarketing program for areas of improvement.http://ciw.me/assessment201325There’s no risk, no obligation, and no credit card required.Sign up to the right and we’ll have one of our experts get in touchand give you the feedback you need to be a marketing marvel.

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