China Internet Stats & Insights

China InternetStatistics & AnalysisRocky Fu@rockyfuAugust 2011

incitezdata-driven digital marketing incitez

WHAT’S INCLUDEDChina Internet market, China Internet users, searchengine, social media, online shopping, e-commerce, online travel, B2B, mobile incitez

GENERIC STATISTICS

Total China Internet Users CNNIC DCCI 485 508 million million by June 2011Data source: CNNIC, DCCI July 20111 incitez

Total China Internet Users 2007-2011e 551 508 China Internet Users (million) 467 423 382 351 303 221 182 145 China Internet Watch Data: DCCI 2007 H1 2007 2008 H1 2008 2009 H1 2009 2010 H1 2010 2011 H1 2011eData source: DCCI, July 2011 incitez

Total China Internet Users 2007-2011H1 485 457.3 420 Total China Internet Users (Million) 384 338 298 253 210 China Internet Watch Data: CNNIC 2007 2008 H1 2008 2009 H1 2009 2010 H1 2010 2011 H1Data source: CNNIC July 2011 incitez

Average time spent on Internet per Week 2010 2011H1 18.3 18.7 hours hoursData source: CNNIC July 20111 incitez

Sex Ratio of China Internet Users Male Female 55.8% 55.1% 51.3% 48.7% 44.2% 44.9% China Internet Watch Data: CNNIC, Stats.gov.cn Total Population 2010 Internet User 2011H1 China Internet Users incitezData source: CNNIC July 2011, Department of Statistics China, April 2011

China Internet Users by Age Group 2010 2011H1 30.8% 80% 29.8% 27.3% 26% 23.4%23.2% China Internet Watch Data: CNNIC 12.6% 11.6% 4.8% 3.9% 1.9% 2.4% 1.1% 1.3% Below 10 10-19 20-29 30-39 40-49 50-59 60 & AboveData source: CNNIC July 2011 incitez

China Internet Users by Education Level 2010 2011H1 35.1% 35.7% 33.9% 32.8% 11.8% 11.4% 11.7% 10.5% 8.4% 8.7% China Internet Watch Data: CNNIC Primary School Junior High Senior High Diploma Degree & AboveData source: CNNIC July 2011 incitez

China Internet Users by Income Group (RMB) 2.9% Above 8K 2010 2011H1 3.2% 3.7% 5K-8K 3.9% 10.5% 3K-5K 12.7% 16.2% 2K-3K 17.3% 14.5% 1.5K-2K 12.5% 13.2% 1K-1.5K 11.2% 15.1% 500-1K 12.2% 19.4% Below 500 19.3% 4.6% No Income 7.7%Data source: CNNIC July 2011 incitez

Home Broadband Users by June 2011 390 Million However...Data source: CNNIC July 2011 incitez

Global Avg China’s Avg 5.6 1.8 Mbps Mbps and, it’s 3-4 times more expensive in ChinaData source: China’s Information Technology Bluebook July 20111 incitez

China Home Broadband Users 2010-2011H1 485 457.3 420 Total China Internet Users (Million) 384 338 298 253 210 China Internet Watch Data: CNNIC 2007 2008 H1 2008 2009 H1 2009 2010 H1 2010 2011 H1Data source: CNNIC July 2011 incitez

7,860,000 Domains registered in China .COM - 47.1% .CN - 44.6%Data source: CNNIC July 2011 incitez

China Internet Users by Online Applications Search Engines 386.06 Instant Messenger 385.09 Music 381.7 News 362.3 Blogs 317.68 Games 311.37 Video 301.19 Email 251.72 Social Networking Sites 229.89 Literature 194.97 Weibo 194.97 Online Shopping 172.66 Online Payment 153.26 e-Banking 150.35 Forums/BBS 144.05 Stock Trading 56.26 Daily Deal 42.2 China Internet Watch Travel Booking 36.86 Data: CNNICData source: CNNIC July 2011 incitez

Devices for Internet Access 78.4% 74.0% 2010 2011H1 66.2% 65.5% 45.7% 46.2% China Internet Watch Data: CNNIC 0.5% 1.0% Desktop Mobile Phone Laptop OthersData source: CNNIC July 2011 incitez

Locations for Internet Access 89.2% 91.3% 2010 2011H1 China Internet Watch Data: CNNIC 35.7% 33.7% 33.0% 26.7% 16.1% 14.8% Home Internet Cafe Office Public PlacesData source: CNNIC July 2011 incitez

Entry Point of China Internet Browser Bookmarks 53.6% Entering URL 49.1% Online Bookmarks via Browsers 45.8% Search Engines 32.3% Personal Web Portal (e.g. iGoogle) 29.1% Desktop Shortcuts China Internet Watch Data: DCCI 29.1%Data source: DCCI July 2011 incitez

China Internet User Online TIme Analysis 58.3% 52.1% 50.2% 48.7% 46.5% 47.1% 46% 41.4% 39.6% 38.6% 38.2% 35.7% 31.4% Workdays Weekends & Holidays 25.2% 23.9% 20.3% 15.5% 14.5% China Internet Watch Data: DCCI 0:00-6:59 7:00-8:59 9:00-11:59 12:00-13:59 14:00-17:59 18:00-19:59 20:00-21:59 22:00-23:50 UncertainData source: DCCI July 2011 incitez

China Internet User Online TIme Analysis 19.6% 18.8% 17.5% 17.5% 15.6% 15.6% 12.7% 11.9% Workdays Weekends & Holidays 9.6% 9.6% 10.6% 9.5% 8.1% 8% 7.8% 6.5% China Internet Watch Data: DCCI 0.9% 0.2% Below 0.5 0.5-1 1-2 2-4 4-6 6-8 8-10 Over 10 NoneData source: DCCI July 2011 incitez

China Websites Traffic Source Stats in H1 2011 84.7% Search Engine SNS/Weibo IM/QQ Group Navigation Sites Email/EDM 57.2% 58.2% 44.7% 35.8% 34.9% 28% 25.8% 21.1% 18.8% 15.8% 14.7% 13.8% China Internet Watch 10.2% 9.6% Data: DCCI Main Traffic Source Fast Growing Traffic Source The Most Promising Traffic SourceData source: DCCI July 2011 incitez

Websites Monetization Model 68.3% Advertising 43% 29.8% e-commerce Current 46.1% Future 18.6% Offline events 24.5% 13.9% Membership 18.1% Revenue share 13.1% via Open Platform 24.3% 12.6% Value-added Servies 26.5% 7.7% Payment for Games 8.9% 6.4% Wireless Revenue 10.1% 18.3% Others 12.2% 10.6% China Internet Watch Confidential 9.5% Data: DCCIData source: DCCI July 2011 incitez

INTERNET ECONOMY & ONLINE ADVERTISING

Total Revenue of Q2 Internet Market 62.2 Billion Yuan up 19.2% from Q1 and 77.5% YoYData source: iResearch July 2011 incitez

China Internet Market Revenue 2010-2011 62.2 52.28 44.5 Billion Yuan 40.37 35.04 30.81 China Internet Watch Data: iResearch 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2Data source: iResearch July 2011 incitez

China Internet Economy Breakdown e-commerce online display online games search engine mobile internet others 12.0% 12.5% 12.3% 10.4% 10.4% 10.7% 14.6% 11.5% 10.5% 11.8% 12.3% 12.5% 7.7% 7.7% 7.5% 6.1% 7.0% 6.2% 17.6% 21.8% 21.2% 20.3% 15.2% 24.3% 10.3% 10.7% 14.3% 13.6% 14.9% 43.9% 13.1% 43.3% 34.0% 36.4% 29.8% 31.6% China Internet Watch Data: iResearch 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2Data source: iResearch July 2011 incitez

China Internet Market Revenue 62.2 52.28 44.5 Billion Yuan 40.37 35.04 30.81 China Internet Watch Data: iResearch 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2Data source: iResearch July 2011 incitez

Total Revenue of Q2 Online Advertising 11.02 Billion Yuan up 28.8% from Q1 and 39.4% YoYData source: iResearch July 2011 incitez

China Internet Advertising Revenue 11.02 9.39 8.87 8.56 7.9 Billion Yuan 5.96 China Internet Watch Data: iResearch 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2Data source: iResearch July 2011 incitez

China Internet Adverting Revenue by Market 6.6% 5.9% 6.1% 5.9% 6.7% 6.4% 3.0% 4.0% 4.4% 4.3% 3.7% 5.1% 4.8% 6.3% 7.1% 6.9% 6.5% 7.2% 7.4% 7.4% 7.4% 7.8% 7.7% 7.4% 32.2% 34.0% 35.0% 35.6% 37.5% 39.4% 46.0% 42.4% 40.0% 39.5% 37.9% 34.5% China Internet Watch Data: iResearch 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 online display search engine vertical search rich media video othersData source: iResearch July 2011 incitez

China Internet Advertising Revenue 149.76 104.97 Billion Yuan 73.79 52.7 37.36 25.66 16.98 19.33 China Internet Watch 10.41 Data: DCCI 2007 2008 2009 2010 2011e 2012e 2013e 2014e 2015eData source: DCCI July 2011 incitez

% of total online ad revenue ComputersData source: DCCI July 2011 38.3% Data: DCCI Automotive 13.9% China Internet Watch Real Estate 11.8% Clothing & Acccessories 11.4% incitez Finance & Insurance 3.7% H1 2011 Food & Beverage 3.1% Communications 2.9% Cosmetics 2% Top 10 Online Advertisers in Home Appliances 1.8%

Mainstream Media Advertising Revenue TV Newspaper Internet Outdoor 118.99 106.39 104.97 104.97 95.37 85.18 75.86 73.79 73.79 67.62 62.57 58.59 52.7 52.7 36.5 39.02 37.36 32.41 32.28 29.23 25.66 36.22 16.98 19.33 31.71 27.75 10.41 24.08 18.12 18.17 21 China Internet Watch 14.6 Data: DCCI 2007 2008 2009 2010 2011e 2012e 2013e 2014eData source: DCCI July 2011 incitez

Online Advertising Revenue by Channels 8.2 2008H1 2009H1 2010H1 2011H1 4.9 3.18 2.93 2.34 2.26 2.1 1.99 1.4 1.5 1.3 0.67 0.7 0.770.91 0.280.270.42 0.18 0.37 China Internet Watch Data: DCCI Online Community Online Video Ad Network Portals Search EngineData source: DCCI July 2011 incitez

The Most Viewed Ads by Chinese Netizens in H1 2011 Ads Placement in Videos 40.1% Static Image Ads 36.4% Ads in Emails 28.4% Animated Floating Ads 28.4% Floating Video Ads 28.8% Pop-up Window Ads 25.9% Text Link Ads 21.9% Contextual Text Ads 18.4% China Internet Watch Posts Ads in BBS Data: DCCI 19.3% Embedded Ads in Games 9.4% Others 9.4%Data source: DCCI July 2011 incitez

SEARCH ENGINE

China Search Engine Market Revenue China Internet Watch Data: Enfodesk 2011 4.321 3.846 Total Revenue (Billion yuan) 3.148 3.245 2.672 1.946 2010Q1 2010Q2 2010Q3 2010Q4 2011Q1 2011Q2Data source: Enfodesk July 2011 incitez

China Search Engine Market Revenue China Internet Watch Data: iResearch 2011 4.34 Total Revenue (Billion yuan) 3.34 3.21 3.1 2.69 1.91 2010Q1 2010Q2 2010Q3 2010Q4 2011Q1 2011Q2Data source: iResearch July 2011 incitez

Search Engine Market Share by Revenue 2011Q2 Google China 18.90% Baidu Sogou 75.90% Others Soso 2.40% 1.00% 1.40% Youdao 0.40% China Internet Watch Data: Enfodesk 2011Data source: Enfodesk July 2011 incitez

Search Engine Market Share by Revenue 2011Q2 Google China 20.14% Baidu 77.15% Youdao 0.40% Soso Sogou 0.70% 1.60% China Internet Watch Data: iResearch 2011Data source: iResearch July 2011 incitez

Search Engine Revenue vs Others (Internet) 67.8% 65.9% 65% 64.4% 62.5% 60.6% 37.5% 39.4% 32.2% 34.1% 35% 35.6% China Internet Watch Data: iResearch 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2Data source: iResearch July 2011 incitez

E-COMMERCE &ONLINE SHOPPING

e-Commerce Market Revenue in Q2 1.6 Trillion Yuan up 9.3% from Q1 and 47% YoYData source: iResearch July 2011 incitez

China e-Commerce Market Revenue 1.6 1.5 1.4 1.2 Total Revenue (Trillion yuan) 1.1 1 China Internet Watch Data: iResearch 2010Q1 2010Q2 2010Q3 2010Q4 2011Q1 2011Q2Data source: iResearch July 2011 incitez

e-Commerce Market by Verticals in Q2 2011 Hotel & Flights Booking 1.9% Online Shopping 10.8% SME B2B 49.2% Enterprise B2B 38.1% China Internet Watch Data: iResearchData source: iResearch July 2011 incitez

China Online Shopping Revenue 2010-2011Q2 179.2 161.11 162 China Internet Users (billion yuan) 113.87 101.41 84.6 China Internet Watch Data: iResearch 2010Q1 2010Q2 2010Q3 2010Q4 2011Q1 2011Q2Data source: iResearch July 2011 incitez

Eachnet (eBay China) 0.7% Paipai (Tencent) 9.0% China C2C Websites Market Share in Q2 2011 Taobao 90.3%Data source: iResearch July 2011 incitez

China Top 10 B2C Platform Market Share in Q2 2011 Others 21.9% Newegg.com.cnYihaodian.com m18.com 1.1% coo8.com 0.8% 0.6% Taobao Mall icson.com1.2% 48.5% 1.3% Vancl 2.0% Dangdang 2.2% Amazon.cn 2.4% 360Buy 18.1% China Internet Watch Data: iResearchData source: iResearch July 2011 incitez

China Top 10 B2C Online Retailer Market Share in Q2 2011 360Buy 35.1% Redbaby.com.cn 0.8% Amazon.cn 4.6% Dangdang 4.3% Others m18.com Vancl 4.1% 41.3% 1.2% coo8.comicson.com Yihaodian.com2.3% 2.6% 1.6% China Internet Watch Data: iResearch Newegg.com.cn 2.1%Data source: iResearch July 2011 incitez

What Would A China Online Shopper Do if Not Satisﬁed? Complain via customer service phone 45.8% Complain at website guestbook 42.2%Do nothing and will never buy at that website 19.6% Complain at online forums 9.2% Complain to the consumer association 9.2% Complain at Weibo 6.2% China Internet Watch Others 9.4% Data: iResearch Data source: iResearch Jan 2011 incitez

Top 10 Online Shopping Provinces by Total Number of Orders in Q1 2011 68,150 55,633 Total Orders (000) 45,118 33,860 32,649 26,088 25,196 23,171 22,574 20,224 China Internet Watch Data: iResearch Guangdong Zhejiang Jiangsu Fujian Shandong Henan Sichuan Hunan Hebei ShanghaiData source: iResearch March 2011 incitez

Top 10 Online Shopping Cities by Total Number of Orders in Q1 2011 21,712 20,224Total Orders (000) 14,039 13,744 13,407 12,246 10,781 10,437 9,631 9,549 China Internet Watch Data: iResearch Guangzhou Shanghai Beijing Hangzhou Chengdu Shenzhen Chongqing Wuhan Xi’an Nanjing incitez

ONLINE TRAVEL

China Online Travel Market (OTA) in Q2 2.17 Billion Yuan up 8% from Q1 and 44.7% YoYData source: iResearch July 2011 incitez

China Online Travel Booking (OTA) Market 2.09 2.13 2.07 1.92 China Internet Users (billion yuan) 1.5 1.25 China Internet Watch Data: iResearch 2010Q1 2010Q2 2010Q3 2010Q4 2011Q1 2011Q2Data source: iResearch July 2011 incitez

China OTA Sites Market Share in Q2 2011 Others 21% 17u.cn 2% ctrip.com 12580 4% 45% mangocity.com 7% hubs1.net 7% 118114.cn elong.com 7% 7%Data source: iResearch July 2011 incitez

SOCIAL MEDIA

China Social Networking Websites Users 229.89 MillionData source: CNNIC July 2011 incitez

China Instant Messenger Users 385.09 MillionData source: CNNIC July 2011 incitez

China Blog Users 317.68 MillionData source: CNNIC July 2011 incitez

China Online Video Users 301.19 MillionData source: CNNIC July 2011 incitez

China Online Video Market 2010-2011Q2 1480 China Internet Users (million yuan) 990 1020 1000 680 450 China Internet Watch Data: iResearch 2010Q1 2010Q2 2010Q3 2010Q4 2011Q1 2011Q2Data source: iResearch July 2011 incitez

Top 10 China Online Video Advertisers in Q2 2011 15.1% Make-up toiletries 5.9% 6.1% 14.4% Food and Beverage 3.9% 8.8% 13.4% Internet Services 48.1% 5.8% 12.3% Entertainment 1.7% 1.5% 8.7% Medical Services 10.1% 2.9% 8% Apparel 11.2% 2.9% 7.6% Traffic 3% 31.7% 6.9% Communications 1.1% 3.7% 3.4% Personal items 9% 0.5% 2.9% IT product 0.6% 5.3% 7.2% China Internet Watch Others 5.5% 30.8% Data: iResearch Video Sites Desktop Clients Portal SitesData source: iResearch July 2011 incitez

TOP 10 ONLINE VIDEO WEBSITES IN Q2 by daily reach (million visitors) YouKu.com 26.449 Tudou.com 16.484 Xunlei.com 9.89 Qiyi.com (Baidu) 7.914 Ku6.com 6.749 56.com 6.734 cntv.cn 4.768 pps.tv 3.073 pptv.com 3.051 China Internet Watch joy.cn 2.501 Data: iResearchData source: iResearch July 2011 incitez

China Microblog / Weibo Users 194.97 MillionData source: CNNIC July 2011 incitez

China Online Forum / BBS Users 144.05 MillionData source: CNNIC July 2011 incitez

Top 10 Social Bookmarking Websites in June QZone 32.29% Sina Weibo 15.26% Tencent Weibo 8.82% Renren 6.6% Sohu Weibo 3.98% Kaixin 3.62% Baidu Hi 2.86% Pengyou (Tencent) 2.71% Netease Weibo 2.58% Douban 1.85% China Internet Watch Data: bShareData source: bShare July 2011 incitez

Top 10 Social Bookmarking Websites in July QZone 10.55% Sina Weibo 8.81% Tencent Weibo 7.96% Renren 3.16% Kaixin 2.49% Sohu Weibo 1.98% Douban 1.63% Baidu Bookmarks 1.54% Netease Weibo 1.54% Baidu Post Bar 1.44% China Internet Watch Data: JiaThisData source: JiaThis August 2011 incitez

B2B MARKET

B2B Market Revenue in Q2 3.42 Billion Yuan up 16.7% from Q1 and 41.3% YoYData source: iResearch July 2011 incitez

China B2B Market Revenue 3.42 Total Revenue (Billion yuan) 2.94 2.72 2.42 2.48 2.08 China Internet Watch Data: iResearch 2010Q1 2010Q2 2010Q3 2010Q4 2011Q1 2011Q2Data source: iResearch July 2011 incitez

China B2B Websites Market Share in Q2 2011 DHgate.com 4% Others toocle.com 13% 2% MySteel.com 3% GlobalMarket.com 3% made-in-china.com Alibaba 4% 55% hc360 6% Global Sources 11% China Internet Watch Data: iResearchData source: iResearch July 2011 incitez

MOBILE INTERNET

Total Mobile Internet Users 2007-2011H1 The growth is slowing down Mobile Internet Users (Million) 317.68 302.73 276.78 233.44 155.48 117.6 73.05 China Internet Watch Data: CNNIC 2008 H1 2008 2009 H1 2009 2010 H1 2010 2011 H1Data source: CNNIC July 2011 incitez

China Mobile Internet Usage by Applications Instant Messenger 71.8% News 62.6% Search Engines 59.5% Music 45% Literature 43.3%Social Networking Sites 41.1% Weibo 34% Forums/BBS 28.9% Games 27.3% Email 24.4% Video 21.3% Payment 7.3% Banking 7.1% Shopping 5.5% Travel Booking 3.7% China Internet Watch Daily Deal 2.1% Data: CNNIC Data source: CNNIC July 2011 incitez

China Mobile Internet Users By Age Groupn Below 14 0.4% 15-19 12.6% 20-24 39.8% 25-29 26.5% 30-34 11.7% 35-39 5.2% Age 20-34: 78% 40-44 2.5% 45-49 0.9% 50-54 0.2% 55-59 0.1% China Internet Watch Above 60 0.1% Data: DCCIData source: DCCI July 2011 incitez

China Mobile Internet Users by Education Level 34.9% 26% 24.9% 11.9% China Internet Watch 2.2% Data: DCCI Junior High & Below Senior High Diploma Degree Master’s DegreeData source: DCCI July 2011 incitez

Mobile Internet Market by June 2011 7.79 Billion yuan (USD 1.21 billion)Data source: iResearch July 2011 incitez

Total Mobile Internet Market 2010-2011H1 7.79 Mobile Internet Revenue (Billion) 6.44 5.24 4.49 4.25 4.02 China Internet Watch Data: iResearch 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2Data source: iResearch July 2011 incitez

Mobile Internet Market by Categories in Q2 2011 Mobile Search 8.7% Mobile Ads Mobile VAS 10.7% 37.6% Mobile Games 11.6% M-Commerce 31.4% China Internet Watch Data: iResearchData source: iResearch July 2011 incitez

34% Mobile Internet Users Use Weibo on Mobile up 18.5% compared to 2010Data source: CNNIC July 2011 incitez

Mobile Phone Users v.s. 3G Users (million) 910 73.76 2011H1Data source: CNNIC July 2011 incitez

46.8% Mobile Internet Users Installed Mobile ApplicationData source: CNNIC July 2011 incitez

Total 3G Subscribers by June 2011 (Million) China Telecom 21.540 China Mobile 35.027 China Unicom 23.945Data source: Sina Tech, July 2011 incitez

Baidu Search Volume on Mobile in Q2 2011Data source: Baidu, July 2011 incitez

Where do Chinese consumers pay by mobile (RFID)? 54.1% Supermarkets 28.7% 46.6% Convenience stores 12.7% 43.7% Shopping mall 14.8% 41.8% Public transport 19.8% 36.4% Vending machines 10% 35.3% Restaurants 10.8% 3.5% China Internet Watch Others Data: iResearch 3.3% Wherever used The most frequently usedData source: iResearch April 2011 incitez

Amount of Monthly Mobile Payment (RFID) Above 1000 1.7% 500-1000 4% 200-500 11% Unit: Yuan 100-200 16.5% 50-100 28.5% 20-50 21.8% China Internet Watch Below 20 Data: iResearch 16.6%Data source: iResearch April 2011 incitez

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http://www.chinainternetwatch.com	7180
http://www.rockyfu.com	185
http://blog.mihranig.com	45
http://i-love-spam.tumblr.com	28
http://www.creationline.nl	22
http://translate.googleusercontent.com	14
http://twitter.com	5
http://webcache.googleusercontent.com	5
https://hh.blackboard.com	4
http://multi.mihranig.com	1
http://safe.tumblr.com	1
http://t.chinainternetwatch.com	1
http://10.131.25.251	1

China Internet Stats & Insights

by Rocky Fu on Aug 10, 2011

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