China Internet Statistics 2009

China Internet Statistics 2009 Whitepaper ChinaInternetWatch.com Data Source: CNNIC

Table of Content China Internet Statistics China Internet Infrastructure China Internet Access China Internet Applications 2 ChinaInternetWatch.com

Part 1 China Internet Statistics

China Internet 2008 Overview ChinaInternetWatch.com By the end of Dec 31 2008, China has total of 298 million Internet users, with a penetration rate of 22.6% above global average (21.9%). 4 ChinaInternetWatch.com

China Internet 2008 Overview By the end of Dec 31 2008, China has total of 298 million Internet users, with a penetration rate of 22.6% above global average (21.9%). Broadband users: 270 million users (90.6%) Mobile Internet users: 117.6 million (133% increase compared to 2007) Rural area Internet users: 84.6 million (60.8 increase over 2007) 5 ChinaInternetWatch.com

China Internet 2008 Overview Online news users: 234 million Bloggers: 162 million Top 3 applications for university students Online music 1. Instant Messaging 2. Online news 3. 6 ChinaInternetWatch.com

Top 15 China Regions by No. of Users Unit: 10K ChinaInternetWatch.com 7 ChinaInternetWatch.com

Top 15 China Regions by No. of Users Guangdong (south) Zhejiang (south) Jiangsu (south) Shandong (south) Fujian (south) It’s obvious that most Internet users are Hebei (north) from South China. China Henan (north) Shanghai, as a big city (others are Liaoning (north) provinces except Beijing), is one of top 10 regions with the most Internet users. Shanghai (south) Sichuan (south) Hubei (south) Hunan (south) Beijing (north) Shanxi (north) Shaanxi (north) 8 ChinaInternetWatch.com

Top 5 Regions by Penetration Rate ChinaInternetWatch.com Beijing, Shanghai,and Guangdong are the top 3 regions with the highest Internet penetration. 9 ChinaInternetWatch.com

Top 15 China Regions by No. of Internet Users Guangdong Zhejiang Jiangsu Shandong Fujian Hebei Henan Liaoning Shanghai Sichuan Hubei Hunan Beijing Shanxi Shaanxi 10 ChinaInternetWatch.com

China Internet: Male V.S. Female 2007 2008 ChinaInternetWatch.com Male Female The percentage of male in 2008 has dropped to 52.5%, closer to female percentage. In rural area, the male percentage is higher (57.4%) 11 ChinaInternetWatch.com

China Internet Users by Age Group 2007 2008 ChinaInternetWatch.co m Below 11-19 20-29 30-39 40-49 50-59 60-69 10 The 11-19 age group consists of the most Internet users. 12 ChinaInternetWatch.com

China Internet Users by Education Level ChinaInternetWatch.com 2007 2008 Primary Junior MiddleSenior Middle Colleg Undergraduat Postgraduate school school school e e The percentage of middle school Internet users goes up, which isn’t good for commercializing China Internet. 13 ChinaInternetWatch.com

China Internet Users by Income Above 8K (US$1170) Apparently, 5K- Chinese Internet 8K 3K- users have weak 5K 2K- purchase power. 3K 1.5K- 2K 1K- 1.5K 500-1K Below 500 ChinaInternetWatch.co No m income 14 ChinaInternetWatch.com

Part 2 China Internet Infrastructure

IPv4 Address China is running out of IP addresses unless it makes the switch to IPv6. 16 ChinaInternetWatch.com

Domains in China By the end of 2008, there are in total of 16,826,198 domain names in China, increased 41% from 2007 and it remains fast- growing trend. 17 ChinaInternetWatch.com

Domains in China .CN is the most popular domain with a total number of 13,572,326 (80.66%), followed by .com (2,739,130, 16.28%). 18 ChinaInternetWatch.com

Websites in China By the end of 2008, China's websites (whose domain names were registered in China) had reached 2,878,000, 91.4% increase compared with 2007, the fastest growing year since 2000. 19 ChinaInternetWatch.com

Total Web Pages By the end of 2008, the total number of website pages in China is more than 16 billion, 90% increase from 2007. 20 ChinaInternetWatch.com

Part 3 China Internet Access

Time Spent Online The “older” (the age as an Internet user) an Internet user is, the longer he is likely use Internet. An eight-year old netizen could spend double time as a new Internet user. 22 ChinaInternetWatch.com

Time Spent Online In 2008, China Internet users spend an average of 16.6 hours per week online. In general, the longer users surf Internet, the use of applications becomes more rich, and the most nature people are in their Internet behavior. 23 ChinaInternetWatch.com

Places of Internet Access • Home and Internet Café are the two most popular places for Internet access in China. 24 ChinaInternetWatch.com

Devices for Internet Access PC is still the main device for Internet access; however, the number of mobile Internet users has increased a lot. 25 ChinaInternetWatch.com

Devices for Internet Access The occupation of an Internet user has an impact on the type of device to select. The mobile Internet is the most popular among students (43.5%), followed by physical workers (40.8%). Laptop use is the most popular among business executives (43%). 90% of users access internet via broadband. 26 ChinaInternetWatch.com

Part 4 China Internet Applications

China Internet Applications Usage 90.00% 80.00% 70.00% 60.00% Column B 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Column A 28 ChinaInternetWatch.com

China Internet Applications As shown in the previous slide, entertainment is still dominant in China Internet users. Search Engine is the fourth most popular Internet applications with over 203 million users. Unfortunately, China Internet commercial value is still slow than most people expect. 29 ChinaInternetWatch.com

THE END. China Internet Statistics 2009 Whitepaper For more, visit ChinaInternetWatch.com

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China Internet Statistics 2009

by Rocky Fu on Apr 13, 2009

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