Mobile Apps 101

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It seems that everyone knows someone writing mobile apps. Some apps are simple and some aren’t. Like websites, there are a wide variety of styles, functions and features on mobile applications. However, many business owners have been disappointed or underwhelmed with results. Why? Most likely, because the mobile application is lacking in esthetic appeal, marketing strategy or technological wizardry.

What are the latest trends in mobile apps
What makes a great mobile application
How to engage and "WOW" the mobile user
How to get the best ROI on your mobile app
How to hire a mobile app developer
If you have ever considered developing a mobile application, you must attend and hear first hand how to do it right.

Rocksauce Studios is a mobile app design studio that believes design, process and function are the most important parts of creating a mobile application. The company is growing rapidly and has a number of award winning apps it has created. Join us for an hour and learn about the rapidly expanding technology of "mobile applications".

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Mobile Apps 101

  1. 1. MOBILE APPS 101 by Guthrie Bunn Chief Strategy Officer of Rocksauce StudiosMonday, April 1, 13
  2. 2. MOBILE 2013 vs.Monday, April 1, 13
  3. 3. MOBILE 2013 Design vs.Monday, April 1, 13
  4. 4. MOBILE 2013 Design The trend is moving away from textures, wood grain backgrounds and becoming more simple with brighter colors vs.Monday, April 1, 13
  5. 5. MOBILE 2013Monday, April 1, 13
  6. 6. MOBILE 2013 SocialMonday, April 1, 13
  7. 7. MOBILE 2013 Social More and more people desire the opportunity to reach others through social networks. i.e. Facebook, Twitter, via MobileMonday, April 1, 13
  8. 8. MOBILE 2013Monday, April 1, 13
  9. 9. MOBILE 2013 Web TrafficMonday, April 1, 13
  10. 10. MOBILE 2013 Web Traffic http://trends.e-strategyblog.com/2013/03/11/mobile-web-traffic-by-device-country/9271Monday, April 1, 13
  11. 11. HOW & WHERE TO GO MOBILEMonday, April 1, 13
  12. 12. HOW & WHERE TO GO MOBILE Go Small: Responsive SiteMonday, April 1, 13
  13. 13. HOW & WHERE TO GO MOBILE Go Small: Responsive Site Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)Monday, April 1, 13
  14. 14. HOW & WHERE TO GO MOBILEMonday, April 1, 13
  15. 15. HOW & WHERE TO GO MOBILE Go Medium: A Web AppMonday, April 1, 13
  16. 16. HOW & WHERE TO GO MOBILE Go Medium: A Web App A web application is an application that is accessed by users over a network such as theInternet or an intranet.[1] The term may also mean a computer software application that is coded in a browser- supported programming language (such as JavaScript, combined with a browser-rendered markup language like HTML) and reliant on a common web browser to render the application executable.Monday, April 1, 13
  17. 17. HOW & WHERE TO GO MOBILEMonday, April 1, 13
  18. 18. HOW & WHERE TO GO MOBILE A mobile application (or mobile app) is a software application designed to run on smartphones, tablet computers and other mobile devices. They are usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World. Some apps are free, while others must be bought. Usually, they are downloaded from the platform to a target device, such as an iPhone, BlackBerry, Android phone or Windows Phone..Monday, April 1, 13
  19. 19. HOW & WHERE TO GO MOBILE Go Big: A Mobile App A mobile application (or mobile app) is a software application designed to run on smartphones, tablet computers and other mobile devices. They are usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World. Some apps are free, while others must be bought. Usually, they are downloaded from the platform to a target device, such as an iPhone, BlackBerry, Android phone or Windows Phone..Monday, April 1, 13
  20. 20. WHAT DOES MOBILE GIVE YOU?Monday, April 1, 13
  21. 21. WHAT DOES MOBILE GIVE YOU? StacksMonday, April 1, 13
  22. 22. WHAT DOES MOBILE GIVE YOU? Stacks Data collection from your user baseMonday, April 1, 13
  23. 23. WHAT DOES MOBILE GIVE YOU?Monday, April 1, 13
  24. 24. WHAT DOES MOBILE GIVE YOU? LeverageMonday, April 1, 13
  25. 25. WHAT DOES MOBILE GIVE YOU? Leverage An advantage over the competitionMonday, April 1, 13
  26. 26. WHAT DOES MOBILE GIVE YOU?Monday, April 1, 13
  27. 27. WHAT DOES MOBILE GIVE YOU? CredMonday, April 1, 13
  28. 28. WHAT DOES MOBILE GIVE YOU? Cred You are a business that knows what their customers want and how to reach them at their most intimateMonday, April 1, 13
  29. 29. Monday, April 1, 13

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