10	  Marke)ng	  Lessons	  You	   Can	  Learn	  From	  Startups	  
Keep	  your	  employees	  happy	  
Fail	  fast	  and	  fail	  o>en	  
Act	  like	  a	  founder	  
Dont	  just	  adapt	  to	  change	  -­‐-­‐	                             embrace	  it.	  	  	  
Employ	  quick	  	  development	  phases	  
Scratch	  your	  itch	  
Tap	  in	  to	  your	  community	  
Feel	  a	  sense	  of	  urgency	  
Dont	  accept	  "good	  enough"	  
Think	  of	  your	  vendors	  as	  partners	  
Thank	  You	  
10 Marketing Lessons You Can Learn From Startups
10 Marketing Lessons You Can Learn From Startups
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10 Marketing Lessons You Can Learn From Startups

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This presentation from Rockfish CMO Dave Knox was originally presented at a March 2013 Cincinnati AMA meeting. In this presentation, Dave explores how you can reinvigorate your business by acting like a startup. As the digital marketing landscape continues to evolve, marketers must learn to embrace - and capitalize on - change. With his background in digital marketing from both brand and agency perspectives, as well as deep experience in the entrepreneurial community, Dave shares insights from the startup world that can help reinvigorate your marketing strategy. From acting like a founder to employing quick development phases, Dave shares real-life lessons to help every marketer become a leader of innovation.

For more information on this topic, also see Dave's article in iMedia Connection, "10 startup techniques to jump-start your brand." Read it here: http://www.imediaconnection.com/content/33592.asp

For more information on this topic and about Rockfish, visit rockfishdigital.com or email press@rockfishdigital.com.

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10 Marketing Lessons You Can Learn From Startups

  1. 1. 10  Marke)ng  Lessons  You   Can  Learn  From  Startups  
  2. 2. Keep  your  employees  happy  
  3. 3. Fail  fast  and  fail  o>en  
  4. 4. Act  like  a  founder  
  5. 5. Dont  just  adapt  to  change  -­‐-­‐   embrace  it.      
  6. 6. Employ  quick    development  phases  
  7. 7. Scratch  your  itch  
  8. 8. Tap  in  to  your  community  
  9. 9. Feel  a  sense  of  urgency  
  10. 10. Dont  accept  "good  enough"  
  11. 11. Think  of  your  vendors  as  partners  
  12. 12. Thank  You  

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