What is Startup Marketing?

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Startup founders looking to make their first senior marketing hire often struggle to define what it is that a startup marketer does. Startup marketing is more that just blogging and content, it's …

Startup founders looking to make their first senior marketing hire often struggle to define what it is that a startup marketer does. Startup marketing is more that just blogging and content, it's bigger than growth hacking and it goes beyond PR. This presentation attempts to show the full spectrum of everything that a head of marketing at a startup does.

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  • 1. April Dunford, co-founder, RocketScopeWhat isStartup Marketing?
  • 2. What it’s NOT:
  • 3. The cure for a LOUSY PRODUCT
  • 4. MAGIC
  • 5. COMMON SENSE
  • 6. It’s BIGGER than you think
  • 7. Lead GenerationLead NurturingEmail MarketingInbound Marketing ProgramsSponsorshipsPaid AdvertisingSEOEventsWebinarsOutbound MarketingPromotions/Contests
  • 8. Content ProductionBloggingVideoeBooks/WhitepapersGraphics WebsiteSlidesharePodcastsSlidesharePhotosArticlesCase StudiesChecklistsCalculatorsInteractive DemosData SheetsFeature GuidesNewslettersContent Curation
  • 9. Message & BrandIdentityBrand GuidelinesMessagingStorytelling
  • 10. MetricsKey Metrics TrackingDashboardsData CaptureAnalytics
  • 11. Media & InfluencersPR/Media RelationsInfluencer ProgramsPublic SpeakingAnalyst Relations
  • 12. Customer SuccessCustomer SuccessMarketing User GroupsRenewalsOnboardingCustomer ConferencesCross/Upsell programsSupport ProgramsCustomer Advisory BoardsReferences
  • 13. CommunityForumsPrivate CommunitiesGoogle+LinkedInFacebookInstagramFacebook TwitterPinterestBlogs/Comments
  • 14. That’s All?You Think
  • 15. Partners & DistributionDistributor ProgramsStrategic Partnerships App Store MarketingAffiliate ProgramsWhite Label and OEM programsReseller ProgramsServices Partnerships
  • 16. Sales Strategy & SupportCall ScriptsTarget Account ProgramsSales Content DevelopmentSales TrainingMarketing/Sales Lead FlowLead Nurturing
  • 17. PRODUCTIn-Product MarketingPricing StrategyVirality FeaturesPackagesMarket Feedback
  • 18. Market InsightMarket TrackingPersonasBuying ProcessInsightCompetitiveIntelligence
  • 19. Startup Marketer?Ever wonder why it’s so hard to hire a great
  • 20. (that’s why)
  • 21. RocketScopeStartup Marketing Newsletter & Blog:www. RocketScope.com@RocketScope