What is Startup Marketing?

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Startup founders looking to make their first senior marketing hire often struggle to define what it is that a startup marketer does. Startup marketing is more that just blogging and content, it's bigger than growth hacking and it goes beyond PR. This presentation attempts to show the full spectrum of everything that a head of marketing at a startup does.

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What is Startup Marketing?

  1. 1. April Dunford, co-founder, RocketScopeWhat isStartup Marketing?
  2. 2. What it’s NOT:
  3. 3. The cure for a LOUSY PRODUCT
  4. 4. MAGIC
  5. 5. COMMON SENSE
  6. 6. It’s BIGGER than you think
  7. 7. Lead GenerationLead NurturingEmail MarketingInbound Marketing ProgramsSponsorshipsPaid AdvertisingSEOEventsWebinarsOutbound MarketingPromotions/Contests
  8. 8. Content ProductionBloggingVideoeBooks/WhitepapersGraphics WebsiteSlidesharePodcastsSlidesharePhotosArticlesCase StudiesChecklistsCalculatorsInteractive DemosData SheetsFeature GuidesNewslettersContent Curation
  9. 9. Message & BrandIdentityBrand GuidelinesMessagingStorytelling
  10. 10. MetricsKey Metrics TrackingDashboardsData CaptureAnalytics
  11. 11. Media & InfluencersPR/Media RelationsInfluencer ProgramsPublic SpeakingAnalyst Relations
  12. 12. Customer SuccessCustomer SuccessMarketing User GroupsRenewalsOnboardingCustomer ConferencesCross/Upsell programsSupport ProgramsCustomer Advisory BoardsReferences
  13. 13. CommunityForumsPrivate CommunitiesGoogle+LinkedInFacebookInstagramFacebook TwitterPinterestBlogs/Comments
  14. 14. That’s All?You Think
  15. 15. Partners & DistributionDistributor ProgramsStrategic Partnerships App Store MarketingAffiliate ProgramsWhite Label and OEM programsReseller ProgramsServices Partnerships
  16. 16. Sales Strategy & SupportCall ScriptsTarget Account ProgramsSales Content DevelopmentSales TrainingMarketing/Sales Lead FlowLead Nurturing
  17. 17. PRODUCTIn-Product MarketingPricing StrategyVirality FeaturesPackagesMarket Feedback
  18. 18. Market InsightMarket TrackingPersonasBuying ProcessInsightCompetitiveIntelligence
  19. 19. Startup Marketer?Ever wonder why it’s so hard to hire a great
  20. 20. (that’s why)
  21. 21. RocketScopeStartup Marketing Newsletter & Blog:www. RocketScope.com@RocketScope

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