Your SlideShare is downloading. ×
0
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
What is Startup Marketing?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

What is Startup Marketing?

24,016

Published on

Startup founders looking to make their first senior marketing hire often struggle to define what it is that a startup marketer does. Startup marketing is more that just blogging and content, it's …

Startup founders looking to make their first senior marketing hire often struggle to define what it is that a startup marketer does. Startup marketing is more that just blogging and content, it's bigger than growth hacking and it goes beyond PR. This presentation attempts to show the full spectrum of everything that a head of marketing at a startup does.

Published in: Business, News & Politics
0 Comments
32 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
24,016
On Slideshare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
160
Comments
0
Likes
32
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. April Dunford, co-founder, RocketScopeWhat isStartup Marketing?
  • 2. What it’s NOT:
  • 3. The cure for a LOUSY PRODUCT
  • 4. MAGIC
  • 5. COMMON SENSE
  • 6. It’s BIGGER than you think
  • 7. Lead GenerationLead NurturingEmail MarketingInbound Marketing ProgramsSponsorshipsPaid AdvertisingSEOEventsWebinarsOutbound MarketingPromotions/Contests
  • 8. Content ProductionBloggingVideoeBooks/WhitepapersGraphics WebsiteSlidesharePodcastsSlidesharePhotosArticlesCase StudiesChecklistsCalculatorsInteractive DemosData SheetsFeature GuidesNewslettersContent Curation
  • 9. Message & BrandIdentityBrand GuidelinesMessagingStorytelling
  • 10. MetricsKey Metrics TrackingDashboardsData CaptureAnalytics
  • 11. Media & InfluencersPR/Media RelationsInfluencer ProgramsPublic SpeakingAnalyst Relations
  • 12. Customer SuccessCustomer SuccessMarketing User GroupsRenewalsOnboardingCustomer ConferencesCross/Upsell programsSupport ProgramsCustomer Advisory BoardsReferences
  • 13. CommunityForumsPrivate CommunitiesGoogle+LinkedInFacebookInstagramFacebook TwitterPinterestBlogs/Comments
  • 14. That’s All?You Think
  • 15. Partners & DistributionDistributor ProgramsStrategic Partnerships App Store MarketingAffiliate ProgramsWhite Label and OEM programsReseller ProgramsServices Partnerships
  • 16. Sales Strategy & SupportCall ScriptsTarget Account ProgramsSales Content DevelopmentSales TrainingMarketing/Sales Lead FlowLead Nurturing
  • 17. PRODUCTIn-Product MarketingPricing StrategyVirality FeaturesPackagesMarket Feedback
  • 18. Market InsightMarket TrackingPersonasBuying ProcessInsightCompetitiveIntelligence
  • 19. Startup Marketer?Ever wonder why it’s so hard to hire a great
  • 20. (that’s why)
  • 21. RocketScopeStartup Marketing Newsletter & Blog:www. RocketScope.com@RocketScope

×