What is Startup Marketing?
Upcoming SlideShare
Loading in...5
×
 

What is Startup Marketing?

on

  • 12,190 views

Startup founders looking to make their first senior marketing hire often struggle to define what it is that a startup marketer does. Startup marketing is more that just blogging and content, it's ...

Startup founders looking to make their first senior marketing hire often struggle to define what it is that a startup marketer does. Startup marketing is more that just blogging and content, it's bigger than growth hacking and it goes beyond PR. This presentation attempts to show the full spectrum of everything that a head of marketing at a startup does.

Statistics

Views

Total Views
12,190
Slideshare-icon Views on SlideShare
2,558
Embed Views
9,632

Actions

Likes
25
Downloads
107
Comments
0

29 Embeds 9,632

http://www.rocketwatcher.com 6828
http://www.rocketscope.com 2113
http://feeds.feedburner.com 209
http://rocketwatcher.rocketfuse.com 125
http://aprildunford.com 102
http://rocketscope.com 80
http://www.feedspot.com 54
https://twitter.com 42
http://www.aprildunford.com 21
http://cloud.feedly.com 13
http://www.linkedin.com 10
http://feedly.com 7
http://translate.googleusercontent.com 4
https://www.linkedin.com 3
http://webcache.googleusercontent.com 2
http://prlog.ru 2
http://www.google.com 2
http://www.kred.com 2
http://feedreader.com 2
http://newsblur.com 2
https://translate.googleusercontent.com 1
http://www.google.com.sg 1
http://activ-agence.com 1
http://reader.aol.com 1
http://getpocket.com 1
https://www.rebelmouse.com 1
http://www.newsblur.com 1
http://pinterest.com 1
http://www.google.ca 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    What is Startup Marketing? What is Startup Marketing? Presentation Transcript

    • April Dunford, co-founder, RocketScopeWhat isStartup Marketing?
    • What it’s NOT:
    • The cure for a LOUSY PRODUCT
    • MAGIC
    • COMMON SENSE
    • It’s BIGGER than you think
    • Lead GenerationLead NurturingEmail MarketingInbound Marketing ProgramsSponsorshipsPaid AdvertisingSEOEventsWebinarsOutbound MarketingPromotions/Contests
    • Content ProductionBloggingVideoeBooks/WhitepapersGraphics WebsiteSlidesharePodcastsSlidesharePhotosArticlesCase StudiesChecklistsCalculatorsInteractive DemosData SheetsFeature GuidesNewslettersContent Curation
    • Message & BrandIdentityBrand GuidelinesMessagingStorytelling
    • MetricsKey Metrics TrackingDashboardsData CaptureAnalytics
    • Media & InfluencersPR/Media RelationsInfluencer ProgramsPublic SpeakingAnalyst Relations
    • Customer SuccessCustomer SuccessMarketing User GroupsRenewalsOnboardingCustomer ConferencesCross/Upsell programsSupport ProgramsCustomer Advisory BoardsReferences
    • CommunityForumsPrivate CommunitiesGoogle+LinkedInFacebookInstagramFacebook TwitterPinterestBlogs/Comments
    • That’s All?You Think
    • Partners & DistributionDistributor ProgramsStrategic Partnerships App Store MarketingAffiliate ProgramsWhite Label and OEM programsReseller ProgramsServices Partnerships
    • Sales Strategy & SupportCall ScriptsTarget Account ProgramsSales Content DevelopmentSales TrainingMarketing/Sales Lead FlowLead Nurturing
    • PRODUCTIn-Product MarketingPricing StrategyVirality FeaturesPackagesMarket Feedback
    • Market InsightMarket TrackingPersonasBuying ProcessInsightCompetitiveIntelligence
    • Startup Marketer?Ever wonder why it’s so hard to hire a great
    • (that’s why)
    • RocketScopeStartup Marketing Newsletter & Blog:www. RocketScope.com@RocketScope