• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Extreme Customer Insight: Mastering the Marketing Secret Weapon
 

Extreme Customer Insight: Mastering the Marketing Secret Weapon

on

  • 8,874 views

We know that understanding customers is the key to better marketing but we don't always get in front of customers as much as we should. Here's how to make customer interaction a habit, what questions ...

We know that understanding customers is the key to better marketing but we don't always get in front of customers as much as we should. Here's how to make customer interaction a habit, what questions to ask and how you can use what you've learned to improve everything (not just your marketing).

Statistics

Views

Total Views
8,874
Views on SlideShare
1,431
Embed Views
7,443

Actions

Likes
7
Downloads
61
Comments
0

28 Embeds 7,443

http://www.rocketwatcher.com 5766
http://www.rocketscope.com 1038
http://feeds.feedburner.com 215
http://rocketwatcher.rocketfuse.com 104
http://rocketscope.com 77
http://aprildunford.com 72
http://www.feedspot.com 69
http://www.linkedin.com 28
http://nowork.fm 15
http://www.aprildunford.com 14
http://wrongless.tumblr.com 9
http://feedly.com 6
http://www.newsblur.com 5
https://www.linkedin.com 3
https://www.google.com 3
https://twitter.com 3
http://prlog.ru 2
http://www.google.com 2
http://newsblur.com 2
http://webcache.googleusercontent.com 2
http://activ-agence.com 1
https://translate.googleusercontent.com 1
http://www.google.ca 1
http://dev.newsblur.com 1
https://www.rebelmouse.com 1
http://reader.aol.com 1
http://digg.com 1
http://www.ro 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Extreme Customer Insight: Mastering the Marketing Secret Weapon Extreme Customer Insight: Mastering the Marketing Secret Weapon Presentation Transcript

    • Master the Marketing Secret WeaponExtreme Customer InsightApril Dunford
    • Marketing Used to be about Volume
    • the louder we yelled, the better
    • but customers got good at Not Listening
    • Modern Marketing Needs to Be Relevant Interesting Useful
    • The only way to get there is toReally Understand Your Customers
    • But
    • Marketers are Busy
    • Sometimes we don’t spend enough time with Customers
    • Is there a fast track toCustomer Insight?
    • 3 Steps: 1 2 3Make it a Ask Smart Spread itHabit Questions Around
    • 1Make Talking to Customers A Team Habit
    • Customer Dinners on the Road User Groups Customer Advisory Boards Customer Night at EventsRegular Customer Interaction Win/Loss Calls Key Account Assignments Customer Call QuotasCustomer Reference Program
    • 2Conversations that Cover Key Questions
    • 3 Key Areas of Customer InsightThe Customer The Market The Buying Process
    • What kind of a person are you? What do you do in a day? What other products do you use? What do you love? Hate? Who Are They?What sites/pubs/newsletters do you read? When do you do your email? Who do you look up to? What events do you attend?
    • Who/What do we Describe what we do. compete with? If we didn’t exist, what would you use?How do They View the Market?How do you measure the What market are we in? value we provide? How do you describe the benefit of what we do?
    • How did you know you needed Was there anything that would have something like our solution? stopped you from making the purchase? Did you talk to anyone before yourWhat triggered your search for a solution? decision to buy? How do They Buy?Did you make a short list? What were your short list and Who else was on it? purchase criteria? Did you do research before Who else was involved in the you bought? Where? purchase? How?
    • 3Sprinkle Customer Insight Everywhere
    • SharpenYour Messages
    • Focus Your Marketing Tactics
    • Remove theRoadblocks In the Purchase Process
    • Use Your Knowledge to TeachDevelopment, Customer Service, Sales
    • Build Content Customers Love
    • April DunfordSign up for our Newsletter at RocketScope.com @AprilDunford