Calamos Investments

Greater Chicago Area, IL United States

Finance / Banking / Insurance

It’s always been about content for me. I started out as a journalist (newspaper and then magazine writer) and then made the transition to marketing communications and then to marketing strategy. Almost always in financial services, primarily in the investment management business and also covering retail banking and payments. Digital came along just as I was feeling the constraints of communicating in print. Yes, I still “do” print, but digital is what I love—mostly because of what it can do for content. Digital communicating—email, Websites, apps, social—enables us to create more content, distribute it quickly and efficiently enough to be relevant, and measure its impact. My title has...