UX Yourself - A Business Guy's Perspective
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UX Yourself - A Business Guy's Perspective

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Dave Rinaldo, COO of Rock Creek Strategic Marketing presented UX Yourself: A Business Guy's Perspective at UXPA on July 12, 2013 in Washington, DC. New and current user experience designers learned ...

Dave Rinaldo, COO of Rock Creek Strategic Marketing presented UX Yourself: A Business Guy's Perspective at UXPA on July 12, 2013 in Washington, DC. New and current user experience designers learned how to market themselves when looking for a job in the field.

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UX Yourself - A Business Guy's Perspective UX Yourself - A Business Guy's Perspective Presentation Transcript

  • Yourself @rockcreeksm
  •   #RCSMux101 A
  •   Business
  •   Guy’s
  •   Perspective UX Dave
  •   Rinaldo drinaldo@rockcreeksm.com Friday, July 12, 13
  • -
  •   Brief
  •   History
  •   of
  •   UX -
  •   Who
  •   Hires
  •   UXers -
  •   How
  •   to
  •   UX
  •   Yourself -
  •   Panel
  •   Discussion Friday, July 12, 13
  • A
  •   brief
  •   history
  •   of
  •   UX. (from
  •   my
  •   perspective) Friday, July 12, 13
  • UX,
  •   never
  •   heard
  •   of
  •   it. Friday, July 12, 13
  • What
  •   the
  •   heck
  •   is
  •   UX? Friday, July 12, 13
  • Why
  •   is
  •   it
  •   important? Friday, July 12, 13
  • My
  •   organization needs
  •   UX
  •   help? Friday, July 12, 13
  • So
  •   that’s
  •   great
  •   news
  •   but
  •   ... Friday, July 12, 13
  • Can
  •   you
  •   explain
  •   the
  •   value
  •   of
  •   UX
  •   to
  •   your
  •   mom?
  •    What
  •   about
  •   your
  •   Grandpa?
  •   Or
  •   neighbor? Friday, July 12, 13
  • These
  •   are
  •   the
  •   people
  •   you
  •   might
  •   encounter. Friday, July 12, 13
  • Business
  •   Guy HR/Recruiter UX
  •   Director Friday, July 12, 13
  • What
  •   are
  •   they
  •   looking
  •   for? Friday, July 12, 13
  • I
  •   have
  •   a
  •   checklist
  •   and
  •    screen
  •   for
  •   lots
  •   of
  •    different
  •   jobs
  •   all
  •   day
  •   long HR/Recruiter Friday, July 12, 13
  • I
  •   want
  •   to
  •   see
  •   examples
  •   of
  •    UX
  •   deliverables
  •   you
  •   have
  •    created
  •   and
  •   understand
  •   your
  •    thought
  •   process. UX
  •   Director Friday, July 12, 13
  • I
  •   want
  •   to
  •   understand
  •   the value
  •   you
  •   can
  •   bring
  •   to
  •   my
  •    organization
  •   &
  •   how
  •   you
  •   fit
  •   in
  •    with
  •   the
  •   org’s
  •   culture. Business
  •   Guy Friday, July 12, 13
  • Once
  •   you
  •   know
  •   your
  •   audience, you
  •   can
  •   start
  •   to
  •   UX
  •   yourself
  •   so
  •   you
  •   can connect
  •   with
  •   them
  •   all. Friday, July 12, 13
  • Resumes Friday, July 12, 13
  • Resume Business
  •   Guy HR/Recruiter UX
  •   Director Helpful
  •   TipsImportance Make
  •   your
  •   resume
  •   clean
  •   &
  •   simple: -
  •   current
  •   title/company -
  •   contact
  •   info -
  •   portfolio
  •   link -
  •   chronological! Include
  •   UX-related: -
  •   Skills -
  •   Experience -
  •   Accomplishments -
  •   Research
  •   &
  •   use
  •   current
  •   keywords
  •   relevant
  •   to
  •    
  •   
  •   your
  •   experience -
  •   Present
  •   it
  •   in
  •   a
  •   Concise,
  •   logical
  •   format Friday, July 12, 13
  • Portfolios Friday, July 12, 13
  • Portfolio Business
  •   Guy HR/Recruiter UX
  •   Director Importance Helpful
  •   Tips show
  •   the
  •   UX
  •   deliverables
  •   &
  •   thinking
  •   that
  •   led
  •   to
  •    key
  •   decisions,
  •   be
  •   prepared
  •   to
  •   defend
  •   &
  •   discuss -
  •   Show
  •   valid
  •   examples
  •   relevant
  •   to
  •   the
  •   work
  •   the
  •   
  •   
  •    
  •   
  •   potential
  •   company
  •   does -
  •   Acknowledge
  •   your
  •   actual
  •   contribution,
  •   how
  •    
  •   
  •   you
  •   worked
  •   with
  •   a
  •   team,
  •   non-UXers,
  •   clients Make
  •   your
  •   portfolio
  •   look
  •   complete
  •   and
  •    presentable Friday, July 12, 13
  • Interviews Friday, July 12, 13
  • Interviewing Business
  •   Guy HR/Recruiter UX
  •   Director Importance Helpful
  •   Tips -
  •   Research
  •   the
  •   company’s
  •   existing
  •   work -
  •   Communicating
  •   your
  •   value
  •   to
  •   me:
  •   your
  •   passion, 
  •   
  •   triumphs
  •   &
  •   challenges
  •   on
  •   projects
  •    -
  •   Send
  •   a
  •   thank
  •   you
  •   email/note First
  •   impressions
  •   matter! -
  •   Be
  •   prompt -
  •   Bring
  •   copies
  •   of
  •   your
  •   resume
  •   &
  •   your
  •   portfolio! -
  •   Have
  •   basic
  •   questions
  •   to
  •   ask -
  •   Be
  •   able
  •   to
  •   tell
  •   the
  •   “story”
  •   of
  •   the
  •   projects, 
  •   
  •   the
  •   successes,
  •   and
  •   challenges -
  •   Show
  •   your
  •   portfolio -
  •   Have
  •   UX
  •   specific
  •   questions
  •   to
  •   ask
  •    Friday, July 12, 13
  • What
  •   else? Friday, July 12, 13
  • Online
  •   Presence -
  •   LinkedIn
  •   profile
  •   at
  •   the
  •   very
  •   least 
  •   
  •   -
  •   Must
  •   have
  •   email
  •   or
  •   phone
  •   info
  •   &
  •    
  •   
  •   
  •   
  •   
  •   portfolio
  •   link -
  •   Quick
  •   scannable
  •   profile -
  •   Recommendations
  •   can
  •   help
  •   solidify 
  •   
  •   your
  •   capabilities Friday, July 12, 13
  • Online
  •   Presence -
  •   Consistent
  •   message -
  •   Clean
  •   and
  •   professional -
  •   If
  •   for
  •   professional
  •   use
  •   relate
  •   UX 
  •   
  •   info
  •   on
  •   those
  •   platforms Friday, July 12, 13
  • Networking -
  •   Meet
  •   people! -
  •   Know
  •   who
  •   you’re
  •   talking
  •   to -
  •   Have
  •   an
  •   elevator
  •   pitch
  •    -
  •   Jump
  •   the
  •   line Friday, July 12, 13
  • Business
  •   Guy HR/Recruiter UX
  •   Director Friday, July 12, 13
  • RockCreekSM.com Questions? @rockcreeksm
  •   #RCSMux101 Dave
  •   Rinaldo drinaldo@rockcreeksm.com Visit
  •   us
  •   at the
  •   exhibit
  •   hall Friday, July 12, 13
  • RockCreekSM.com Panel
  •   Discussion @rockcreeksm
  •   #RCSMux101 Hashtag
  •   your
  •   ?s
  •   with
  •   #RCSMux101 Friday, July 12, 13