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Rocio M. Isaac Professional Portfolio - PR, Advertising and Integrated Marketing Communications
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Rocio M. Isaac Professional Portfolio - PR, Advertising and Integrated Marketing Communications

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I posses a unique set of skills. I am multilingual: Fluent speaker and professional writer in Spanish, Italian and English; 8+ years of multicultural customer service experience. Education in the ...

I posses a unique set of skills. I am multilingual: Fluent speaker and professional writer in Spanish, Italian and English; 8+ years of multicultural customer service experience. Education in the fields of public relations, advertising, integrated marketing communication, event planning, research, graphic design and photography. A extremely curious individual who pays attention to detail; and a team oriented person who easily communicates in different cultural settings. I love to artistically express myself through music, theater, singing, film and cooking. I am interested in working within related fields using any or all of these skills.

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  • Research and analysis <br /> Research scientific facts based on the organization’s objectives and strategies <br /> Public Relations Writing: News Releases, Media Pitch Letters, and Media Kits. <br /> Facebook Reach Increase: from 4.951 to 17, 264
  • Content Creator and manager for Twitter and Facebook Accounts: Interactions RT, Posts, Follows, Interactions, Messaging & creative content <br /> Base on 5 strategic initiatives created by our founder which we included in a Strategic IMC plan that I put together for NoStigmas. <br /> Working on the creation and Implementation of an IMC Plan <br />
  • Writing is still my passion and I enjoy it!
  • Currently the Social Media Manager for America’s Custom HB <br /> Update Facebook page to maintain and enhance brand <br />   <br /> Public Relations and Advertising Project Consultant, February 2010 <br /> Created and executed a successful advertising strategic plan that produced 20 percent increase in profit <br />   <br />
  • Top Right: <br /> Italian Post on my Facebook page explaining who the people in the photos above are: It’s my mother and I when we were 18 years old. Bottom left: An Interactive post in English with Sima Dahl, a social media professional who’s been a speaker at DePaul for the IABC and the PRSSA DePaul Chapters. <br /> Bottom Right: Spanish post: Be a light in someone’s life today. Motivational post!
  • This are two different researchs
  • In this slide you can see I love to take shots of nature and beautiful things that sometimes get passed by without giving them a second thought.
  • Combining different ethnic food secrets, spaces and recipes. <br /> All the way to the left: Oven baked tilapia with cilantro, Mediterranean couscous mixed with some species, and fresh home made guacamole, a salad and some corn on the cob. <br /> A four bean salad made with vegetables, topped with Italian balsamic vinegar and extra Virgin Olive oil <br /> At last we have a grilled stake with veggies, a fresh salad, asparagus, and rice with cannellini beans
  • Photography has incredibly advanced. <br /> I like to take professional shots of all kind of subjects. As you can see here’s that type of urban/abstract theme. <br />
  • Received in recognition of my excelled performance.
  • Received in recognition of my excelled performance.

Rocio M. Isaac Professional Portfolio - PR, Advertising and Integrated Marketing Communications Rocio M. Isaac Professional Portfolio - PR, Advertising and Integrated Marketing Communications Presentation Transcript

  • Who Am I? • Born in El Salvador, Central America. • Multicultural– Trilingual Italian and Spanish Descendant
  • Table of Contents Experience • Marketing Communications, Social Media & SEO Manager at Skokie Painting and Remodeling, LLC • Marketing Communications & Social Media Manager at Realty One Group, Inc. • Social Media Intern at NoStigmas.org • Marketing and Social Media manager at America’s Custom Home Builders, Inc. • Flight Attendant at Avianca Holdings, Inc.
  • Table of Contents Skills • Multilingual • Research • Creative Expression: Photography • Writing for PR • Creative Expression: Cooking – Nutrition • Creative Expression: More Photography! Education • Graduated in Public Relations and Advertising from DePaul University • Awards • Records and Letter of Recommendation
  • Experience – Marketing Communications, Social Media & SEO Manager • Web editing and design • SEO and social media manager • Implementing marketing efforts using different marketing tools and strategies
  • • Worked hard as a team player to raise funds using social media outlets – We exceeded our $5,000 goal! • Managed communication and responses on Social Media Experience – NoStigmas.org Social Media and Integrated Marketing Communications Intern May 14, 2013 – May 21, 2013 Facebook reach increased: From 5,493 to 17, 264 Performed research and analysis
  • • Social media content creation using adobe apps and original images • Creation and implementation of a social media plan to raise funds and awareness Experience – NoStigmas.org Social Media and Integrated Marketing Communications Intern
  • Skills – Writing for PR • On the right: News Release Published in various media outlets such as the ChicagoTalks.com and Northwestern Online Newspaper “Medill Reports Chicago” • On the left: Blog entry met higher expectations
  • Experience – Social Media and Marketing Planning and Implementation • Managed social media interactions • Created an advertising campaign which was strategically launched after a hail storm back in 2010 increasing 20% in profit • Created pamphlets not logo
  • Skills – Multilingual & Social Media • Social Media posts and engagement in Spanish, Italian and English • Use of Hootsuite as a social media online management tool
  • Experience – Avianca Holdings Airlines • Certification as a flight attendant received after 7 months of intense training • Recognized by my supervisor for: Being an excellent team-player, giving outstanding customer service, maintaining positive attitude & great leadership skills during emergency situations My name was changed after becoming a US citizen
  • Research and Analysis Beef Campaign- Decision Making Factors Research Results: • 65% Health • 25 % Family • 7% Convenience • 2% Price 0 2 4 6 8 10 12 Once a week Twice a week More than Twice Once a Month ParticipantsPercentage Consumption Frequency Beef Campaign Survey Results How many new brands would you say you discovered thanks to Pinterest? 1-5 5-10 10-20 20 or more Beef industry quantitative research and data analysis Primary research- survey of 100 results to find out how Pinterest benefits small businesses
  • Skills – Creative Expression: Photography The Jungle’s King from the Lincoln Park Zoo Nature’s expression is beautiful!
  • Skills – Creative Expression: Cooking! Love cooking delicious and nutritious recipes! 1. Oven baked Tilapia with guacamole and Mediterranean couscous 2. A four beans salad 3. Grilled steak with veggies and rice with cannellini
  • Skills – Creative Expression: More Photography! 360° Polar coordinate from the panorama picture below
  • Education – Class 2014 Recent Graduated in Public Relations and Advertising from DePaul University “Graduated Magna Cum Laude”
  • Education – Awards! Italian Honors Society Award TRIO - Student Support Services Award
  • Education – Awards! Evidence of excellent performance at both, Oakton Community College and DePaul University
  • Education – Records and Recommendations “She excels in a course of study that is heavily reliant on the nuances of language… overcoming obstacles presented by the fact that English is not just her second but her third language. In fact, her linguistic skills often make her more attuned to the tactical implications of message construction.” Debra Bethard- Caplick, MBA, APR PR & Adv. Major GPA: 4.00 Cumulative GPA: 3.82