Planning for 2013Christine Baker Marriage     Michelle Ames
Make it the BEST YEAR yet!  Make 2013 the BEST YEAR yet!• How? Resolve to:   1. Manage Time   2. Manage Brand   3. Manage ...
I WILL Manage My TIME
II WILL Manage my Time.   WILL Manage My TIME              8760 hours      •2920 Sleeping      •2920 Personal/Family      ...
II WILL Manage my Time.     WILL Manage My TIMEYourtimeisVALUABLE!
II WILL Manage my Time.      WILL Manage My TIME* NYS Trained, Licensed andCertified! … a PROFESSIONAL*Do   not cheapen yo...
II WILL Manage my Time.     WILL Manage My TIMETo Groupon or not to Groupon   $80    $70.00   $60   $40              $35.0...
Daily Deals Groupon, Living Social, Amazon, Etc.• Financially detrimental     Example: $70 massage            Groupon will...
Daily Deals Groupon, Living Social, Amazon, Etc.• NYS Office of Professions warns against daily  deals• Will your regular ...
II WILL Manage my Time.           WILL Manage My TIME• Charge No Shows •   Policy in place •   Saturdays only? •   Early C...
II WILL Manage my Time.            WILL Manage My TIME• Back to Back APPTs  •   Manage Time  •   Manage Paperwork  •   Man...
II WILL Manage my Time.         WILL Manage My TIME• Balance it ALL    Family    Work    Me
II WILL Manage my Time.            WILL Manage My TIME• Keep a journal - 1 page per day - separated into 3  sections: work...
II WILL Manage my Time.          WILL Manage My TIME• Sharpen Your AX  – CEUs  – Conferences  – Networking  – Stay current
Continuing Education• 36 hours every registration period• Not required in first three years after licensure• Up to 12 hour...
Continuing Education @ RMA•   March 6: Client Stretches (2 CE hours)•   March 10-11: Aromatherapy Class (14 CE hours)•   J...
I WILL Manage My BRAND
I WILL Manage my Time.I WILL Manage My BRANDQ: Do I need a brand if I work for a            spa/salon?       A: YES!
I WILL Manage myBRAND    I WILL Manage My   Time.• Become an expert in something –  diversify!
I WILL Manage myBRAND    I WILL Manage My   Time.• Engage in social media … but not let it take over my life!
I WILL Manage my BRAND• You need to have a Facebook page or a Web  page or both• You need to post to your Facebook page at...
I WILL Manage myBRAND    I WILL Manage My   Time.• Do my logo, collaterals, web site  need a refresh?
I WILL Manage myBRANDI WILL Manage My   Time.           • How will I market             myself this year?
Marketing Ideas• Get a $1 Store Calendar and color!• Craigslist – not a very good idea• Be careful of fee-splitting (rewar...
Marketing Ideas• Postcards – send a January postcard inviting  your clients to a healthy, happy and relaxed  2013 by sched...
I WILL Manage myBRAND    I WILL Manage My   Time.• Update my LinkedIn profile
I WILL Manage myBRAND    I WILL Manage My   Time.• Take CEU classes and more!!
I WILL Manage myBRAND    I WILL Manage My   Time.• ALWAYS ALWAYS ALWAYS carry 1. Business Cards – drive to your site 2. Gi...
Gift Certificate Law• Gift certificates must be good for a minimum  of 5 years from the date of issue.• Upon expiration, g...
Gift Certificates –     Our Recommendations/Ideas• Add the term “non-transferrable without prior  permission” to your gift...
I WILL Manage My HEALTH
I WILL Manage my Time.     I WILL Manage My HEALTH• Find my energy window (when I have most  energy during the day) and ut...
I WILL Manage my Time.      I WILL Manage My HEALTH•   Meditate – 5 minutes is all you    need!
I WILL Manage my Time.   I WILL Manage My HEALTH• Laugh!
I WILL Manage my Time.      I WILL Manage My HEALTH•   Cut out stuff you dont enjoy
I WILL Manage my Time.    I WILL Manage My HEALTH• If I want to change my  eating, create a food journal
I WILL Manage my Time.    I WILL Manage My HEALTH• If I need to exercise, find a workout  buddy
Learning, Growing, Networking• February 6, 7-9pm             •   August 7, 7-9pm  Meditation for Massage            Pregna...
Questions?• Ask tonight• Email us at  info@rochestermassagealliance.com• Call us at 585-943-4609• Stop in during open offi...
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Planning for 2013

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Planning for 2013 - You can make this your best year yet as an LMT if you look at these strategies.

www.rochestermassagealliance.com

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Planning for 2013

  1. 1. Planning for 2013Christine Baker Marriage Michelle Ames
  2. 2. Make it the BEST YEAR yet! Make 2013 the BEST YEAR yet!• How? Resolve to: 1. Manage Time 2. Manage Brand 3. Manage Health
  3. 3. I WILL Manage My TIME
  4. 4. II WILL Manage my Time. WILL Manage My TIME 8760 hours •2920 Sleeping •2920 Personal/Family •2920 Job 8 hours a day per category.
  5. 5. II WILL Manage my Time. WILL Manage My TIMEYourtimeisVALUABLE!
  6. 6. II WILL Manage my Time. WILL Manage My TIME* NYS Trained, Licensed andCertified! … a PROFESSIONAL*Do not cheapen your craft – add value to it! Your time is VALUABLE!
  7. 7. II WILL Manage my Time. WILL Manage My TIMETo Groupon or not to Groupon $80 $70.00 $60 $40 $35.00 $20 $17.50 $0 $7.50 $10.00 Original Sold Price Their Cut Fees Price Your Cut
  8. 8. Daily Deals Groupon, Living Social, Amazon, Etc.• Financially detrimental Example: $70 massage Groupon will sell for $35 Groupon will keep $17.50 You will “make” $10 (minus overhead, taxes) Bottom line: You will net about $10 of an $70 massage, and you will have to honor ALL of the deals you sell
  9. 9. Daily Deals Groupon, Living Social, Amazon, Etc.• NYS Office of Professions warns against daily deals• Will your regular clients be able to get in?• Will you get a negative business reputation if new clients can’t get in when they think they should be able to?• Many massage therapists feel that it cheapens the profession…and how will that help YOU in the field?
  10. 10. II WILL Manage my Time. WILL Manage My TIME• Charge No Shows • Policy in place • Saturdays only? • Early Capture of CC • Prepaid program?
  11. 11. II WILL Manage my Time. WILL Manage My TIME• Back to Back APPTs • Manage Time • Manage Paperwork • Manage Yourself • Newsblast and FBK
  12. 12. II WILL Manage my Time. WILL Manage My TIME• Balance it ALL Family Work Me
  13. 13. II WILL Manage my Time. WILL Manage My TIME• Keep a journal - 1 page per day - separated into 3 sections: work, family, me. Write every activity you do in one of those sections. Then look back at the end of the week to see how effective you were and what you need to change.• http://liveyourlegend.net/• http://psychcentral.com/blog/archives/2012/08/13/ho w-to-start-meditating/ – February 6th Meeting!
  14. 14. II WILL Manage my Time. WILL Manage My TIME• Sharpen Your AX – CEUs – Conferences – Networking – Stay current
  15. 15. Continuing Education• 36 hours every registration period• Not required in first three years after licensure• Up to 12 hours self-study• 0-36 hours through online CE (Must be approved NYS CE provider)• 0-36 hours through classroom CE (Must be approved NYS CE provider)
  16. 16. Continuing Education @ RMA• March 6: Client Stretches (2 CE hours)• March 10-11: Aromatherapy Class (14 CE hours)• June 5: Self Care and Body Mechanics (2 CE hours)• August 7: Pregnancy Refresher (2 CE hours)• September 4: Massage Law Refresher (2 CE hours)• November 6: Communication/Paperwork (2 CE hours) More in the works!
  17. 17. I WILL Manage My BRAND
  18. 18. I WILL Manage my Time.I WILL Manage My BRANDQ: Do I need a brand if I work for a spa/salon? A: YES!
  19. 19. I WILL Manage myBRAND I WILL Manage My Time.• Become an expert in something – diversify!
  20. 20. I WILL Manage myBRAND I WILL Manage My Time.• Engage in social media … but not let it take over my life!
  21. 21. I WILL Manage my BRAND• You need to have a Facebook page or a Web page or both• You need to post to your Facebook page at least 5 times a week (steal our content…that’s why its there)
  22. 22. I WILL Manage myBRAND I WILL Manage My Time.• Do my logo, collaterals, web site need a refresh?
  23. 23. I WILL Manage myBRANDI WILL Manage My Time. • How will I market myself this year?
  24. 24. Marketing Ideas• Get a $1 Store Calendar and color!• Craigslist – not a very good idea• Be careful of fee-splitting (rewarding someone for sending you clients)
  25. 25. Marketing Ideas• Postcards – send a January postcard inviting your clients to a healthy, happy and relaxed 2013 by scheduling regular massage• Introduction letters – send letters to local doctors, chiropractors, acupuncturists, salons, etc. welcoming their client referrals• Read our monthly marketing ideas on our website (members only)
  26. 26. I WILL Manage myBRAND I WILL Manage My Time.• Update my LinkedIn profile
  27. 27. I WILL Manage myBRAND I WILL Manage My Time.• Take CEU classes and more!!
  28. 28. I WILL Manage myBRAND I WILL Manage My Time.• ALWAYS ALWAYS ALWAYS carry 1. Business Cards – drive to your site 2. Gift Certificates
  29. 29. Gift Certificate Law• Gift certificates must be good for a minimum of 5 years from the date of issue.• Upon expiration, gift certificate money collected and not redeemed must be surrendered to New York State. NYS: http://www.osc.state.ny.us/ouf/giftcards.htm
  30. 30. Gift Certificates – Our Recommendations/Ideas• Add the term “non-transferrable without prior permission” to your gift certificates• Number your gift certificates and keep good records of who purchased them, by whom they will be used, and how much they were sold for• Some people put GC money into a separate account, and don’t add the money to their working account until the GC is redeemed
  31. 31. I WILL Manage My HEALTH
  32. 32. I WILL Manage my Time. I WILL Manage My HEALTH• Find my energy window (when I have most energy during the day) and utilize it for my most important tasks
  33. 33. I WILL Manage my Time. I WILL Manage My HEALTH• Meditate – 5 minutes is all you need!
  34. 34. I WILL Manage my Time. I WILL Manage My HEALTH• Laugh!
  35. 35. I WILL Manage my Time. I WILL Manage My HEALTH• Cut out stuff you dont enjoy
  36. 36. I WILL Manage my Time. I WILL Manage My HEALTH• If I want to change my eating, create a food journal
  37. 37. I WILL Manage my Time. I WILL Manage My HEALTH• If I need to exercise, find a workout buddy
  38. 38. Learning, Growing, Networking• February 6, 7-9pm • August 7, 7-9pm Meditation for Massage Pregnancy Massage Refresher* Therapists • September 4, 7-9pm• March 6, 7-9pm Massage Therapy Law Client Stretches* Refresher*• April 3, 7-9pm • October 2, 7-9pm Business in the Round Business in the Round• May 1, 7-9pm • November 6, 7-9pm Self-Defense Class Client• June 5, 7-9pm Communication, Paperwork, Etc Self Care and Body Mechanics* .*• July 7 (Sunday), 1pm-5pm • December 4, 7-9pm Massage Therapy Amazing Race Tax Talk for Massage Therapists and Picnic
  39. 39. Questions?• Ask tonight• Email us at info@rochestermassagealliance.com• Call us at 585-943-4609• Stop in during open office hours

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