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Five Factors for Web-to-Print Success
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Five Factors for Web-to-Print Success

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Five Factors for Web-to-Print Success Five Factors for Web-to-Print Success Presentation Transcript

  • WebCRD™
    5 Factors for web-to-print success
    Presented by Rochester Software Associates at the IPMA “Bringing Technology to Market “ Meeting (Graph Expo 2011)
  • Forward looking print center leadership
    Upper management sponsorship
    Marketing the print center
    Technical or IT staff involvement
    Partnering with technology vendors
    9/13/2011
    www.rocsoft.com
    2
    5Factors For Web-to-print Success
    Factors for web-to-print success
  • WebCRDUser Experience
    Jessica Van Dyn Hoven
    FVTC Printing Services
    9/13/2011
    www.rocsoft.com
    3
  • 9/13/2011
    www.rocsoft.com
    4
    Printing Services Operation
    Employees- 7
    Hardware
    Kodak Digimasters (2)
    Kodak NexPress (1)
    Heidelberg 5 color press
    Software
    Alto moving to EFI MicroPress
    WebCRD and WebCRD Dynamics (FusionPro)
  • On-line proofs
    WebCRD SurePDF and SurePreview
    Real-time estimates
    WebCRD Job Cost Estimating
    Print directly to Kodak Digimasters
    WebCRD Production
    Total vendor support for implementation and on-going service
    With flexible WebCRD we achieved the website we wanted
    9/13/2011
    www.rocsoft.com
    5
    Web-to-Print Requirements
  • Print Workflow Before WebCRD
    Customers filled out work orders by hand
    All jobs set up manually
    Turn-around time was two weeks
    9/13/2011
    www.rocsoft.com
    6
  • Print Workflow with WebCRD
    200 trained users
    5,000 orders completed in 1st 3 months
    New turn-around time is 48 hours
    9/13/2011
    www.rocsoft.com
    7
  • Web-to-print Success Factor
    Marketing the print center
    New name and logo
    Advertising
    Video Tutorials
    Promotions
    9/13/2011
    www.rocsoft.com
    8
  • More about 5 Success Factors
    Download the white paper at: http://www.rocsoft.com/fivefactors/
    See how WebCRD can help you:
    Boost productivity 30-300%
    Better serve customers
    Capture more company print and expand services
    Improve cost, timelines and branding control
    Contact RSA for a demonstration today!
    9/13/2011
    www.rocsoft.com
    9