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Five Factors for Web-to-Print Success
 

Five Factors for Web-to-Print Success

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    Five Factors for Web-to-Print Success Five Factors for Web-to-Print Success Presentation Transcript

    • WebCRD™
      5 Factors for web-to-print success
      Presented by Rochester Software Associates at the IPMA “Bringing Technology to Market “ Meeting (Graph Expo 2011)
    • Forward looking print center leadership
      Upper management sponsorship
      Marketing the print center
      Technical or IT staff involvement
      Partnering with technology vendors
      9/13/2011
      www.rocsoft.com
      2
      5Factors For Web-to-print Success
      Factors for web-to-print success
    • WebCRDUser Experience
      Jessica Van Dyn Hoven
      FVTC Printing Services
      9/13/2011
      www.rocsoft.com
      3
    • 9/13/2011
      www.rocsoft.com
      4
      Printing Services Operation
      Employees- 7
      Hardware
      Kodak Digimasters (2)
      Kodak NexPress (1)
      Heidelberg 5 color press
      Software
      Alto moving to EFI MicroPress
      WebCRD and WebCRD Dynamics (FusionPro)
    • On-line proofs
      WebCRD SurePDF and SurePreview
      Real-time estimates
      WebCRD Job Cost Estimating
      Print directly to Kodak Digimasters
      WebCRD Production
      Total vendor support for implementation and on-going service
      With flexible WebCRD we achieved the website we wanted
      9/13/2011
      www.rocsoft.com
      5
      Web-to-Print Requirements
    • Print Workflow Before WebCRD
      Customers filled out work orders by hand
      All jobs set up manually
      Turn-around time was two weeks
      9/13/2011
      www.rocsoft.com
      6
    • Print Workflow with WebCRD
      200 trained users
      5,000 orders completed in 1st 3 months
      New turn-around time is 48 hours
      9/13/2011
      www.rocsoft.com
      7
    • Web-to-print Success Factor
      Marketing the print center
      New name and logo
      Advertising
      Video Tutorials
      Promotions
      9/13/2011
      www.rocsoft.com
      8
    • More about 5 Success Factors
      Download the white paper at: http://www.rocsoft.com/fivefactors/
      See how WebCRD can help you:
      Boost productivity 30-300%
      Better serve customers
      Capture more company print and expand services
      Improve cost, timelines and branding control
      Contact RSA for a demonstration today!
      9/13/2011
      www.rocsoft.com
      9