The document discusses various branding projects done by Robyn Budd for small businesses on Vancouver Island, British Columbia. Some of the projects summarized include: - Creating a logo and branding for Flyingdogz Creative featuring a chihuahua pilot. - Designing print materials like business cards and rack cards for Ross McPhee Contracting featuring timber frames. - Designing a website for Ross McPhee Contracting to showcase their building and cabinetry projects. - Creating signage, a website, and print materials for Fox Meadows Cottage vacation rental featuring coastal design. - Designing various print and web materials for Quadra Island Golf Course including rack cards, scorecards, and simplifying

1. Robyn Budd : Branding
1

2. Robyn Budd C O M M U N I C A T I O N D E S I G N
flyingdogz
Design
for print and web–and all points
in between
Branding 1
F
lyingdogz Creative launched
in 2009. As a collaboration
between web- and print-based
designers, the enterprise’s first
order of business was to create its
own look. The proud aviator – okay,
it’s a chihuahua – stands before his
vintage plane, eager to get his clients’
projects off the ground.
Flyingdogz set out to bring city-
honed design and writing capacity
to local and rural businesses around
Vancouver Island.
1

3. Robyn Budd C O M M U N I C A T I O N D E S I G N
R
oss McPhee Contracting hired me to create
a new look for their business. Since timber
frame is a building style Ross favours, it be-
came the card’s defining icon (below).
Branding 2:2: Print
Residential & commercial construction
Custom millwork & cabinetry
250-285-3472 phone
250-285-2009 shop
250-285-3447 fax
BC LiCensed BuiLdeR • nationaL home WaRRanty
C o n t R a C t i n G L t d
Ross McPhee
C O N T R A C T I N G L T D
Ross McPhee
www.
rossmcphee.
ca
Double sided
rack cards (right),
highlight both
aspects of RMC’s
specialties –
home building
and design, and
fine woodwork.
A
family-owned and operated business on Quadra Island,
we are specialists in all aspects of fine home building and
renovation, timberframe and commercial construction. And we
are closely affiliated
with all Island trades
and services.
We work with you to
make your vision of
home come to life. We
can work from archi-
tects’ plans, or help you
design your own home
by developing blue-
prints based on your
ideas. Being responsive
to our clients’ needs is one of our strengths, along with step-by-step
planning, attention to detail, and confident craftsmanship.
BC LiCensed BuiLder • nationaL home Warranty
C o n t r a C t i n G L t d
Ross McPhee
Call us at 250-285-3472. see our portfolio at:
www.rossmcphee.ca
Call us at 250-285-3472. See our portfolio at:
www.rossmcphee.ca
BC LiCenSed BuiLder • nationaL home Warranty
C o n t r a C t i n G L t d
Ross McPhee
A family-owned
construction business
on Quadra Island
since 1991
From the top: interior
windows and shelves;
bathroom cabinetry and
floor; radial staircase;
kitchen design
W
e specialize in fine home
building and renovation,
timberframe construction, custom
windows and doors, and cabinetry.
Whether you require one-of-
a-kind custom cabinetry or short
run millwork production, we offer
well-crafted solutions based on
solid engineering, design, and
construction.
We work in a variety of materials
that give us the flexibility to meet
your design preferences.
designFlyingdogzCreative

4. Robyn Budd C O M M U N I C A T I O N D E S I G N
I
designed the website for Ross McPhee Contracting to mirror the company’s new visuals, and
as an online portfolio of RMC building and cabinetry projects. Flyingdogz’ Denis took on the coding.
Branding 2:2: Web
C O N T R A C T I N G L T D
Ross McPhee
BC LICENSED BUILDER • NATIONAL HOME WARRANTY
Ross McPhee Contracting is a family-run construction company in the
northern Gulf Islands of coastal British Columbia.
We specialize in residential and commercial construction, custom mill-
work (windows and doors), and cabinetry. We are BC Licensed Builders
with National Home Warranty certification.
PORTFOLIO
houses
post & beam
framing
windows &
doors
cabinetry
concrete
CONTACT
HOME
home PORTFOLIO cabinetry
OUR CUSTOM CABINETRY is built to complement
interior design and spacial features as they change
from room to room. Always created with the user in
mind, our custom cabinets are esthetically crafted and
finished, with smart design as their starting point. We
create cabinetry to live around!
PORTFOLIO
A kitchen island is the centrepoint for an array of
shelves, cupboards, and inset counters.
PORTFOLIO
houses
post & beam
framing
windows &
doors
cabinetry
concrete
CONTACT
HOME
C O N T R A C T I N G L T D
Ross McPhee
BC LICENSED BUILDER • NATIONAL HOME WARRANTY

5. Robyn Budd C O M M U N I C A T I O N D E S I G N
Branding 3
M
uch of the work I do is for small
scale cottage industries. Being a
cottage itself, Fox Meadows fits that
description literally. Above is the
road sign, at the left a sample page
from the website. The sliding panel
at the centre carries the website text.
COTTAGE
305 SMITHS RD
foxmeadows
Find a place to relax after a day of
cycling on Quadra’s extensive bike
and hiking trail system.
Amenities • Full kitchen with all appliances
• Outdoor patio and barbecue • Steam room
• Flatscreen tv • Internet / WIFI available
Welcome to Quadra Island and Fox Meadows
Quadra Island is located in the heart of the Discovery Islands, a
ten minute ferry ride from Campbell River, north central Vancouver
Island, in British Columbia. A longtime tourist
destination, Quadra offers visitors a wealth
of aquatic and outdoor recreation, a lively
arts and summer market scene, and a fine
complement of restaurants and local eateries.
Fox Meadows Cottage on Quadra’s
southeast side looks across Sutil Channel to BC’s mainland Coast
Mountains. Ideal for families or couples, our cottage combines
contemporary West Coast design with modern urban comfort. Fox
Meadows – close to many of the island’s natural attractions – is
both a private retreat and a well-appointed home base from which to
explore Quadra’s rich island culture, beaches and trails.
c o t t a g efoxmeadowsOur vacation cottage on Quadra Island BC –
ideal for families – offers a great location with
stunning ocean views, a sense of privacy, and
contemporary West Coast design
Home I Rates and availability I Map and directions I Contact
Home I Things to do I Local amenities I Trails and parks I On the water I Local culture I Links I Contact

6. Robyn Budd C O M M U N I C A T I O N D E S I G N
Branding 44
T
he necessity of making a few images go a long way is often
a given with community-based projects. Quadra Island Golf
hired me to create rack cards, score cards and business cards
while working with Flyingdogz on web and logo design.
quadra
island
golf
course
18 holes $36 plus tax
9 holes $25 plus tax
240-yd driving range
250.285.2811
for more information please call
250.285.2811
www.quadragolf.com
info@quadragolf.com
quadra
island
golf
Regular green fee •
Twilight •
Cart rental •
Pull cart •
$36
$26
$30
$3
Regular green fee •
Twilight •
Cart rental •
Pull cart •
$25
$20
$20
$3
holes18
holes9
Quadra Island Golf
Course is located at
950 Heriot Bay Road
and Pine Tree Drive
Shuttle service is
provided to and from
Quadra and Cortes
Ferry Terminals
Annual membership
offers many benefits
and unlimited golf
privileges for individuals,
families, and
corporate members
Quadra
Island Golf
Please be cognizant of your speed of play to ensure
other players’enjoyment • Please keep golf carts on the
designated path provided at each tee and green,
and observe the 90 degree rule when entering and exiting
the fairway • Please repair ball marks and divots •
Please rake bunkers and observe other golf etiquette
950 Heriot Bay Road
Quadra Island, BC
250.285.2811
quadragolf.com
Quadra
Island Golf
Standing stones,
mountains,
and the Salish Sea
BLUE
WHITE
RED
HOLE
PAR
HANDICAP
415
380
350
1
4
3
408
372
342
2
4
5
487
444
410
3
5
7
165
150
121
4
3
17
494
454
427
5
5
1
350
325
303
6
4
9
370
325
294
7
4
11
350
328
290
8
4
13
180
154
125
9
3
15
3219
2932
2662
OUT
36
415
380
350
10
4
4
408
372
342
11
4
6
487
444
410
12
5
8
165
150
121
13
3
18
494
454
427
14
5
2
350
325
303
15
4
10
370
325
294
16
4
12
350
328
290
17
4
14
180
154
125
18
3
16
INT
3219
2932
2662
IN
36
6438
5864
5324
TOT
72
HCP NET
Scorer Attest Date
Score cards courtesy of Walcan SeafoodS deSIGn flyingdogz creative PRInTInG RH Printing
Quadra Island Golf
It’s in our nature.
Steve Phillips
(PGA of Canada) Pro/Manager
950 Heriot Bay Road
sphillips@quadragolf.com www.quadragolf.com•
250.285.2811

7. Robyn Budd C O M M U N I C A T I O N D E S I G N
Branding 55
W
orking with family businesses sometimes means working with established visuals. Ross Mountain
Farm’s road sign had an image and typeface they wanted to retain as their branding. But what
works for a sign doesn’t always translate to a
logo, so I simplified and vectorized the image
to make a logo the family still felt was theirs.
Responsive website and card design followed.
Michelle & Steve
Pre-orders welcome
Farm gate sales
Local farmers’ market
Check our website for current offerings
www.rossmountainfarm.ca
michelle@rossmountainfarm.ca
75 Petersen Road
Campbell River BC V9W 3H1
250.286.1795
ross
mountain
farm
rmf
Fresh blueberries
& seasonal produce
... from our hands
to yours
Home About the farm Offerings Find us Our blog
Welcome to Ross Mountain Farm on Vancouver Island BC. We grow blueberries and garden
produce on our new urban farm here in Campbell River. You’ll find us at the corner of Ever-
green and Petersen roads.
By mid July 2013 our first market crop of blueberries will be offered for sale at our farm
gate on Evergreen, and at the Pier Street Farmers Market through August. We welcome
advance orders.
Ross Mountain Farm is a full time passion for us. Most days you’ll see us out in the field
tending the blueberries. If we’re not there, no doubt we’re working on some other aspect of
the farm’s development.
We’re grateful for the tremendous support we’ve received from the community for our
endeavour. Special thanks to all the folks who’ve stopped by with questions, shared their
enthusiasm, and offered encouragement. It’s meant a lot to us.
ABOUT THE FARM OFFERINGS FIND US OUR BlOGHOME
ross
mountain
farmrmf