The document provides an analysis of a product promotion package for a new horror film that includes a magazine front cover, poster, and teaser trailer. The analysis discusses how the media products use conventions of real magazines and movies. Specifically, it notes the use of colors, interviews, and images on the magazine cover to resemble real film magazines. For the poster, it compares design choices to the movie "Sorority Row," such as placement of title and tagline and focus on the protagonist. The teaser trailer similarly uses horror conventions like a wooded night setting and special effects to build intrigue around the villain's identity and threat to the protagonist.