Robot Meets Alien Social Media and WOM Case Studies

Word of Mouth and Social Media Marketing
Generating conversations
about your service, product and brand
September 2009
© Robot Meets Alien Pty Ltd

Robot Meets Alien develop strategies and activates campaigns that harness the power of social media, consumer influence and word of mouth recommendation.
We’ve worked with a broad range of clients to deliver creative, innovative and effective WOM and Social Media marketing campaigns online and offline

RMA Resources
Communications Planning
Graphic Design
Website Design
Website and Database Development
Social Media Planning
Copywriting
BTL Activation
Street Team Managers Nationally

WHAT
ST500 and ST550 Social Media Campaign
HOW
Blogger Partnerships, giveaway, community
Building, photo competitions and lifestyle relevant product connections. Retail sales blitz activity.

4400 Facebook Fans
1100 Twitter Followers
15000 Interactions

2100 Followers on Twitter
6670 Facebook Fans
350,000 Re-Tweet reach

WHAT
Digital Camera Demonstration and Photo Marketing
HOW
Created partnership with We Love Sounds and negotiated access to event for WB500 Demo Teams and communication via We Love Sounds databases

1460 Photos Taken
1350 (92%) Unique Photo Views
580 WB500 Demonstrations
9100 Flyers Distributed

WOM Advocacy Process

FIND OUT HOW….
E: INFO@ROBOTMEETSALIEN.COM
PH: 02 9332 2160
M: 0401 653 380
WWW: ROBOTMEETSALIEN.COM
TWITTER: TWITTER.COM/ROBOTMEETSALIEN