SlideShare a Scribd company logo
1 of 16
Word of Mouth and Social Media Marketing Generating conversations  about your service, product and brand September 2009 © Robot Meets Alien Pty Ltd
Robot Meets Alien develop strategies and activates campaigns that harness the power of social media, consumer influence and word of mouth recommendation. We’ve worked with a broad range of clients to deliver creative, innovative and effective WOM and Social Media marketing campaigns online and offline
RMA Resources Communications Planning Graphic Design Website Design Website and Database Development Social Media Planning Copywriting BTL Activation Street Team Managers Nationally
WHAT ST500 and ST550 Social Media Campaign HOW Blogger Partnerships, giveaway, community Building, photo competitions and lifestyle relevant product connections. Retail sales blitz activity.    4400 Facebook Fans 1100 Twitter Followers 15000 Interactions
2100 Followers on Twitter 6670 Facebook Fans 350,000 Re-Tweet reach
WHAT Digital Camera Demonstration and Photo Marketing  HOW Created partnership with We Love Sounds and negotiated access to event for WB500 Demo Teams and communication via We Love Sounds databases    1460 Photos Taken 1350 (92%) Unique Photo Views 580 WB500 Demonstrations	  9100 Flyers Distributed
WOM Advocacy Process
FIND OUT HOW…. E:		INFO@ROBOTMEETSALIEN.COM PH:		02 9332 2160 M:		0401 653 380 WWW: 	 ROBOTMEETSALIEN.COM TWITTER: 	TWITTER.COM/ROBOTMEETSALIEN

More Related Content

Viewers also liked

Social bots - General presentation
Social bots - General presentationSocial bots - General presentation
Social bots - General presentationSocial Bots
 
Open analytics social media framework
Open analytics   social media frameworkOpen analytics   social media framework
Open analytics social media frameworkOpen Analytics
 
What's Your Social Media Architecture by Josh Ross, Fleishman-Hillard
What's Your Social Media Architecture by Josh Ross, Fleishman-HillardWhat's Your Social Media Architecture by Josh Ross, Fleishman-Hillard
What's Your Social Media Architecture by Josh Ross, Fleishman-HillardFleishman-Hillard
 
Researching Social Media – Big Data and Social Media Analysis
Researching Social Media – Big Data and Social Media AnalysisResearching Social Media – Big Data and Social Media Analysis
Researching Social Media – Big Data and Social Media AnalysisFarida Vis
 
Social media architecture
Social media architectureSocial media architecture
Social media architectureDean Da Costa
 
Social Media, Cloud Computing and architecture
Social Media, Cloud Computing and architectureSocial Media, Cloud Computing and architecture
Social Media, Cloud Computing and architectureRick Mans
 
Social Media Monitoring - How to setup a framework for "listening"
Social Media Monitoring - How to setup a framework for "listening"Social Media Monitoring - How to setup a framework for "listening"
Social Media Monitoring - How to setup a framework for "listening"Tom Muyllaert
 
IBM Cognos Social Media Analytic Solution - G A InfoMart
IBM Cognos Social Media Analytic Solution - G A InfoMartIBM Cognos Social Media Analytic Solution - G A InfoMart
IBM Cognos Social Media Analytic Solution - G A InfoMartGA InfoMart Ltd
 
Analytics for Social Media
Analytics for Social MediaAnalytics for Social Media
Analytics for Social MediaDavid King
 
Social Media Analytics (presentation at Social Media World 2013)
Social Media Analytics (presentation at Social Media World 2013)Social Media Analytics (presentation at Social Media World 2013)
Social Media Analytics (presentation at Social Media World 2013)George Giaglis
 
Mapping the social media technology stack
Mapping the social media technology stackMapping the social media technology stack
Mapping the social media technology stackNexgate
 
Introduction into Social Media and Social Media Analytics
Introduction into Social Media and Social Media AnalyticsIntroduction into Social Media and Social Media Analytics
Introduction into Social Media and Social Media AnalyticsDr Matt McDougall
 

Viewers also liked (15)

Social bots - General presentation
Social bots - General presentationSocial bots - General presentation
Social bots - General presentation
 
Open analytics social media framework
Open analytics   social media frameworkOpen analytics   social media framework
Open analytics social media framework
 
What's Your Social Media Architecture by Josh Ross, Fleishman-Hillard
What's Your Social Media Architecture by Josh Ross, Fleishman-HillardWhat's Your Social Media Architecture by Josh Ross, Fleishman-Hillard
What's Your Social Media Architecture by Josh Ross, Fleishman-Hillard
 
Future proofing your business
Future proofing your businessFuture proofing your business
Future proofing your business
 
Researching Social Media – Big Data and Social Media Analysis
Researching Social Media – Big Data and Social Media AnalysisResearching Social Media – Big Data and Social Media Analysis
Researching Social Media – Big Data and Social Media Analysis
 
Muse Social Media Analysis
Muse Social Media AnalysisMuse Social Media Analysis
Muse Social Media Analysis
 
Social media architecture
Social media architectureSocial media architecture
Social media architecture
 
Social Media, Cloud Computing and architecture
Social Media, Cloud Computing and architectureSocial Media, Cloud Computing and architecture
Social Media, Cloud Computing and architecture
 
Social Media Monitoring - How to setup a framework for "listening"
Social Media Monitoring - How to setup a framework for "listening"Social Media Monitoring - How to setup a framework for "listening"
Social Media Monitoring - How to setup a framework for "listening"
 
IBM Cognos Social Media Analytic Solution - G A InfoMart
IBM Cognos Social Media Analytic Solution - G A InfoMartIBM Cognos Social Media Analytic Solution - G A InfoMart
IBM Cognos Social Media Analytic Solution - G A InfoMart
 
Analytics for Social Media
Analytics for Social MediaAnalytics for Social Media
Analytics for Social Media
 
Social Media Analytics (presentation at Social Media World 2013)
Social Media Analytics (presentation at Social Media World 2013)Social Media Analytics (presentation at Social Media World 2013)
Social Media Analytics (presentation at Social Media World 2013)
 
Mapping the social media technology stack
Mapping the social media technology stackMapping the social media technology stack
Mapping the social media technology stack
 
Introduction into Social Media and Social Media Analytics
Introduction into Social Media and Social Media AnalyticsIntroduction into Social Media and Social Media Analytics
Introduction into Social Media and Social Media Analytics
 
What is podcasting?
What is podcasting?What is podcasting?
What is podcasting?
 

Recently uploaded

Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseSiemens
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesAurelien Domont, MBA
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Jiastral oracle
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 

Recently uploaded (20)

Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverse
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 

Robot Meets Alien Social Media and WOM Case Studies

  • 1. Word of Mouth and Social Media Marketing Generating conversations about your service, product and brand September 2009 © Robot Meets Alien Pty Ltd
  • 2. Robot Meets Alien develop strategies and activates campaigns that harness the power of social media, consumer influence and word of mouth recommendation. We’ve worked with a broad range of clients to deliver creative, innovative and effective WOM and Social Media marketing campaigns online and offline
  • 3.
  • 4. RMA Resources Communications Planning Graphic Design Website Design Website and Database Development Social Media Planning Copywriting BTL Activation Street Team Managers Nationally
  • 5. WHAT ST500 and ST550 Social Media Campaign HOW Blogger Partnerships, giveaway, community Building, photo competitions and lifestyle relevant product connections. Retail sales blitz activity.    4400 Facebook Fans 1100 Twitter Followers 15000 Interactions
  • 6. 2100 Followers on Twitter 6670 Facebook Fans 350,000 Re-Tweet reach
  • 7. WHAT Digital Camera Demonstration and Photo Marketing HOW Created partnership with We Love Sounds and negotiated access to event for WB500 Demo Teams and communication via We Love Sounds databases    1460 Photos Taken 1350 (92%) Unique Photo Views 580 WB500 Demonstrations 9100 Flyers Distributed
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 15.
  • 16. FIND OUT HOW…. E: INFO@ROBOTMEETSALIEN.COM PH: 02 9332 2160 M: 0401 653 380 WWW: ROBOTMEETSALIEN.COM TWITTER: TWITTER.COM/ROBOTMEETSALIEN