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same by reader, may cause serious harm or damage to _______________.
Upon request, this document is to be immediately returned to _______________.
___________________
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___________________
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___________________
Date
This is a business plan. It does not imply an offering of securities.

Table of Contents
1.0 Executive Summary .................................................................................................................................1
1.1 Company Summary .......................................................................................................................2
2.0 Services ..................................................................................................................................................2
3.0 Market Analysis Summary .......................................................................................................................2
4.0 Strategy and Implementation Summary ...................................................................................................2
4.1 Competitive Edge ..........................................................................................................................3
4.2 Marketing Strategy ........................................................................................................................3
4.3 Sales Strategy ...............................................................................................................................3
4.4 Milestones .....................................................................................................................................3
5.0 Management Summary ...........................................................................................................................4
6.0 Financial Plan .........................................................................................................................................5
6.1 Projected Cash Flow......................................................................................................................7
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Roblyn's Home Repair
1.0 Executive Summary
Roblyn's has to be honest in our approach to business and the way we
deal with our customers. Roblyn's will always have our vision in the
future because we are committed to being informed/updated in any
transitional changes that time mandates such as active trends in
taste, decor and custom colors.
At Roblyn's we are committed to customer service : we will never
ignore a single customer! Roblyn's will always make sure our
craftsmanship will meet and/or exceed all expectation! Remember at
Roblyn's we always do it right the first time!
Highlights
$24,000
$21,000
$18,000
$15,000
$12,000 Sales
$9,000 Gros s Margin
$6,000 Profit Before Interes t and Taxes
$3,000
$0
($3,000)
2009 2010 2011
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Roblyn's Home Repair
1.1 Company Summary
Roblyn's Home Repair will start as a Sole Proprietorship. This course
will be taken because of being the least expensive to start. Also
regulations, taxes, start-up cost, licences, insurance are more cost
efficient. Roblyn's is a service company that offers quality in service
and craftsmanship. This will allow Roblyn's to claim at least 3% of
the total market in Metro Atlanta Within a period of 5 years.
2.0 Services
Roblyn's Home Repair is a diversified company that caters to all
seasons. In the spring we will offer spring cleaning of yards, roofs
gutters. Repainting, repairs, resealing( windows, doors, wooden decks,
gutters, down spouts, siding seams). In the Summer Roblyn's will offer
painting, damage control and repair, landscape maintenance. In the
fall we offer landscape maintenance, tree ,shrub pruning. In the
winter, fire wood, landscape clean up, wintering homes for maximum
heat efficiency.
Roblyn's is committed in doing it right the first time with no short cuts
in craftsmanship or materials . Roblyn's will never install inferior
materials nor charge for work that is not necessary.
3.0 Market Analysis Summary
According to US census the Metro Atlanta is growing at the rate of
38% per 5 years that is 8.33% per year. Our goal at Roblyn's Home
Repair is to claim 3% of the market in 5 years which is 147,255 homes
that need Roblyn's with room for expansion. With 3% Roblyn's gross
would be $255,882,500 within that 5 year span.
Home repair is the fastest growing market in the southeast. The
growth rate is staggering( around 75% in Atlanta alone)! With
exceptional craftsmanship with affordable pricing Roblyn's will have
no trouble getting at least 3% of the total market within 5 years of
our conception.
4.0 Strategy and Implementation Summary
Roblyn's Home Repair is innovative in the concept of home repair and
landscape design. Roblyn's will have an honest; no nonsense
approach to customer service. Appeasing the market with quality
craftsmanship and affordable pricing. Roblyn's will never cut
coroners by installing faulty nor damaged products to the consumer!
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Roblyn's Home Repair
4.1 Competitive Edge
Roblyn's one stop shopping for home repair is convenient for our
customers and time saving in not having to deal with 5 (five) or 6(six)
diffrent contracters to only 1(one). Roblyn's is a service company that
will deliver services advertised!
4.2 Marketing Strategy
First Roblyn's has to get our name out as the one stop for home repair!
This is done by sending out flyers and handing out cards. Talking with
people at Home Depot, Lowes, Porter Paints, Sherwin Williams, etc and
letting people know that Roblyn's is a name to be trusted! Then word
of mouth will be phase 2. After that comes lawn signs at work sites
phase 3. Then comes more sales, growth,3% of the Atlanta market with
room for expansion.
4.3 Sales Strategy
Roblyn's will start with the basics.
1) Cards
2) Word of mouth
3) Flyers
4) Web
5) Work signs at job sites
These are the base of Roblyn's sales to be modified as time dictates!
4.4 Milestones
Without funding Roblyn's will not be able to function within the time
table presented! Estimations without funding is 2 years in addition to
the time table furnished here!
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Roblyn's Home Repair
Table: Milestones
Milestones
Milestone Start Date End Date Budget Manager Department
Funding 4/6/2009 5/6/2009 $3,500 Robert Moody C.E.O.
Geting regestered 4/6/2009 5/6/2009 $3,000 Robert Moody C.E.O.
Buying work truck 4/6/2009 5/6/2009 $8,500 Robert Moody C.E.O.
Buying equipment 4/6/2009 5/6/2009 $1,400 Robert Moody C.E.O.
Advertising 4/6/2009 5/6/2009 $1,200 Robert Moody C.E.O.
Totals $17,600
Milestones
0
0
0
0
0
Advertising
Buying equipment
Buying w ork truck
Geting regestered
Funding
18991906 1913 1920 1927 1934 19411947 1954 1961 1968 1975 1982 1989 1996 2003
1900 1907 1914 1921 1928 1935 1942 1949 1956 1963 1970 1977 1984 1991 1998 2005
1901 1908 1915 1922 1929 1936 1943 1950 1957 1964 1971 1978 1985 1992 1999 2006
1902 1909 1916 1923 1930 1937 1944 1951 1958 1965 1972 1979 1986 1993 2000 2007
1903 1910 1917 1924 1931 1938 1945 1952 1959 1966 1973 1980 1987 1994 2001 2008
1904 1911 1918 1925 1932 1939 1946 1953 1960 1967 1974 1981 1988 1995 2002
1905 1912 1919 1926 1933 1940 1948 1955 1962 1969 1976 1983 1990 1997 2004
5.0 Management Summary
At first there will not any manager except Robert Moody. After
Roblyn's grows to that point a system will be in place to insure that
Roblyn's will be able to run with the management system that is
implemented!
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Roblyn's Home Repair
6.0 Financial Plan
With proper financing Roblyn's will be the largest home repair
company in the southeast with-in 5 years. This will be done by
following a sound business plan. The execution of these goals are
critical to the success of Roblyn's Home Repair!
Table: Financials
Financials
2009 2010 2011
Beginning Balance
Opening Balance Cash & Checking $0 $751 $4,976
Plus Money Received
New Investment $8,030 $8,500 $9,000
New Loans $3,735 $4,000 $4,500
Sales $12,650 $18,000 $24,000
Other $0 $0 $0
Subtotal Money Received $24,415 $30,500 $37,500
Less Money Spent
Direct Costs
Direct Cost of Sales $3,080 $3,200 $3,350
Other Costs of Sales $0 $0 $0
Normal Operating Expenses
Payroll and Payroll Taxes, Benefits, Etc. $0 $0 $0
Rent and Utilities $11,350 $11,500 $11,650
Sales and Marketing Expenses $2,335 $2,500 $2,700
Gas (auto) $1,634 $1,800 $2,150
Other Outflows
Payments of Taxes $2,000 $3,500 $3,750
Debt Payments $2,480 $2,975 $3,500
Purchase of Assets $785 $800 $850
Other $0 $0 $0
Subtotal Money Spent $23,664 $26,275 $27,950
Ending Balance
Ending Balance Cash and Checking $751 $4,976 $14,526
Profit Before Interest and Taxes
Sales $12,650 $18,000 $24,000
Less Cost of Sales ($3,080) ($3,200) ($3,350)
Gross Margin $9,570 $14,800 $20,650
Less Operating Expenses ($15,319) ($15,800) ($16,500)
Profit Before Interest and Taxes ($5,749) ($1,000) $4,150
Net Cash Flow $751 $4,225 $9,550
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Roblyn's Home Repair
Profit Monthly
$1,000
$800
$600
$400
$200
$0 Profit Before Interes t and Taxes
($200)
($400)
($600)
($800)
($1,000)
Jan
Feb
Jun
Jul
Aug
Sep
Oct
Mar
Apr
May
Nov
Dec
Profit Yearly
$5,000
$4,000
$3,000
$2,000
$1,000
$0 Profit Before Interes t and Taxes
($1,000)
($2,000)
($3,000)
($4,000)
($5,000)
2009 2010 2011
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Roblyn's Home Repair
Sales Monthly
$3,000
$2,700
$2,400
$2,100
$1,800
$1,500 Sales
$1,200
$900
$600
$300
$0
Jan Mar May Jul Sep Nov
Feb Apr Jun Aug Oct Dec
Sales by Year
$24,000
$21,000
$18,000
$15,000
Sales
$12,000
$9,000
$6,000
$3,000
$0
2009 2010 2011
6.1 Projected Cash Flow
roblyn's is a seasonal company that will cater to all seasons and
winter will be slower than spring. Summer ( June, July, August) will be
the best months followed by September, October. That is the cash
flow in a nut shell.
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Roblyn's Home Repair
Cash
$6,000
$5,000
$4,000
$3,000
Net Cas h Flow
$2,000 Opening Balance Cas h & Checking
$1,000
$0
($1,000)
Jan
Feb
Jun
Jul
Aug
Sep
Oct
Mar
Apr
May
Nov
Dec
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Appendix
Table: Financials
Financials
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Beginning Balance
Opening Balance Cash & Checking $0 $0 $3,070 $3,816 $5,661 $4,981 $4,381 $3,921 $4,121 $4,971 $3,696 $2,721 $1,671
Plus Money Received
New Investment $0 $2,500 $100 $2,480 $200 $250 $400 $500 $650 $250 $300 $200 $200
New Loans $0 $1,500 $1,685 $250 $300 $0 $0 $0 $0 $0 $0 $0 $0
Sales $0 $350 $250 $600 $450 $900 $1,600 $2,400 $2,750 $800 $950 $800 $800
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Money Received $0 $4,350 $2,035 $3,330 $950 $1,150 $2,000 $2,900 $3,400 $1,050 $1,250 $1,000 $1,000
Less Money Spent
Direct Costs
Direct Cost of Sales $0 $200 $215 $225 $235 $240 $300 $325 $330 $300 $275 $235 $200
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Normal Operating Expenses
Payroll and Payroll Taxes, Benefits, Etc. $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent and Utilities $0 $925 $925 $950 $950 $950 $1,000 $1,200 $1,000 $900 $850 $850 $850
Sales and Marketing Expenses $0 $75 $75 $85 $150 $250 $325 $300 $325 $325 $175 $150 $100
Gas (auto) $0 $80 $74 $75 $85 $100 $175 $200 $225 $200 $175 $150 $95
Other Outflows
Payments of Taxes $0 $0 $0 $0 $0 $0 $350 $400 $275 $300 $225 $250 $200
Debt Payments $0 $0 $0 $0 $210 $210 $210 $275 $300 $300 $325 $325 $325
Purchase of Assets $0 $0 $0 $150 $0 $0 $100 $0 $95 $0 $200 $90 $150
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Money Spent $0 $1,280 $1,289 $1,485 $1,630 $1,750 $2,460 $2,700 $2,550 $2,325 $2,225 $2,050 $1,920
Ending Balance
Ending Balance Cash and Checking $0 $3,070 $3,816 $5,661 $4,981 $4,381 $3,921 $4,121 $4,971 $3,696 $2,721 $1,671 $751
Profit Before Interest and Taxes
Sales $350 $250 $600 $450 $900 $1,600 $2,400 $2,750 $800 $950 $800 $800
Less Cost of Sales ($200) ($215) ($225) ($235) ($240) ($300) ($325) ($330) ($300) ($275) ($235) ($200)
Gross Margin $150 $35 $375 $215 $660 $1,300 $2,075 $2,420 $500 $675 $565 $600
Less Operating Expenses ($1,080) ($1,074) ($1,110) ($1,185) ($1,300) ($1,500) ($1,700) ($1,550) ($1,425) ($1,200) ($1,150) ($1,045)
Profit Before Interest and Taxes ($930) ($1,039) ($735) ($970) ($640) ($200) $375 $870 ($925) ($525) ($585) ($445)
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Appendix
Net Cash Flow $3,070 $746 $1,845 ($680) ($600) ($460) $200 $850 ($1,275) ($975) ($1,050) ($920)
Page 2