Reflecting Your business on Social Media
Why Should I use Social Media??
Well, there are a few reasons:•   To Engage directly with your customers and audience•   To learn about your customers and...
Or, how about this one:The UK has the highest percentage of people online in         the world. 85% of the population     ...
OK, I’m interested. Where should I start?ALWAYS start with the 4 W’s:                    WHY do you want to use Social Med...
Who?WHO are your audience?
What?WHAT does your Audience want to talk about?
Where?WHERE is my audience?
Well, let’s start with the main platforms.Where your Audience is.     Share info & build       Talk professionally to    C...
Great. Looks easy. I’ll start earning cash in no time…
Actually, it’s not as simple as that.SOCIAL MEDIA IS NOT FREE.
1. It takes people.
2. It takes technology.
3. It takes time.
All of which, you may not have to spare.
SAY HELLO TO:  BusinessJustification
Remember, the Boss wants…COST REDUCTION       REVENUE GENERATION
Social Media IS measurableReach                                Engagement & Influence  – Website visits / views  – Volume ...
What’s in it for you..?14%           78%                   +600%  Ofpeople                       Prospects driven to      ...
Social media is practical     Learn what people are saying about you   Increase Company Exposure                          ...
Social Media is a visible extension of          who you are as a company.It is both amicrophoneand a mirror.
get it right & you can have a slice too.
Social Mirror can help with your Social                Media
At Social Mirror, we strip out the complication, the jargonand general scary stuff and help manage your Social Media      ...
By creating human, relatable content specifically for your customers & theirindustries, you will give them confidence that...
This will strengthen your relationships, promote your business & leave      you to focus on the most important parts of yo...
How we can helpSocial Media Made Simple:We will work with you tocreate strategy and contentthat will set you apart fromyou...
We will Create Discussion amongst your Customers and                Peers on Social Media
Which will build stronger relationships with Customers & Peers                           Both Online & Offline
We will gather market intelligence to improve your business
We will build you a successful Online reputation          That is transferable Offline
As a result, you will be recognised by your peers and   customers alike, as the experts you truly are.
Simple Social MediaAfter working with you to create a Social Media strategy that amplifies your business goals, we can eit...
Simple Social MediaThe content shared will be made up of posts that have been created specifically for your business and y...
Simple Social MediaThe posts can be focused in numerous ways, from being about your business, to being written so that the...
By letting us help with your Social Media, you will                see your business...                                  G...
Thank you for taking the time to watch our               presentation
We hope you have found it Valuable
Do you haveany questions?
Thank You!Website:     http://www.social-mirror.comTwitter:     http://twitter.com/rob_kosterLinkedIn:    http://uk.linked...
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Social mirror - why you need to be using social media for your business - Jan 2013

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Social Mirror’s objective is to work with companies who are looking to utilise the power of Social Media for their Business, but need a helping hand. By creating a personalised strategy tailored towards your business, we will help you make the most out of your target Social Media audience so your business can grow.

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  • The core of our service will be giving your company a voice through topical news articles sent to the masses on social media, which are specifically written with Accountants, their customers and their specific customers’ industries in mind.  As well as news feeds, we can also create discussion amongst your customers on social media, add personal touches to humanise your business online, build new/strengthen existing relationships, etc; all so your business can be recognised by your peers and customers alike, as the experts you truly are.
  • Social mirror - why you need to be using social media for your business - Jan 2013

    1. 1. Reflecting Your business on Social Media
    2. 2. Why Should I use Social Media??
    3. 3. Well, there are a few reasons:• To Engage directly with your customers and audience• To learn about your customers and audience• To establish a brand personality• To spread the word about your product/service• To provide customer service• To participate in wider industry conversations• Plus many more………..
    4. 4. Or, how about this one:The UK has the highest percentage of people online in the world. 85% of the population = 53 million people.
    5. 5. OK, I’m interested. Where should I start?ALWAYS start with the 4 W’s: WHY do you want to use Social Media?
    6. 6. Who?WHO are your audience?
    7. 7. What?WHAT does your Audience want to talk about?
    8. 8. Where?WHERE is my audience?
    9. 9. Well, let’s start with the main platforms.Where your Audience is. Share info & build Talk professionally to Comprehensive social 1 Billion users relationships here. customers and peers. platform. Great group 140 Million users 150 Million users video meetings service. 400 Million usersShare photo’s. Owned by Share pictures. Good for Blog platform. Share video content. 2nd Facebook. e-commerce. Passionate & receptive largest search engine. 100 Million users 25 Million users – 40 community. 4 Billion views daily million visitors 90 Million users
    10. 10. Great. Looks easy. I’ll start earning cash in no time…
    11. 11. Actually, it’s not as simple as that.SOCIAL MEDIA IS NOT FREE.
    12. 12. 1. It takes people.
    13. 13. 2. It takes technology.
    14. 14. 3. It takes time.
    15. 15. All of which, you may not have to spare.
    16. 16. SAY HELLO TO: BusinessJustification
    17. 17. Remember, the Boss wants…COST REDUCTION REVENUE GENERATION
    18. 18. Social Media IS measurableReach Engagement & Influence – Website visits / views – Volume of reviews – Sentiment of reviews and comments and comments – Incoming links – Brand affinity – Action & Insight – Commenter – Sales inquiries authority/influence – New business – Time spent – Customer satisfaction – Favourites / Friends / and loyalty Fans – Marketing efficiency – Viral forwards – Number of downloads You cannot argue with data!
    19. 19. What’s in it for you..?14% 78% +600% Ofpeople Prospects driven to Believe a you website or POSbelieve recommendation by social media your recommendationsads….. EVEN if they don’t know are more likely to buy… the person… Up from 4%!
    20. 20. Social media is practical Learn what people are saying about you Increase Company Exposure Get your Identify & recruit message out influencers to fast spread your message Improve your search Find new Gain competitive intelligence engine visibility opportunities & customers Be an Industry leader, not a followerSupport your products & services Retain clients by establishing a personal relationship
    21. 21. Social Media is a visible extension of who you are as a company.It is both amicrophoneand a mirror.
    22. 22. get it right & you can have a slice too.
    23. 23. Social Mirror can help with your Social Media
    24. 24. At Social Mirror, we strip out the complication, the jargonand general scary stuff and help manage your Social Media presence.
    25. 25. By creating human, relatable content specifically for your customers & theirindustries, you will give them confidence that you understand what they do & how they do it.
    26. 26. This will strengthen your relationships, promote your business & leave you to focus on the most important parts of your business.
    27. 27. How we can helpSocial Media Made Simple:We will work with you tocreate strategy and contentthat will set you apart fromyour competitors.
    28. 28. We will Create Discussion amongst your Customers and Peers on Social Media
    29. 29. Which will build stronger relationships with Customers & Peers Both Online & Offline
    30. 30. We will gather market intelligence to improve your business
    31. 31. We will build you a successful Online reputation That is transferable Offline
    32. 32. As a result, you will be recognised by your peers and customers alike, as the experts you truly are.
    33. 33. Simple Social MediaAfter working with you to create a Social Media strategy that amplifies your business goals, we can either create & share content to your Facebook, Twitter, LinkedIn and other social media pages, or we can advise on what content you should be posting.
    34. 34. Simple Social MediaThe content shared will be made up of posts that have been created specifically for your business and yourchosen audience, with the intention of raising your social media profile to engage with new customers and peer groups.
    35. 35. Simple Social MediaThe posts can be focused in numerous ways, from being about your business, to being written so that the posts are relevant for specific customer groups which your company would like to engage with more effectively.
    36. 36. By letting us help with your Social Media, you will see your business... Grow Grow Grow
    37. 37. Thank you for taking the time to watch our presentation
    38. 38. We hope you have found it Valuable
    39. 39. Do you haveany questions?
    40. 40. Thank You!Website: http://www.social-mirror.comTwitter: http://twitter.com/rob_kosterLinkedIn: http://uk.linkedin.com/in/robertkosterEmail: roblkoster@gmail.comTelephone: 07905 266551

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