iPhone vs. iPadUser Experience Differences
Hello!I’m Rustam Iskandarov, I’m doing UX at SoftServe
We talk aboutHigh-level UX features, to consider when you      design apps for iPhone and iPad
1. Small vs. BIG
Limited screen size(displays single screen at atime)•   less data displayed;•   less controls visible and    available on ...
BIG screen(displays more data on a singlescreen; allows split-view,a-la 2 screens at a time)•   more data displayed;•   mo...
2. Portrait vs. Landscape
Portrait - is default andnatural orientation.See the phone in your hand?It is good to support bothorientations.
No default orientation.But, iPad strives to computerdisplay, which is landscapeoriented, which is more naturalfor human pe...
3. Familiar vs. Surprising
Strict and familiar UI behaviorLots of Apps are used for a yearsPeople expect that your application’s UIwill have similar ...
New UI behaviorEven in native apps some controls, behavior,interaction is inconsistent.But,You’ve got a space for creativi...
4. Private vs. Shared
Privatehand-held mobile device, basically for personal use
SharedThe screen can be easily viewed by 3-4 usersaround you…iPad invites social interaction, public presentations,etc.
5. Mobile vs. Hybrid
Very MobileIt is intend to be used with one hand, in anycondition, in any situation (when user walk, run,jump, drive a car...
Hand/desk hybrid device(intend to be used more leisurely with both hands,or like a laptop)
Consider this high-level features,   before you dig into details        riskandarov@gmail.com
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iPhone vs iPad - User Experience Differences

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High-level UX features, to consider when you design apps for iPhone and iPad

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iPhone vs iPad - User Experience Differences

  1. 1. iPhone vs. iPadUser Experience Differences
  2. 2. Hello!I’m Rustam Iskandarov, I’m doing UX at SoftServe
  3. 3. We talk aboutHigh-level UX features, to consider when you design apps for iPhone and iPad
  4. 4. 1. Small vs. BIG
  5. 5. Limited screen size(displays single screen at atime)• less data displayed;• less controls visible and available on a single screen;• smaller buttons;• slow interaction.
  6. 6. BIG screen(displays more data on a singlescreen; allows split-view,a-la 2 screens at a time)• more data displayed;• more controls visible and available on a single screen;• big buttons;• faster interaction.
  7. 7. 2. Portrait vs. Landscape
  8. 8. Portrait - is default andnatural orientation.See the phone in your hand?It is good to support bothorientations.
  9. 9. No default orientation.But, iPad strives to computerdisplay, which is landscapeoriented, which is more naturalfor human perception.Landscape – is more naturalorientation.So it’s a MUST to support both.
  10. 10. 3. Familiar vs. Surprising
  11. 11. Strict and familiar UI behaviorLots of Apps are used for a yearsPeople expect that your application’s UIwill have similar behavior and interaction.
  12. 12. New UI behaviorEven in native apps some controls, behavior,interaction is inconsistent.But,You’ve got a space for creativity to enhanceinteractivity, add some sexy metaphor to interaction,surprise your customers )
  13. 13. 4. Private vs. Shared
  14. 14. Privatehand-held mobile device, basically for personal use
  15. 15. SharedThe screen can be easily viewed by 3-4 usersaround you…iPad invites social interaction, public presentations,etc.
  16. 16. 5. Mobile vs. Hybrid
  17. 17. Very MobileIt is intend to be used with one hand, in anycondition, in any situation (when user walk, run,jump, drive a car... Anything)
  18. 18. Hand/desk hybrid device(intend to be used more leisurely with both hands,or like a laptop)
  19. 19. Consider this high-level features, before you dig into details riskandarov@gmail.com

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