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Reckitt benckiser

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Analysis of reickett brands

Analysis of reickett brands

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    Reckitt benckiser Reckitt benckiser Presentation Transcript

    • CATEGORY PERFORMANCE
    • FABRIC CARE
      Market Position
      No.1 worldwide in Fabric Treatment and Water Softener categories. No.2 worldwide in Garment Care.
      Key Brands
      Calgon
      Vanish
      Spray ‘n’ Wash
      Woolite
    • SURFACE CARE
      Market Position
      No.1 worldwide in Surface Care with leading positions across the five product groups
      Key Brands
      Cillit Bang
      Lysol
      Dettol
      Harpic
    • DISH WASHING
      Market Position
      No.1 worldwide in Automatic Dishwashing
      Key Brand
      Finish
    • HOME CARE
      Market Share
      No.2 worldwide in Air Care, Pest Control and Shoe Care
      Key Brands
      Airwick
      Mortein
    • HEALTH CARE
      Market Position
      Nurofen and Gaviscon are leading Analgesic and Gastro-Intestinal brands in Europe and Australia. Strepsils is No.1 in Sore Throat globally. Mucinex is the No. 1 cough brand in the US.
      Key Brands
      Strepsils
      Mucinex
      Nurofen
      Gaviscon
    • PERSONAL CARE
      Market Position
      Dettol is the No.1 worldwide brand in Antiseptics. Veet is the No.1 depilatory brand worldwide. Clearasil is the No.1 brand in Europe across all markets it plays in.
      Key Brands
      Veet
      Dettol
      Clearsil
    • FOOD
      Market Position
      French’s is the No.1 brand of mustard in the world, with over 30% of the North American market. Frank’s RedHot Sauce is the region’s No.1 hot sauce. Cattlemen’s Barbecue Sauce is the No.1 barbecue sauce in Foodservice
    • COMPETITORS
      Procter and Gamble
      Unilever
      Henkel
      S C johnson
      Johnson & Johnson
    • Procter & Gamble Co. is a  American multinational corporation headquartered in Downtown Cincinnati,Ohiothat manufactures a wide range of consumer goods.
      23 of P&G's brands have more than a billion dollars in net annual sales, and another 18 have sales between $500 million and $1 billion
      Net Revenue $78.9bn.
    • Unilever is an Anglo-Dutch multinational corporation that owns many of the world's consumer product  brands in foods, beverages, cleaning agents and personal care products
      Unilever owns more than 400 brands
      Net Revenue is $52.77bn.
    • Henkel AG & Co. KGaA is an international company headquartered in Düsseldorf, Germany
      Present in 125 countries
      Net Revenue is $17.99bn.
    • S.C. Johnson & Son, Inc. previously known as S. C. Johnson Wax is a privately-held, global manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin
      It has operations in 72 countries and its brands are sold in over 110
      Net revenue $ 8.75bn.
    • Johnson & Johnson is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886
      Its products are sold in over 175 countries
      Net revenue $61.9bn.
    • FABRIC CARE COMPETITORS IN DIFFERENT COUNTRIES
      RB’s
      CALGON
      SPRAY ‘N’ WASH
      WOOLITE
    • USA
      MIR (Henkel)
      TIDE( P & G)
      Cif (unilever)
      Clean up (clorox
    • Australia
      Oxiclean(Church & Dwight)
      Zout stain remover(dial co.)
      Tide (P&G)
      Shout Gel (s c johnson)
      Mr. clean
    • United Kingdom
      Clear spring
      Areil laundry detergent(P&G)
      Daz(P&G)
      Persil(Henkel)
      Surf(Unilever)
      Oxiclean(Church & Dwight)
    • Brazil
      Omo(unilever)
      Minereva
      Campeiro(Unilever)
      Ace, Bold & POP(P&G)
    • ARGENTINA
      Skip
      Daz(P& G)
      Elena
      Ariel(P&G)
      Tide(P&G)
    • Russia
      Mif(P &G)
      BIOLAN(nefis cosmetic)
      Dosia( RB)
      Persil(Henkel)
      Tide(P&G)
    • Africa
      Tide(P&G)
      OMO(Unilever)
      Elephant gold
      Persil detergent(Henkel)
    • Malaysia
      Zap
      Ariel(P&G)
      Tide(P&G)
    • INDIA
      Godrej ezee
      Rin(Unilever)
      Tide(P&G)
      Surf excel(Unilever)
      Henko stain champion(Henkel)
    • China
      Omo(Unilever)
      Golden spinning
      Tide(P&G)
      Oxy clean(Church & Dwight)
    • Growth in last few Year
    • Senior Management view on next 10 years
      We are always mindful of the maxim, “Past performance is not a reliable guide to future performance.” That is why we refuse to rest on our laurels; we know that consumers are always looking for new products that fit their needs and offer real value. It takes great focus to maintain the right to be consumers’ trusted partner in the home.
      That’s why we look at the past decade not to congratulate ourselves, but as inspiration for what we can achieve in the next ten years.
      Bart Becht
      (CEO)
    • Thank You
      Robin Bansal
      M100700049
      MBA 1
      robin.bansal89@gmail.co.in