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The development of gamification
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The development of gamification

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The gamification trend and how it has developed over the past year.

The gamification trend and how it has developed over the past year.

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    The development of gamification The development of gamification Presentation Transcript

    • THE DEVELOPMENT OFGAMIFICATIONBy: Robin Steele
    • HISTORICAL OVERVIEW Definition: the use of game design techniques, game thinking and game mechanics to enhance non-game contexts. 50% of organization will gamify their innovation processes by 2015 The first “games”  Loyalty Clubs  Frequent Flier miles
    • THE BASICS OF GAMIFICATIONGame Mechanics Game Dynamics Points  Rewards Badges  Status Levels  Achievement Leaderboards  Competition Challenges  Altruism
    • THE FIRST GAMES
    • CASE EXAMPLE #1-PEPSI SOUND OFF Pepsi created a gamified social network centered on the TV show The X Factor. Pepsi Sound Off
    • CASE EXAMPLE #2-THE HUFFINGTON POST The Huffington Post has created a social news service called “Predict the News,” which allows users to respond to questions accompanying an article. The Huffington Post-Predict the News
    • EXPERT INTERVIEW Professor Dan Hunter  Professor at New York Law School  Expert in internet law, intellectual property, and artificial intelligence and cognitive science models of law  Taught an MBA course on gamification at University of Pennsylvania’s Wharton School.
    • INTERVIEW QUOTES “There is no blue print that explains how to implement gamification, but rather a company must think about the different ways they can engage their customers.” “It is vital that people not only understand what gamification is, but how to properly implement it into an existing business model.” “Overall it’s the general process of appealing to people’s fun side. It’s a practice.”
    • CRITICS OF GAMIFICATION Buzz World Over-hyped Replacement of intrinsic motivation Addiction/Compulsion“The critics are right in that gamification is a hypeword and soon we won’t talk about it as a separateentity. My argument is that any good marketer mustknow what their customers will respond to andgamification is just an extension of this knowledge.” -Hunter
    • THE FUTURE OF GAMIFICATION An integrated part of business rather than a separate entity. Impacts almost every industry and consumer segment. Integrating these tech startups into larger companies to maintain these social platforms. Gigya
    • CONT… Gamification can also be used internally to motivate employees to engage in a specific behavior. In order to stay ahead of the competition companies must determine how to successfully integrate gamification into their business model. Successful implementation will motivate consumers to interact with the brand and motivate employees to create optimal brand value for the consumers.