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Our range of Online Qual tools and key benefits.

Our range of Online Qual tools and key benefits.

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Linked In Creds Linked In Creds Presentation Transcript

  • Online Qualitative Research
    We believe that Research is about creating conversations - not simply asking questions
    For further information contact Robin Shuker 0203 004 9817 robin@chatcloud.co.uk
  • Who we are
    ChatCloud are an integrated team of experienced researchers and software developers who have pioneered the application of online qualitative and quantitative research to produce world beating new platforms.
    We offer clients a full range of flexible services, tailored to meet your particular needs. So you can select from:
    Software only
    Software and Ad hoc Consultancy (e.g. Multilingual group moderation)
    Full service research consultancy
    All ChatCloud products are fully supported by our UK based development team, totally secure and hosted on local servers.
    We only employ senior consultants with proven experience across all aspects of online research and the expertise to make this innovative approach effective in the real world.
  • Brands we work with
  • Creating Conversations
    Digital is the international language of choice for today’s consumers.
    People like to chat
    Our approach uses online communication to create conversations
    more natural and open than traditional research methods, leading to greater insight and more cost effective solutions.
    .
  • Continuous Conversations
    Quant and
    Recruit for Qual
    Follow up
    Pre tasks
    Online Qual
  • Benefits of Online Qual.
    • Research your target audience through multiple channels
    • Extend the scope and depth of quantitative surveys with considerable cost savings versus off line groups
    • Achieve cost effective coverage across regional boundaries.
    • Show visual stimulus – product, promotions and creative concepts, audio and video files
    • Overcome Peer group pressure – real truth and greater insight
    • ChatGroups can be integrated with ChatBoards and ChatBlogs to provide continuous conversations with participants
    • Deliver a more practical and cost effective alternative to Online Research Communities for real-time insight – Cint revenue share
    Bulletin
    Boards
    Real-time
    Groups
    Smartphone
    Boards
  • Real time online focus Groups
    • Moderator pre loads questions and stimulus material
    • Can show proposition statements, visuals, audio and video footage,
    • Individuals respond to initial questions which then stimulates discussion amongst participants
    • Eliminates peer group pressure so participants are more open and honest in their views
    • Moderator can mange discussion with ad hoc posts / probes
    • Can stimulate and constrain participants with a private message
    • Clients have a private observers room, can view, chat with colleagues and send private message to the Moderator to probe areas
    • Typically 90 minutes with 8 participants
    • Can be conducted in any language
  • Moderators view
    Participant photos or avatars
    Observer comments cannot be viewed by participants
    Text box for ad hoc probing questions
    Participant status
    Emoticons
    Moderators pre loaded questions
  • Participants mark up whiteboards(website screenshot)
  • Plotting on whiteboards
    Client private message
    to Moderator
  • Polls to summarise
    Instant results
    Participant votes
  • Online Bulletin boards(passively moderated)
    Typically 8 to 20 participants conducted over 3 to 5 days
    Participants log on each day at a time that suits them. So it’s an ideal methodology for audiences that are “on the move” (e.g.B2B research).
    The Moderator starts by posting 5 — 6 questions, then adds new questions each day and can also probe/comment on posts
    Participants can view question and then comment on other group posts so stimulating “group discussion”.
    Time to respond to others – more reflective and detailed answers
    ChatBoards are a multilingual platform and able to show visuals, audio and video footage, which participants can also upload
    Can include various ‘ethnography lite’ tasks: photos or videos, report on behaviour
    Chatboards are now fully functional on leading smart phones (ChatFone) so participants can upload imaged and posts from mobiles
  • Participants upload video and image
    Participants upload photos
    View and upload video’s
  • Comment on posts and probe
    Moderator can probe
    and develop a discussion
  • Bulletin Board links to smart phones
    Moderator can probe
    and develop a discussion
  • Online Diaries (in development)
  • In Summary
    Online quantitative it’s now a proven methodology.
    Our new user-friendly platforms offer participants a more engaging experience and easier for the Moderator to manage.
    Key benefits of speed, flexibility, coverage, cost and objectivity.
    Integrated Quant/Qual approach to create conversations that provide continuous insight
    SurveyChatBoards ChatFone
    Software only through to full service support, tailored to your particular needs.
    Price promise – we will match the price of any comparable product