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Presentatie Using Media Presentatie Using Media Presentation Transcript

  • Verslag mediastrategie
    • De klant
    • Doelgroep
    • Concurrentie
    • Mediagebruik
    • Trends
    • Creative concept
    • Visual
    • Mediastrategie
    • Kostenoverzicht
    • Succesindicatoren
  • De klant
    H&M
    Kleren
    H&M Home
    Shop online
    Concurrentie
  • Doelgroep
    20-35 jaar
    Modaal inkomen
    Eerste eigen huis bezitters
  • Concurrentie
    Peek&Cloppenburg
    C&A
    IKEA
  • Mediagebruik
    Individuele reclame
    Verschillende media
  • Trends
    Webshop
    Internet
  • Creative concept
    H&M Home Designer
    Interactief
    Spullen van H&M Home
    Direct bestellen
  • Visual
  • Mediastrategie
    TV
    Tijdschriften
    De applicatie
  • Kostenoverzicht
    Reclames op TV: €59.000
    Tijdschriften advertenties: €30.000
    Interactieve applicatie: €5.500
    Totaal: €94.500
  • Succesindicatoren
    Naamsbekendheid
    Winst d.m.v. H&M Home via de webshop
    Winst d.m.v. H&M kleren via de webshop