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Social Media Marketing Jan 27 2011/robinlk.com
 

Social Media Marketing Jan 27 2011/robinlk.com

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Social Media Marketing: A Paradigm Shift in the Way we Communicate - Jan 2011. Presentation by RobinLK.com for Winter Park Tech - Avalon Campus, Web Design Class/Instructor: David W. Pollock.

Social Media Marketing: A Paradigm Shift in the Way we Communicate - Jan 2011. Presentation by RobinLK.com for Winter Park Tech - Avalon Campus, Web Design Class/Instructor: David W. Pollock.

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    Social Media Marketing Jan 27 2011/robinlk.com Social Media Marketing Jan 27 2011/robinlk.com Presentation Transcript

    • Social Media Marketing Robin Le Roy-Kyle Educator/Learning Facilitator. Blogger/Writer. Social Media Enthusiast RobinLK.com @RobinLeRoyKyle “ Social Media isn’t a fad; it’s a fundamental shift in the way we communicate.” ~ Socialnomics 1/27/2011 @RobinLK.com
      • 600 million
        • # of Facebook users as of Jan 2011
        • Launched Feb 2004
      • 200 million
        • # of Twitter accounts as of Dec 2010
      • 110 million
        • # of tweets per day
        • Created early 2006
      1/27/2011 @RobinLK.com
    • As short as 2 years ago, someone posted these questions: Will Social Media Survive? Who will come out on top? (Posted Jan 2009) here:
      • http://www.twitip.com/twitter-versus-facebook /
      • With more emphasis on SM Marketing, people are asking:
      • What is Social Media Marketing?
      Questions to Think About…. 1/27/2011 @RobinLK.com
    • Marketing, Turned Inside Out – Literally!
      • Traditional Marketing : Information is pushed out to consumers, which may take days, weeks, months
      • Social Media/Web 2.0 Marketing:
        • Information is pulled out by consumers who engage
        • with one another, and share in large numbers very fast
        • (seconds)
      1/27/2011 @RobinLK.com
    • Evolution of Social Media via Cell Phone Technology ….. moving to ‘smart’ phones and ‘ mobile devices’ 1999 - 2006 2006 - 2008 2008 - 2009 2009 2010 circa 1970s/80s My own journey 1/27/2011 @RobinLK.com
      • The Internet in Graphics
      • http://mashable.com/2011/01/25/internet-size-infographic/
      1/27/2011 @RobinLK.com
    • facebook twitter flickr picasa blogger wordpress youtube LinkedIn LinkedIn Stumble Upon google buzz 1/27/2011 @RobinLK.com
    • 1/27/2011 @RobinLK.com
    • How important is Social Media Marketing?
      • Let’s take a look…..
      • Gatorade and Social Media
      • http://www.youtube.com/watch?v=InrOvEE2v38
      1/27/2011 @RobinLK.com
    • The Twitter / Facebook Debate
      • http://educationtechnews.com/facebook-v-twitter-whos-winning-the-war/
      • 500+ million users, Facebook considered THE place to be in the virtual social scene
      • 2010: Twitter jumped to 106 million users, giving Facebook a run for its money
      • New research by D igital T rends
      1/27/2011 @RobinLK.com Users Facebook Twitter Log in every day 41% 27% Log in using mobile device 30% 37% Update status daily 12% 52% Purchase brands & products they ‘like’ or ‘follow’ 51% 67% Enrolled in or have graduated from college 50% 76%
    • Digital Trends 1/27/2011 @RobinLK.com
    • The Debate Continues….
      • http://www.fastcompany.com/1721054/americans-spend-twice-as-much-time-on-facebook-than-twitter
      No matter who’s in the lead, one thing is for sure…. Social Media has changed how we do business! Social Media Revolution Refreshe d ( You Tube ) 1/27/2011 @RobinLK.com
    • How do we add Social Media Marketing to what we do?
      • Launching a new product or service: Marketing in the 21 st Century
      • http://mashable.com/2011/01/26/product-launch-web-strategies/
      Other suggestions? Social Media Overload: Slow down and step in carefully http://agency323.com/2010/12/the-social-media-stretch / 1/27/2011 @RobinLK.com
    • My Current “Finds” Otherwise Known as …… “More to Explore”!
      • LinkedIn InMaps
      • http://www.fastcodesign.com/1663098/infographic-of-the-day-linkedin-maps-big-shots-in-your-social-network
      1/27/2011 @RobinLK.com
    • LBM : L ocation B ased M arketing
      • What is it?
        • “ lo-so” (location-based social networking)
      • Who’s in the game?
        • FourSquare
        • Gowalla
        • Flickwalla (gowalla + flickr)
      • Value?
      • Tips for Using it
      • Mashable’s Perspective …..
      1/27/2011 @RobinLK.com
      • “ Don’t be that Guy!” ( YouTube )
      Remember…… “ Social Media isn’t a fad; it’s a fundamental shift in the way we communicate.” ~ Socialnomics Final Thoughts from Chris Brogan… 1/27/2011 @RobinLK.com
    • People with Excellent Ideas! (Resources to Explore)
      • Mashable
      • Chris Brogan ( chrisbrogan.com )
      • Fast Company
      • Socialnomics
      1/27/2011 @RobinLK.com
    • More Resources
      • The Open Brand, Kelly Moony
      • Tribes, Seth Godin
      • The Twitter Book, O’Reilly & Milstein
      • Publishing a Blog with Blogger, 2 nd ed., Elizabeth Castro
      • The Facebook Era, Clara Shih
      • 140 Characters: A Style Guide for the Short Form, Dom Sagolla
      • Problogger: Secrets for Blogging Your Way to a Six-Figure Income, Darren Rowse and Chris Garrett
      • Clear Blogging, Bob Walsh
      1/27/2011 @RobinLK.com
      • Thank you for your time today!
      Robin Le Roy-Kyle RobinLK.com @RobinLeRoyKyle [email_address] Engaging learners through purpose and understanding, Because learning is lifelong and boring is not an option! 1/27/2011 @RobinLK.com