Social media for state government
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Social media for state government



This presentation was created for a discussion about social media at the Arizona Game and Fish Department.

This presentation was created for a discussion about social media at the Arizona Game and Fish Department.



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  • This is who we do this for.
  • Robin, talk about the demise of mainstream media here.
  • Plenty of government bodies out there on social media, dealing with the issues, overcoming the problems.
  • Tracy Swartz Chicago’s RedEye uses Facebook to keep in touch with bus drivers.

Social media for state government Social media for state government Presentation Transcript

  • Arizona Game and Fish Department
    Social Media Basics, Strategies
    By Robin J Phillips, Managing Editor,
    Reynolds Center for Business Journalism
    Twitter: @RobinJP |
  • Robin J Phillips | About Me
    25 years in the news game
    Experience in print, magazines, wire services, online
    Deputy business editor, Newsday, The Arizona Republic
    Community news manager,
    Small Business Editor, BusinessWeek Online
    Business Editor, The Record of Hackensack (N.J.)
    Co-founder, #wjchat, weekly online web journalism discussion
    Co-founder of Perfect Moment Project
    Web Managing Editor, The Reynolds Center for Business Journalism
  • What you will learn this morning
    Social Media is here to stay.
    “Social” is the most important word in that phrase.
    Social Media can help organizations and individuals talk directly to their customers, constituencies, friends and fans.
    Social Media helps cut out confusion, misinterpretation.
    It’s important to listen as well as broadcast.
    It’s important for us to communicate in a lot of different ways.
    People love engagement, interaction, relationships.
  • Why Social Media matters …
    1. It’s where things happen first.
    2. It’s huge. And getting bigger.
    3. A way to distribute content, information.
    4. Self-promotion, branding that stays with you.
    5. Building audience for new blog, new service.
    6. Cultivating sources, new fans, new customers.
    7. Real-time news .. right here, right now.
    8. Creating community .. power in the network.
    9. Diversity .. opens up your world.
    Twitter … and Facebook… and LinkedIn…
    and Flickr…. and Tumblr…
    and Blogger…
    and YouTube…
    and WordPress…
    and Foursquare…
    and Google Reader…
  • Where things happen first
  • Social Media revolution
  • Social Media revolution
  • Social Media revolution
  • Revolution launched by a hashtag: #Jan25
  • It’s an amazing form of distribution
    2) It’s where things happen first
    3) As a search engine, it rivals Google
    4) It’s a formidable aggregation tool
    5) It’s a great reporting tool
    6) It’s a fantastic form of marketing
    7) It’s a series of common conversations. Or it can be
    8) It’s more diverse
    9) It changes the tone of writing
    10) It’s a level playing field
    11) It has different news values
    12) It has a long attention span
    13) It creates communities
    14) It changes notions of authority
    15) It is an agent of change
    If Facebook was a country…
  • Twitter |Happy 5th Birthday
    3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet.
    1 week. The time it now takes for users to send a billion Tweets.
    50 million. The average number of Tweets people sent per day, one year ago.
    140 million. The average number of Tweets people sent per day, in the last month.
    177 million. Tweets sent on March 11, 2011.
    572,000. Number of new accounts created on March 12, 2011.
    460,000. Average number of new accounts per day over the last month.
    182%. Increase in number of mobile users over the past year.
  • Have you joined the revolution?
  • Doing nothing is not an option
  • Five generations | Arizona
  • Social Media and state government
    48 governors have a personalized Twitter presence
    Every governor has a personalized Facebook presence
    In Dec. 2009, N.C. published Best Practices for Social Media
    In Jan. 2011, National Association of State Chief Information Officers (NASCIO) and the National Association of Attorneys General (NAAG) negotiated for revisions to Facebook’s standard terms of service.
    States push to overcome legal issues to expand use of the tools to enhance services, openness, and transparency.
  • Opportunities
    Public Administrators and elected leaders have to find new ways to reach constituents and get their message out.
    More importantly, public administrators need to connect with constituents.
    Social media allows you to talk directly to your constituents.
    People want news.
    They want information.
    They want to connect.
    They want to hear from trusted sources.
  • Common reasons for not exploring opportunities in Social Networks
    We can’t control it
    We don’t want to encourage negative comments
    We don’t want to see comments on our videos
    Immigration or other sensitive topics might come up
    Our board/council/regents are afraid
    We might be held responsible for negative comments
    We don’t have the personnel to manage these tools
  • Common Social Media problems
    • Listen to your audience.
    • Accountability, ownership.
    • Set aside resources, time.
    • Believe peoplefind value in you.
    • Don’t ‘do’ but ‘be’ social.
    • Use real team. Don’t robo post.
    Flying blind.
    Unsure where it fits.
    Inconsistent participation.
    Not individual or confident.
    Digitally unsavvy team.
    Lack of personalization.
  • Government Social Media Directory
  • AZ government on Social Media
  • What’s the difference?
  • Top Social Media tips
    Make every word count.
    Keep it simple.
    Write killer headlines.
    Graphics expand the story.
    People make things interesting.
    Share related content.
    Consider your audience.
    Be as human as possible.
  • Customer service | Social is key
  • Professional | Personal
  • Corporate Social Media
  • Celebrity Power
  • Social Media listening campaigns
  • Abercrombie & Fitch PR problem
  • City of Phoenix | PR issue
    News headlines
  • Your friends and fans
  • Who’s talking to YOU!?
  • Tools to help cut filterTweetdeck
  • Tools to help cut filterHootsuite
  • Where do we go from here?
    Establish guidelines
    Set goals
    How many profiles/ accounts to have
    Who manages those accounts
    Establish workflow
    Track progress – social media analytics
    Have fun!