Social Media 101 for journalists: Tips and tactics for beginners
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Social Media 101 for Journalists: Getting Started. ...

Social Media 101 for Journalists: Getting Started.
This was part of a Social Media series for journalists presented by Robin J Phillips, Web managing editor of BusinessJournalism.org.

This was part of a Social Media series for journalists presented by Robin J Phillips, Web managing editor of BusinessJournalism.org.

The series was presented over three days for the Reynolds Center for Business Journalism.

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  • This is our reality. Google 5 generations and you’ll get hundreds of photos. Who reads a paper? Who wants news on the phone? Who doesn’t read the news but does get info from friends on facebook?
  • Reporters can hold their own ‘listening’ campaigns.

Social Media 101 for journalists: Tips and tactics for beginners Presentation Transcript

  • 1. Social Media 101 Tactics, tips for beginners Reynolds Center for Business Journalism Twitter: @BizJournalism facebook.com/BizJournalism Robin J. Phillips @RobinJP
  • 2. What you will learn How to create a strong Bio statement Sites to follow to learn more Followers and Following = what’s the difference @reply or @DM or #Hashtag = what are these things? How to get started Whatever you need to know => No stupid questions Ways to “join the conversation” - etiquette Tricks for creating short links, adding articles, photos
  • 3. Five generations
  • 4. Tool for reporters
  • 5. Signing up, setting up
    • Sign up
    • Photo
    • Bio
    • Background
    • Start following
    • Tweet!
  • 6. Sign up, remember your username, password .. really, remember them Username = Use Your Name
  • 7. Checkusernames.com Think ahead Can you grab Usernames for all the sites you may want to use eventually? If yes, do it.
  • 8. Where to write bio, etc.
  • 9.  
  • 10. Facebook bios
  • 11. What to put in your bio
  • 12. First person, Journalists and SM
  • 13. Followers / Following
  • 14. Whoa!
  • 15. Begin Tweeting
    • Creating a persona
    • Letting followers know what to expect
    • Sharing your work
    • Engaging in a conversation
    • Injecting personality
    • Using first person
    • Setting a tone
    • Having fun
  • 16. No, it’s not that bad
  • 17. Announce yourself
  • 18. Announce yourself
    • Twitter lists:
    • Twellow
    • WeFollow
    • LoadedWeb
    • JustTweetIt
    • TweetFind
    • MrTweet
    • Twitter lists for Journalists:
    • MuckRack
    • MediaonTwitter
    • JournalistTweets
  • 19. Start following people
    • People on your beat
    • Other journalists
    • Friends
    • Family
    • Readers, viewers
  • 20. Best practices – Twitter or Facebook
    • Make every word count.
    • Keep it simple.
    • Provide context.
    • Lead with the good stuff.
    • Write killer headlines.
    • Graphics expand the story.
    • People make things interesting.
    • It’s OK to use first-person.
    • Consider your audience.
    • Be polite.
  • 21. @reply, RTs, and more…
  • 22. Conversations
  • 23. Mix personal / professional and speak directly to your followers
  • 24. Direct plea to Facebook friends
  • 25. Hashtags were developed to create groupings on Twitter.
  • 26.  
  • 27. Official #hashtags
  • 28. http://businessjournalism.org/2011/01/25/from-resource-efficiency-to-innovation-inside-the-business-of-sustainability/
  • 29. Signing up, setting up
    • Sign up
    • Photo
    • Bio
    • Background
    • Start following
    • Tweet!
  • 30. Learn more