Recruiting The Senior Population

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A presentation made for my Human Resource Management course on the issues surrounding the recruitment of the senior population.

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  • In the time-based 20th century, the longer people worked, the more they earned. According to a recent Harvard University study, the ability to use an accumulated body of knowledge keeps rising throughout the lifetimes of healthy people. It is true that the most effective ways to learn may be different for older workers than others. Experiential learning has proven to be of greatest value with this group.Business Week, in researching the aging workforce, states that people can be old, smart and productive assuming they maintain their health and stay abreast of standard technology. Researchers confirm that far from wearing people down, work can actually inspire people to be productive and fit.
  •  After realizing that half of their customers were over 50, Bordersdecided that the best way to increase its market share was to stress personal service and to hire employees who could relate better to its customer base. There was an added bonus! Turns out that turnover among their workers over 50 is 10 times less than for those under 30. Reduced turnover costs and consistent service staff naturally led to increased profits. Here’s another plus. Extensive research indicates that verbal communication, a critical customer service skill, actually increases with age.Harvard University, Babson College and other institutions have conducted research on the link between innovation and age. Each study supports the statement that age-diversified work groups enhance innovation. Rich, accumulated knowledge, such as that supplied by experience, is integral to the creative process. Stories of individuals whose creativity has sustained them throughout their lifetimes are legendary. Look a few up and you will soon see that creativity is about the person not the demographic.
  • Recruiting The Senior Population

    1. 1. Presented by: Nichole Robinson, BethPetrunich, and Robin McLaren
    2. 2. (Meet the Generations, 2006)
    3. 3. Matures•Born between 1909 & 1945•“The Greatest Generation” Sources: (Meet the Generations, 2006)•Loyal to employer and expect the same•Job tenure is vital
    4. 4. 25-54 Not in the Percentage 55+ Not in Labor Force ofYear Want a Job Labor Force Do Not Want a Job Not Want a Job Do Population Want a Job 3%2010 24.6% 12%2015 26.9% (U.S. Census Bureau, 2008)2020 28.5%2025 29.7% 88% 97%2050 31%
    5. 5. Age Discrimination in Employment Act (ADEA) Protects workers 40 years and olde During both hiring and employment Recruitment materials cannot mentionage No age limits for training programs (AARP Outreach & Service, 2011)
    6. 6. •Employers cannot retaliate against •OAA: Older Americans Actworkers •Promotes Well-Being and Independence •Serves Those who might “Fall through•No Forced Retirement the Cracks” •Age 60+ •Services aimed towards greatest•Employers Cannot Deny Benefits socioeconomic •Has not kept up with inflation and growth•Employers Cannot Reduce Benefits (Accius, 2008)(AARP Outreach & Service, 2011)
    7. 7. Preference givenPriority is given to: to:• 60 years and • Minorities older • Limited English-• Veterans speaking• Spouses of • Native Americans veterans • Those with economic needs • Those with special employment needs
    8. 8. Fact: Fact: Fact: The a Older workers Older workers Older sector “Productivity” isIn the market-driven 21st fastestlearnare don’t growing aren’t as ascentury, private and public workers character trait—businesses have to become productive as quickly asefficient low cost providers. group of Internet NOT a tooand both younger youngerPeople and organizations need to users is over age generationalcompete in this center expensive. workers. workers.must break the link between payand seniority. 50 one.
    9. 9. Fact: In the United Fact: Fact: Extensive States,workers 23.2% of Older indicates that Rich, accumulated Customers don’tresearch between the Fact: The largestcan people as creative and aren’tworkers as Once people reach knowledge, such Older verbal respond well74 of 65 and to ages Source: most successful group ageas2009,whatreally ornew suppliedthey innovative only65, they 27) a thatdo October by communication, were in the labor force older old todone. sales work! and(Kikuchi, D. entrepreneurs ofareare always 50! have over age is experience, too customer criticalworking or as younger (either workers service to the service skill,work) in integral actually workers. looking for increasesprocess. creative with age. 2006
    10. 10. References NHC Group, Inc. (2005, January 19). NHC group, inc. acquiresAARP Outreach & Service. (2011,segment of the U.S. workforce. SeniorJobBank, serving the fastest-growing July 20). AgeDiscrimination2012, from SeniorJobBank: April 2, 2012, from Retrieved April 2, Fact Sheet . Retrieved http://www.seniorjobbank.org/pressrelease/index.htmlAARP: http://www.aarp.org/work/employee-rights/info-02- NHC Group, Inc. (n.d.). About the SeniorJobBank. Retrieved April 2, 2012, from2009/age_discrimination_fact_sheet.html SeniorJobBank: http://www.seniorjobbank.org/missionstatement/index.htmlAccius, J. (2008,(2008). Table no. 9. Resident population projections by U.S. Census Bureau October). The role of the older americansact in providing- long-term care. Retrieved April sex and age: 2010 2050. Statistical abstract of the United States: 2008. Washington, D.C.: U.S. Census Bureau. Retrieved from April2, 2012, http://www.census.gov/compendia/statab/2012/tables/12s0009.pdf 2, 2012, from AARP: http://www.aarp.org/health/conditions-treatments/info-2008/aresearch-import-670-FS12R.html U.S. Census Bureau (2012). Table no. 615. Persons not in the labor force:Kikuchi, D. (2009, October 27). 10 Myths about older U.S. 2010. Statistical abstract of the United States: 2012. Washington, D.C.: Census Bureau. Retrieved April 2, 2012, fromworkers. Retrieved April 2, 2012, from Reach and Teachs http://www.census.gov/compendia/statab/2012/tables/12s0615.pdfJust Department of Labor. (2011, December 27). About SCSEP. Retrieved April U.S. Lists: http://justlists.wordpress.com/2009/10/27/myths- 2, 2012, from http://www.doleta.gov/Seniors/html_docs/AboutSCSEP.cfmabout-older-workers/ WorkForce50.com. (2007, September 7). About WorkForce50.com. RetrievedMeet the Generations. (2006). Retrieved April 2, 2012, from April 2, 2012, fromUniversity of Missouri Extension: http://www.workforce50.com/Content/About_Workforce50.cfmhttp://extension.missouri.edu/extcouncil/ecyl/Topic-2/Meet-the-generations.pdf

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