v27                       TRENDING THE FUTURE                            The last 150 days & the next 150 days in the worl...
v27                                 Digital technology is not killing our social lives.                                   ...
v27                            The 30-second Spot    ::   How will it evolve?                                     Publishi...
v27        THE 30-SECOND SPOT:        HOW WILL IT EVOLVE?Monday, February 21, 2011
The Old Spice Man campaign was the pioneer of life beyond 30-seconds. Over a         year later, he’s still going strong a...
Mercedes organized a “tweet race” to the Super Bowl fueled not by gas, but by         the tweets of people following along...
Doritos has been doing “Crash the Super Bowl” for years now, but this year they         partnered with Pepsi to take it to...
Volkswagen leaked their Super Bowl spots the Friday before the game and took         home top ratings as the most likeable...
Glee: Gleeking into every nook and cranny of American media and culture through         iTunes, live shows, magazine cover...
v27       FORMAT MAY       CHANGE, BUT SHORT       VIDEO MESSAGES       WON’T GO AWAY.Monday, February 21, 2011
ROCK THE     v27                                              BEFORE &                            FOR THE FUTURE:         ...
v27       PUBLISHING:       WHO IS YOUR REAL       COMPETITION?Monday, February 21, 2011
The nature of the internet is cheap publishing - openly available to all.Monday, February 21, 2011
It used to be that to publish a book, you needed a publishing deal or         a ton of money.Monday, February 21, 2011
Seth Godin’s Domino Project is breaking down the barriers of traditional publishing         - getting quality ideas to mor...
Amazon now sells 115 E-Books for every 100 paperbacks. With the proliferation         of mobile technology, the way we dis...
The Mac and Chrome app stores have launched, making it easy for anyone to publish         new software ideas or download t...
v27       BOLD IDEAS ARE THE       REAL COMPETITION.Monday, February 21, 2011
v27                                              THE MOST                            FOR THE FUTURE:                      ...
v27        TWITTER:        DOES IT WORK?Monday, February 21, 2011
Digital spam is becoming a bigger issue on Twitter. The signal to noise ratio is          starting to exceed people’s tole...
John Mayer left 3.7 million followers behind when he          quit Twitter in favor of Tumblr.          “no artwork create...
v27          Digital Death showed that we may overestimate the popularity of celebrities in          social media and what...
$#*! My Dad Says went from Twitter to broadcast. An interesting phenomenon,          but ratings show it’s on the verge of...
The Old Spice “Smell Like a Man, Man” campaign helped Old Spice become the          number one selling men’s deodorant in ...
After some positive tweets from 50 Cent about the stock of his company, H&H          Imports, the stock soared 240% drivin...
Besides just being a brilliant media buy, #demandaljazeera showed us the real          power of Twitter to connect the wor...
v27        TWITTER IS NOT A        SOCIAL NETWORK.        IT’S AN INFORMATION        NETWORK.Monday, February 21, 2011
v27                                              START                                              THINKING              ...
v27        TABLETS:        FAD OR DEATH OF THE        LAPTOP?Monday, February 21, 2011
The iPad’s sales have outpaced iPhone initial-year sales. The iPhone has been         around since 2007, and it’s certainl...
The BlackBerry PlayBook will be the device that brings tablets to corporate          America, but greater success will dep...
Sink or swim, every manufacturer is jumping on the tablet bandwagon. We’re         past the early adoption phase. The earl...
Will E-Readers stay relevant as tablet prices drop? Will the lines between E-Readers         and tablets continue to blur ...
What we do know is: the demand for laptops is still big and they do lots of things         that tablets just aren’t made f...
v27        THERE IS NOW A        DIFFERENT DEVICE        FOR EVERY PART OF        YOUR DAY.Monday, February 21, 2011
v27                                              TABLETS ARE                            FOR THE FUTURE:                   ...
v27        MOBILE:        DOES YOUR GRANDMA        HAVE A SMARTPHONE?Monday, February 21, 2011
v27        91% of Americans use        cell phones.         http://arstechnica.com/telecom/news/2010/03/wireless-survey-91...
THAT MEANS YOURMonday, February 21, 2011                            GRANDMA HAS ONE.
AND YOUR BABY.Monday, February 21, 2011
v27        By Christmas 2011,        1 in 2 Americans will        have a SmartPhone.         http://blog.nielsen.com/niels...
v27        There are roughly 37.5        million grandmas in the        United States.Monday, February 21, 2011
v27        That’s at least 18.75        million grandmas with        SmartPhones by        Christmas.Monday, February 21, ...
v27                                 More people, more devices.                            What about the 27% of Americans ...
v27         Remember that old joke?         YOUR REFRIGERATOR         IS RUNNING...Monday, February 21, 2011
v27         IT JUST         STARTED.Monday, February 21, 2011
Mobile is now more than one device, it’s digital functionality like “smart” appliances,         augmented reality and phys...
v27                            Mobile isn’t just in American homes. It’s larger than                            that, shap...
v27        6 in 10 people around        the world now have a        mobile phone.         http://www.usatoday.com/tech/new...
EGYPT WAS A        GLOBAL        LANDMARK        OF MOBILE        ACTIVISM.Monday, February 21, 2011
v27      MOBILE. EVERYONE.      EVERYWHERE. IT’S      BECOMING A PART OF      OUR DNA.Monday, February 21, 2011
v27      NOT THINKING MOBILE?      YOU’RE BEHIND.Monday, February 21, 2011
v27                            FOR THE FUTURE:                                              MOBILE                        ...
v27                            THE FUTUREMonday, February 21, 2011
v27                            The future will be about...                            Agile Innovation                    ...
v27         THIS IS PROGRESS.                 THE FUTURE   a                             We Are Here                      ...
v27                            THANKSMonday, February 21, 2011
v27         NICOLE NEWVILLE                  JAKE SZYMANSKI         VP Brand & Media Planning        Associate Brand Plann...
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Trendingthefuturespace150v27 110218160952-phpapp01

  1. 1. v27 TRENDING THE FUTURE The last 150 days & the next 150 days in the world of digital marketing & advertising. 02.18.11 www.space150.comMonday, February 21, 2011
  2. 2. v27 Digital technology is not killing our social lives. It’s changing the world for the better. Or is it? Over the last 150 days, digital technology has seen some growing pains.Monday, February 21, 2011
  3. 3. v27 The 30-second Spot :: How will it evolve? Publishing :: Who is your real competition? Twitter :: Does it work? Group Buying :: Who will prevail? Tablets :: Fad or death of the laptop? Mobile :: Does your grandma have a smartphone?Monday, February 21, 2011
  4. 4. v27 THE 30-SECOND SPOT: HOW WILL IT EVOLVE?Monday, February 21, 2011
  5. 5. The Old Spice Man campaign was the pioneer of life beyond 30-seconds. Over a year later, he’s still going strong and back for round 3.Monday, February 21, 2011
  6. 6. Mercedes organized a “tweet race” to the Super Bowl fueled not by gas, but by the tweets of people following along and leading up to the TV spot.Monday, February 21, 2011
  7. 7. Doritos has been doing “Crash the Super Bowl” for years now, but this year they partnered with Pepsi to take it to a new level of buzz before and after the game.Monday, February 21, 2011
  8. 8. Volkswagen leaked their Super Bowl spots the Friday before the game and took home top ratings as the most likeable ads during the game.Monday, February 21, 2011
  9. 9. Glee: Gleeking into every nook and cranny of American media and culture through iTunes, live shows, magazine covers, product placement, and a Super Bowl ad.Monday, February 21, 2011
  10. 10. v27 FORMAT MAY CHANGE, BUT SHORT VIDEO MESSAGES WON’T GO AWAY.Monday, February 21, 2011
  11. 11. ROCK THE v27 BEFORE & FOR THE FUTURE: AFTER OR DON’T EVEN SHOW UP TOMonday, February 21, 2011 THE GAME.
  12. 12. v27 PUBLISHING: WHO IS YOUR REAL COMPETITION?Monday, February 21, 2011
  13. 13. The nature of the internet is cheap publishing - openly available to all.Monday, February 21, 2011
  14. 14. It used to be that to publish a book, you needed a publishing deal or a ton of money.Monday, February 21, 2011
  15. 15. Seth Godin’s Domino Project is breaking down the barriers of traditional publishing - getting quality ideas to more people, more quickly, by cutting out the middleman.Monday, February 21, 2011
  16. 16. Amazon now sells 115 E-Books for every 100 paperbacks. With the proliferation of mobile technology, the way we distribute content will continue to evolve.Monday, February 21, 2011
  17. 17. The Mac and Chrome app stores have launched, making it easy for anyone to publish new software ideas or download the applications without physical distribution.Monday, February 21, 2011
  18. 18. v27 BOLD IDEAS ARE THE REAL COMPETITION.Monday, February 21, 2011
  19. 19. v27 THE MOST FOR THE FUTURE: AGILE INNOVATORS WILL WIN.Monday, February 21, 2011
  20. 20. v27 TWITTER: DOES IT WORK?Monday, February 21, 2011
  21. 21. Digital spam is becoming a bigger issue on Twitter. The signal to noise ratio is starting to exceed people’s tolerance.Monday, February 21, 2011
  22. 22. John Mayer left 3.7 million followers behind when he quit Twitter in favor of Tumblr. “no artwork created by someone with a healthy grasp of social media thus far has proven to be anything other than disposable.” -John MayerMonday, February 21, 2011
  23. 23. v27 Digital Death showed that we may overestimate the popularity of celebrities in social media and what their fans would be willing to pay to get them back.Monday, February 21, 2011
  24. 24. $#*! My Dad Says went from Twitter to broadcast. An interesting phenomenon, but ratings show it’s on the verge of cancellation.Monday, February 21, 2011
  25. 25. The Old Spice “Smell Like a Man, Man” campaign helped Old Spice become the number one selling men’s deodorant in America.Monday, February 21, 2011
  26. 26. After some positive tweets from 50 Cent about the stock of his company, H&H Imports, the stock soared 240% driving the company value up $50 million.Monday, February 21, 2011
  27. 27. Besides just being a brilliant media buy, #demandaljazeera showed us the real power of Twitter to connect the world in real-time.Monday, February 21, 2011
  28. 28. v27 TWITTER IS NOT A SOCIAL NETWORK. IT’S AN INFORMATION NETWORK.Monday, February 21, 2011
  29. 29. v27 START THINKING FOR THE FUTURE: DIFFERENTLY ABOUT TWITTER.Monday, February 21, 2011
  30. 30. v27 TABLETS: FAD OR DEATH OF THE LAPTOP?Monday, February 21, 2011
  31. 31. The iPad’s sales have outpaced iPhone initial-year sales. The iPhone has been around since 2007, and it’s certainly not going anywhere.Monday, February 21, 2011
  32. 32. The BlackBerry PlayBook will be the device that brings tablets to corporate America, but greater success will depend on it’s appeal to non-BlackBerry users.Monday, February 21, 2011
  33. 33. Sink or swim, every manufacturer is jumping on the tablet bandwagon. We’re past the early adoption phase. The early majority arrived at Christmas.Monday, February 21, 2011
  34. 34. Will E-Readers stay relevant as tablet prices drop? Will the lines between E-Readers and tablets continue to blur or will innovation diverge? We can’t be sure.Monday, February 21, 2011
  35. 35. What we do know is: the demand for laptops is still big and they do lots of things that tablets just aren’t made for. Don’t give up on them yet.Monday, February 21, 2011
  36. 36. v27 THERE IS NOW A DIFFERENT DEVICE FOR EVERY PART OF YOUR DAY.Monday, February 21, 2011
  37. 37. v27 TABLETS ARE FOR THE FUTURE: HERE TO STAY.Monday, February 21, 2011
  38. 38. v27 MOBILE: DOES YOUR GRANDMA HAVE A SMARTPHONE?Monday, February 21, 2011
  39. 39. v27 91% of Americans use cell phones. http://arstechnica.com/telecom/news/2010/03/wireless-survey-91-of-americans-have-cell-phones.arsMonday, February 21, 2011
  40. 40. THAT MEANS YOURMonday, February 21, 2011 GRANDMA HAS ONE.
  41. 41. AND YOUR BABY.Monday, February 21, 2011
  42. 42. v27 By Christmas 2011, 1 in 2 Americans will have a SmartPhone. http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/Monday, February 21, 2011
  43. 43. v27 There are roughly 37.5 million grandmas in the United States.Monday, February 21, 2011
  44. 44. v27 That’s at least 18.75 million grandmas with SmartPhones by Christmas.Monday, February 21, 2011
  45. 45. v27 More people, more devices. What about the 27% of Americans who already have a smartphone?Monday, February 21, 2011
  46. 46. v27 Remember that old joke? YOUR REFRIGERATOR IS RUNNING...Monday, February 21, 2011
  47. 47. v27 IT JUST STARTED.Monday, February 21, 2011
  48. 48. Mobile is now more than one device, it’s digital functionality like “smart” appliances, augmented reality and physical functionality that connect with our lives and devices.Monday, February 21, 2011
  49. 49. v27 Mobile isn’t just in American homes. It’s larger than that, shaping culture and the world as we know it. At home and abroad.Monday, February 21, 2011
  50. 50. v27 6 in 10 people around the world now have a mobile phone. http://www.usatoday.com/tech/news/2009-03-02-un-digital_N.htmMonday, February 21, 2011
  51. 51. EGYPT WAS A GLOBAL LANDMARK OF MOBILE ACTIVISM.Monday, February 21, 2011
  52. 52. v27 MOBILE. EVERYONE. EVERYWHERE. IT’S BECOMING A PART OF OUR DNA.Monday, February 21, 2011
  53. 53. v27 NOT THINKING MOBILE? YOU’RE BEHIND.Monday, February 21, 2011
  54. 54. v27 FOR THE FUTURE: MOBILE EVERYTHING.Monday, February 21, 2011
  55. 55. v27 THE FUTUREMonday, February 21, 2011
  56. 56. v27 The future will be about... Agile Innovation Transforming the way we interact with information and our environment Value for both brand and consumer Truly integrated technologyMonday, February 21, 2011
  57. 57. v27 THIS IS PROGRESS. THE FUTURE a We Are Here TimeMonday, February 21, 2011
  58. 58. v27 THANKSMonday, February 21, 2011
  59. 59. v27 NICOLE NEWVILLE JAKE SZYMANSKI VP Brand & Media Planning Associate Brand Planner space150 space150 nicole.newville@space150.com jake.szymanski@space150.com www.space150.comMonday, February 21, 2011

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