Mgray Ses2007 Paidlinks

Are Paid Links Evil A Tale of Propaganda and Fear, Uncertainty and Doubt Michael Gray – SES San Jose – August 2007

Google is Not the Government

Don’t Listen to Corporate Propaganda

Google’s Version of Advertising

Google developed an algorithm based on links
They expect you to change your business model and implementations to compensate for flaws in their algorithm
Google made 1.12 billion dollar profit 2 nd Quarter 2007
Google expects you to sacrifice income and profitability to compensate for their flaws
They expect you to do it for free!!!

The Trail of Lies for No-Follow
No follow was developed to combat blog spam
3 Months after no-follow was widely adopted Google changed the rules
Google took advantage of the entire web publishing world for their own goals

What Constitutes a Paid Link
How can you know the context of the link

Why is Google Opposed to Paid Links
Paid Links Work
It’s nearly impossible to rank in any competitive SERP without paid links
… Unless you are Wikipedia
Google runs a competitive advertising product
By eliminating competition Google insures the profitability of their product

Creating Fear Uncertainty and Doubt
Google tries to convince you that by buying or selling paid links, you are breaking the law or being unethical
Google creates fear of losing your rankings and traffic by being removed from their index, if you don’t follow their guidelines

Google Has Overstepped it’s Boundaries
According to Google their mission is to “organize the world’s information”
Google’s mission is not to tell you how to build and implement your website
Google’s mission is not to tell you how to buy or sell advertising
Google’s mission is not to tell you how to run your business

thank you

Mgray Ses2007 Paidlinks

by Robin Good on Aug 24, 2007

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