Are Paid Links Evil A Tale of Propaganda and  Fear, Uncertainty and Doubt Michael Gray – SES San Jose  – August 2007
Google is Not the Government
Don’t Listen to Corporate Propaganda
Google’s Version of Advertising
<ul><li>Google developed an algorithm based on links </li></ul><ul><li>They expect you to change your business model and i...
The Trail of Lies for No-Follow <ul><li>No follow was developed to combat blog spam </li></ul><ul><li>3 Months after no-fo...
What Constitutes a Paid Link <ul><li>How can you know the context of the link </li></ul>
Why is Google Opposed to Paid Links <ul><li>Paid Links Work </li></ul><ul><li>It’s nearly impossible to rank in any compet...
Creating Fear Uncertainty and Doubt <ul><li>Google tries to convince you that by buying or selling paid links, you are bre...
Google Has Overstepped it’s Boundaries <ul><li>According to Google their mission is to “organize the world’s information” ...
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Mgray Ses2007 Paidlinks

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GrayWolf's SEO Blog Presentation at San Jose SES 2007 about Google and Text Paid Links

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Transcript of "Mgray Ses2007 Paidlinks"

  1. 1. Are Paid Links Evil A Tale of Propaganda and Fear, Uncertainty and Doubt Michael Gray – SES San Jose – August 2007
  2. 2. Google is Not the Government
  3. 3. Don’t Listen to Corporate Propaganda
  4. 4. Google’s Version of Advertising
  5. 5. <ul><li>Google developed an algorithm based on links </li></ul><ul><li>They expect you to change your business model and implementations to compensate for flaws in their algorithm </li></ul><ul><li>Google made 1.12 billion dollar profit 2 nd Quarter 2007 </li></ul><ul><li>Google expects you to sacrifice income and profitability to compensate for their flaws </li></ul><ul><li>They expect you to do it for free!!! </li></ul>
  6. 6. The Trail of Lies for No-Follow <ul><li>No follow was developed to combat blog spam </li></ul><ul><li>3 Months after no-follow was widely adopted Google changed the rules </li></ul><ul><li>Google took advantage of the entire web publishing world for their own goals </li></ul>
  7. 7. What Constitutes a Paid Link <ul><li>How can you know the context of the link </li></ul>
  8. 8. Why is Google Opposed to Paid Links <ul><li>Paid Links Work </li></ul><ul><li>It’s nearly impossible to rank in any competitive SERP without paid links </li></ul><ul><li>… Unless you are Wikipedia </li></ul><ul><li>Google runs a competitive advertising product </li></ul><ul><li>By eliminating competition Google insures the profitability of their product </li></ul>
  9. 9. Creating Fear Uncertainty and Doubt <ul><li>Google tries to convince you that by buying or selling paid links, you are breaking the law or being unethical </li></ul><ul><li>Google creates fear of losing your rankings and traffic by being removed from their index, if you don’t follow their guidelines </li></ul>
  10. 10. Google Has Overstepped it’s Boundaries <ul><li>According to Google their mission is to “organize the world’s information” </li></ul><ul><li>Google’s mission is not to tell you how to build and implement your website </li></ul><ul><li>Google’s mission is not to tell you how to buy or sell advertising </li></ul><ul><li>Google’s mission is not to tell you how to run your business </li></ul>
  11. 11. thank you
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