Are Paid Links Evil A Tale of Propaganda and Fear, Uncertainty and Doubt Michael Gray – SES San Jose – August 2007

Google is Not the Government

Don’t Listen to Corporate Propaganda

Google’s Version of Advertising

Google developed an algorithm based on links They expect you to change your business model and implementations to compensate for flaws in their algorithm Google made 1.12 billion dollar profit 2 nd Quarter 2007 Google expects you to sacrifice income and profitability to compensate for their flaws They expect you to do it for free!!!

Google developed an algorithm based on links

They expect you to change your business model and implementations to compensate for flaws in their algorithm

Google made 1.12 billion dollar profit 2 nd Quarter 2007

Google expects you to sacrifice income and profitability to compensate for their flaws

They expect you to do it for free!!!

The Trail of Lies for No-Follow No follow was developed to combat blog spam 3 Months after no-follow was widely adopted Google changed the rules Google took advantage of the entire web publishing world for their own goals

No follow was developed to combat blog spam

3 Months after no-follow was widely adopted Google changed the rules

Google took advantage of the entire web publishing world for their own goals

What Constitutes a Paid Link How can you know the context of the link

How can you know the context of the link

Why is Google Opposed to Paid Links Paid Links Work It’s nearly impossible to rank in any competitive SERP without paid links … Unless you are Wikipedia Google runs a competitive advertising product By eliminating competition Google insures the profitability of their product

Paid Links Work

It’s nearly impossible to rank in any competitive SERP without paid links

… Unless you are Wikipedia

Google runs a competitive advertising product

By eliminating competition Google insures the profitability of their product

Creating Fear Uncertainty and Doubt Google tries to convince you that by buying or selling paid links, you are breaking the law or being unethical Google creates fear of losing your rankings and traffic by being removed from their index, if you don’t follow their guidelines

Google tries to convince you that by buying or selling paid links, you are breaking the law or being unethical

Google creates fear of losing your rankings and traffic by being removed from their index, if you don’t follow their guidelines

Google Has Overstepped it’s Boundaries According to Google their mission is to “organize the world’s information” Google’s mission is not to tell you how to build and implement your website Google’s mission is not to tell you how to buy or sell advertising Google’s mission is not to tell you how to run your business

According to Google their mission is to “organize the world’s information”

Google’s mission is not to tell you how to build and implement your website

Google’s mission is not to tell you how to buy or sell advertising

Google’s mission is not to tell you how to run your business

thank you