How to Deliver a Memorable Online Demo

The Online Demo User Experience is

...often boring, sometimes too much

What Is It That Doesn’t Work?

Typical Things That Do Not Work

a) Technology

b) Time

c) Customer

d) Format Not a born performer Difficult to deliver How to engage? Little reaction from customers Pre-packaged approach one style for everyone Institutional flavor

What Can You Do To Deliver A Memorable Demo?

1) Hold no hostages! Send All Product and Institutional Info Beforehand

2) Listen! Understand what your customer really wants to know

3) Ask Stop running your tape

4) Compare Show differences with competitors

5) Illustrate Make Yourself Understood

6) Be Open Listen In For Ideas & Suggestions

7) Take Good Note Every feedback is an opportunity for making it better

8) Feed-back! Show That You Have Taken Good Note

9) Create Something Useful Avoid creating fake, useless examples

10) Leave Something Memorable Something so good they will not easily forget

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