Event Positioning Niche 20090921a

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Why is positioning so important? What criteria, methods and tools can you use to analyze your marketplace and identify your niche?

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Event Positioning Niche 20090921a

  1. 1. Focus on: Positioning Niche Identification Why is it so important? Live Event with Robin Good starts at 1pm ET – Monday Sept. 21st
  2. 2. Robin, why is positioning so important?
  3. 3. Because the Internet is like a huge library information system
  4. 4. In the traditional, physical world you help people find you by placing yourself in their way. By showing your goods through a street window, by going to a fair or by advertising, you let people know what you can help them with.
  5. 5. In the online world the process is reversed. People actively seek the resources or businesses they are looking for just as they would inside a library information system
  6. 6. This is why identifying the right info to put on your “index card” is so vitally important
  7. 7. Hey Robin, but I see people can easily find me if they want to. What’s the use of this?
  8. 8. People who “already” know you can find you easily but how about those who do not know that you exist. How can they find you, unless you match what they would be searching for on their ideal “index card”?
  9. 9. But... Robin what criteria should I use to select the ideal niche?
  10. 10. <ul><li>Relevance and affinity </li></ul><ul><li>Personal interest, passion </li></ul><ul><li>Effective know-how and experience </li></ul><ul><li>Network of contacts and resources </li></ul><ul><li>Established credentials </li></ul><ul><li>Commercial value </li></ul><ul><li>Demand volume </li></ul><ul><li>Demand trend </li></ul>Possible criteria to select your niche
  11. 11. Where do I start looking? Who do I ask? What tools do I use?
  12. 12. <ul><li>Yourself </li></ul><ul><li>Your close network of friends and contacts </li></ul><ul><li>Your business contacts </li></ul><ul><li>Your customers </li></ul><ul><li>Google Keyword Tool </li></ul><ul><li>Google Insights for Search </li></ul><ul><li>Google Search </li></ul>Who you can ask
  13. 13. How do I know if I am doing things right?
  14. 14. You know you are doing things right when searching on Google for your identified “niche keyphrase” you can find your own closest competitors or complementary resources

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