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Focus on:  Creating Value
Hey Robin, why do I want to create value in the first place? Can we review this?
You need to create value so that: a. People find something useful on your site and b. Want to come back for more c. You ca...
OK Robin, but besides publising articles  and blog posts how do you create real value?
The proper way to think, when considering what “value” items to create, is to look at  a. what your readers would apprecia...
For example: your readers may want to know how YOU do certain things or how to achieve something specific,  and you may ha...
Content Format Types
Ok, now I understand... Cool. But HOW do I know which  type of “value” content  is best to use?
<ul><li>What your audience wants (You need to ask them) </li></ul><ul><li>What the competition  doesn’t do </li></ul><ul><...
What is it  that makes something really “valuable” ?
<ul><li>Useful </li></ul>Unique recognizable traits of &quot;value&quot; objects
<ul><li>Useful </li></ul><ul><li>Personal </li></ul>Unique recognizable traits of &quot;value&quot; objects
<ul><li>Useful </li></ul><ul><li>Personal </li></ul><ul><li>Unique </li></ul>Unique recognizable traits of &quot;value&quo...
<ul><li>Useful </li></ul><ul><li>Personal </li></ul><ul><li>Unique </li></ul><ul><li>Exclusive </li></ul>Unique recognizab...
<ul><li>Useful </li></ul><ul><li>Personal </li></ul><ul><li>Unique </li></ul><ul><li>Exclusive </li></ul><ul><li>Scarce </...
<ul><li>Useful </li></ul><ul><li>Personal </li></ul><ul><li>Unique </li></ul><ul><li>Exclusive </li></ul><ul><li>Scarce </...
<ul><li>Useful </li></ul><ul><li>Personal </li></ul><ul><li>Unique </li></ul><ul><li>Exclusive </li></ul><ul><li>Scarce </...
<ul><li>Useful </li></ul><ul><li>Personal </li></ul><ul><li>Unique </li></ul><ul><li>Exclusive </li></ul><ul><li>Scarce </...
<ul><li>Useful </li></ul><ul><li>Personal </li></ul><ul><li>Unique </li></ul><ul><li>Exclusive </li></ul><ul><li>Scarce </...
<ul><li>Useful </li></ul><ul><li>Personal </li></ul><ul><li>Unique </li></ul><ul><li>Exclusive </li></ul><ul><li>Scarce </...
<ul><li>Things that can be taken away with you </li></ul><ul><li>Things that can be used many times over </li></ul><ul><li...
What else is important?
Packaging is of the essence. A valuable present cannot be given out wrapped in toilet paper  .
...and, how do I know if I am doing things right?
<ul><li>Offer to download or sign-up for your value object and measure response </li></ul>How do I know if I am doing thin...
<ul><li>Offer to download or sign-up for your value object and measure response </li></ul><ul><li>Ask people for feedback ...
<ul><li>Offer to download or sign-up for your value object and measure response </li></ul><ul><li>Ask people for feedback ...
 
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How To Create Value

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How do you create value on your web site by going beyond standard blog posts?

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Transcript of "How To Create Value"

  1. 1. Focus on: Creating Value
  2. 2. Hey Robin, why do I want to create value in the first place? Can we review this?
  3. 3. You need to create value so that: a. People find something useful on your site and b. Want to come back for more c. You can start engaing them and having conversations c. Search engines like you more
  4. 4. OK Robin, but besides publising articles and blog posts how do you create real value?
  5. 5. The proper way to think, when considering what “value” items to create, is to look at a. what your readers would appreciate most first, and then b. what you can use of the assets you have that could match that need.
  6. 6. For example: your readers may want to know how YOU do certain things or how to achieve something specific, and you may have material you have used internally or for other courses you have done that you could customize and update for this very purpose.
  7. 7. Content Format Types
  8. 8. Ok, now I understand... Cool. But HOW do I know which type of “value” content is best to use?
  9. 9. <ul><li>What your audience wants (You need to ask them) </li></ul><ul><li>What the competition doesn’t do </li></ul><ul><li>What is not easy for others to replicate </li></ul><ul><li>What you know well or are very passionate about </li></ul><ul><li>What you have already built assets on that you can at least in part re-use </li></ul>Criteria for selecting what content to create Select “value” based on:
  10. 10. What is it that makes something really “valuable” ?
  11. 11. <ul><li>Useful </li></ul>Unique recognizable traits of &quot;value&quot; objects
  12. 12. <ul><li>Useful </li></ul><ul><li>Personal </li></ul>Unique recognizable traits of &quot;value&quot; objects
  13. 13. <ul><li>Useful </li></ul><ul><li>Personal </li></ul><ul><li>Unique </li></ul>Unique recognizable traits of &quot;value&quot; objects
  14. 14. <ul><li>Useful </li></ul><ul><li>Personal </li></ul><ul><li>Unique </li></ul><ul><li>Exclusive </li></ul>Unique recognizable traits of &quot;value&quot; objects
  15. 15. <ul><li>Useful </li></ul><ul><li>Personal </li></ul><ul><li>Unique </li></ul><ul><li>Exclusive </li></ul><ul><li>Scarce </li></ul>Unique recognizable traits of &quot;value&quot; objects
  16. 16. <ul><li>Useful </li></ul><ul><li>Personal </li></ul><ul><li>Unique </li></ul><ul><li>Exclusive </li></ul><ul><li>Scarce </li></ul><ul><li>Immediately useful </li></ul>Unique recognizable traits of &quot;value&quot; objects
  17. 17. <ul><li>Useful </li></ul><ul><li>Personal </li></ul><ul><li>Unique </li></ul><ul><li>Exclusive </li></ul><ul><li>Scarce </li></ul><ul><li>Immediately useful </li></ul><ul><li>Large - heavy </li></ul>Unique recognizable traits of &quot;value&quot; objects
  18. 18. <ul><li>Useful </li></ul><ul><li>Personal </li></ul><ul><li>Unique </li></ul><ul><li>Exclusive </li></ul><ul><li>Scarce </li></ul><ul><li>Immediately useful </li></ul><ul><li>Large – heavy </li></ul><ul><li>First </li></ul>Unique recognizable traits of &quot;value&quot; objects
  19. 19. <ul><li>Useful </li></ul><ul><li>Personal </li></ul><ul><li>Unique </li></ul><ul><li>Exclusive </li></ul><ul><li>Scarce </li></ul><ul><li>Immediately useful </li></ul><ul><li>Large – heavy </li></ul><ul><li>First </li></ul><ul><li>Hard-to-get </li></ul>Unique recognizable traits of &quot;value&quot; objects
  20. 20. <ul><li>Useful </li></ul><ul><li>Personal </li></ul><ul><li>Unique </li></ul><ul><li>Exclusive </li></ul><ul><li>Scarce </li></ul><ul><li>Immediately useful </li></ul><ul><li>Large - heavy </li></ul><ul><li>First </li></ul><ul><li>Hard-to-get </li></ul>Unique recognizable traits of &quot;value&quot; objects
  21. 21. <ul><li>Things that can be taken away with you </li></ul><ul><li>Things that can be used many times over </li></ul><ul><li>Things that show that you have actually created it yourself </li></ul><ul><li>Things that show your care and interest </li></ul><ul><li>Things that are connected to a story </li></ul>Unique recognizable traits of &quot;value&quot; objects - 2
  22. 22. What else is important?
  23. 23. Packaging is of the essence. A valuable present cannot be given out wrapped in toilet paper .
  24. 24. ...and, how do I know if I am doing things right?
  25. 25. <ul><li>Offer to download or sign-up for your value object and measure response </li></ul>How do I know if I am doing things right?
  26. 26. <ul><li>Offer to download or sign-up for your value object and measure response </li></ul><ul><li>Ask people for feedback and comments </li></ul>How do I know if I am doing things right?
  27. 27. <ul><li>Offer to download or sign-up for your value object and measure response </li></ul><ul><li>Ask people for feedback and comments </li></ul><ul><li>Try alternative solutions and measure results </li></ul>How do I know if I am doing things right?
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