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Living next to a flagship development p4

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  • 1. Living next to a flagship development A research on how the residential neighbourhood Van der Pekbuurt and its local community can benefit from the adjacent flagship development Overhoeks, Amsterdam Robin BoelsumsAuthor 2011 P4 Presentation
  • 2. About...How the strategic plan and urban design can creating mutual, local benefits between the residentialneighbourhood Van der Pekbuurt and the contemporary flagship area Overhoeks Amsterdam,in socioeconomic and spatial terms Strategic plan Urban design Mission: Create mutual, local benefits between the flagship development Overhoeks and its adjacent residential neighbourhood Van der Pekbuurt, Amsterdam Goal 1 Goal 2 Goal 3 Goal 4 Reposition aims Inform local Local community Integration plans community participation Sub goals Put mutual, local benefits Create enthusiasm amongst Frame the preferences and Make mutual, local benefits on the agenda local communities needs of local residents possible to employ Create enthusiasm amongst Increase viability of Create enthusiasm amongst Decrease fragmentation local community Overhoeks local communities and social polarisation Public approval and Overhoeks attractive for Make Overhoeks attractive enthusiasm broader audience for broader audience Residents trust expenses of Increase viability of government Overhoeks
  • 3. 3/48 ContentINTRO Flagship development Context Project frameworkRESEARCH Benefits & disadvantages Strategic plan Urban design Implications Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 4. FLAGSHIP DEVELOPMENT
  • 5. 5/48“significant, high-profile and prestigiousTitleland and property development whichplays an influential and catalytic role inurban regeneration”(Bianchini et al., 1992, p.252) Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 6. 6/48 Positive Negative Create wealth Benefits unevenly distributed Create jobs Fragmentation Housing Areas unwelcoming Attract tourists appearance Attract investorsFlagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 7. 7/48Examples Canary Wha rf - London - 1 980s 990s Kop van Zuid - Rotterdam - 1 Lisbon - former EXPO Docklands - Dublin - 1990s - 1990sFlagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 8. CONTEXT
  • 9. 9/48 Volendam Purmerend Zaanstad Beverwijk IJmuiden Monnickendam Zaandam Bloemendaal Haarlem Almere Amsterdam Diemen Hoofddorp Schiphol Amstelveen Weesp Naarden Hillegom Bussum Nieuw-Vennep Lisse Uithoorn Laren Author 2011Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 10. 10/48Amsterdam Overhoeks Van der Pekbuurt Author 2012Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 11. 11/48Overhoeks & Van der Pekbuurt Overhoeks Van der Pekbuurt border Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 12. 12/48 1Author, 2011 2Author, 2011 Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 13. 13/48Overhoeks Since 2008 High income households Expensive apartments Elite Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 14. 14/48 Van der PekpleinAuthor, 2011 TolhuistuinOndergrond, 2007 Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 15. 15/48Van der Pekbuurt Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 16. 16/48Van der Pekbuurt Since 1920 Low income households 95% Social housing 50% Foreign background high percentage 0-18 years high percentage not-western 100 Attention area immigrants high percentage one-parent families 80 low ratio jobs/labour force 60 Valuation of Immovable 40 Property Act (WOZ) high share of 20 minima households high percentage 0 social housing high percentage unemployed low rate satisfaction looking for work with neighbourhood low Cito-score low objective safety low percentage with low subjective safety start qualification Volewijck Noord Amsterdam Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 17. 17/48In between... Vacant land Plans post- poned for several years Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 18. PROJECT FRAMEWORK
  • 19. 19/48Problem statement Negative effects Disbalance local/global needs Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 20. 20/48 Main Research Question How can the residential neighbourhood Van der Pekbuurt benefit from the adjacent contemporary flagship development Overhoeks and vice versa, in socioeconomic and spatial terms?Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 21. 21/48 Main Research Question How can the residential neighbourhood Van der Pekbuurt benefit from the adjacent contemporary flagship development Overhoeks and vice versa, in socioeconomic and spatial terms? Aim Let the residential neighbourhood Van der Pekbuurt benefit from the adjacent contemporary flagship development Overhoeks and vice versa, in spatial and socioeconomic terms.Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 22. 22/48Research questions + - 1 What are the possible benefits and disadvantages a residential neighbourhood can derive from its adjacent flagship development, in west European cities? 2 Which mutual, local benefits and disadvantages are applicable to the Van der Pekbuurt and Overhoeks in Amsterdam? 3 Which recommendations can help the planning process to successfully plan and design the mutal, Strategic plan local benefits for Overhoeks and Van der Pekbuurt? 4 Which socioeconomic and spatial requirements are needed to ensure mutual, local benefits in the Van Urban design der Pekbuurt and Overhoeks? Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 23. RQ1 & RQ2BENEFITS & DISADVANTAGES What are the possible benefits and disadvantages a residential neighbourhood can derive from its adjacent flagship development, in west European cities? Which mutual, local benefits and disadvantages are applicable to the Van der Pekbuurt and Overhoeks in Amsterdam?
  • 24. 24/48Local effects of flagship development Benefits/opportunities Disadvantages/threats 1 Attention towards deprived communities 1 Fragmentation of cities 2 Resident participation in planning flagship 2 Social polarisation projects 3 Raising development activitiy in adjoining 3 No public resources for deprived areas neighbourhoods 4 Inclusive aims of key actors 4 Residents distrust expences of government 5 More inclusive spaces 5 Alien, unwelcoming appearance of flagship 6 Provide possibilities for housing career area 7 Amenities 6 Delay, curtailment, failure of projects 8 Possibilities for transport 7 Individual planning, not integrated 9 Recreational facilities 10 Housing 11 Urban places 12 Economic opportunities (jobs) Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 25. 25/48Opportunities & threats Overhoeks & Van der Pekbuurt €350 social housing €550 €650 market rent for sale - mid prices for sale - high prices ” No possibilities housing career Unwelcoming appearance “Residents of Van der Pekbuurt look at Overhoeks with suspicion” (Stuart, 2012, chairman housing association Van der Pekbuurt) Spatial fragmentation Residents distrust municipal spending “x Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 26. RQ3:STRATEGIC PLAN Which recommendations can help theplanning process to successfully plan anddesign the benefits for Overhoeks and Van der Pekbuurt?
  • 27. 27/48Benefits for key actors Urban designers Municipality of Atelier Shell Amsterdam Instructing parties Geurst and Corporate Social Responsibility ING Real Estate Schultze arch. • Positive for company’s reputation • Attractive employee Ymere Vesteda Urban design Architects • High demand for companies applying CSR Developers Projectbureau EYE Noordwaarts Shell Viability Public approval and enthusiasm Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 28. 28/48Strategic planGoal 1: Inclusive aims 1 Attention towards deprived communities 2 Resident participation in planning flagship projects 3 Raising development activitiy in adjoining areasGoal 2: Inform local community 4 Inclusive aims of key actors 5 No public resources for deprived neighbourhoodsGoal 3: Local community participation 6 Residents distrust expences of government 7 Delay, curtailment, failure of projectsGoal 4: Integrate plans 8 Individual planning, not integrated Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 29. 29/48Strategic planGoal 1: Inclusive aims 1 Attention towards deprived communities 2 Resident participation in planning flagship projects 3 Raising development activitiy in adjoining areasGoal 2: Inform local community 4 Inclusive aims of key actors 5 No public resources for deprived neighbourhoodsGoal 3: Local community participation 6 Residents distrust expences of government 7 Delay, curtailment, failure of projectsGoal 4: Integrate plans Target group at Overhoeks 8 Individual planning,der Pekbuurt Target group at Van not integrated Area to create benefits Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 30. 30/48 Strategic frameworkMission:Create mutual, local benefits between the flagship development Overhoeks and its adjacent residentialneighbourhood Van der Pekbuurt, Amsterdam Goal 1 Goal 2 Goal 3 Goal 4 Reposition aims Inform local Local community Integration plans community participation Sub goalsPut mutual, local benefits Create enthusiasm amongst Frame the preferences and Make mutual, local benefitson the agenda local communities needs of local residents possible to employCreate enthusiasm amongst Increase viability of Create enthusiasm amongst Decrease fragmentationlocal community Overhoeks local communities and social polarisationPublic approval and Overhoeks attractive for Make Overhoeks attractiveenthusiasm broader audience for broader audience Residents trust expenses of Increase viability of government Overhoeks Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 31. 31/48Goal 1: Inclusive aims Urban designers Municipality of Atelier Shell Amsterdam Instructing parties Geurst and ING Real Estate Schultze arch. Urban Ymere Vesteda Architects designDevelopers Projectbureau EYE Noordwaarts ShellCooperation when framing the aimsMonitor goals through processAlign retorical frames and action frames Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 32. 32/48Goal 3: Local community participation 1 Questionnaire 2 Workshop programme Target group at Overhoeks AIM: frame socioeconomic and spatial needs Target group at Van der Pekbuurt and wishes of the local communities of Van der Area to create benefits Pekbuurt and Overhoeks Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 33. RQ 4:URBAN DESIGN What socioeconomic and spatialrequirements are needed to ensurebeneficial possibilities in the Van der Pekbuurt and Overhoeks?
  • 34. 34/48Urban design Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 35. 35/48Concept Residential area Public green area Facilities, amenities Facilities areaThree areas Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 36. 36/48Concept Phase 1 (2012) Phase 2 (2015) Phase 3 (flexible)Phasing Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 37. 37/48Design goals 1 More inclusive spacesGoal 1: Create social returns 2 Provide possibilities for housing career 3 Amenities 4 Possibilities for transportGoal 2: Housing career possibilities 5 Recreational facilities 6 Housing 7 Urban placesGoal 3: Amenities, facilities, transport 8 Jobs 9 Fragmentation of cities 10 Social polarisationGoal 4: Inclusive, outward focus 11 No public resources for deprived neighbourhoods 12 Residents distrust expenses of government 13 Alien, unwelcoming appearance of flagship areaGoal 5: Connect neighbourhoods 14 Delay, curtailment, failure of projects Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 38. 38/48Goal 1: Create social returns € € Goal 2: Housing career possibilities € €350 social housing €550 €650 market rent for sale - mid prices for sale - high prices Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 39. 39/48Goal 3: Amenities, facilities, transport 1 2 5 6 3 housing companies 4 offices societal leisure retail gastronomy mix offices/housing Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 40. 40/48Goal 4: Inclusive, outward focusResidential block sight lines concept Main attractors Sightline to main attractor Network of public squares Public green space Section at canal between Overhoeks and Van der Pekbuurt Network of public places and sight lines to main attractors Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 41. 41/48Goal 4: Inclusive, outward focus Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 42. 42/48Goal 4: Inclusive, outward focus Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 43. 43/48Goal 5: Connect neighbourhoods Architecture Aligning buildings Pedestrian-, cyclebridge Bridge (all traffic) Krierkohl Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 44. 44/48Goal 5: Connect neighbourhoods Residential Offices Societal Leisure Retail Gastronomy Active facade Route 1 Route 2 < 12m 12-18m 18-30m >30m Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 45. IMPLICATIONS &FUTURE RESEARCH
  • 46. 46/48ImplicationsAmsterdam Western Europe • Developers at Ymere, Vesteda and • Raise awareness Noordwaarts have shown their interest in the implementation of local benefits at • Show possible research method the area of Overhoeks. • Show possible altering of plannning • Developers see their benefits in strategic process plan and thus implement local benefits better • Inspire urban designers on how to include mutual, local benefits • Urban designers can be inspired by the implementation of mutual, local benefits (ING RE no longer commissioner) Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 47. 47/48Future research • Interview persons with most influence • Several case studies • Comparing planning processes Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications
  • 48. 48/48Flagship development and local benefitsHow the strategic plan and urban design can creating mutual, local benefits between the residentialneighbourhood Van der Pekbuurt and the contemporary flagship area Overhoeks Amsterdam,in socioeconomic and spatial terms Strategic plan Urban design Mission: Create mutual, local benefits between the flagship development Overhoeks and its adjacent residential neighbourhood Van der Pekbuurt, Amsterdam Goal 1 Goal 2 Goal 3 Goal 4 Reposition aims Inform local Local community Integration plans community participation Sub goals Put mutual, local benefits Create enthusiasm amongst Frame the preferences and Make mutual, local benefits on the agenda local communities needs of local residents possible to employ Create enthusiasm amongst Increase viability of Create enthusiasm amongst Decrease fragmentation local community Overhoeks local communities and social polarisation Public approval and Overhoeks attractive for Make Overhoeks attractive enthusiasm broader audience for broader audience Residents trust expenses of Increase viability of government Overhoeks
  • 49. Thank you!Questions?

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