www.omlogic.com Robin Goel OM Logic http://www.robingoel.wordpress.com

www.omlogic.com What Is Local Search.. ? Wikipedia: Local Search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against structured database of local business listings(LBL). http://www.robingoel.wordpress.com

www.omlogic.com Why Local Search.. ? More than 40% of searches on the internet has Local intent. The users of Yellow Pages are rapidly moving to Internet Yellow Pages. On Yahoo alone 100 Million unique visitors per month search with Local intent. http://www.robingoel.wordpress.com

More than 40% of searches on the internet has Local intent.

The users of Yellow Pages are rapidly moving to Internet

Yellow Pages.

On Yahoo alone 100 Million unique visitors per month search

with Local intent.

www.omlogic.com Some Local Search Facts. Local search uses a different algorithm to organic results. The number and importance of social/local websites is growing and are becoming very important as they carries user generated content which shopper crave for. You do NOT need a website to appear in Local search. http://www.robingoel.wordpress.com

Local search uses a different algorithm to organic results.

The number and importance of social/local websites is

growing and are becoming very important as they carries

user generated content which shopper crave for.

You do NOT need a website to appear in Local search.

www.omlogic.com Different Local Search Engines. http://www.robingoel.wordpress.com

www.omlogic.com Why Local Business Centre..? Free listings Free updates Free Insights Add photos and videos Add Multiple listings http://www.robingoel.wordpress.com

Free listings

Free updates

Free Insights

Add photos and videos

Add Multiple listings

www.omlogic.com Adding your Business http://www.robingoel.wordpress.com

www.omlogic.com How to Optimizing for Local Search Add your business physical address on every page Create a directions or find us page on your site Have telephone number on your site Link to your business location on Google maps from the address on your site Include location names in your titles e.g. Midson Care Services in New Delhi Maximize your listings by adding photos and videos. http://www.robingoel.wordpress.com

Add your business physical address on every page

Create a directions or find us page on your site

Have telephone number on your site

Link to your business location on Google maps from the address on your site

Include location names in your titles e.g. Midson Care Services in New Delhi

Maximize your listings by adding photos and videos.

www.omlogic.com Reviews are important in Local search Should be genuine Harvest from multiple sources and vertical search websites Increase likelihood of contact Play a factor in Local Search rankings Reviews http://www.robingoel.wordpress.com

Reviews are important in Local search

Should be genuine

Harvest from multiple sources and vertical search websites

Increase likelihood of contact

Play a factor in Local Search rankings

www.omlogic.com Types of Results Gives 10 results Name of business Website URL Telephone number 10 Pack Result http://www.robingoel.wordpress.com

Gives 10 results

Name of business

Website URL

Telephone number

www.omlogic.com Types of Results Gives 3 results Name of business Website URL Telephone number Address of business 3 Pack Result http://www.robingoel.wordpress.com

Gives 3 results

Name of business

Website URL

Telephone number

Address of business

www.omlogic.com Types of Results Gives one result Name of business Website URL Telephone number Full Address of business 1 Pack Result http://www.robingoel.wordpress.com

Gives one result

Name of business

Website URL

Telephone number

Full Address of business

www.omlogic.com What factors makes you Rank Google ‘s LBC: Local business centre Trust of business: In other domains, Links from trusted domains Well structured website: Good titling, internal links, keywords etc. Listed in local directories and vertical directories: Get listed in any local directories References/ links from other sites: Good links with location in anchor text Number of reviews: Most new visitors will look to these customers reviews to get a quick impression of the business Your actual business location. Proximity to search term: The search term might contain a certain neighborhood name and the distance you are from that search term will determine if your site shows up Using Google maps: Categorization of LBL: http://www.robingoel.wordpress.com

Google ‘s LBC:

Local business centre

Trust of business:

In other domains, Links from trusted domains

Well structured website:

Good titling, internal links, keywords etc.

Listed in local directories and vertical directories:

Get listed in any local directories

References/ links from other sites:

Good links with location in anchor text

Number of reviews:

Most new visitors will look to these customers reviews to get a

quick impression of the business

Your actual business location. Proximity to search term:

The search term might contain a certain neighborhood name and

the distance you are from that search term will determine if your

site shows up

Using Google maps:

Categorization of LBL:

www.omlogic.com Local Yellow Pages http://www.robingoel.wordpress.com

www.omlogic.com Local Business Data providers http://www.robingoel.wordpress.com

www.omlogic.com Local Social Networks http://www.robingoel.wordpress.com

www.omlogic.com Recap Get Listed in Google, Yahoo, Live, Ask Add Photos, Details, Video Get listed in Yellowpages Get Listed in Yelp, Insiderpages etc Reference your website when possible Ask clients for reviews Use Roboforms and Getlisted.org to make it easier. http://www.robingoel.wordpress.com

Get Listed in Google, Yahoo, Live, Ask

Add Photos, Details, Video

Get listed in Yellowpages

Get Listed in Yelp, Insiderpages etc

Reference your website when possible

Ask clients for reviews

Use Roboforms and Getlisted.org to make it easier.

www.omlogic.com http://www.robingoel.wordpress.com

www.omlogic.com http://www.robingoel.wordpress.com v