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Introduction to the 2013-2014 Lectures at the Università degli studi di Bergamo

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2013-2014 Lectures at the Università degli studi di Bergamo

2013-2014 Lectures at the Università degli studi di Bergamo

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  • 1. Università degli Studi di Bergamo Area didattica di Lingue e Letterature straniere Progettazione e gestione dei sistemi turistici / Planning and Management of Tourism Systems Centro Studi per il Turismo e l'Interpretazione del Territorio (CeSTIT) About the 44111 lectures: prerequisites, content tasks prerequisites content, tasks, methodology, available tools, Google+ circle, the CeSTIT circle CeSTIT, assessment, workshop, stages Roberto Peretta UniBg 44111 2013-2014 .:. IT for Tourism Managers Introduction. Wednesday, November 12, 2013
  • 2. About these lectures What are we talking about? 1. Prerequisites assessment: a test is performed through a very simple questionnaire 2. Content, tasks, methodology 3. 3 Available tools, d di il bl l dedicated Google+ circle d l i l 4. The CeSTIT 5. Final assessment, workshop UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. Intro 2
  • 3. About these lectures Prerequisites assessment Prerequisites to these lectures are, as from the UniBg website, 1. English proficiency 2. Systematic use of e-mail and web navigation 3. Holding a personal Google+ account ldi l l 4. Passed a basic IT exam. An A easy t t i now performed through a very simple test is f d th h i l questionnaire. Please fill your questionaires. You have five minutes. Thanks for your patience and cooperation  If you don’t feel like fulfilling these prerequisites please do work don t prerequisites, hard to meet the standards as soon as possible! UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. Intro 3
  • 4. About these lectures Content, tasks The content of these lectures is published in advance. (You find it in the relevant UniBg webpage http://www.unibg.it/struttura/en_struttura.asp?corso=44111) The main task of these lectures is sharing knowledge and skills on quality evaluation of tourism destination websites. Yet, these lectures are also aimed at sharing consciousness on the current state of digital communication in tourism as far as planning and management of tourism systems are concerned. Pay attention, please! These lectures do not deal with attention management of tourism enterprises at all. (Separately from these lectures, a scheduled workshop deals with digital communication of small tourism enterprises.) enterprises ) UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. Intro 4
  • 5. About these lectures Methodology, quality, and models Our methodology is based on lectures with presentations, web navigation, and shared discussions on the relevant topics.  In fact, we will start today considering the concept of quality according to the ISO, and proceed to introduce a quality d h d d d l evaluation meta-model based on the good old, classical loci.  We will use this quality evaluation meta-model to draw a quality evaluation model of ours, specifically designed t lit l ti d l f ifi ll d i d to evaluate tourism destination websites. By the way, what is “a model”? way a model ?  “In the most general sense, a model is anything used in any way to represent anything else.” – Wikipedia, Conceptual model, 2012  “A conceptual model is the underlying belief structure held by a person about how something works.” – Donald A. Norman, Living with Complexity 2011 Complexity, UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. Intro 5
  • 6. About these lectures Tourism, digital, and networks Having stated that quality is our task, we will define our field.  What is a “tourism website”?  How many sorts of tourism websites can be found?  Are they diff h different? Do they behave differently? h b h d ff l We will consider our context, i.e. the digital world, identifying  problems, spanning from usability to marketing bl i f bilit t k ti  devices, as mobile communication is today very important  places, including georeference and the GPS  people that is legal matters like privacy and copyrights people,  insights, or how to analyze what we do on line. Before going into details we will see we need a network approach details, approach.  Networks among computers, webpages, or people;  How networks behave – according to an influential phisicist;  Why a network model should be usefully assumed assumed. UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. Intro 6
  • 7. About these lectures Available tools: evaluation questionnaire But we will have to put all this into practice. Our quality evaluation model for tourism destination websites will be available as a digital tool: an online questionnaire, which each of you is required to access and fill through the Web. h h h f d d f ll h h h b In short. 1. Each of you will freely choose – after the lecture on November 26 – a t N b tourism destination website. i d ti ti b it 2. Each of you will personally – before your assessment – evaluate the quality of your chosen website on line. 3. 3 To perform your evaluations a special questionnaire will be evaluations, published at http://kiwimilano.it/dct/, a website run by your lecturer. 4. 4 To be allowed to access this special online form you will have form, to provide a UserID and a password of your choice. Some of your evaluations performed will be discussed among us us. UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. Intro 7
  • 8. About these lectures Available tools: previous evaluations Online evaluation forms like this year’s have been used by your lecturer’s students since 2007, though initially in Italian. In other words, all the quality evaluations of tourism destination websites provided since 2007 b your colleagues are d b d d by ll still accessible. Feel free to consult them. (A warning. Not all of the previous evaluations are top-quality. i N t ll f th i l ti t lit Nonetheless, skimming through them might be useful to help you understand what you are required to do with this form.) UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. Intro 8
  • 9. About these lectures Available tools: presentations As for the presentations like this – summarizing the content of these lectures – they will be made available on line the day before each lecture as pdf files at http://kiwimilano.it/dct/, the same webpages as f the online evaluation f b for h l l form. Presentations like this correspond to the “Recommended online materials” mentioned i th 44111 programme li t i l ” ti d in the published on the UniBg website, and are public: no need of any UserIDs or passwords to read or download them! These presentations are only protected under a Creative Commons Attribution-Share Alike 2.5 Italy License. (Don’t worry! On Tuesday, December 17, we will see what this means.) means ) For your convenience, presentations like this are also published on Slideshare Slideshare. UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. Intro 9
  • 10. About these lectures Available tools: Google+ circle To supply information, ask questions and provide answers, a dedicated Google+ circle is available, under a personal Google account of your lecturer. This circle is called IT f h l ll d for Tourism Managers 2013-2014, and i d can be reached by Google account holders at https://plus.google.com/+RobertoPeretta/. If you wonder why chosing a social network rather than the email to keep in touch, it is because sharing news, questions and answers through a social network is easier: basically, it’s a onebasically it s one to-many relationship, rather than a one-to-one. If you also wonder why chosing Google+ rather than Facebook Facebook, it is because every social network may be used differently, and your lecturer uses Facebook for non-academic purposes. Moreover, Moreover Google+ is more easily manageable in terms of privacy. privacy UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. Intro 10
  • 11. About these lectures The CeSTIT Your lecturer belongs to the managing board of CeSTIT, or Centro Studi per il Turismo e l’Interpretazione del Territorio, directed by Professor Andrea Macchiavelli, an economist. The CeSTIT is an official research center from the Università degli studi di Bergamo (or in short – as you know – UniBg). Unfortunately, most CeSTIT i iti ti U f t t l t C STIT initiatives and publications are d bli ti held and published in Italian only. UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. Intro 11
  • 12. About these lectures The CeSTIT website So are the CeSTIT webpages at http://www.unibg.it/turismo/. Those of you who can read Italian can access the http://www.unibg.it/turismo/ webpages, to come to know what we d d and are d did d doing. For instance, on March 14 and 15 a CeSTIT conference is held in Bergamo, on Cultural Tourism in Europe. UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. Intro 12
  • 13. About these lectures Final assessment Your final assessment, starting from January 2014, is going to be nothing more than a chat between your lecturer and yourself. During that chat, we may happen to discuss your website evaluation, which you must complete before the assessment. l i h h l b f h Don’t underestimate that chat by any means. The final assessment will provide the opportunity to test whether you will have properly understood the content of these lectures – all of the content of these lectures! UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. Intro 13
  • 14. About these lectures Workshop As previously mentioned, a workshop run by your lecturer is scheduled this year, dealing with digital communication of SMEs. Most of you won’t b able to attend this workshop, as it has f ’ be bl d h k h h been specifically designed for students in their second year – here at Planning and Management of Tourism Systems. The workshop’s proceedings are anyway going to be published, and accessible by anyone interested. UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. Intro 14
  • 15. About these lectures Questions? Now, thanks for your attention  Do you h have any questions your lecturer might answer right now? l h h Please remember to keep in touch through our Google+ circle, https://plus.google.com/+RobertoPeretta/ htt // l l /+R b t P tt / BTW – Just in case my Skype id is roberto peretta case, roberto.peretta UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. Intro 15