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Bergamo 2013-2014 Lectures. 3b. Digital is our context - part 2
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Bergamo 2013-2014 Lectures. 3b. Digital is our context - part 2

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2013-2014 Lectures at the Università degli studi di Bergamo. Digital is our context - part 2

2013-2014 Lectures at the Università degli studi di Bergamo. Digital is our context - part 2

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  • 20 novembre 2007
    Seminario Centro Studi TCI
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  • Transcript

    • 1. Università degli Studi di Bergamo Area didattica di Lingue e Letterature straniere Progettazione e gestione dei sistemi turistici / Planning and Management of Tourism Systems Centro Studi per il Turismo e l'Interpretazione del Territorio (CeSTIT) Our context is digital – part 2. Databases, back offices, social networks, Facebook, Twitter, Google+, LinkedIn, Web 2.0 Roberto Peretta UniBg 44111 2013-2014 .:. IT for Tourism Managers Lecture #3b. Wednesday, November 27, 2013
    • 2. Our context is digital - part 2 What are we talking about? 1. 2. 3. 4. 5. Databases Back offices Social networks Facebook, Twitter, Google+, LinkedIn… The Web 2.0 UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #3b 2
    • 3. Our context is digital - part 2 Databases From Wikipedia: “Databases are organized collections of data. The data are typically organized to model relevant aspects of reality (for example, the availability of rooms in hotels), in a way that supports processes requiring this information (for example, finding a hotel with vacancies).” The most diffused database applications, like Microsoft Access, organize data in tables. Tables have data organized according to a structure. UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #3b 3
    • 4. Our context is digital - part 2 Back offices A back office is a tool allowing you, well… to run an office from its back! If you upload a database on a web server, you can build a back office allowing you to manage the database on line. UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #3b 4
    • 5. Our context is digital - part 2 Social networks All of you obviously know what a social network is. Let’s quote Wikipedia again, anyway. “A social networking service is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.” UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #3b 5
    • 6. Our context is digital - part 2 Communities Still from Wikipedia: “Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered.” UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #3b 6
    • 7. Our context is digital - part 2 Social networks and databases TripAdvisor, for instance, is currently the most important community dealing with tourism and travelling. As you can easily guess from forms and users’ reviews (or User Generated Content, UGC) on TripAdvisor, social networks and communities are based on databases, and what billions of people see and share and choose every day is completely managed by databases and back offices. UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #3b 7
    • 8. Our context is digital - part 2 Facebook, Twitter, Google+, LinkedIn... There are databases running Facebook, as well as Twitter, perfect for instant communication, more recently Google+, a more “horizontal” platform, LinkedIn, which mainly deals with jobs and professions, or Foursquare, perfect for sharing georeferenced locations. UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #3b 8
    • 9. Our context is digital - part 2 Databases and privileges Databases allow different levels of privilege. (A concept we already referred to in lecture #1...) This means that in a database different people can access, manage and control different data and processes. Your social networks accounts are very low level back offices of your social networks identities. They hold much more power! UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #3b 9
    • 10. Our context is digital - part 2 The Web 2.0 All we’ve been talking about today has been known as the Web 2.0. The Web 2.0 is not a standard. The term was introduced in 1999, and somehow formalized in 2005 by Tim O'Reilly. UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #3b 10
    • 11. Our context is digital - part 2 Databases and multimedia The Web 2.0 is still evolving, but in short we may say that the Web 2.0 is the Web (1.0) plus databases, more usability, and multimedia, which is going to be on of our topics on December 10… UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. #3b 11