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Short Preso

by Rob Campbell on Feb 22, 2011

The very brief version of my Sydney 'Creative Circus' presentation.

The very brief version of my Sydney 'Creative Circus' presentation.

http://robcampbell.wordpress.com	88
http://theblogofcarl.wordpress.com	2

Tim Sparke , Digital Coach at Congregation Partners/Sparke Enterprises 1 year ago
Paul Isakson , Creative/Strategy Director at Paul Isakson 1 year ago
Carl Gallagher , Strategy Director at McCann 1 year ago

Creativity isa weapon ofmass construction.
#1 DREAM BIGGER. [AND KEEP TRACK OF IT]
#2 Embrace culture, not category. [FIND THE UNEXPECTED RELEVANCE]
#3#3 FOCUS ON FOCUS ON THE PRIZE, THE PRIZE, NOT THE NOT THE MEDIUM. MEDIUM.
4 MAKE IT REAL. [DO THINGS PEOPLE CAN FEEL, BE A PART OF & BELIEVE IN]
#5 Be culturally provocative. [CREATIVITY IS BORN FROM EMOTIONAL TENSION POINTS]
D VO ICE. N BRAYLE] SE Y OUR ST NOT ELEAABOUT VALUE S,#6 R [IT’S
#7 KEEP THE IDEA ALIVE.
#8 COLLABORATE. [KNOW WHAT YOU’RE BAD AT]
#10 BE BRILLIANT.
WITHOUTINSIGHTWE HAVENOTHING.
Creative intelligencecan change the World.[It can change the way people live, think, feel, dream & do]