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Rob campbell nine msn final preso
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Rob campbell nine msn final preso

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My presentation at the NINEMSN Digital Summit in Sydney ... offering some [hopeful] tips on how to make digital marketing more meaningful and effective.

My presentation at the NINEMSN Digital Summit in Sydney ... offering some [hopeful] tips on how to make digital marketing more meaningful and effective.

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  • 1. What will dominatetomorrow’s digitalmarketing revolution?
  • 2. I haven’t got a clue.!
  • 3. What does HTML mean?
  • 4. “ “. “ ”
  • 5. WHAT MYMUM CANTEACH USABOUTDIGITALMARKETING.
  • 6. DIGITAL’SBUILT ANENVIABLEBRIDGEBETWEENBRANDS &SOCIETY.
  • 7. Digital has brought !the value of creativity !back into the spotlight.!
  • 8. DIGITAL’SBUILT ANENVIABLEBRIDGEBETWEENSOCIETY &BRANDS.
  • 9. DIGITAL MARKETINGIS IN MUCH BETTERSHAPE THAN OTHERFORMS OF MARKETING.
  • 10. DIGITAL’SBUILT ANENVIABLEBRIDGEBETWEENBRANDS &SOCIETY.
  • 11. BAD NEWS//
  • 12. MANY CONFUSE QUANTIFIABLEWITH EFFECTIVENESS.
  • 13. There’s a lot ofmyth, legend &bullshit spokenabout digital.[SOCIAL IS A NEW THING / SOCIAL IS NOT CHEAP]
  • 14. Backto myMum:
  • 15. 8 WAYS TO WRITE THE FUTURE
  • 16. Five Things INFLUENCERS.It Won’t GAMING. TECH PLATFORMS.COVER STORY TELLING. OLD SPICE.
  • 17. Understand    what    !   l es    beneath.  
  • 18. EVERY MINUTE:1,695,480 VIEWING PORN.22,320 SEARCHING FOR PORN.$184,538.40 SPENT ON PORN.
  • 19. #2BE MEANINGFUL,NOT SOCIAL.
  • 20. LIONEL RICHIE’S CLAYHEAD FROM HIS 1984VIDEO, “HELLO”, HAS10,000 FACEBOOK FANS.
  • 21. #3 PLAY IN THEIR WORLD
  • 22. #4 Be culturally provocative. Be culturally provocative.
  • 23. OICE. AND V R BR ICE. ASE Y OU ND VO RELE R BRA AS LE E YOU#5 RE
  • 24. #6 CREATECULTURE NOTTECHNOLOGY.
  • 25. 1. MENTOS + DIET COKE EXPERIMENTS2. DOVE – EVOLUTION3. BLENDTEC – WILL IT BLEND?4. DIESEL – HEIDIES 15MB OF FAME5. BURGER KING - SUBSERVIENT CHICKEN6. OBAMA’S ONLINE CAMPAIGN7. JOHN WEST – BEAR8. TOURISM QUEENSLAND - BEST JOB IN THE WORLD9. BURGER KING - WHOPPER SACRIFICE10. CADBURY’S - GORILLA
  • 26. 1. MENTOS + DIET COKE EXPERIMENTS2. DOVE – EVOLUTION3. BLENDTEC – WILL IT BLEND?4. DIESEL – HEIDIES 15MB OF FAME5. BURGER KING - SUBSERVIENT CHICKEN6. OBAMA’S ONLINE CAMPAIGN7. JOHN WEST – BEAR8. TOURISM QUEENSLAND - BEST JOB IN THE WORLD9. BURGER KING - WHOPPER SACRIFICE10. CADBURY’S - GORILLA
  • 27. #8 BE BRILLIANT.
  • 28. So what is the common linkbehind all these examples?
  • 29. WITHOUTINSIGHTWE HAVENOTHING.
  • 30. THE PUBLICARE NOT TOOSTUPID TOKNOW WHATTHEY WANT.
  • 31. Creative intelligencecan build the commercial valueof digital, not just executions.
  • 32. TO CREATE WHAT’S NEXT IN DIGITAL MARKETING 1 PEOPLE / 2 PURPOSE / 3 PROVOCATIONALL PICTURES FROM GETTY IMAGES, FLICKR OR GOOGLE EXCEPT THE BAD ONES OF ME WHICH ARE BY MY SUPPOSEDLY LOVING WIFE.
  • 33. OR AS MY MUM SAYS … ALL PICTURES FROM GETTY IMAGES, FLICKR OR GOOGLE EXCEPT THE BAD ONES OF ME WHICH ARE BY MY SUPPOSEDLY LOVING WIFE.

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