How Social Networking can Enable Mission Success: An overview for Project Managers

How Social Networking Can Enable Mission Success: An Overview of Web 2.0 for Project Managers Emma Antunes February 24, 2009

Agenda • What are social media? • How do social media relate to mission success? • Collaboration Tools at NASA 2

Why Projects Fail • Poor Communications • Fear to Tell the Truth Upward • Expertise • Cost / Schedule Constraints • Ineffective Processes • Insufficient Risk Mitigation • Insufficient Training • Lack of Experience • Design Errors • Inefficient / Toxic Working Environment • Ineffective Leadership Credit: NASA Academy of Program and Project Leadership 3

Social Networks • Social Networks aren’t new • People rely heavily on other people to find information & learn how to do their work • Networks: – Expand our knowledge and increase our circle of influence – Are personal relationships that help keep us informed, develop opinions, make decisions, and accomplish work goals. – Provide an “enduring infrastructure” for knowledge, learning, and innovation 4

Terms: What are we talking about? • Social Computing • Social Software • Social Technology • Social Networking • Social Media • Web 2.0 • Enterprise 2.0 • Government 2.0 5

Web 2.0 Definitions • Social = people • Driven by user‐created content • Tools for people to: – Network, Collaborate, Organize & Publish online • Tools that facilitate: – Communication – Engagement – Transparency – Trust 6

Examples • Social Publishing & Collaboration – Blogs, Wikis – Broadcast your knowledge • Social Tagging – Shared bookmarks – Find/share knowledge • Social Networking – Friend of a friend networks – Find people with knowledge 7

Building blocks of Web 2.0 • Applications: – Blogs – Wikis – Tagging – Networking • Technologies – RSS – Web Services – AJAX 8

Characteristics • Intersection between the invisible (what’s on my computer) and the inflexible (like SAP) • Small, adaptable, modular, connectable • Never “perfect”– in perpetual beta • Patterns, processes, affinities, skills, interests and social orders emerge and evolve • Technologies: – RSS, AJAX, Web Services • Quintessential Example: – Mashups connect data from one source with visualization from another 9

Blogs • Web Log = “Blog” – Web diary – Personal tone/POV, timely, has an opinion • Web site w/ articles by one author or group – Usually around a topic or a personality – Entries displayed in chronological order • Comments & discussion follow articles – Comments may be moderated or not • Good for: – Time based information – News & status updates 10

Blog Example 11

Team Blog Example 12

Wikis • Wiki = Hawaiian for “fast” or “quick” • Web site where contributors can edit directly – Anyone (with edit rights) can modify the site (with tracking) – Web based editing using simplified markup – Version control provided • Good for: – Topics where group members all have different pieces of information – Specific document collaboration • Models: – Current working version (comments on discussion page) – Embedded comments in text 13

Wiki Example 14

Wiki Example 15

Tagging • Tags – keywords – User defined (Folksonomy) as opposed to formal, controlled vocabulary • Aids search and information discovery • Typical use: – Social bookmarking – Photo sharing • Good for: – Bringing order to the chaos of information overload – Information sharing between geographically diverse participants 16

Social Networking • Networks for people to communicate and share information • Uses – Discovery of likeminded people – Maintaining/developing relationships – Strengthening weak ties – Broadcasting questions/news to your network – Energizing your network 18

Social Networking 19

RSS • RSS = – Rich Site Summary (RSS 0.91) – RDF Site Summary (RSS 0.9 and 1.0) – Really Simple Syndication (RSS 2.0) • XML formatted news feed that contains: – Headline – Summary – Link to full content 20

RSS Example 21

Other building blocks • AJAX – Javascript – Enables Rich Internet Applications – Allows applications to update just a piece of a page instead of the whole thing • Web Services – API for web applications – Allows other applications to call functions within your application 22

Mashup Example 23

How does social media relate to mission success? Social media is a tool for building teams and strengthening networks. For free.

It All Starts With Trust • Knowledge sharing requires trust – Most useful knowledge comes from trusted weak ties • 2 types of trust: – Benevolence based • Based on what others have experienced of your behavior and conduct – Competence based • Based on what others believe you know • As trust increases: – Coordination –> Cooperation –> Collaboration 25

Benefits of Social Media • Takes advantage of the information & resources we already have – Harnesses collective intelligence – How many times do we pay consultants to tell us what we already know? • Encourages collaboration & information sharing – Strengthens weak ties 26

Why Projects Fail • Poor Communications • Fear to Tell the Truth Upward • Expertise • Cost / Schedule Constraints • Ineffective Processes • Insufficient Risk Mitigation • Insufficient Training • Lack of Experience • Design Errors • Inefficient / Toxic Working Environment • Ineffective Leadership Credit: NASA Academy of Program and Project Leadership 27

How do I get started? • Inreach: – Team Blogs & Wikis – Social Networking among team members • Twitter, facebook – Make application API’s available • Outreach: – RSS! – Twitter, Facebook, web sites 28

NASA resources • Agency Resources – https://Inwiki.nasa.gov • Internal wikis & blogs (part of InsideNASA) – https://tagconnect.nasa.gov • Social tagging (being piloted by GSFC) – Other collaboration tools: • NASA Engineering network, ICE portal, PBMA, VSDE, Sharepoint, eRoom – Coming soon – NASA Spacebook • Social network being developed by GSFC 29

Need More Help? • Centers may have additional resources available • Contact your Center Web Manager for more information: – ARC Megan Eskey – JSC Marcus Friske – DFRC Marty Curry – KSC Patrick O'Rourke – GRC Herb Schilling – LaRC Kay Costulis – GSFC Emma Antunes – MSFC Rick Serwecki – HQ Bryan McCall – SSC David Walters – IVV Joshua Stonestreet – WFF Angela Walker – JPL Don Cheney 30

Questions? Emma Antunes GSFC Web Manager Emma.Antunes@nasa.gov (301) 286‐1377

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How Social Networking can Enable Mission Success: An overview for Project Managers

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