Evaluation Question 1 - How did you use, develop or challenge codes and conventions of real media products?
Q1How did you use, develop or challenge codes and conventions of real media products?
Codes and conventions Location Shot Types Star For the genre of the music The two common shot types are The star of the video is vitally videos I’ve looked at, the rural close-ups and long shots, with important, they’re the person location fits perfectly with the close-ups used to show the the viewer of the video had genre. Rural locations go well expression and emotion of the star come to see and hear. They with narratives I’ve looked at performing the song and long should be the centre of the which all feature themes of shots to add the strengths of the narrative and the performance. individuality and finding what mise en scene and the camerawork. make the artists happy. FramingEditing juxtaposed with sound The framing is important when itThis technique is useful as it C&C come to the shots where thekeeps the viewer enticed, it’s artist is performing, the facialimportant to edit the footage of features need to be focused onthe singer performing with start Lip-syncing Lip-syncing is very important. and in frame.of the verse etc. to add a level ofprofessionalism and to follow It’s a crucial convention whichconventions. It’s vitally adds realism and Narrative and Structureimportant for the first and last professionalism, to the video. The narratives of the videos I’ve lookedlines of the verse. It helps draw the realism of at are usually split into thirds, with a the song out of the narrative beginning, middle and an end. They and helps get across the can either be solely made up of a themes of the video. narrative or can run parallel with a performance of the song which comes from the narrative.
FramingUse – For the framing of the star it was important that I frequently used close-ups and medium close-upswhen she was singing to add a depth of realism and to successfully convey the emotion of song and how thestar was expressing this emotion.Develop - I developed this particular shot by following the rule of thirds more extensively to draw as muchattention as possible to the star. I then did this further by making sure that the lighting was as good as it couldget which makes the star more visible and brings attention to her features.Challenge – For this shot the depth of field is much larger then any of the close-ups in the other music videos.But it does work well, as it makes the shot more interesting, letting the viewer know the location is rural andit also makes the shot brighter, the lighting was good on the day and this is seen in the large space which isshown.
StarUse – For this music video I based the shots and the narrative around the star. The music videos Ilooked at had a star, some had the star singing along to the song and edited a narrative alongside it,whereas Lucy Rose just had a narrative. I wanted to make the most of the talent that the artist hasso wanted her performing the song alongside the narrative.Develop - I developed the use of the star by having her playing the guitar as well as singing. Themusic videos I looked at just had the artists singing along to the lyrics. The guitar also plays a partof the narrative as she carries out through the video.Challenge – By having an actor in the video this took a bit of the attention away from the star, but itisn’t a negative point. By taking a bit of the attention away from the star it adds more of a meaningto the narrative and also makes the narrative stronger.
Narrative and StructureUse – For the video I went with the convention of having the performance of the star running parallel tothe narrative. The narrative starts off fairly slow and picks up the pace as the video progresses. The shottypes don’t change that much in length but the use of more shots without the tripod and the emotionsfrom the actor help show that the narrative is building with the song.Develop – I didn’t just have the star through the video. The use of a actor helped to create a strongernarrative and keep the viewer interested. Cate Le Bon’s video featured a child actor as well as herself, I triedto incorporate this with a more straightforward storyline.Challenge – The narrative isn’t linear like the three research videos. Instead I used a circular narrative andhad the end of the story at the beginning, this allowed me to fuse the two locations together and made itdifferent.
Editing and soundUse – The pacing of the song is roughly the same and doesnt vary all that much. So I made sure to cut to theartist at the start of a verse/line or at the end. I made sure to cut to a close-up of her during the moreemotional moments of the song. I did use medium and long shots to keep the video varied.Develop – Because I had an actor I was able to cut away from the star at times which added an extradimension to the video. This meant that I cut back to the star when the most important part of the verse wascoming up. I could then switch back to the actor to help the progression of the narrative and to help promotethe theme of the video.Challenge – During the song there is a guitar solo which I didn’t show whatsoever. I felt that it wasn’t visuallyinteresting enough so discarded it and decided to use more shots to do with the narrative, these were morevisually appealing and crucial to the video.
LocationUse – For the location we ensured that a rural location would be used. Alderley Edge proved an interestinglocation offering, hill faces, tree coverage, hills, paths which kept the mise en scene varied throughout thevideo. We also used a field at local secondary school which proved us with better lighting for the star toperform with, which follows conventions and keeps with the rural feel of the video.Develop – We developed the location by using two different locations to film the music video in. In the CateLe Bon and Listener videos, the performance and narrative are filmed in the same location. We developedthis by filming in two different location to get the best out of the lighting, I was also able to link these two upwith a circular narrative.Challenge – I didnt need to challenge this convention because it worked very well with what I wanted toachieve.
Shot TypesUse – When watching the Listener music video this particular shot stood out. I followed the conventionsby placing the camera on a tripod and having the star walk across the shot. I made sure that the shot typefollowed conventions and no panning took place.Develop – We developed the shot through the use of the location. The location offers a larger depth offield, as it doesn’t stop at the fence. The shot is also developed through the use of colour, Sophie is blackand sticks out among all the green, becoming the focal point. In the Listener video the star nearly blendsin with the mise en scene and isn’t a strong enough focal point.Challenge – The challenges the conventions when it comes to the framing. The star is walking along themiddle of the frame whereas in the Listener video the star is walking along the bottom third. This doesplay to out advantage though, as the location has plenty of grass which in terms of colour helps tohighlight our star. The Listener video couldn’t do this as the shot type is positioned closer compared toours , if they were to move back the road would take up more of the frame, which would drain the colour.
Use – For this shot type a long shot is used which is a common shot type in the other music videos, especiallywhen used alongside the environment. I felt it worked well for our shot because the point where the actor stopsisn’t the end of the frame, the mise en scene is so large is shows how lonely and lost he is, which is a theme ofthe narrative and the song.Develop – The shot type is a visibly low angle shot. Unlike being pointed straight on like the other music videosI feel that through using this shot type we can really make the most out of the location and at the same timeimproving the flow of the narrative by representing it through this shot.Challenge – For the shot type I wanted to use a pan, this was because of a combination of factors. I felt that wehad started to use too many shots where the actor or the star simply walked into the frame. We tried keepingthe camera stationary and then tried a shot with a pan and preferred it. It also highlighted everything wewanted to get across in the video, the location, the theme behind the narrative and the loneliness of the actor.
LightingUse – I wanted to capitalise on the use of a sunny day by being able to make the most of the natural lightingand include lens flare in out shots. I noticed it was used in the other music videos and it’s really effective. Inout music video it really highlights the rural feel and location of the video and at the same time make thestar a stark focal point.Develop – We developed the shot through the star and the mise en scene by framing it so the star and thebench are in the centre of the shot and making the shot symmetrical. This makes the star the focal pointand again, highlights the location by giving it a large depth of field. The natural lighting consecutivelymakes the star and the environment jump out, which are both very important.Challenge – The star is facing away from the camera which is breaking a very important convention, but, Ifeel it works because it lets the structure of the video flow nicely, the shots where she is facing in thedirection of the camera are either when the lyrics are being sung or the narrative is progressing, making thisshot special one. It also accentuates the idea that she is the focal point of the shot.